# Sofon Guided Selling Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Sofon Guided Selling the right Proposal Management solution for you? Explore 26 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/95668/Sofon-Guided-Selling/reviews --- Sofon Guided Selling 4.7 (26) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Sofon Guided Selling Ease of use 4.8 Customer Service 4.6 ## Showing most helpful reviews Showing 1-25 of 26 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use PL Pieter L. Project Manager Used the software for: ### "Unbeaten in ease of use and value for money! " April 27, 2011 5.0 The product data and rules are maintained by the people that have the knowledge, not by it-people. Though 'off-the-shelf', the tool is highly flexible and easy to use. We could not perform without it. Pros The Aebi Schmidt Group (www.aebi-schmidt.com) manufactures outstanding, world-wide-distributed agricultural, municipal and special equipment. With a customized range of products and services we offer our customers appropriate solutions for almost every problem. All our products (silo spreaders, snowploughs, snow clearing machines, compact sweepers, mounted sweepers, implement carriers, transporters and mowers) are configurable, from a few options to many highly complex options with multi-level dependencies and calculations. We use Sofon to maintain and spread the product knowledge amongst all our sales offices all over Europe. With Sofon a salesman is able to make a good-looking quotation in a short time without much product knowledge. Sofon supports the whole quotation process, and when a quotation becomes an order, a sales order and the complete bill of material and routing is created in our ERP system (SAP). Changes are handled too. Cons no real Cons Review Source MK Marion K. Sales Used the software for: ### "Our price agreements with our various customers are now clearly defined " May 1, 2013 5.0 E. van Wijk Logistics is an international logistics service company with branches in the Netherlands, Romania, Moldavia and Ukraine. Before Sofon our quotations and calculations were produced manually in Excel. This was time-consuming and prone to errors; it was for example easy to forget a change in rates. This is why we wanted to simplify the way the rates were put together. We also wanted more insight into client-specific rates and outstanding quotations. We now make use of the Sofon Sales Organizer (CRM package) and the Sofon Proposal Organizer (quotation generator). We use Sofon to quickly produce uniform and error-free quotations, including the accompanying calculations. Our price agreements with our various customers are now clearly defined and our price adjustments are greatly simplified. Sofon also offers us insight into the quotations we have issued to date and the effectiveness of our sales reps. Pros Quickly produce uniform and error-free quotations Offers insight into the quotations we have issued to date and the effectiveness of our sales reps Price agreements are now clearly defined and our price adjustments are greatly simplified Cons no real Cons Review Source R-PH Robert - Philips Healthcare Used the software for: ### "Most poorly designed software I have ever used…" April 5, 2013 1.0 I use SOFON as an end user. There is NO possible way to overstate how VERY bad this product is. It is counter-intuitive, buggy, and designed in such a way as to require massive amounts of additional unneeded keystrokes ans rework. Run the other direction. Pros None Cons Far too many to list, see above. Review Source R Robert Used the software for: ### "All the Sofon-users in our company are very pleased" April 8, 2013 4.0 Voortman develops, manufactures, installs and maintains CNC controlled processing machines for the steel fabricating industry and steel service centers. Because of our growing international clientele, we were looking for a complete sales support system. Sofon turned out to be very complete, so we use all of Sofon: from CRM to quotation generation ¿ and everything in between. The implementation of Sofon took only a few months. I had expected that we would need far more time, but my expectations were definitely proved wrong. All the Sofon-users in our company are very pleased with the ease of use the system offers. Since the introduction of Sofon we have the years of customer history visible at a glance. We also have a link to and synchronization of our e-marketing package, we have the possibility to manage our opportunities and our management reports are available, thanks to Sofon. Pros Quick implementation (only a few months) Ease of use the system Customer history visible at a glance Link to and synchronization of our e-marketing package Review Source ROA Robert Oude A. Sales Used the software for: ### "Sofon offers Voortman complete sales support system" February 8, 2013 5.0 Voortman develops, manufactures, installs and maintains CNC controlled processing machines for the steel fabricating industry and steel service centers. Because of our growing international clientele, we were looking for a complete sales support system. Sofon turned out to be very complete, so we use all of Sofon: from CRM to quotation generation and everything in between. The implementation of Sofon took only a few months. I had expected that we would need far more time, but my expectations were definitely proved wrong. All the Sofon-users in our company are very pleased with the ease of use the system offers. Since the introduction of Sofon we have the years of customer history visible at a glance. We also have a link to and synchronization of our e-marketing package, we have the possibility to manage our opportunities and our management reports are available, thanks to Sofon. Pros quick implementation ease of use the system customer history visible at a glance Cons No major cons. Review Source VS Vincent Snels Used the software for: ### "Sales staff makes 90% of quotations without the help of Engineering" November 15, 2012 5.0 MarFlex is a developer and manufacturer of electrical deep well pumps for the shipping and offshore industries. The abundance of options and combinations made it difficult for the sales staff to provide an accurate quotation quickly; they often needed the help of our Engineering department. We searched for a provider who could meet all of our needs and Sofon turned out to be the best option for us. After an implementation of six months, we went live with Sofon. With Sofon, Sales no longer requires the help of Engineering for 90% of quotations. Sofon makes sure we do not make any errors and offer the correct combination to our customers. We are extremely pleased with the results we achieved with Sofon. Our quotations are of excellent quality, both in terms of contents and lay-out. We often simply copied text from old quotations and spend time at checking through the entire text. Now we know… Sofon is always right. We no longer have to read through the text and can send it off with confidence. Review Source EK Eise Kroes Used the software for: ### "With Sofon we can now submit quotations in various languages." October 23, 2012 5.0 Bollegraaf Recycling Solutions supplies solutions for the recycling industry around the world. We offer a complete package of products that allow our customers to recover valuable materials from waste. Before implementing Sofon, we used to spend half a day carrying out calculations and another entire day making the quotation. Sofon, thankfully, put a stop to this. We have achieved significant time savings in our sales and quotation process. It now takes only fifteen minutes to make a simple quotation. Highly complicated quotations take no more than half the previous amount of time. We’re very pleased with the fact that Sofon automatically enters the right variables into the quotation. Sofon has also enabled us to introduce standardization without compromising on the creation of a customer-specific product variant for our customers. With Sofon we can now submit quotations in various languages. So even if you don't speak French, you can still make an accurate French quotation with Sofon. Review Source JK Jan K. Team Leader Calculation Used the software for: ### "Accurate and competitive quoting increases the likelihood of an order" August 14, 2013 5.0 WTH is the market leader in floor and wall systems for heating and cooling, for both new construction and renovation. During the past few years, the market has changed dramatically. We still receive many requests for quotations but scoring rates have gone down. Customers ask multiple suppliers for quotations more frequently. So it is critical to come up with a solid, error-free, and uniformed quotation as fast as we can. With Sofon, we have made enormous progress in terms of our error percentage, speed and uniformity in the sales process. We were also able to shorten the training period for new sales staff. Sofon presents us with the right questions, explanations, and all possible answers; the system actually educates our users while generating calculations and quotations. A new staff member is therefore productive immediately. We get the added benefit of handling more work (3,250 unique quotations a year) with fewer people while we give customers better advice. Review Source AJ Alice J. Business office Used the software for: ### "Montis streamlines complex order process with Sofon" May 16, 2013 5.0 Montis designs and manufactures high-quality designer furniture ' generally seating furniture. We implemented Sofon's advanced sales configurator to streamline our order process. During the implementation, we built about 250 models within three weeks, which is improbably fast in the configuration world. After the implementation, we noticed that our order processing had become more transparent and more customer-friendly. Entering a new fabric or leather color now takes us half an hour. This used to take us several days. We are also able to define advantageous new product/market combinations. We can definitely say that Sofon satisfies our expectations. Pros Order processing more transparent and more customer-friendly Able to define advantageous new product/market combinations Entering a new fabric or leather color now takes us half an hour instead of several days Cons No major cons. Review Source DvdZ Digni van der Zande Used the software for: ### "Our price agreements with our various customers are now clearly defined " April 29, 2013 5.0 E. van Wijk Logistics is an international logistics service company with branches in the Netherlands, Romania, Moldavia and Ukraine. Before Sofon our quotations and calculations were produced manually in Excel. This was time-consuming and prone to errors; it was for example easy to forget a change in rates. This is why we wanted to simplify the way the rates were put together. We also wanted more insight into client-specific rates and outstanding quotations. We now make use of the Sofon Sales Organizer (CRM package) and the Sofon Proposal Organizer (quotation generator). We use Sofon to quickly produce uniform and error-free quotations, including the accompanying calculations. Our price agreements with our various customers are now clearly defined and our price adjustments are greatly simplified. Sofon also offers us insight into the quotations we have issued to date and the effectiveness of our sales reps. Review Source Paul Vincent R. Project manager ICT / Application manager ERP Retail Used the software for: 1-2 years ### "null" January 27, 2016 5.0 Review Source PD Paul D. Used the software for: ### "Mistakes in order-entry, production and logistics have been greatly reduced " March 7, 2012 5.0 JéWéRet is a wholesaler and manufacturer of mainly wood-related DIY products, like cabinet and storage systems. We use Sofon for order-entry but also for quotation and order generation. With Sofon, everyone has the same knowledge at their fingertips and works in the same way. A new sales employee is now ready to start work after only two hours of training. Our dealers can also be trained quickly. After 48 hours they can configure cabinets in the DIY store for their customers. The customer can see a visualization of the cabinet during configuration. This definitely lowers the barrier to buying. Once the quotation becomes an order, Sofon sends an e-mail to JéWéRet’s sales office. A robot scans and verifies these e-mails and the order is taken care of. With Sofon, mistakes in order-entry, production and logistics have been greatly reduced. Review Source WB Wim B. Used the software for: ### "Sofon - Complete and error-free quotations" March 6, 2012 5.0 We use Sofon at Damen Shipyards to make complete quotations for high speed crafts up to about 60 meters. With Sofon, we know that quotations are clear and error-free. That’s a big difference compared with our previous situation. Copying and pasting from and old quotation led to errors. Maintenance also was a big problem. Nowadays, when product information changes, we only need to make the change once and all relevant documents are up-to-date. As Design & Proposal Manager I also no longer have to check quotations of hundreds of pages in detail. Sofon provides me automatically with a management report by e-mail with all the deviations from the standard in a quotation. I’m especially happy with this feature! It saves time and offers us the possibility to improve the standard continuously. Review Source JH Jan H. Used the software for: ### "No dependence on software supplier" June 4, 2012 5.0 Rollepaal specializes in designing, building and installing high-end machines that produce plastic pipes (including PVC, PE, PP and ABS). We wanted to speed up, improve and simplify the quotation process using Sofon. Two of our staff members immersed themselves in Sofon modeling. They only needed four days of support from a Sofon consultant. We now also manage any changes or maintenance to Sofon ourselves. Now that we work with Sofon, everyone speaks the same language and quotes are offered at the same prices. We can also process requests much faster. A quotation for a complete production line can be generated within the hour; this used to take at least half a day. Even then we wouldn’t be completely sure the content was absolutely correct. Sofon helps us to prevent all kinds of errors. Review Source EdV Erwin de Vrind Used the software for: ### "Sofon, strategic tool to achieve commercial goals" July 8, 2013 5.0 Saval has been active in the area of fire and evacuation safety since 1925; from fire hoses to full fire extinguishing systems. Last minute requests are more and more often a day-to-day occurrence for us. So it was time for us to optimize the sales process. Thanks to Sofon, we have enabled a better workload distribution. It is immediately clear who is up to his neck in work. A colleague who is not as busy can now jump in to contribute. What a project manager used to do in his head – making decisions, calculating – now takes place systematically under the hood of the Sofon engine. Our quotation cycle time has also been shortened (from 4 hours to just 2 to 3 minutes) and the insight into our pipeline has improved. For us, Sofon is a real strategic tool to achieve our commercial goals. Review Source DvdZ Digni van der Zande Used the software for: ### "With Sofon the errors in project forms are down from 60% to 0%" July 31, 2012 5.0 GEA Goedhart has been manufacturing heat exchangers – such as air coolers and air-cooled condensers – since 1933 for (semi)industrial and commercial applications. With the introduction of Sofon we are no longer dependent on one program and one person. In under a year’s time we filled Sofon with knowledge from all over the organization and tested extensively. This enabled us to adopt the application across the organization at a reasonable pace. With the implementation of Sofon we improved the quality and precision of our quotations. With Sofon the errors in project forms are down from 60% to 0%. Since Goedhart has become part of GEA, the Sofon model is also available to the entire GEA division. Doing business internationally has become a lot easier thanks to Sofon. Review Source SV Sven V. Senior Cost Engineer and Modelbuilder Used the software for: ### "Sofon has helped improve our competitive position" September 27, 2013 5.0 Howden Thomassen Compressors ' until 2011 Thomassen Compression Systems ' designs, manufactures, installs and maintains reciprocating compressors for the oil and gas industry among others. We are active in a buyers' market. So it's important for us to be able to produce competitive quotations quickly in order to score orders. Safeguarding prices and knowledge in Sofon, has led to realistic prices, precise calculations and competitive quotations. Now that estimates are no longer being made, the expected production hours are more realistic: they have been reduced by 25%. That translates to a 2% decrease in total cost price, which means that we are now more solidly in the black. So we make a sharper profit. That in turn has helped improve our competitive position.' Review Source KK Kees K. ICT Manager Used the software for: ### "Generating complete quotations & orders with incredible ease and efficiency" April 27, 2011 5.0 If you are looking for an easy to implement and easy to maintain configurator and proposal generator with rich functionality consider Sofon Guided Selling. Pros GEA Refrigeration has implemented Sofon Guided Selling worldwide in approx. 30 sales offices. We generate complete quotations and orders, bills-of materials and routings with incredible ease and efficiency, fully interfaced with ERP. The good thing about Sofon is that we can take care of adjustments directly ourselves. Model building, maintenance and management are user-friendly. The user interface performance is excellent and a pleasure to use. Cons No major Cons. Review Source BM Bennie M. Used the software for: ### "We have 15 to 20% more orders since we’ve started working with Sofon" March 30, 2012 5.0 DVC manufactures and supplies promotional communication materials on canvas. Our dealers work with the Sofon Web Sales Configurator. They are able to make calculations themselves with Sofon and are no longer dependent on our head office. This saves them and our sales office time. Our sales office works with the Sofon desktop version. The productivity of our sales office is much higher, thanks to Sofon. Sales employees can generate correct quotations within minutes, while the customer is on the phone. This used to take days! Our fast quotation lead time makes a big difference in terms of sales. We have 15 to 20% more orders since we’ve started working with Sofon. So we get more work done in less time with fewer people and obtain more orders. Review Source PVR Paul Vincent R. Used the software for: ### "Thanks to Sofon, we only sell profitable orders" March 30, 2012 5.0 Fri-Jado is active in the food retail and food service markets in the area of refrigeration, electrical engineering, store automation and safety. We use Sofon as a product, project and sales configurator. Putting together and organizing a complete supermarket is a big challenge. Each different section in a supermarket is dependent on what is already available or will become available in the supermarket. Sofon takes everything into account and even makes sure that we only sell profitable orders. In the past, errors could easily slip into quotations and into production. With Sofon, mistakes can no longer be made. Not even by new colleagues. They are productive within a few weeks. Previously, half a year’s training was necessary. Review Source SP Sjak P. Used the software for: ### "Sofon prevents mistakes and saves time" March 7, 2012 5.0 Kinkelder develops, manufactures and sells metal circular saw blades. All our product knowledge is available in Sofon. We use this knowledge to flawlessly configure circular saws and service processes (such as sharpening). As soon as the configuration is completed, bills of materials, routings and client-specific information for the laser marking machine (used for printing logos on the saws) are automatically handed over by Sofon to ERP. This prevents mistakes from happening. Sofon also saves us time because all relevant documents are updated automatically when a change has been made. Review Source JV Jenny V. Used the software for: ### "Error-free quotations, feasible products " April 4, 2012 5.0 Smeva manufactures walk-in coolers and freezers, cold storage units and refrigeration systems. We use Sofon at both our branches and at some dealer locations. With Sofon, we configure products and make calculations, quotations and bills of materials. It’s impossible to forget something during configuration. Error-free quotations offering feasible products can be completed within half an hour. New staff members are also productive much faster. Previously, it would take at least a year to train a new employee. Nowadays, they are already productive after two months. Review Source JW Jan W. Used the software for: ### "Fast generation of error-free, complete BOMs, calculations and quotations" March 7, 2012 5.0 Nido is part of the Aebi Schmidt group. We produce spreaders and sprayers to combat ice on roads, airport de-icers, snowploughs and street cleaning machines. We configure machines using Sofon Guided Selling. Sofon makes sure that we don’t forget anything and don’t make mistakes. Error-free, complete bills of materials (BOMs), calculations and quotations are generated in 15 minutes. Thanks to the integration with SAP, the BOMs are sent directly to ERP. New staff is productive far more quickly than before. That’s why we don’t want to be without Sofon anymore! Review Source SD Stefan D. Used the software for: ### "We get more work done with fewer staff in less time" March 7, 2012 5.0 Erbi supplies kitchen counters and worktops on customer specification. Our dealers use Sofon to configure worktops. The specifications are put through to our production department immediately, resulting in very fast order processing. Customers now receive an order confirmation within 24 hours. This used to take about 5 days. Our sales office also works with Sofon. Staff members are able to enter orders with very little training required. This has made us a lot more flexible: we get more work done with fewer staff in less time. Review Source KK Kees K. ICT Manager Used the software for: ### "Complete quotations, BOMs and routings " April 5, 2012 5.0 GEA Refrigeration has implemented Sofon Guided Selling worldwide in approx. 30 sales offices. We generate complete quotations and orders, bills-of materials and routings with incredible ease and efficiency, fully interfaced with ERP. The good thing about Sofon is that we can take care of adjustments directly ourselves. Model building, maintenance and management are user-friendly. The user interface performance is excellent and a pleasure to use. Review Source Similar Products Featured