# AWeber Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Is AWeber the right Email Marketing solution for you? Explore 322 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/95949/AWeber-Email-Marketing/reviews

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AWeber

4.4 (322)

[View alternatives](https://www.capterra.com/p/95949/AWeber-Email-Marketing/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated June 15th, 2026

# Reviews of AWeber

Ease of use

4.3

Customer Service

4.5

## Pros and Cons in Reviews

Responsive and knowledgeable support

90% positive reviews out of 96

Most reviewers report customer support is quick, accessible, and consistently provides helpful assistance across all channels.

Anthony R

Publisher, 1 employee.

"I joined AWeber on the advice of more than a few people in my circles, with the strongest accolade being about the superb customer support."

Outdated and unintuitive interface

42% negative reviews out of 53

Some reviewers find the user interface outdated, difficult to navigate, and lacking in customization and advanced features.

Kaitlyn A

Writer, 1 employee.

"AWeber is not intuitive and it is lacking some of the features that other email companies offer."

Comprehensive email marketing features

99% positive reviews out of 67

Most reviewers find email marketing in AWeber easy to start, affordable, and suitable for growing businesses.

Regina F

Manager, 1 employee.

"AWeber is an excellent email marketing /contact management platform for those serious about growing their business."

Effective marketing for small businesses

92% positive reviews out of 40

Most reviewers describe marketing for small businesses as streamlined, flexible, and helpful for campaign management and growth.

Hemal B

CEO, 2 - 10 employees.

"AWeber has significantly contributed to the growth of my business through Email Marketing."

## Showing most helpful reviews

Showing 1-25 of 322 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Steve D.  
Owner and Chief Bottle Washer  
E-Learning  
Used the software for: 2+ years

### "Aweber-The Email Marketing OG - Still Getting Better"

February 26, 2025

5.0

I've been using them since 2008 so that kinda speaks for my overall happiness and experience with Aweber.

Pros

It works as it is supposed to, but my most liked feature is the customer service. The app/tool can be great 99% of the time, but that one time you need help, you want that support ASAP, and Aweber delivers this in spades.

Cons

The recent cost increase. Even though it was the first major increase in a very, very long time, still, anytime you have to rework your budget to keep the tools you have used as much as Aweber, it is a hassle. But, without the increase in cost, how can we, as customers, expect Aweber to keep up with technology with their spending?

Alternatives considered

[GetResponse](https://www.capterra.com/p/153948/GetResponse/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Reason for choosing AWeber

Originally, I do not think these two were around when I first purchased Aweber. But over the years, I've looked into these two alternatives but decided to stick with Aweber.

Review Source

BH

Bahaa H.  
Planning Manager  
Construction  
Used the software for: 1-2 years

### "Tested and verified Aweber is a gem."

April 11, 2025

5.0

Just as we expected the experience was phenomenal.

Pros

Aweber is the new gem in town. With it's excellent features it does exactly what it was created for. Connect,automate and sell your vision and dreams to the world with Aweber. Easy to use and a very user friendly tool.

Cons

Cons? It works perfectly we can't complain.

Switched from

[PayPal](https://www.capterra.com/p/207944/PayPal/)

PayPal is very expensive for our business. Aweber sorts us all.

Review Source

AR

Anthony R.  
Publisher  
Publishing  
Used the software for: 1-2 years

### "A Little Too Much for a Lot Too Little"

December 30, 2024

3.0

I joined AWeber on the advice of more than a few people in my circles, with the strongest accolade being about the superb customer support. Indeed, the service and support were, for the most part, excellent. They have good people at AWeber. My stay with AWeber lasted until recently (December 2024) when they decided to increase their prices while not really updating their services. The services at AWeber are at this point more than a touch behind other email service providers. The WYSIWYG email builder is wonky; the form generator is ancient; the templates are at are best not-bad and at worst atrocious; and the overall interface is lagging behind other companies, especially at the new price point. So, this combined with the new pricing made me look elsewhere -- and, believe me, I am glad that I did, because I found a couple other companies that are much better. One aspect of AWeber that was fantastic was their allowance of using multiple lists. That made sending emails for different businesses easy. But there is one down note about their customer service: when I emailed them about the massive price increase as well as a tacked-on fee, the response was what one would best call "glib." In their email they asserted how infrequently they increase prices and that what they're offering is more than worth the money and that if I wanted to decrease my costs all I had to do was delete some contacts and . . . You get the idea. It was the tone of the email, though, that made it somewhat condescending. AWeber overall is a good company, which is fine. The problem is that we're in a world in which a company has to be better than good. AWeber stumbled at this and didn't make my job easier. I wish them well, though I am happy they forced me to look elsewhere because I definitely found better -- and at a much lower price point.

Pros

AWeber is known for its fantastic customer service and support -- and deservedly so. The service and support personnel at AWeber are second-to-none: they are quick, knowledgable, open, and personable.

Cons

The issue that made me leave AWeber was primarily pricing, although to state that it was pricing alone would be incorrect. It would be correctly stated as well as be what I disliked most about AWeber was the price-to-quality ratio. Simply put, they decided to charge too much for too little.

Alternatives considered

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Reason for choosing AWeber

MC was -- and is -- too expensive. Simple.

Switched from

[1ShoppingCart](https://www.capterra.com/p/83912/1ShoppingCart-com/)

1ShoppingCart was a nightmare, plain and simple.

Review Source

VR

Verified Reviewer  
Analyst  
Apparel & Fashion  
Used the software for: I used a free trial

### "Simple and Reliable Email Marketing Platform"

March 5, 2026

5.0

Overall a reliable email marketing tool. Easy to learn, good for newsletters and basic automation. Great for beginners and small teams.

Pros

Easy email marketing platform. Simple campaign setup, good contact management, and helpful automation. Works well for small businesses.

Cons

Design templates feel a bit limited. Advanced automation features could be stronger. Pricing grows quickly as subscriber lists expand.

Review Source

CR

Christopher R.  
Coach  
Health, Wellness and Fitness  
Used the software for: 2+ years

### "Easy to use and Navigate around, Excellent Customer Service."

December 25, 2024

4.0

I have been using it for the last 2 years and i currently use it for my email marketing. It severs everything i currently require for my email marketing and automations.

Pros

ease of use and ability to upload subscribers, create lists and automations as well as send bulk emails

Cons

they have double charged on a few occasions, although customer service is good and have refunded. Adding in a verified email address is also slightly difficult if you dont know what you are doing, a lot of other platforms do this automatically for you

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

The costs of Mail Chimp were increasing.

Review Source

AA

Alex A.  
Peer support specialist, drug and alcohol counselor  
Mental Health Care  
Used the software for: I used a free trial

### "Aweber review "

April 4, 2026

4.0

Had a wonderful experience overall would highly recommend to a friend or fellow colleague. It is so worth it will not be disappointed.

Pros

Loved the customer support marketing sales were great. Contact management was super helpful. The form builder and security were all wonderful worth every penny.

Cons

I really wasn’t disappointed with anything. It was super easy to use. If I had to pick one thing I disliked. It would be the email management.

Review Source

Karen M.  
Senior Director of Marketing  
Construction  
Used the software for: 1-2 years

### "Optimization and lead generation."

January 3, 2025

5.0

It is really a very useful tool to create campaigns and get more visibility, it allows us to create from professional, attractive and easy to fill subscription forms to design specific landing pages for each campaign. It helps us track comprehensive metrics by measuring open rates, clicks and conversions to then improve and make our campaigns more intuitive.

Pros

Enables advanced personalization of email campaigns. Reduces workload through workflow automation. Helps generate qualified leads and convert them into customers.

Cons

I have no complaints about this tool, it has allowed us to optimize our campaigns and generate better results.

Review Source

DE

Duncan E.  
CIO  
E-Learning  
Used the software for: 2+ years

### "Good for basic requirements - watch out for price increases!"

June 5, 2025

3.0

Good platform for simple requirements. We move one of our companies off Aweber owning to lack of eCommerce integration (they say they have it but its basic using tags and some idea of overall sale value, but its not a full integration like say ActiveCampaign). The automation builder lacks branching/conditional logic. So if you don't need those things its a good starting point - allthough like many other providers they did double the price on us this year.

Pros

Good basic feature set, Fairly easy to use, proactively tries to limit spam sign ups. Reasonable support.

Cons

Lack of ecommerce integration, lack of sophistication in automation builder. Have sometimes removed contacts that have been genuinely added because of sign ups on multiple lists. Price increases.

Review Source

Yolandi E.  
Founder  
Management Consulting  
Used the software for: 6-12 months

### "Straightforward if that's your taste"

February 9, 2025

4.0

For me it was a pretty bland exeperience, nothing very exciting but nothing bad

Pros

I've used a lot of email platforms and software, AWeber was basically the same as most of them, which meant I did not have to learn or research anything

Cons

There wasn't anything that really made it stand out from any other software

Review Source

MA

Mohamed A.  
معلم لبرامج ميكروسوفت  
E-Learning  
Used the software for: 6-12 months

### "My Review for Aweber"

April 20, 2025

5.0

Suitable for beginners in online marketing. I like their customer support.

Pros

Beginner-Friendly Interface Excellent Customer Support Automation Features Free Plan Available

Cons

Outdated Interface in Some Areas Limited Advanced Features Template Customization Could Be Better

Review Source

JK

Josh K.  
Marketer and Recruiter  
Staffing and Recruiting  
Used the software for: 2+ years

### "Good Software"

October 15, 2024

5.0

Overall good. It was always user friendly and never created any frustrating days. I’d definitely recommend it to someone.

Pros

I liked that it guaranteed the deliverability of emails. I like how you don’t have to have people opt in to get them on your email list and rather customize it there. I liked that it would integrate with a lot of software.

Cons

I think the price compared to how many people you can have in the campaign isn’t very good. It’s too high for what you get. They didn’t have AI at the time I was using it either so that was a negative. As well.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

More users for a cheaper cost. You can add more users into your campaign for lower monthly costs per user.

Review Source

CM

Carolyne M.  
Owner  
Health, Wellness and Fitness  
Used the software for: 1-2 years

### "Not the best at keeping subscribers"

September 17, 2024

4.0

Aweber was the 'gold standard' in email marketing when I used it a few years ago. The problem I encountered was when transferring an email list over from another provider. Not everyone clicked the link to resubscribe and I lost thousands from their software. I couldn't send them another email from there. I understand the requirement to resubscribe but this was an existing list from another provider. I also lost clients and friends from my list who were confused as to why they no longer received emails. They had to go to my website and sign up again. I couldn't contact others to do the same - because I couldn't email them! Years of building a list was gone.

Pros

Aweber is straightforward and has a good interface and a no-nonsense approach to email marketing. Their pricing is fair and you pay more as your list grows giving you the chance to get started without an inflated cost.

Cons

I found them to be really restrictive with my email list and I lost a lot of subscribers.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Recommendation to use a mail provider with a better recommendation

Review Source

MSB

Manish Singh B.  
Affiliate Marketer  
Marketing and Advertising  
Used the software for: 2+ years

### "A Comprehensive Review of Aweber: Pros, Cons, and Overall User Experience"

February 4, 2023

5.0

Aweber is well-regarded as a solid option for managing email marketing campaigns, but it may not be the best fit for everyone's needs and preferences. It's important to evaluate the specific needs and budget of your email marketing strategy before choosing a tool. But AWeber gives a free account, which is the best point of this software.

Pros

I like most about Aweber is the Drag-and-drop email builder, Automated email sequences, and pricing.I can subscribe and Unsubscribed people from my list. A wide range of integrations with other tools. Comprehensive reporting and analytics. Also, testing tools and a Good deliverability rateOverall, Aweber is often praised for being a reliable and effective tool for managing email marketing campaigns.

Cons

Its interface is outdated and not as visually appealing as other email marketing tools, and the automation features could be more flexible and customizable.

Alternatives considered

[GetResponse](https://www.capterra.com/p/153948/GetResponse/)

Reason for choosing AWeber

Because:Ease of useLow pricing with good featuresAutomationIntegrationGood customer support

Review Source

SS

Suzanne S.  
Writer  
Writing and Editing  
Used the software for: 6-12 months

### "Old faithful"

October 7, 2020

4.0

It's been both a positive and negative experience. I'm still not sure I will stay with them longterm.

Pros

Aweber has stood the test of time. It is easy to get set up and get going. I like that it is stable, and it is always encouraging to me when I see that very successful people whose emails I let into my inbox are using Aweber. Their customer service was very helpful to me when I was getting my account set up and had questions on a few things.

Cons

I do not care for their boring confirmation messages, and the fact that if I want something that is different, I have to get approval from them before I can use it. I also saw a huge flaw when I participated in a promotional event with several others who also use Aweber. Apparently, when somone signs up for several email lists that are all hosted on Aweber, in a short space of time, Aweber sees that behavior as "spammy" and automatically unsubscribes that person from all the lists he/she subscribed to. Their argument is that it protects Aweber customers and it protects their system overall. The problem is that it is unsubscribing people who actually want to receive these emails and if you are delivering a product by email, or even giiving information by email on how the new subscriber can receive that product, then the subscriber will never get that email. When I contacted Aweber about this twice, the support staff was very blasé about this. One support staff member was good enough to remove the block and resubscribe the persons who had been removed so they subscriber could get the emails. Another refused to do so, and said that the subscriber would have to contact them to remove the block. How many people are actually going to take this extra step to receive emails???

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Emails that I was sending from Mailchimp were landing in Promotions/Spam/Junk mail; the same exact emails sent from Aweber were landing in Primary inbox.

Review Source

Peter B.  
Owner  
Publishing  
Used the software for: 2+ years

### "A solid stalwart of the email management world"

February 16, 2025

4.0

Aweber has just been a core element of my many businesses over the years. It's reliable and dependable

Pros

The functionality and ability to integrate with websites

Cons

Sometime functions appear clunky and formatting forms can be problematic

Review Source

IW

Ihugo W.  
Sales and Marketing Executive  
Hospitality  
Used the software for: 2+ years

### "AWeber Insight by S&M Executive "

June 23, 2024

5.0

Pros

It is straightforward to create, personalize and send high volume outbound marketing emails with AWeber.

Cons

Kudos to both parties success team for ensuring zero flaws on AWeber.

Review Source

PL

Paul L.  
Freelancer  
Computer Software  
Used the software for: 2+ years

### "My Honest Aweber Review 2021"

October 7, 2021

5.0

I've had a great overall experience with Aweber. The software has been extremely helpful in launching multiple campaigns across various brands and business lines, and it allows me to see the big picture of my marketing efforts, including open rates, click rates, and top line results, all in one place as soon as you log in. It's one of the first simple email marketing tools that new affiliate marketers and those who are serious about making money online utilize.

Pros

Aweber provides a completely free subscription that is simple to use. It comes with a huge selection of templates, many more than its main competitors. Their customer support is award-winning, easily accessible tech assistance is the ultimate equalizer. Their customer service is divine in terms of hospitality. It's inexpensive and includes a landing page builder. The program gives you the option of allowing people to subscribe to your email list via single or double opt-in. Aweber has several integrations with reliable third-party tools and apps. All of their email templates are mobile-friendly.

Cons

There are less expensive choices available that offer significantly more capabilities in the marketing automation field. Also, while sending an e-newsletter, you can't include or exclude several segments. The RSS to email templates are inadequate, and they aren't editable with Aweber's regular drag-and-drop email builder. A/B testing, as well as how to use Facebook pixels and Google Analytics cookies in a GDPR-compliant manner, are not available in the landing page builder.

Review Source

Gianmarco M.  
Graphic designer  
Printing  
Used the software for: 1-2 years

### " One of the best software for email marketing"

February 9, 2023

4.0

Aweber solves the problem of having to write emails every time a marketing operation needs to be done. It allows you to create all the emails once and set up the system to send them at the times and in the ways you decide. A really great system for increasing product sales in a semi-automatic way.

Pros

basic use of the service, such as list creation, follow up, broadcasting and automations is not difficult, just a little practice and ai learn quickly. The more advanced functions require more study and practice. The feature I love the most are the automations that allow you to manage and cross-reference entries to various lists automatically based on customizable parameters.

Cons

What I love least is the fact that there are many, perhaps too many functions available, which are certainly useful, but for those who have a small business they are superfluous and create some frustration.

Review Source

Elizabeta K.  
Owner  
Marketing and Advertising  
Used the software for: 2+ years

### "Build your email list with Aweber"

August 2, 2021

5.0

Pros

I use this software from the beginning. In the meantime, I tried almost all autoresponders but this one has the best deliverability and single optin. They have 24/7 support and you can solve any issue immediately. You can import the campaigns, duplicate them with share code, setlist automation. Many autoresponders don't allow to promote affiliate links only website links. Aweber is not among them.

Cons

You can't put the tracking code on their website builder

Review Source

VR

Verified Reviewer  
Cofounder  
Retail  
Used the software for: 2+ years

### "You can do better"

May 20, 2022

4.0

Good for beginners, but honestly, if you are going to learn email marketing, you might as well learn how to use something else.

Pros

Best in Class Customer Service. I don't think you will find any other email tool with better customer support. Customer support is far better than other email marketing tools. They are quick to reply & very knowledgable (Live Chat & Phone)

Cons

Aweber is sort of a dinosaur. They've been around for a while. But they just aren't as advanced as the newer email marketing tools out there. They keep adding new features (like landing page builder, but they are completely ignoring the fact that their ecom features & deep integrations are basically non-existent. Aweber is fine for a simple weekly newsletter, but when it comes to deep integrations with ecom they are stuck in the past (such as syncing with Shopify and allowing triggers based on the customer journey).

Review Source

AL

Alicia L.  
Business Owner  
Luxury Goods & Jewelry  
Used the software for: 1-2 years

### "No Code Automation To Evolve Your Business"

March 29, 2023

5.0

I was able to use the free trial to test out this platform to see if it would work for me. It also offers shared workspaces so it was easy to collaborate with the team and troubleshoot.

Pros

I love Aweber's ability to manage emails, the customer support is incredible, and the drag-and-drop builder. The fact there is no code automation was a huge plus for me.

Cons

Unfortunately, you do need to pay to make use of the features, the free version is not enough. I find it a bit pricey compared to other alternatives available.

Alternatives considered

[Gmail](https://www.capterra.com/p/202338/Gmail/)[Google Workspace](https://www.capterra.com/p/247901/Google-Workspace/)

Review Source

AG

Adam G.  
Full Stack Developer  
Information Technology and Services  
Used the software for: 2+ years

### "Campaign Management Tool"

February 6, 2024

4.0

Pros

AWeber is among the best email marketing automation tool. It has the best subscription plan and has PPC option.

Cons

For me, I find no errors on this great email marketing tool.

Review Source

Kenny K.  
Self-employed  
Marketing and Advertising  
Used the software for: 2+ years

### "Easy to use email marketing platform"

July 21, 2021

5.0

AWeber is easy to use and I've always received great support when I contacted their helpdesk. Usually got helped within minutes. I can tell the support agents and team really care about the customers. I would recommend AWeber if you're looking for a good email marketing platform that offers great email deliverability and customer support.

Pros

I like how easy AWeber is to get started with. Everything is well-organized (lists, subscribers, tags...) and you can quickly have your email list ready to accept subscribers. I found other autoresponders or email marketing tools either too complicated or lacking features. AWeber keeps it easy for beginners and has quite some advanced features for the professional email marketer. It also has many integrations with other tools, which is good for the professionals.

Cons

No cons here. I've been using this tool for over a decade. If I'm being picky, maybe some extra automations could be added, but so far I've been able to do all the things that are essential for my email business.

Review Source

RF

Regina F.  
Manager  
Marketing and Advertising  
Used the software for: 1-2 years

### "Aweber: An excellent choice for enhanced contact Managment"

March 28, 2024

5.0

AWeber is an excellent email marketing /contact management platform for those serious about growing their business. It's also not as expensive as some others in the marketing space.

Pros

I love all the features that allow for segmenting and tagging of contacts. Aweber helps keep contacts from different opt-in forms together which allows for emailing what is appropriate for each contact.

Cons

Aweber is a bit more costly than others like Mailchimp for those just getting started. It may be a little more technical as well.

Review Source

Amanda V.  
Owner  
E-Learning  
Used the software for: 2+ years

### "I Used to Love Aweber, It is great for a beginner"

July 21, 2020

3.0

I was very happy with it in the beginning, it just didn't meet my needs as my business grew.

Pros

I liked that it was a low annual fee for my needs. I liked that they were pretty good at following trends, like customizing user experience for my email members.

Cons

Honestly, I really did enjoy using this service, my business needs just grew and it didn't grow along with it fast enough for me. It was pretty hard to get everything I needed to communicate across my multiple platforms, so I eventually moved to an all-in-one platform to make my business life much easier. But they were great for a beginnner.

Review Source

Response from AWeber

July 22, 2020

Thanks for your feedback, Amanda. We really appreciate it. Just for your awareness, a lot has changed with our platform since you left. We've been releasing tons of new features. If you're ever interested in taking another look at AWeber, we'd love to have you back. If you have any questions, please let us know.

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