--- title: "Best Personalization Software 2026 | Capterra" description: "Find the top Personalization software of 2026 on Capterra. Based on millions of verified user reviews - compare and filter for whats important to you to find the best tools for your needs." source_url: "https://www.capterra.com/personalization-software/" page_type: "category" language: "en" --- # Best Personalization Software [Free](https://www.capterra.com/personalization-software/s/free/)[For Small Businesses](https://www.capterra.com/personalization-software/s/small-businesses/) [4.8 (1424)](https://www.capterra.com/p/168452/GMass/reviews/) Turn Gmail into a powerful but easy-to-use email marketing/mail merge platform. 99% of users report their best deliverability ever. [Learn more about GMass](https://www.capterra.com/p/168452/GMass/) Personalization features reviewers most value A/B Testing Activity Dashboard Customer Segmentation Customizable Branding Email Marketing Engagement Tracking Reporting/Analytics Third-Party Integrations Website Personalization 93% recommend this product [## Brevo](https://www.capterra.com/p/132996/brevo/) [4.6 (3526)](https://www.capterra.com/p/132996/brevo/reviews/) Cloud-based platform for email, SMS, and WhatsApp marketing with automation, CRM, live chat, transactional email, and loyalty program. [Learn more about Brevo](https://www.capterra.com/p/132996/brevo/) Personalization features reviewers most value A/B Testing Activity Dashboard Customer Segmentation Customizable Branding Email Marketing Engagement Tracking Reporting/Analytics Third-Party Integrations Website Personalization 86% recommend this product [## Omnisend](https://www.capterra.com/p/153508/Omnisend/) [4.7 (837)](https://www.capterra.com/p/153508/Omnisend/reviews/) Omnisend is an email and SMS marketing platform for ecommerce brands to grow sales with automation, popups, and segmentation. [Learn more about Omnisend](https://www.capterra.com/p/153508/Omnisend/) Personalization features reviewers most value A/B Testing Activity Dashboard Customer Segmentation Customizable Branding Email Marketing Engagement Tracking Reporting/Analytics Third-Party Integrations Website Personalization 85% recommend this product [## Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/) [4.3 (716)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) Adobe Marketo Engage is a leading AI-powered platform that automates and scales marketing to drive engagement, efficiency, and revenue. [Learn more about Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/) Personalization features reviewers most value A/B Testing Activity Dashboard Customer Segmentation Customizable Branding Email Marketing Engagement Tracking Reporting/Analytics Third-Party Integrations Website Personalization [## Klaviyo](https://www.capterra.com/p/156699/Klaviyo/) [4.6 (540)](https://www.capterra.com/p/156699/Klaviyo/reviews/) Klaviyo the only CRM purpose-built for B2C, combining your email and SMS marketing, analytics, and customer service in one place. [Learn more about Klaviyo](https://www.capterra.com/p/156699/Klaviyo/) Personalization features reviewers most value A/B Testing Activity Dashboard Customer Segmentation Customizable Branding Email Marketing Engagement Tracking Reporting/Analytics Third-Party Integrations Website Personalization [## Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/) [4.2 (532)](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/) Customer relationship management solution that helps businesses with email marketing, loyalty management, and customer data management. [Learn more about Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/) Personalization features reviewers most value A/B Testing Activity Dashboard Customer Segmentation Customizable Branding Email Marketing Engagement Tracking Reporting/Analytics Third-Party Integrations Website Personalization [## Campaign Monitor by Marigold](https://www.capterra.com/p/76928/Campaign-Monitor/) [4.5 (507)](https://www.capterra.com/p/76928/Campaign-Monitor/reviews/) Campaign Monitor by Marigold is an email marketing tool that enables anyone to send beautiful, targeted, and effective email campaigns. [Learn more about Campaign Monitor by Marigold](https://www.capterra.com/p/76928/Campaign-Monitor/) Personalization features reviewers most value A/B Testing Activity Dashboard Customer Segmentation Customizable Branding Email Marketing Engagement Tracking Reporting/Analytics Third-Party Integrations Website Personalization [## AfterShip](https://www.capterra.com/p/178663/AfterShip/) [4.9 (473)](https://www.capterra.com/p/178663/AfterShip/reviews/) AfterShip is the AI post-purchase platform behind 20,000+ of the world's top commerce brands. Shipping, Tracking, Returns, Warranty and [Learn more about AfterShip](https://www.capterra.com/p/178663/AfterShip/) Personalization features reviewers most value A/B Testing Activity Dashboard Customer Segmentation Customizable Branding Email Marketing Engagement Tracking Reporting/Analytics Third-Party Integrations Website Personalization 87% recommend this product [## Instapage](https://www.capterra.com/p/141695/Instapage/) [4.5 (365)](https://www.capterra.com/p/141695/Instapage/reviews/) Deliver personalized page experiences for every audience at scale with Collections, dynamic content, and ad-to-page alignment built in. [Learn more about Instapage](https://www.capterra.com/p/141695/Instapage/) Personalization features reviewers most value A/B Testing Activity Dashboard Customer Segmentation Customizable Branding Email Marketing Engagement Tracking Reporting/Analytics Third-Party Integrations Website Personalization [## Square Online](https://www.capterra.com/p/275800/Square-Online/) [4.6 (332)](https://www.capterra.com/p/275800/Square-Online/reviews/) Square Online allows small & medium-sized sellers to grow their business with a professional eCommerce website & integrated tools [Learn more about Square Online](https://www.capterra.com/p/275800/Square-Online/) Personalization features reviewers most value A/B Testing Activity Dashboard Customer Segmentation Customizable Branding Email Marketing Engagement Tracking Reporting/Analytics Third-Party Integrations Website Personalization 85% recommend this product [## Zoho Campaigns](https://www.capterra.com/p/253223/Zoho-Campaigns/) [4.3 (317)](https://www.capterra.com/p/253223/Zoho-Campaigns/reviews/) Create, send, and track effective email and SMS campaigns that help you build lasting relationships with your leads and contacts. [Learn more about Zoho Campaigns](https://www.capterra.com/p/253223/Zoho-Campaigns/) Personalization features reviewers most value A/B Testing Activity Dashboard Customer Segmentation Customizable Branding Email Marketing Engagement Tracking Reporting/Analytics Third-Party Integrations Website Personalization [## Webflow](https://www.capterra.com/p/136159/Webflow/) [4.5 (269)](https://www.capterra.com/p/136159/Webflow/reviews/) Webflow is a Website Experience Platform that lets Marketers, Designers, and Developers build, manage, and optimize your website. [Learn more about Webflow](https://www.capterra.com/p/136159/Webflow/) Personalization features reviewers most value A/B Testing Activity Dashboard Customer Segmentation Customizable Branding Email Marketing Engagement Tracking Reporting/Analytics Third-Party Integrations Website Personalization [## Manago AI](https://www.capterra.com/p/223643/SALESmanago-Marketing-Automation/) [4.5 (253)](https://www.capterra.com/p/223643/SALESmanago-Marketing-Automation/reviews/) AI Customer Engagement Platform helping marketers connect data, understand customers, communicate across channels. [Learn more about Manago AI](https://www.capterra.com/p/223643/SALESmanago-Marketing-Automation/) Personalization features reviewers most value A/B Testing Activity Dashboard Customer Segmentation Customizable Branding Email Marketing Engagement Tracking Reporting/Analytics Third-Party Integrations Website Personalization 85% recommend this product [## SAP Customer Experience](https://www.capterra.com/p/77372/SAP-CRM/) [4.3 (246)](https://www.capterra.com/p/77372/SAP-CRM/reviews/) Capitalize on customer insight, improve front-line efficiency and effectiveness, streamline critical business processes. [Learn more about SAP Customer Experience](https://www.capterra.com/p/77372/SAP-CRM/) Personalization features reviewers most value A/B Testing Activity Dashboard Customer Segmentation Customizable Branding Email Marketing Engagement Tracking Reporting/Analytics Third-Party Integrations Website Personalization [## Outgrow](https://www.capterra.com/p/168229/Outgrow/) [4.8 (227)](https://www.capterra.com/p/168229/Outgrow/reviews/) Enables marketers to easily create calculators, recommendations, and quizzes to better acquire, qualify, and engage with leads. [Learn more about Outgrow](https://www.capterra.com/p/168229/Outgrow/) Personalization features reviewers most value A/B Testing Activity Dashboard Customer Segmentation Customizable Branding Email Marketing Engagement Tracking Reporting/Analytics Third-Party Integrations Website Personalization 92% recommend this product [## Duda](https://www.capterra.com/p/134280/DudaMobile/) [4.5 (215)](https://www.capterra.com/p/134280/DudaMobile/reviews/) Duda is a leading white label web building platform for digital agencies, SaaS platforms, and web professionals. [Learn more about Duda](https://www.capterra.com/p/134280/DudaMobile/) Personalization features reviewers most value A/B Testing Activity Dashboard Customer Segmentation Customizable Branding Email Marketing Engagement Tracking Reporting/Analytics Third-Party Integrations Website Personalization 82% recommend this product [## NiceJob](https://www.capterra.com/p/142037/NiceJob/) [4.9 (203)](https://www.capterra.com/p/142037/NiceJob/reviews/) Time and tailor every review, referral, and rebooking message with NiceJob’s AI growth platform and reputation marketing software. [Learn more about NiceJob](https://www.capterra.com/p/142037/NiceJob/) Personalization features reviewers most value A/B Testing Activity Dashboard Customer Segmentation Customizable Branding Email Marketing Engagement Tracking Reporting/Analytics Third-Party Integrations Website Personalization 94% recommend this product [## Moosend](https://www.capterra.com/p/147042/Moosend/) [4.6 (195)](https://www.capterra.com/p/147042/Moosend/reviews/) Cloud-based email marketing solution that helps businesses manage marketing campaigns, response, mailing lists, editing and more. [Learn more about Moosend](https://www.capterra.com/p/147042/Moosend/) Personalization features reviewers most value A/B Testing Activity Dashboard Customer Segmentation Customizable Branding Email Marketing Engagement Tracking Reporting/Analytics Third-Party Integrations Website Personalization 87% recommend this product [## Dotdigital](https://www.capterra.com/p/151213/dotmailer/) [4.3 (188)](https://www.capterra.com/p/151213/dotmailer/reviews/) AI-powered marketing automation software that helps businesses worldwide create, send and report on cross-channel marketing campaigns. [Learn more about Dotdigital](https://www.capterra.com/p/151213/dotmailer/) Personalization features reviewers most value A/B Testing Activity Dashboard Customer Segmentation Customizable Branding Email Marketing Engagement Tracking Reporting/Analytics Third-Party Integrations Website Personalization [## Uberflip](https://www.capterra.com/p/124885/Uberflip/) [4.4 (170)](https://www.capterra.com/p/124885/Uberflip/reviews/) Uberflip is a content experience platform (CEP) that enables marketers to take content and package it into relevant digital experiences [Learn more about Uberflip](https://www.capterra.com/p/124885/Uberflip/) Personalization features reviewers most value A/B Testing Activity Dashboard Customer Segmentation Customizable Branding Email Marketing Engagement Tracking Reporting/Analytics Third-Party Integrations Website Personalization [## Braze](https://www.capterra.com/p/155423/Appboy/) [4.7 (168)](https://www.capterra.com/p/155423/Appboy/reviews/) Cloud-based customer engagement platform for cross-channel messaging, journey orchestration, audience segmentation, and real-time. [Learn more about Braze](https://www.capterra.com/p/155423/Appboy/) Personalization features reviewers most value A/B Testing Activity Dashboard Customer Segmentation Customizable Branding Email Marketing Engagement Tracking Reporting/Analytics Third-Party Integrations Website Personalization 91% recommend this product [## Emma by Marigold](https://www.capterra.com/p/75428/Emma/) [4.2 (157)](https://www.capterra.com/p/75428/Emma/reviews/) Emma by Marigold makes it easy for teams of all sizes to create and collaborate on campaigns that drive conversions and revenue. [Learn more about Emma by Marigold](https://www.capterra.com/p/75428/Emma/) Personalization features reviewers most value A/B Testing Activity Dashboard Customer Segmentation Customizable Branding Email Marketing Engagement Tracking Reporting/Analytics Third-Party Integrations Website Personalization [## Justuno](https://www.capterra.com/p/224090/Justuno/) [4.6 (147)](https://www.capterra.com/p/224090/Justuno/reviews/) Grow your email lists, drive more sales, & reduce cart abandonment with Justuno's powerful and easy conversion rate optimization tools. [Learn more about Justuno](https://www.capterra.com/p/224090/Justuno/) Personalization features reviewers most value A/B Testing Activity Dashboard Customer Segmentation Customizable Branding Email Marketing Engagement Tracking Reporting/Analytics Third-Party Integrations Website Personalization [## Terminus](https://www.capterra.com/p/158147/Terminus/) [4.5 (140)](https://www.capterra.com/p/158147/Terminus/reviews/) With Terminus' account-based web personalization, you can deliver consistent messaging across the entire customer lifecycle. [Learn more about Terminus](https://www.capterra.com/p/158147/Terminus/) Personalization features reviewers most value A/B Testing Activity Dashboard Customer Segmentation Customizable Branding Email Marketing Engagement Tracking Reporting/Analytics Third-Party Integrations Website Personalization 82% recommend this product [## Ortto](https://www.capterra.com/p/131879/Autopilot/) [4.6 (113)](https://www.capterra.com/p/131879/Autopilot/reviews/) Ortto delivers personalized experiences at scale – tailoring every message to real customer behavior, lifecycle stage and interests. [Learn more about Ortto](https://www.capterra.com/p/131879/Autopilot/) Personalization features reviewers most value A/B Testing Activity Dashboard Customer Segmentation Customizable Branding Email Marketing Engagement Tracking Reporting/Analytics Third-Party Integrations Website Personalization Page 1 of 9 ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Filter (395) Products: Sort By: Featured Partners * * * Plan Type Free Trial Popular 85% of professionals opt for a 30-day trial before the software purchase Other subsciption plans: Free Version Monthly Subscription Annual Subscription One-Time License Key Features All key features Popular We have selected the most important and critical features as defined by Capterra user reviews A/B Testing Abandoned Cart Saver Account Based Marketing Activity Dashboard AI Copilot Alerts/Notifications Behavior Tracking Behavioral Targeting Campaign Segmentation Content Analytics Contextual Targeting Customer Profiles Customer Segmentation Customizable Branding Drag & Drop Email Marketing [Engagement Tracking](https://www.capterra.com/personalization-software/features/engagement-tracking/) Experience Management Generative AI Real-Time Analytics Real-Time Reporting Recommendations [Reporting/Analytics](https://www.capterra.com/personalization-software/features/reporting-analytics/) Third-Party Integrations Website Analytics Website Personalization Deployment Cloud, SaaS, Web-Based Desktop Mac Desktop Windows Desktop Linux On-Premise Windows On-Premise Linux Desktop Chromebook Mobile Android Mobile iPhone Mobile iPad Related Software Category: [Contest Software](https://www.capterra.com/contest-software/)[Website Optimization Tools Software](https://www.capterra.com/website-optimization-tools-software/)[Blog Software](https://www.capterra.com/blog-software/)[Landing Page Software](https://www.capterra.com/landing-page-software/)[Form Builder Software](https://www.capterra.com/form-builder-software/) I'm looking for Personalization Software that is: [Free](https://www.capterra.com/personalization-software/s/free/)[For Small Businesses](https://www.capterra.com/personalization-software/s/small-businesses/)