BrandMaker

BrandMaker

4.5 / 5 5 reviews

Who Uses This Software?

Marketing and sales teams in complex B2B markets are ideal users for the BrandMaker solution.


Average Ratings

5 Reviews
  • 4.5 / 5
    Overall
  • 4 / 5
    Ease of Use
  • 4.5 / 5
    Customer Service

Product Details

  • Free Demo
    Yes
  • Deployment
    Cloud, SaaS, Web
  • Training
    Documentation
    Live Online
    In Person
  • Support
    Online
    Business Hours

Vendor Details

  • BrandMaker
  • www.brandmaker.com
  • Founded 1999
  • United States

About BrandMaker

BrandMaker delivers leading-edge technology solutions that are perfectly aligned with a marketing methodology that enables marketing and sales to plan, create, and deliver the right content to each customer at the right time through the right channel to ensure better leads for sales and more revenue for the company. Our solutions help enterprise marketing and sales teams to engage better and sell more by optimizing marketing operations management and the delivery of customized marketing content.


BrandMaker Features

  • Approval Process Control
  • Artwork Management
  • Asset Management
  • Change Management
  • Fulfillment Distribution
  • Project Management
  • Audience Targeting
  • Brand Management
  • Campaign Management
  • Categorization / Grouping
  • Conversion Tracking
  • Distribution Management
  • Editorial Calendar
  • Multi-Channel Publishing
  • Publish Scheduling
  • SEO Management
  • Social Media Management
  • Video Management
  • Approval Process Control
  • Asset Sharing
  • Brand Control
  • Cataloging / Categorization
  • Collaboration
  • Filtered Search
  • Image Editing
  • Keyword Search
  • Metadata Management
  • Online Proofing
  • Search Within Document
  • Usage Tracking / Analytics
  • Version Control
  • Video Management
  • Watermarking
  • Analytics / ROI Tracking
  • Campaign Segmentation
  • Channel Management
  • Contact Management
  • Content / Blogging Platform
  • Direct Mail Management
  • Email Drip Campaigns
  • Landing Pages / Web Forms
  • Lead Management
  • Lead Nurturing
  • Lead Scoring
  • Multivariate Testing
  • Referrals / Affiliates
  • Search Marketing
  • Social Marketing
  • Website Visitor Tracking
  • Approval Workflow
  • Multi-Store
  • Order Management
  • Product Configurator
  • Quotes / Estimates
  • SEO Management
  • Templates
  • Website Management

BrandMaker Reviews Recently Reviewed!

Good experience, sometimes the platform is not intuitive enough

Oct 25, 2017
3/5
Overall
3 / 5
Ease of Use
3 / 5
Features & Functionality
Likelihood to Recommend: 9.0/10 Not
Likely
Extremely
Likely

Pros: Once used a couple of times, I think the platform is quite easy to use and straightforward. It allows you to narrow your search quickly and going back the main menu is easy which is essential. It looks clear and clean and I adopted it very quickly.

Cons: Non-flexibility. If you type a key word with a mistake in the spelling, if you choose to filter your search but then type in a key word, it erases your first filter... It creates confusion and makes searches harder. Also, although I believe the uploading tool works really well in general, I find it confusing that once the process is done, we stay on the uploading page instead of seeing the message 'upload completed' to confirm it's been done. I always have to check to ensure my uploads are done to be sure. Finally, the scroll down option is strange because you can only see one row at a time and the assets do not even appear entirely: I would like to be able to scroll down seeing at least two rows.

Powerful suite to create one-stop-shop solutions for brand-management & marketing ...

Aug 24, 2017
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
Likely
Extremely
Likely

Pros: Brandmaker delivers a very powerful suite of modules to cover all Marketing Automatization needs with a holistic approach. Planning, production, distribution and reporting are working very well together. The new portal module (including a standalone CMS) enhances the options dramatically. The system can be completely branded and turned into a unique Marketing Information Platform - a one stop shop for everything relevant in Marketing (with potential for multiple extensions) that helps to streamline clients processes, save capacities, strengthen the brands and also save money of the companies.

Cons: Though it's rather a plus for us as external consultants and implementation partners, it can be pretty challenging for a customer to align the requirements of the brand and the options of the system. Due to the complexity and the huge set of features you will need professional support during the implementation.

We use BrandMaker for managing assets, planning activities, and lead gen for our clients.

Aug 14, 2017
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money

Pros: We wouldn't be able to perform our job without BrandMaker. It has become an essential platform for managing brand assets like company brochures, media, stock images, etc. Plus, we maintain entire marketing calendars in BrandMaker so that everyone knows what's happening and when. Using BrandMaker is so much better than DropBox or email... sales teams have access to what they need as well, and no one uses out of date content. The new Customer Engagement Cloud is incredibly powerful in terms of making content available to our sales prospects at their own pace. We can see exactly which content pieces are the most useful in the buying cycle and can optimize new content. We are an agency and use the tool on behalf of our clients who also seem to really find it invaluable.

Overall: Using BrandMaker, we have better control over corporate assets in terms of knowing where they are and what's current. The core benefit is improved brand management by everyone in the company. Also, using the BrandMaker shared calendar, we've benefited from greater transparency into marketing efforts like events that are coming up, lead gen scheduling, etc. And the BrandMaker Customer Engagement Cloud module gives us a way to control content distribution to sales prospects that we don't get with any other system.

DAM & so much more

Dec 07, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Comments: We initially embarked upon our journey to find an enterprise strength digital asset management, but found so much more with BrandMaker.

Not only could it compete with the best platforms in this domain, but when you get into marketing execution, campaign management, planning, approvals, reviews and localization it checked all of the boxes.

BrandMaker is continually investing in the platform, so it is a vendor we plan to be with for a long time.

A DAM that saves you time and money in your daily marketing activities

Jun 12, 2014
5/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support

Comments: As a consultancy that empowers companies to increase their efficiency and effectiveness in marketing through consulting services and IT implementations, gateB has been working with different software vendors in the past decade and implemented and replaced dozens of different Media Asset Management Systems.
Among all of these systems, BrandMaker has been standing out for its high usability, easy to use search functionality based on a tagging structure and its ability to share and distribute any kind of assets in an efficient way across the globe between different internal and external stakeholders. As opposed to many other DAM systems, BrandMaker also offers additional functionality with its 8 different modules that allow marketing departments to automate their entire marketing process ¿ from planning and budgeting, over asset creation and development all the way to the actual success monitoring of marketing activities. For our clients it is a single-stop-shop offering all relevant marketing functionality in one single solution saving them time and money in their daily marketing activities.