# Marin Software Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Marin Software the right Social Media Marketing solution for you? Explore 20 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/99653/Marin-Search-Marketer/reviews --- Marin Software 4.1 (20) [View alternatives](https://www.capterra.com/p/99653/Marin-Search-Marketer/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Marin Software Ease of use 3.8 Customer Service 3.9 ## Pros and Cons in Reviews sa shannon a Senior Advertising Operations ExecutiveMarketing and Advertising, 51 - 200 employeesUsed the software for: 1-2 years. “Marin has made it easy for us to compile vital information into visual reports for our clients.“ March 6, 2024 AB Ashwin B Marketing ManagerHospitality, 501 - 1,000 employeesUsed the software for: More than 2 years. “The software interface is not user friendly, if can feel overwhelming and the support feature's isn't very intuitive or engaging in its current blog format.“ April 2, 2024 KN Kathryn N Head of Advertising OperationsMarketing and Advertising, 11 - 50 employeesUsed the software for: 6-12 months. “The platform is still a bit clunky when it comes to easily navigating between social and ppc“ March 6, 2024 PA Philip A Director of DigitalHospitality, 51 - 200 employeesUsed the software for: More than 2 years. “I think the user interface doesn't necessarily make it very easy for new users to appreciate all the features that are available.“ March 28, 2024 ## Showing most helpful reviews Showing 1-20 of 20 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Andrey R. Marketing Business Development Manager Marketing and Advertising Used the software for: Less than 6 months ### "User friendly product but need more tailored functionality" April 30, 2019 4.0 Marin helps us to track and handle advanced keyword bidding. Pros The most liked feature by me is that Marin helps me to do tasks in bulk to Google And Bing Ads. Cons Sometimes graphs don’t correspondent to the chosen filters which is very irritating. Review Source NM Nick M. Paid Search Manager Real Estate Used the software for: 6-12 months ### "Marin Review" July 25, 2024 4.0 Pros The data integration with our data lake and getting accurate reports within the dashboard. Cons Bidding portfolios have not been as good as Googles. Review Source CA Casper A. Owner Sporting Goods Used the software for: 2+ years ### "Better at collecting payment that helping setting up the software." May 26, 2021 3.0 I have used the bidding algorithm for 6 years and it is really solid for large google ads accounts, however anything else I don't use Marin for since it is just not very good at performing manual tasks, the ads editor is much better for that. Pros The bidding algorithm which we have used for 6 years, anything else is not worth mentioning. Cons Support is bad. Interface is unintuitive. Setup is a pain in the "new" Marin One, it was a lot easier in the old Marin Search. A lot of features are not working in Marin One even though they launched it 2 years ago, so you have to toggle between One, Search and Social which is a real headache. Eager to collect payments, but not eager to help setting up clients in the new Marin One platform. Can't answer simple questions about how to setup CPA bidding for facebook, but refer to old guides for the old interface. Alternatives considered [Optmyzr](https://www.capterra.com/p/156308/Optmyzr/)[Clerk.io](https://www.capterra.com/p/184765/Clerk-io/)[Skai](https://www.capterra.com/p/138608/Kenshoo-Search/)[Acquisio](https://www.capterra.com/p/122349/Acquisio/) Reason for choosing Marin Software I have used it for a long time with the old platform which has been a solid solution, but the new Marin One platform is just completely buggy and half the functionality is not even working after 2 years. I don't think Marin will last in 5 years if they don't improve. Review Source CM Chris M. Search Lead Marketing and Advertising Used the software for: 2+ years ### "Good For Program Management" March 5, 2024 5.0 Pros We use Marin Software for PPC campaign management. The dimensions feature allows us to apply company-specific values into the final URL for offline tracking, and we can roll up and report by those same dimensions easily. Marin's cross-platform reporting makes is easy to pull data for initiatives that are executed in more than one platform. Cons Marin's automated bidding is transparent, down to the keyword-level. The only downside with automated bidding is the "Impression Share" target. If a campaign is budget capping and not hitting the IS target, Marin will continue to bid up to increase impression share, which just makes the campaign hit the campaign daily budget faster. Review Source EP Emma P. Marketing Director Financial Services Used the software for: 6-12 months ### "Excellent Support. Excellent Metrics. " March 6, 2024 5.0 I'm a one person team and for obvious reasons sometimes get behind on the marketing tasks. The calls with the Marin team always feel like a refresher for the week instead of what it might feel like when you're always behind! The customer support on top of an awesome dashboard of analytics (customized to your needs) is an incredible value to us. Pros I love the ability to pull in all of our campaigns and look across our efforts at one dashboard. We're a small team who was working with a firm to pull this data. For about the same price, we're getting all the data and a roadmap to further optimize our campaigns. Cons I didn't love the interface but they just did an overhaul and made some serious improvements. When I've been looking for something within Marin that isn't there, the team is all ears and often able to come up with a solution. They're pulling data from Marin into a web query so that I don't have to manually pull my marketing reports every Friday. It has been a great relationship. Review Source PA Philip A. Director of Digital Hospitality Used the software for: 2+ years ### "Marin Software for YOTEL" March 28, 2024 4.0 Pros I have worked with Marin Software prior to joining YOTEL. The most important thing for us is that the bidding automations reduce my team's workload whilst still allowing us to step in and take control at critical moments. Marin is also very transparent about the way that bid adjustments are calculated which is important for us to understand what is happening Cons I think the user interface doesn't necessarily make it very easy for new users to appreciate all the features that are available. Review Source MI Matt I. Marketing Manager Real Estate Used the software for: 2+ years ### "Flexibility and Customization is key for us! " April 1, 2024 5.0 Great partnership so far! Our account reps are quick to respond and assist whenever we need. Pros We value the amount of customization the tool provides. We have a unique set of metrics that we judge all campaigns against (not just paid search) so it's important that we can get what we need so it's easily comparable. Cons With so many levers, sometimes the tool interface can be clunky and hard to navigate but the support team is quick to respond and guide us in the right direction. Review Source AK Ameena K. Senior PPC Account Manager Electrical/Electronic Manufacturing Used the software for: 2+ years ### "A Critical Review of Marin Software's Solutions" March 5, 2024 4.0 Pros Amazing support service and dedicated team to look at accounts. Cross-Channel Advertising Management Optimization Tools Reporting and Analytics Bid Management Automation and Workflow Efficiency Integration with Multiple Platforms Cons Doesn't adopt to changes from search engine faster. Older Marin interface was good and easy to use, MarinOne is slightly more difficult. Review Source VR Verified Reviewer Paid Search Analyst Marketing and Advertising Used the software for: Less than 6 months ### "Marin Review" February 27, 2024 5.0 Pros Account Breakdown for campaigns, ad groups, and keywords. Cons Individually Created Reports don't apply across all views Review Source Daniel L. Paid Search Manager Marketing and Advertising Used the software for: 6-12 months ### "Needs more tailored functionality" October 30, 2020 4.0 Overall, support has been great and helped us cross any hurdle. We have been able to setup some incredible dashboards that have helped us prove the value to all stakeholders. Pros I love the bulk functions and ease of setting up dashboards for reporting. Cons The interface could me a little easier to navigate and getting reports into Google Sheets is more difficult than other platforms. Review Source AB Ashwin B. Marketing Manager Hospitality Used the software for: 2+ years ### "Amazing Support and Flexibility" April 2, 2024 5.0 Fantastic, I would recommend Marin to a friend. Pros The Support for beginner and intermediate users like myself is fantastic. Our rep is always constructive and always goes the extra mile. Cons The software interface is not user friendly, if can feel overwhelming and the support feature's isn't very intuitive or engaging in its current blog format. Having pop-up prompts when you hover your mouse over buttons would be great, great use of video would be great. Overall making the interface a tad more friendly would be great. Review Source KN Kathryn N. Head of Advertising Operations Marketing and Advertising Used the software for: 6-12 months ### "Marin use in a digital advertising agency" March 6, 2024 5.0 Support team at Marin are exceptionally patient and responsive Pros The ability to view multi platform campaign data in one place. The creation of bespoke dashboards displaying metrics essential for campaign management. Social preview links which save a significant amount of time. Cons It is frustrating that some platforms still need to be connected using data imports. The platform is still a bit clunky when it comes to easily navigating between social and ppc Review Source sA shannon A. Senior Advertising Operations Executive Marketing and Advertising Used the software for: 1-2 years ### "Marin Review " March 6, 2024 4.0 Pros Marin has made it easy for us to compile vital information into visual reports for our clients. Alongside this, it helps us cut down on working time by alerting us about ad spending, engagement and awareness metrics on our ads and streamlines work. Cons Not all ad previews are available at the moment and we can't get access to external preview links without users needing a profile. This keeps us tied to our current internal process. Review Source VR Verified Reviewer Digital Marketing Manager Retail Used the software for: 6-12 months ### "Amazing Tool" November 7, 2018 5.0 Pros There was a lot to like about Marin. The best thing about Marin is they are always looking to improve their algorithm and tools. They’re support team is awesome as well. Cons If you have a lot of data, bulk sheets can error and those errors can be hard to figure out Review Source JA Jamar A. Senior Marketing Manager Financial Services Used the software for: Less than 6 months ### "Marin Software Review" March 4, 2024 5.0 So far it has been very positive. It has definitely made my job much easier. Pros I love the reporting capabilities and the ability to segment data by dimensions. Given the nuances of how my company tracks things internally, Marin has made our tagging process pretty seamless. Cons There are some limitations to exporting data. For example, If I wanted to look at performance for the last 12 months, it aggregates the data versus breaking out the data by each individual month. Review Source VR Verified Reviewer Digital Marketing Analyst Telecommunications Used the software for: 1-2 years ### "Great software but customer service lacks" May 16, 2019 4.0 great service, needs to work on CS Pros I used Marin a couple of years back and their automated bidding is superb to anything else I have ever used Cons Customer service was a constant let down - this is why I stopped using Marin Review Source VR Verified Reviewer Paid Account Director, Travel Marketing and Advertising Used the software for: Less than 6 months ### "Capable of more than I realised" May 14, 2019 4.0 Pros The automated bidding algorithms are way more advanced than I originally realised. Setting up a combination of automated bidding rules, triggered bid adjustments, and learning algorithms can really make any marketing account way more cost efficient. Cons Old User Interface - could use a refresher. Alternatives considered [Skai](https://www.capterra.com/p/138608/Kenshoo-Search/) Reason for choosing Marin Software Better quality product Review Source PG Pallavi G. Director, Digital Retail Used the software for: 6-12 months ### "Used to be good" December 12, 2018 1.0 Marin used to be good but somewhere along the line they only focused on their enterprise customers so beware SMB businesses Pros Has good features like budget projection Cons Poor performance and poor customer support Review Source SM Steven M. digital marketing specialist Marketing and Advertising Used the software for: Less than 6 months ### "The customer support was terrible but I do like the A/B testing functions in the software." October 9, 2017 3.0 You can easily set up and analyze A/B tests for your paid search accounts across Google, Bing, and Gemini. Pros I really liked how easy it is to set up A/B tests for keywords and ad copy. I think this was super beneficial for optimizing a paid search account. Cons I thought the customer service was terrible. I also do not like how you cannot see today's data/performance and have to wait until the next day. Review Source BD Brett D. Senior Paid Search Manager Used the software for: 1-2 years ### "Great for reporting usage." September 7, 2017 3.0 Pros Intuitive interface. Great tool to use for automating reports. Easy to create campaign rules to meet performance. Cons Unable to create rules for soft KPI campaigns such as click-through rate, cost-per-click and others. Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.