# Wayne Reaves Software Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Is Wayne Reaves Software the right Auto Dealer solution for you? Explore 22 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/95110/Wayne-Reaves-Software/reviews

---

Wayne Reaves Software

4.4 (22)

[View alternatives](https://www.capterra.com/p/95110/Wayne-Reaves-Software/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

* * *

Last updated March 13th, 2026

# Reviews of Wayne Reaves Software

Ease of use

4.5

Customer Service

4.7

## Pros and Cons in Reviews

DS

Dari S

Finance and Account ManagerAutomotive, 2 - 10 employeesUsed the software for: More than 2 years.

“The program is user-friendly, well-organized, and incredibly efficient for managing our business. If you're looking for reliable, easy-to-use dealer software, Wayne Reaves is the way to go!“

March 24, 2025

LC

LACRETIA C

OWNERRetail, 2 - 10 employeesUsed the software for: More than 2 years.

“The interface is highly intuitive, making it easy to navigate through various functions and features.“

August 5, 2024

CH

Christy H

Office Manager Automotive, 2 - 10 employeesUsed the software for: More than 2 years.

“I like that it’s so easy to use and maintain our customer sales and payment collection. “

June 30, 2022

## Showing most helpful reviews

Showing 1-22 of 22 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Edward S.  
Marketing and IT manager  
Automotive  
Used the software for: 2+ years

### "Great software for dealers to stay stay compliant and expedite the paperwork on auto deals."

July 21, 2017

5.0

It has streamlined our paperwork and helped to keep us compliant.

Pros

The easy to navigate interface and the form printing functionality are our favorite feature. Very intuitive and easy to use.

Cons

We had a few issues with printing the buyers order, but one call to support straightned out the problem.

Review Source

DS

Daniel S.  
Co-Owner  
Automotive  
Used the software for: 1-2 years

### "Good for a standard DMS"

April 4, 2020

4.0

Pros

\-Submits to Dealertrack -Good for inhouse deals and finance deals -DIP Collection -Sales team management -Excellent reports -Good for calculating profit and taxes

Cons

\-Software has many glitches and closes out -Not Cloud based -Mobile app is terrible -Uploading pictures and adding inventory is very difficult

Alternatives considered

[Frazer](https://www.capterra.com/p/34553/Frazer-Auto-Dealer-Software/)

Reason for choosing Wayne Reaves Software

Coworkers have been using it for years

Switched from

[Dealertrack DMS](https://www.capterra.com/p/100994/Dealertrack-DMS/)

Made the switch since it didn't offer vehicle management

Review Source

CG

Carl G.  
Manager  
Automotive  
Used the software for: 2+ years

### "No one answering phones for a second time this year"

December 17, 2022

1.0

Can't get in touch with them to rate them so it is below 0

Pros

Has worked great until this year. First time was lack of regression testing this time I have no idea and am losing interest in fixing.

Cons

When you need support you trust it is there. Second time this year can not reach anyone or leave message. Don't have all day or the patience to deal with no one answering phones. The software is an important part of my business and something has gone bad wrong plenty of new solutions.

Review Source

Response from Wayne Reaves Software

December 22, 2022

Hi Carl, Thank you for sharing your thoughts with us. As we stated the day you called, we sincerely apologize that you had this abnormal experience calling our weekend support line. We truly value you as a customer and look forward to exceeding your expectations in the future.

AO

ABIODUN O.  
owner  
Automotive  
Used the software for: 6-12 months

### "Recommend Using Wayne Reeves stand alone products: SHOP & CHECKBOOK "

December 20, 2019

5.0

My overall experience was good. I, to this day, have not cancelled Wayne Reeves. I simply scaled back and use the stand alone programs that benefit my business the most! I hope you enjoyed my personal review.

Pros

As a small independent car dealership with a service center , I ran wayne Reeves with my existing DMS earlier this year. I liked most the service program, named Shop, and their check writing system, Checkbook.

Cons

The thing I liked least about the software was trying to have guidance, help or training. In my opinion, whenever I needed immediate help with something, I was always transferred or given a certain employees extension, to whom you could never reach. Example, customer is ready to pay and I cant figure out if labor is taxable, I call, "BILL IS THE ONLY ONE WHO CAN HELP YOU, HE RUNS THE SHOP PROGRAM AT WAYNE REEVES." It was not the best system, however the plus was each individual was very knowledgeable about their precise job at wayne reeves once you did reach them.

Alternatives considered

[Frazer](https://www.capterra.com/p/34553/Frazer-Auto-Dealer-Software/)[ERA-IGNITE](https://www.capterra.com/p/65169/ERA/)

Reason for choosing Wayne Reaves Software

I chose Wayne Reeves over others since the owner, Wayne Reeves, was a car guy himself.

Review Source

DS

Dari S.  
Finance and Account Manager  
Automotive  
Used the software for: 2+ years

### "Wayne Reaves: The Best Dealer Software with Outstanding Support"

March 24, 2025

5.0

What truly sets them apart is their exceptional customer service—always helpful, knowledgeable, and quick to assist whenever needed.

Pros

The program is user-friendly, well-organized, and incredibly efficient for managing our business. If you're looking for reliable, easy-to-use dealer software, Wayne Reaves is the way to go! Highly recommend!

Cons

It takes about 24 hours to update on the website once a vehicle is added to inventory.

Review Source

bV

brentina V.  
Owner  
Automotive  
Used the software for: Less than 6 months

### "My great experience."

November 22, 2025

5.0

I'm a new dealer and I was shaky and nervous about what my future holds in this business. The team members made sure I got every question I had answered and broke it down to where I understood. I'm glad I chose this company. I feel they will help me in anyway possible in the future, so we can be successful. \[sensitive content hidden\] really made me feel like I chose the right company. She was very understanding, helpful, and she went above and beyond with helping me get connected with the right investors. Also, \[sensitive content hidden\] gave the information I needed to be confident in my future with helping people with financing. God place her with me for a reason and I'm truly grateful for the experience that I had with her and her leadership role. God bless Wayne Reaves Company 10 times forward.

Pros

They are people friendly and helpful. I have talked to several different representatives and the all are people friendly.

Cons

I can't think of one thing that I didn't like about their services so for. They need to continue to work with the people.

Review Source

LC

LACRETIA C.  
OWNER  
Retail  
Used the software for: 2+ years

### "Exceptional Experience with Wayne Reaves Software: A Game-Changer for My Auto Brokerage Business"

August 5, 2024

5.0

My overall experience with Wayne Reaves Software has been exceptional. From the moment I started using it in 2015, the software has proven to be a powerful tool in managing my auto brokerage business. The interface is highly intuitive, making it easy to navigate through various functions and features. Inventory management and sales tracking have become seamless processes, allowing me to focus more on growing my business. The reporting tools provide detailed insights that are crucial for making strategic decisions. One of the standout aspects of Wayne Reaves Software is their customer support. Anytime I’ve had a question or needed assistance, their team has been prompt, knowledgeable, and incredibly helpful. They genuinely care about their customers’ success and go above and beyond to ensure a smooth experience. They have really helped my team and been crucial in our success. They have treated me like family. Overall, Wayne Reaves Software has not only met but exceeded my expectations. It has significantly enhanced my operational efficiency and has become an indispensable part of my business toolkit. I highly recommend it to anyone in the auto industry looking for a reliable and comprehensive software solution.

Pros

I absolutely love the user-friendly interface of Wayne Reaves Software. It’s intuitive and easy to navigate, which makes managing my inventory and tracking sales a breeze. The robust reporting tools provide insightful analytics that help me make informed business decisions. Additionally, their customer support is top-notch—responsive and always willing to help with any issues or questions I have. Overall, Wayne Reaves Software has significantly streamlined my operations and improved my efficiency as an auto broker. Highly recommended!

Cons

I would like to have more integrations.

Review Source

BS

Bianca S.  
Owner  
Automotive  
Used the software for: 2+ years

### "Best Dealer Software "

July 18, 2024

5.0

Amazing. If I had to do it all over again I would start with this company first again and again.

Pros

The fact that I can call a real person with an issue onsite and they will walk me through it. I trained with this company and after 7years I still had questions but it was helpful to be able to connect with real people who have been in the business before.

Cons

The software is a little antiquated compared to other programs but the customer service beats everyone else everytime.

Review Source

CH

Christy H.  
Office Manager  
Automotive  
Used the software for: 2+ years

### "They are the best!"

June 30, 2022

5.0

We have been with them many years and would never consider changing to another service.

Pros

I like that it’s so easy to use and maintain our customer sales and payment collection. It is very organized and a very quality service. Customer service is fantastic if we ever need them.

Cons

I love everything about it! I have not found any problems or things we don’t like yet.

Review Source

JJ

Jerry J.  
Office Manager  
Automotive  
Used the software for: 1-2 years

### "Set Up"

September 6, 2023

5.0

Currently working with \[sensitive content hidden\] to set up a another account for another business we are opening. As with every person I have ever delt with it is ALWAYS a pleasure and issues are always satisfied with fast and friendly.

Pros

Easy to use Once you are fully trained. Financial reports. Web Site access and use finally I like the interaction when support gets on my screen to walk through the training and problem solving

Cons

it is a little difficult to use for someone without extensive computer skills, when trying to train new employees.

Reason for choosing Wayne Reaves Software

Current use now adding addition program for new location

Review Source

LS

Leo S.  
General Manager  
Automotive  
Used the software for: 1-2 years

### "Mostly good"

October 5, 2019

4.0

The systems are solid and effective but occasionally inefficient, creating extra work. The support staff is diligent and pleasant. The sales end was better before a recent change. I’m hoping the standards set by the owners over many years aren’t negatively impacted by the change because this is an overall excellent company for an independent auto dealership.

Pros

It’s taken over a year, but we have been able to integrate our website, credit information, DMS, Dealertrack, and advertising to a workable platform. There are still unresolved issues but ways to work around them. Several of their employees are very conscientious in their support.

Cons

We recently “upgraded” our Google and Social Media platform. We used to be able to see our Google information on their dashboard but now we have no access or transparency in tracking. We are told our Facebook presence has improved, but again, we can’t see evidence of it.

Reason for choosing Wayne Reaves Software

The previous system was inferior

Review Source

DR

Dennis R.  
Owner  
Automotive  
Used the software for: 2+ years

### "Wayne Reaves Review"

January 27, 2023

5.0

My overall experience with Wayne reaves has been a good one over the last 13 plus years!

Pros

Very simple to use and very helpful to get deals done. Has always been very simple and easy to use this program. Love that they keep it simple.

Cons

Would like to see a little more graphic design and more modern updates on the actual interface of the program.

Review Source

JG

Jorge G.  
General Sales Manager  
Automotive  
Used the software for: 6-12 months

### "Great and Easy to use software!"

September 28, 2020

5.0

Wayne Reaves has made my business much easier manage our departments. We switched over from a company that had very poor customer support and we would spend most of the day just trying to figure things out, then we found Wayne Reaves and we have been very happy since.

Pros

What I like about Wayne Reaves is that the system is very easy to use and everything is very organized. Also the support staff is very knowledgeable and friendly.

Cons

I have no complaints so far. I am very happy with this software

Review Source

LS

Lisa S.  
Office Manager  
Retail  
Used the software for: 2+ years

### "Easy to use, effective, but a little slow"

March 18, 2019

4.0

Pros

I like that Wayne Reaves Software is very user-friendly. The customer service is outstanding and the self-guided training videos are very helpful.

Cons

The software's processing time is often slow.

Review Source

CO

CJ O.  
Principal  
Automotive  
Used the software for: 1-2 years

### "It's like a musket: Cutting edge years ago, but inadequate today. "

December 20, 2017

2.0

It works. No shut downs. No frills. Just functional.

Pros

It performs the basic functions you want to run a lot - period. If you're not computer savvy and don't need a lot of plugged in marketing tools, this may be right.

Cons

Not flexible. Not cloud based. Integration is just not there. Marketing is harder. Website plugins look like you'd see if you took a DeLorean back 25 years - and they're not really mobile optimized (maybe mobile friendly). You end up needing more tools to streamline and run as efficiently as a lot should.

Review Source

HS

Hunter S.  
Manager  
Automotive  
Used the software for: 2+ years

### "Most compliant DMS we could find and it is very affordable!"

March 13, 2017

5.0

Wayne Reaves is web based and very easy to use. They also host our website. They have great training for our staff, too.

Pros

RepoNotice.com Integration Easy Training Web based

Review Source

JW

Jason W.  
E-Commerce Director  
Automotive  
Used the software for: 6-12 months

### "Making it easy to be social"

June 10, 2021

5.0

Wayne Reaves has been a great help to us. They are responsible for a huge uptick in my lead traffic.

Pros

We use Wayne Reaves for there social media platform. They do a great job of keeping our inventory in front of the right audience.

Cons

No complaints really. Once we got everything set up it’s been running very smooth. Wish we could have been up and running even faster then we where.

Review Source

DO

Deanna O.  
Finance manager  
Automotive  
Used the software for: Less than 6 months

### "CAR DEALERS - are you looking for a DMS software designed by a car guy for the car world? This is it"

December 6, 2019

5.0

My overall experience was very good To this day, we still use some of the software, the check writing and also the shop portion.

Pros

The biggest advantage of this software, \[SENSITIVE CONTENT HIDDEN\], is the \[SENSITIVE CONTENT HIDDEN\] actually sat behind a desk at a car dealership, so he knew what other competitors were lacking!

Cons

The thing I liked the least about the software was honestly getting ahold of the right person at wayne reeves when It came to customer service.

Review Source

BE

Brandon E.  
Bmeckman45@gmail.com  
Automotive  
Used the software for: 2+ years

### "Ok for independence lots"

July 21, 2019

3.0

Pros

Great if your just starting out very inexpensive

Cons

Not a ton of features and a TON of competitions especially frazier

Review Source

JK

Jennifer K.  
Owner  
Automotive  
Used the software for: Less than 6 months

### "The best DMS by far"

December 12, 2018

5.0

I've tried several DMS out there and while they all do the same basic thing Wayne Reaves offers a lot of extra nuances that truly eases use. They thought of everything and their customer support and training is on point.

Pros

It has lots of small nuances that make it so much more convenient for dealers to use. Writing up a deal and entering inventory can be time consuming but this software has lots of little shortcuts, tools, integrations, and a UI layout that all help save time and enter everything quickly. Customer support is also superb.

Cons

I haven't really found anything that I don't like so far.

Review Source

HD

Holli D.  
Owner  
Automotive  
Used the software for: 6-12 months

### "So far so good"

February 23, 2023

5.0

Pros

Very easy to use software. I used to have their website. When I did it was very easy to use as well

Cons

What I use it for I don’t have anything negative to say

Review Source

SM

Summer M.  
Manager  
Consumer Services  
Used the software for: Less than 6 months

### "It's Okay"

September 27, 2019

3.0

Pros

I really enjoyed Wayne Reaves for it's ease of use. It is easy to navigate the software and use the software.

Cons

I was not crazy about the program to its entirety. I felt like in the long run, Wayne Reaves would require too much effort.

Review Source

Similar Products

Featured

## Related categories

[Auto Dealer](https://www.capterra.com/auto-dealer-software/)

## Send me user reviews about this product

### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.