# Marin Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about Marin Software - reviews, pricing plans, popular comparisons to other Social Media Marketing products and more.

Source: https://www.capterra.com/p/99653/Marin-Search-Marketer

---

# 

 Marin Software Review 2026: Features, Integrations, Pros & Cons

Last updated on March 13, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

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[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

Marin Software

## What is Marin Software?

Marin Software boasts several AI-powered marketing solutions that empower marketers to save time and sell more. Link all your publisher accounts (Google, Facebook, Amazon, Tiktok, and dozens more), connect online and offline conversions, and let Marin's powerful AI solutions unify your data, identify cross-channel opportunities, automate optimizations, and adjust bids to achieve the targets you set. Marin also offers Managed Services to help you with short or long-term staffing challenges.

## What is Marin Software used for?

[PPC](https://www.capterra.com/ppc-software/)[Campaign Management](https://www.capterra.com/campaign-management-software/)[Marketing Analytics](https://www.capterra.com/marketing-analytics-software/)

Overall rating

Based on 20 user reviews

Reviews sentiment

Positive

80%

Neutral

15%

Negative

5%

Starting price

$500

Flat Rate, Per Month

Free trial  
available

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

Do you work for Marin Software?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://www.marinsoftware.com/&name=Marin Software)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Marin Software

4.1 (20)

VS.

[4.5 (6,220)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)

Starting Price

$500

Flat Rate, Per Month

Starting Price

$15

Per User, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

3.8 (20)

Ease Of Use

4.3 (8,028)

Value For Money

3.8 (14)

Value For Money

4.2 (5,515)

Customer Service

3.9 (17)

Customer Service

4.4 (5,170)

## Marin Software alternatives

Highest Rated

[4.7 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/)

Starting price

$16.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

98%

of reviewers

rated it above 4 stars

[4.6 (2,316)](https://www.capterra.com/p/151962/SEMrush/reviews/)

Starting price

$139.95

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

96%

of reviewers

rated it above 4 stars

[4.3 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

87%

of reviewers

rated it above 4 stars

[4.6 (5,726)](https://www.capterra.com/p/147657/monday-com/reviews/)

Starting price

$9.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

93%

of reviewers

rated it above 4 stars

[View all alternatives](https://www.capterra.com/p/99653/Marin-Search-Marketer/alternatives/)

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Campaign Analytics

4.7 (7)

71.43% of 7 reviewers that rated this feature as important or highly important

Track and interpret campaign performance metrics

Performance Management

4.3 (6)

83.33% of 6 reviewers that rated this feature as important or highly important

Organize and manage the accomplishments and development of employees or performance of applications or systems

Advertising Management

4.6 (5)

100.00% of 5 reviewers that rated this feature as important or highly important

Manage advertising space and its sales within your network or publication

For PPC Campaigns

4.5 (4)

125.00% of 4 reviewers that rated this feature as important or highly important

To be used for PPC specific marketing campaigns

Performance Metrics

4.5 (4)

75.00% of 4 reviewers that rated this feature as important or highly important

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Reporting & Statistics

4.5 (4)

50.00% of 4 reviewers that rated this feature as important or highly important

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Marin Software 70 features

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

Define levels of authorization for access to specific files or systems

Informs of any account changes and notifications

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Track and document all activities across devices, networks, and other systems

Generate one-off reports that meet information requirements

Manage advertising space and its sales within your network or publication

Software program that continuously adjusts its behavior based on observed data

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Application programming interface that allows for integration with other systems/databases

Automatically create schedules based on business needs or employee availability and qualifications

Share bid details, archive bids, and create bid requests to assist in bid solicitation and quote comparison

Forecast, allocate funds, organize financial resources and report & analyze project's income and expenditure

Track and interpret campaign performance metrics

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Set campaign schedules by selecting start, pause, and end dates

Track the performance of marketing campaigns across multiple channels.

Manage various distribution channels, build relations with channel partners, and track their performance

Track the amount of clicks on individual products to measure campaign results

Centralized database of stakeholders and their contact information such as names, address, phone number etc.

Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads

Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system

Add customized logos and colors to align with company branding

Customize data fields to support various needs and use cases

Alter the layout and content of reports

Pre-designed layouts that can be customized to match preferences and requirements

Assembly of graphs and charts for visualizing and tracking statistics/metrics

Creation and customization of dashboards

Import and export data to and from software applications

Connect to big data sources

Graphical representation of data

Create and send email blasts/campaigns

Tracks metrics that provide insight into how a user interacts with any interface or product

Predefined actions automatically performed on the occurance of specific events

To be used for PPC specific marketing campaigns

Geographic location of visitors determines behavior of the software

Establish measurable goals and objectives and track their progress over a specific period of time

Platforms that assist marketers in identifying relevant keywords for their content, websites, or advertising campaigns

Track and monitor a specific set of keywords

Tracking the status of previously identified performance measurements

Identify the source channel that resulted in a new lead in the system

Manage the process of attracting and converting business prospects into leads

Store information about leads or contacts and track, manage and nurture them throughout the sales process

Observe and track the demand, usage, progress or quality of a system, product, or user

Manage and post content across multiple social media accounts and platforms simultaneously

Manage multiple campaigns in one system

A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey

Collect information from multiple sources

Manage inventory, communication, marketing, orders & more across warehouses, stores and online channels

Coordinate marketing efforts across channels (email, landing pages, social media, etc.)

Organize and manage the accomplishments and development of employees or performance of applications or systems

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Predict future data based on historical data sets

Log and store the source of contacts/leads

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

View and track pertinent metrics to find patterns and gain insights from data

Monitor conversion rates and analyze effectiveness and profitability of marketing efforts

Set a time to generate routine reports automatically

Search and filter data across systems to locate required information by entering keywords or certain criteria

Create and manage advertising campaigns on social media networks

Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

Track activity on sites such as Facebook, Twitter, Instagram, etc.

Market event via social media tools

Track the status over time for a request, process, asset, or transaction

Generate or append custom campaign parameters to URLs

Attach digital tags to documents and assets for identification, search, or monitoring purposes

Set up connections to third-party platforms to improve business processes

Review data from past periods to reveal recurring tendencies and predict future performance

Interact with data visualization elements, such as charts and graphs, to drill down into data

Create, design and manage workflows for repetitive tasks

Get Advice

We can help you find the software with the features you need.

Features

4.0 (20)

4.0

Based on 20 reviews

## Pricing

Value for money

3.8 (14)

Free Trial

[View pricing plan details](https://www.capterra.com/p/99653/Marin-Search-Marketer/pricing/)

Connect

$500.00

Flat Rate,Per Month

Value for money

3.8 (14)

3.8

Based on 14 reviews

## Integrations

[

Google Sheets](https://www.capterra.com/p/169718/Google-Sheets/)[

Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[

Shopify](https://www.capterra.com/p/83891/Shopify/)[

Instagram](https://www.capterra.com/p/210721/Instagram/)[

HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[

Stripe](https://www.capterra.com/p/123889/Stripe/)[

Zapier](https://www.capterra.com/p/130182/Zapier/)[

Tableau](https://www.capterra.com/p/208764/Tableau/)

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

3.9 (17)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

3.9 (17)

3.9

Based on 17 reviews

## User reviews

Overall rating

4.1

Based on 20 reviews

Filter by rating

5(8)

4(8)

3(3)

2(0)

1(1)

Mentioned topic

Sorted by most recent

NM

Nick M.

Paid Search Manager

Real Estate

### "Marin Review"

4.0

Overall Rating

4.0

4.0

Ease of Use

3.0

3.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

7/10

July 25, 2024

Pros

The data integration with our data lake and getting accurate reports within the dashboard.

Cons

Bidding portfolios have not been as good as Googles.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

AB

Ashwin B.

Marketing Manager

Hospitality

### "Amazing Support and Flexibility"

5.0

Overall Rating

5.0

5.0

Ease of Use

3.0

3.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

8/10

April 2, 2024

Fantastic, I would recommend Marin to a friend.

Pros

The Support for beginner and intermediate users like myself is fantastic. Our rep is always constructive and always goes the extra mile.

Cons

The software interface is not user friendly, if can feel overwhelming and the support feature's isn't very intuitive or engaging in its current blog format. Having pop-up prompts when you hover your mouse over buttons would be great, great use of video would be great. Overall making the interface a tad more friendly would be great.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

MI

Matt I.

Marketing Manager

Real Estate

### "Flexibility and Customization is key for us! "

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

April 1, 2024

Great partnership so far! Our account reps are quick to respond and assist whenever we need.

Pros

We value the amount of customization the tool provides. We have a unique set of metrics that we judge all campaigns against (not just paid search) so it's important that we can get what we need so it's easily comparable.

Cons

With so many levers, sometimes the tool interface can be clunky and hard to navigate but the support team is quick to respond and guide us in the right direction.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

PA

Philip A.

Director of Digital

Hospitality

### "Marin Software for YOTEL"

4.0

Overall Rating

4.0

4.0

Ease of Use

3.0

3.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

March 28, 2024

Pros

I have worked with Marin Software prior to joining YOTEL. The most important thing for us is that the bidding automations reduce my team's workload whilst still allowing us to step in and take control at critical moments. Marin is also very transparent about the way that bid adjustments are calculated which is important for us to understand what is happening

Cons

I think the user interface doesn't necessarily make it very easy for new users to appreciate all the features that are available.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

EP

Emma P.

Marketing Director

Financial Services

### "Excellent Support. Excellent Metrics. "

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

March 6, 2024

I'm a one person team and for obvious reasons sometimes get behind on the marketing tasks. The calls with the Marin team always feel like a refresher for the week instead of what it might feel like when you're always behind! The customer support on top of an awesome dashboard of analytics (customized to your needs) is an incredible value to us.

Pros

I love the ability to pull in all of our campaigns and look across our efforts at one dashboard. We're a small team who was working with a firm to pull this data. For about the same price, we're getting all the data and a roadmap to further optimize our campaigns.

Cons

I didn't love the interface but they just did an overhaul and made some serious improvements. When I've been looking for something within Marin that isn't there, the team is all ears and often able to come up with a solution. They're pulling data from Marin into a web query so that I don't have to manually pull my marketing reports every Friday. It has been a great relationship.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

KN

Kathryn N.

Head of Advertising Operations

Marketing and Advertising

### "Marin use in a digital advertising agency"

5.0

Overall Rating

5.0

5.0

Ease of Use

3.0

3.0

Features

3.0

3.0

Customer Service

5.0

5.0

Likelihood to Recommend

6/10

March 6, 2024

Support team at Marin are exceptionally patient and responsive

Pros

The ability to view multi platform campaign data in one place. The creation of bespoke dashboards displaying metrics essential for campaign management. Social preview links which save a significant amount of time.

Cons

It is frustrating that some platforms still need to be connected using data imports. The platform is still a bit clunky when it comes to easily navigating between social and ppc

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

SA

shannon a.

Senior Advertising Operations Executive

Marketing and Advertising

### "Marin Review "

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

3.0

3.0

Customer Service

0.0

0.0

Likelihood to Recommend

7/10

March 6, 2024

Pros

Marin has made it easy for us to compile vital information into visual reports for our clients. Alongside this, it helps us cut down on working time by alerting us about ad spending, engagement and awareness metrics on our ads and streamlines work.

Cons

Not all ad previews are available at the moment and we can't get access to external preview links without users needing a profile. This keeps us tied to our current internal process.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

CM

Chris M.

Search Lead

Marketing and Advertising

### "Good For Program Management"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

0.0

0.0

Likelihood to Recommend

9/10

March 5, 2024

Pros

We use Marin Software for PPC campaign management. The dimensions feature allows us to apply company-specific values into the final URL for offline tracking, and we can roll up and report by those same dimensions easily. Marin's cross-platform reporting makes is easy to pull data for initiatives that are executed in more than one platform.

Cons

Marin's automated bidding is transparent, down to the keyword-level. The only downside with automated bidding is the "Impression Share" target. If a campaign is budget capping and not hitting the IS target, Marin will continue to bid up to increase impression share, which just makes the campaign hit the campaign daily budget faster.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

AK

Ameena K.

Senior PPC Account Manager

Electrical/Electronic Manufacturing

### "A Critical Review of Marin Software's Solutions"

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

3.0

3.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

March 5, 2024

Pros

Amazing support service and dedicated team to look at accounts. Cross-Channel Advertising Management Optimization Tools Reporting and Analytics Bid Management Automation and Workflow Efficiency Integration with Multiple Platforms

Cons

Doesn't adopt to changes from search engine faster. Older Marin interface was good and easy to use, MarinOne is slightly more difficult.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

JA

Jamar A.

Senior Marketing Manager

Financial Services

### "Marin Software Review"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

March 4, 2024

So far it has been very positive. It has definitely made my job much easier.

Pros

I love the reporting capabilities and the ability to segment data by dimensions. Given the nuances of how my company tracks things internally, Marin has made our tagging process pretty seamless.

Cons

There are some limitations to exporting data. For example, If I wanted to look at performance for the last 12 months, it aggregates the data versus breaking out the data by each individual month.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

[View all Reviews](https://www.capterra.com/p/99653/Marin-Search-Marketer/reviews/)

Independent research methodology

Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology.

[Learn more](https://www.capterra.com/resources/proprietary-data-research/)

How Capterra verifies reviews

Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.

[Learn more](https://www.capterra.com/resources/how-we-verify-reviews/)

How Capterra ensures transparency

Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website.

[Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)