# Best Personalization Software 2026 | Capterra > Find the top Personalization software of 2026 on Capterra. Based on millions of verified user reviews - compare and filter for whats important to you to find the best tools for your needs. Source: https://www.capterra.com/personalization-software/s/web-based --- # Best Personalization Software For more information consult our [Personalization Buyers Guide](#buyers-guide-content) [4.6 (16)](https://www.capterra.com/p/163491/Pesonyze/reviews/) Complete website personalization with behavioral targeting, AI recommendations, and marketing automation. [Learn more about Personyze](https://www.capterra.com/p/163491/Pesonyze/) Personalization features reviewers most value A/B Testing Activity Dashboard Customer Segmentation Customizable Branding Email Marketing Engagement Tracking Reporting/Analytics Third-Party Integrations Website Personalization [4.8 (1372)](https://www.capterra.com/p/168452/GMass/reviews/) Turn Gmail into a powerful but easy-to-use email marketing/mail merge platform. 99% of users report their best deliverability ever. [Learn more about GMass](https://www.capterra.com/p/168452/GMass/) Personalization features reviewers most value A/B Testing Activity Dashboard Customer Segmentation Customizable Branding Email Marketing Engagement Tracking Reporting/Analytics Third-Party Integrations Website Personalization 93% recommend this product [4.4 (59)](https://www.capterra.com/p/155737/CleverTap/reviews/) world's #1 retention cloud empowering digital consumer brands to increase customer retention and lifetime value [Learn more about CleverTap](https://www.capterra.com/p/155737/CleverTap/) Personalization features reviewers most value A/B Testing Activity Dashboard Customer Segmentation Customizable Branding Email Marketing Engagement Tracking Reporting/Analytics Third-Party Integrations Website Personalization [## Mailchimp](https://www.capterra.com/p/110228/MailChimp/) [4.5 (17580)](https://www.capterra.com/p/110228/MailChimp/reviews/) Mailchimp: the #1 email marketing platform with 11M+ users worldwide, offering AI-powered insights & content creation tools. [Learn more about Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Personalization features reviewers most value A/B Testing Activity Dashboard Customer Segmentation Customizable Branding Email Marketing Engagement Tracking Reporting/Analytics Third-Party Integrations Website Personalization [## Omnisend](https://www.capterra.com/p/153508/Omnisend/) [4.7 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/) Omnisend is an email marketing tool for eCommerce brands to boost revenue with automation, SMS features, and integrations. [Learn more about Omnisend](https://www.capterra.com/p/153508/Omnisend/) Personalization features reviewers most value A/B Testing Activity Dashboard Customer Segmentation Customizable Branding Email Marketing Engagement Tracking Reporting/Analytics Third-Party Integrations Website Personalization 85% recommend this product [## Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/) [4.3 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) Adobe Marketo Engage is a leading AI-powered platform that automates and scales marketing to drive engagement, efficiency, and revenue. [Learn more about Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/) Personalization features reviewers most value A/B Testing Activity Dashboard Customer Segmentation Customizable Branding Email Marketing Engagement Tracking Reporting/Analytics Third-Party Integrations Website Personalization [## Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/) [4.2 (529)](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/) Customer relationship management solution that helps businesses with email marketing, loyalty management, and customer data management. [Learn more about Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/) Personalization features reviewers most value A/B Testing Activity Dashboard Customer Segmentation Customizable Branding Email Marketing Engagement Tracking Reporting/Analytics Third-Party Integrations Website Personalization [## Campaign Monitor by Marigold](https://www.capterra.com/p/76928/Campaign-Monitor/) [4.5 (505)](https://www.capterra.com/p/76928/Campaign-Monitor/reviews/) Campaign Monitor by Marigold is an email marketing tool that enables anyone to send beautiful, targeted, and effective email campaigns. [Learn more about Campaign Monitor by Marigold](https://www.capterra.com/p/76928/Campaign-Monitor/) Personalization features reviewers most value A/B Testing Activity Dashboard Customer Segmentation Customizable Branding Email Marketing Engagement Tracking Reporting/Analytics Third-Party Integrations Website Personalization [## Instapage](https://www.capterra.com/p/141695/Instapage/) [4.5 (365)](https://www.capterra.com/p/141695/Instapage/reviews/) Deliver personalized page experiences for every audience at scale with Collections, dynamic content, and ad-to-page alignment built in. [Learn more about Instapage](https://www.capterra.com/p/141695/Instapage/) Personalization features reviewers most value A/B Testing Activity Dashboard Customer Segmentation Customizable Branding Email Marketing Engagement Tracking Reporting/Analytics Third-Party Integrations Website Personalization [## Square Online](https://www.capterra.com/p/275800/Square-Online/) [4.6 (327)](https://www.capterra.com/p/275800/Square-Online/reviews/) Square Online allows small & medium-sized sellers to grow their business with a professional eCommerce website & integrated tools [Learn more about Square Online](https://www.capterra.com/p/275800/Square-Online/) Personalization features reviewers most value A/B Testing Activity Dashboard Customer Segmentation Customizable Branding Email Marketing Engagement Tracking Reporting/Analytics Third-Party Integrations Website Personalization 85% recommend this product [## SAP Customer Experience](https://www.capterra.com/p/77372/SAP-CRM/) [4.3 (245)](https://www.capterra.com/p/77372/SAP-CRM/reviews/) Capitalize on customer insight, improve front-line efficiency and effectiveness, streamline critical business processes. [Learn more about SAP Customer Experience](https://www.capterra.com/p/77372/SAP-CRM/) Personalization features reviewers most value A/B Testing Activity Dashboard Customer Segmentation Customizable Branding Email Marketing Engagement Tracking Reporting/Analytics Third-Party Integrations Website Personalization [## NiceJob](https://www.capterra.com/p/142037/NiceJob/) [4.9 (202)](https://www.capterra.com/p/142037/NiceJob/reviews/) NiceJob is a cloud-based reputation marketing platform designed to help businesses get more reviews, referrals, and sales. [Learn more about NiceJob](https://www.capterra.com/p/142037/NiceJob/) Personalization features reviewers most value A/B Testing Activity Dashboard Customer Segmentation Customizable Branding Email Marketing Engagement Tracking Reporting/Analytics Third-Party Integrations Website Personalization 94% recommend this product [## Uberflip](https://www.capterra.com/p/124885/Uberflip/) [4.4 (170)](https://www.capterra.com/p/124885/Uberflip/reviews/) Uberflip is a content experience platform (CEP) that enables marketers to take content and package it into relevant digital experiences [Learn more about Uberflip](https://www.capterra.com/p/124885/Uberflip/) Personalization features reviewers most value A/B Testing Activity Dashboard Customer Segmentation Customizable Branding Email Marketing Engagement Tracking Reporting/Analytics Third-Party Integrations Website Personalization [## Emma by Marigold](https://www.capterra.com/p/75428/Emma/) [4.2 (156)](https://www.capterra.com/p/75428/Emma/reviews/) Emma by Marigold makes it easy for teams of all sizes to create and collaborate on campaigns that drive conversions and revenue. [Learn more about Emma by Marigold](https://www.capterra.com/p/75428/Emma/) Personalization features reviewers most value A/B Testing Activity Dashboard Customer Segmentation Customizable Branding Email Marketing Engagement Tracking Reporting/Analytics Third-Party Integrations Website Personalization [## Terminus](https://www.capterra.com/p/158147/Terminus/) [4.5 (140)](https://www.capterra.com/p/158147/Terminus/reviews/) With Terminus' account-based web personalization, you can deliver consistent messaging across the entire customer lifecycle. [Learn more about Terminus](https://www.capterra.com/p/158147/Terminus/) Personalization features reviewers most value A/B Testing Activity Dashboard Customer Segmentation Customizable Branding Email Marketing Engagement Tracking Reporting/Analytics Third-Party Integrations Website Personalization 82% recommend this product [## Ortto](https://www.capterra.com/p/131879/Autopilot/) [4.6 (112)](https://www.capterra.com/p/131879/Autopilot/reviews/) Build journeys that drive revenue. Your customer data, marketing automation & analytics, together. [Learn more about Ortto](https://www.capterra.com/p/131879/Autopilot/) Personalization features reviewers most value A/B Testing Activity Dashboard Customer Segmentation Customizable Branding Email Marketing Engagement Tracking Reporting/Analytics Third-Party Integrations Website Personalization [## Luigi's Box](https://www.capterra.com/p/186030/Luigi-s-Box/) [4.9 (110)](https://www.capterra.com/p/186030/Luigi-s-Box/reviews/) Improve customer experience by providing personalized search and product recommendations tailored to each customer and increase sales. [Learn more about Luigi's Box](https://www.capterra.com/p/186030/Luigi-s-Box/) Personalization features reviewers most value A/B Testing Activity Dashboard Customer Segmentation Customizable Branding Email Marketing Engagement Tracking Reporting/Analytics Third-Party Integrations Website Personalization 95% recommend this product [## Shogun](https://www.capterra.com/p/201037/Shogun/) [4.8 (106)](https://www.capterra.com/p/201037/Shogun/reviews/) Build high-converting pages, test smarter, and turn more visitors into customers with powerful visual editing and A/B testing tools. [Learn more about Shogun](https://www.capterra.com/p/201037/Shogun/) Personalization features reviewers most value A/B Testing Activity Dashboard Customer Segmentation Customizable Branding Email Marketing Engagement Tracking Reporting/Analytics Third-Party Integrations Website Personalization 85% recommend this product [## Picreel](https://www.capterra.com/p/133886/Picreel/) [4.9 (101)](https://www.capterra.com/p/133886/Picreel/reviews/) Picreel is an advanced and easy-to-use popup builder that helps businesses convert website visitors into customers. [Learn more about Picreel](https://www.capterra.com/p/133886/Picreel/) Personalization features reviewers most value A/B Testing Activity Dashboard Customer Segmentation Customizable Branding Email Marketing Engagement Tracking Reporting/Analytics Third-Party Integrations Website Personalization 80% recommend this product [## Survicate](https://www.capterra.com/p/132914/Survicate/) [4.6 (99)](https://www.capterra.com/p/132914/Survicate/reviews/) Collect, analyze, and act on customer feedback across channels with Survicate. Use AI, 40+ native integrations, translations, and more. [Learn more about Survicate](https://www.capterra.com/p/132914/Survicate/) Personalization features reviewers most value A/B Testing Activity Dashboard Customer Segmentation Customizable Branding Email Marketing Engagement Tracking Reporting/Analytics Third-Party Integrations Website Personalization [## Hippo Video](https://www.capterra.com/p/163124/Hippo-Video/) [4.5 (98)](https://www.capterra.com/p/163124/Hippo-Video/reviews/) Hippo Video is an interactive video CX platform powered by Generative AI that helps create and send videos quickly. [Learn more about Hippo Video](https://www.capterra.com/p/163124/Hippo-Video/) Personalization features reviewers most value A/B Testing Activity Dashboard Customer Segmentation Customizable Branding Email Marketing Engagement Tracking Reporting/Analytics Third-Party Integrations Website Personalization [## VWO Testing](https://www.capterra.com/p/147639/Visual-Website-Optimizer/) [4.5 (91)](https://www.capterra.com/p/147639/Visual-Website-Optimizer/reviews/) Personalization does not just enable businesses to craft and deliver tailored experiences that delight visitors. [Learn more about VWO Testing](https://www.capterra.com/p/147639/Visual-Website-Optimizer/) Personalization features reviewers most value A/B Testing Activity Dashboard Customer Segmentation Customizable Branding Email Marketing Engagement Tracking Reporting/Analytics Third-Party Integrations Website Personalization [## UXPressia](https://www.capterra.com/p/172668/UXPressia/) [4.8 (80)](https://www.capterra.com/p/172668/UXPressia/reviews/) An online platform for building an outstanding user experience via customer journey mapping, personas and impact mapping techniques. [Learn more about UXPressia](https://www.capterra.com/p/172668/UXPressia/) Personalization features reviewers most value A/B Testing Activity Dashboard Customer Segmentation Customizable Branding Email Marketing Engagement Tracking Reporting/Analytics Third-Party Integrations Website Personalization [## Algolia](https://www.capterra.com/p/148915/Algolia-Search/) [4.7 (74)](https://www.capterra.com/p/148915/Algolia-Search/reviews/) Algolia is the leading search & discovery API for websites and mobile apps. Easy to implement and dev-focused. [Learn more about Algolia](https://www.capterra.com/p/148915/Algolia-Search/) Personalization features reviewers most value A/B Testing Activity Dashboard Customer Segmentation Customizable Branding Email Marketing Engagement Tracking Reporting/Analytics Third-Party Integrations Website Personalization [## AdRoll](https://www.capterra.com/p/179140/AdRoll/) [4.0 (74)](https://www.capterra.com/p/179140/AdRoll/reviews/) Cloud-based marketing automation solution for businesses that enables to create ads, integrate marketing tools, deploy campaigns, etc. [Learn more about AdRoll](https://www.capterra.com/p/179140/AdRoll/) Personalization features reviewers most value A/B Testing Activity Dashboard Customer Segmentation Customizable Branding Email Marketing Engagement Tracking Reporting/Analytics Third-Party Integrations Website Personalization Page 1 of 12 Filter (282) Products: Sort By: Sponsored * * * Plan Type Free Trial Popular 85% of professionals opt for a 30-day trial before the software purchase Other subsciption plans: Free Version Monthly Subscription Annual Subscription One-Time License Key Features All key features Popular We have selected the most important and critical features as defined by Capterra user reviews A/B Testing Abandoned Cart Saver Account Based Marketing Activity Dashboard AI Copilot Alerts/Notifications Behavior Tracking Behavioral Targeting Campaign Segmentation Content Analytics Contextual Targeting Customer Profiles Customer Segmentation Customizable Branding Drag & Drop Email Marketing Engagement Tracking Experience Management Generative AI Real-Time Analytics Real-Time Reporting Recommendations Reporting/Analytics Third-Party Integrations Website Analytics Website Personalization Deployment Cloud, SaaS, Web-Based Desktop Mac Desktop Windows Desktop Linux On-Premise Windows On-Premise Linux Desktop Chromebook Mobile Android Mobile iPhone Mobile iPad Related Software Category: [Contest Software](https://www.capterra.com/contest-software/)[Website Optimization Tools Software](https://www.capterra.com/website-optimization-tools-software/)[Blog Software](https://www.capterra.com/blog-software/)[Landing Page Software](https://www.capterra.com/landing-page-software/)[Form Builder Software](https://www.capterra.com/form-builder-software/)