# Best Free PPC Software Solutions 2026 | Capterra

> Find and compare the 2026 best free PPC software solutions, using our interactive tool to quickly narrow your choices based on businesses like yours.

Source: https://www.capterra.com/ppc-software/s/free

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# Best PPC Software for free

For more information consult our [PPC Buyers Guide](#buyers-guide-content)

[4.5 (58)](https://www.capterra.com/p/213461/TrueClicks/reviews/)

TrueClicks is PPC management software that helps paid search teams to audit, monitor, and optimize based on priorities. [Learn more about TrueClicks](https://www.capterra.com/p/213461/TrueClicks/)

PPC features reviewers most value

A/B Testing

API

Budget Management

Campaign Management

Click Tracking

Conversion Tracking

Keyword Research Tools

Keyword Tracking

ROI Tracking

[4.9 (16)](https://www.capterra.com/p/170271/Funnel-Science/reviews/)

Best Sales, marketing, and predictive AI software that helps with real time ROI optimization for PPC, SEO & Social Media Ad Campaigns [Learn more about Funnel Science](https://www.capterra.com/p/170271/Funnel-Science/)

PPC features reviewers most value

A/B Testing

API

Budget Management

Campaign Management

Click Tracking

Conversion Tracking

Keyword Research Tools

Keyword Tracking

ROI Tracking

[4.0 (22)](https://www.capterra.com/p/188236/Adzooma/reviews/)

Award-winning PPC optimisation and reporting platform with alerts, budget tracking, and actionable recommendations.  [Learn more about Adzooma](https://www.capterra.com/p/188236/Adzooma/)

PPC features reviewers most value

A/B Testing

API

Budget Management

Campaign Management

Click Tracking

Conversion Tracking

Keyword Research Tools

Keyword Tracking

ROI Tracking

[## monday.com](https://www.capterra.com/p/147657/monday-com/)

[4.6 (6037)](https://www.capterra.com/p/147657/monday-com/reviews/)

Work management platform that helps teams streamline projects, sales, marketing & engineering processes with real-time collaboration. [Learn more about monday.com](https://www.capterra.com/p/147657/monday-com/)

PPC features reviewers most value

A/B Testing

API

Budget Management

Campaign Management

Click Tracking

Conversion Tracking

Keyword Research Tools

Keyword Tracking

ROI Tracking

[## Semrush](https://www.capterra.com/p/151962/SEMrush/)

[4.6 (2317)](https://www.capterra.com/p/151962/SEMrush/reviews/)

Semrush (NYSE: SEMR) is the leading brand visibility platform, empowering marketers to command their online presence and create impact. [Learn more about Semrush](https://www.capterra.com/p/151962/SEMrush/)

PPC features reviewers most value

A/B Testing

API

Budget Management

Campaign Management

Click Tracking

Conversion Tracking

Keyword Research Tools

Keyword Tracking

ROI Tracking

82% recommend this product

[## Similarweb](https://www.capterra.com/p/148472/SimilarWeb-Pro/)

[4.6 (260)](https://www.capterra.com/p/148472/SimilarWeb-Pro/reviews/)

Similarweb is a software & data company specializing in web & app analytics, web traffic, competitive intelligence and performance.  [Learn more about Similarweb](https://www.capterra.com/p/148472/SimilarWeb-Pro/)

PPC features reviewers most value

A/B Testing

API

Budget Management

Campaign Management

Click Tracking

Conversion Tracking

Keyword Research Tools

Keyword Tracking

ROI Tracking

82% recommend this product

[## SpyFu](https://www.capterra.com/p/156579/SpyFu/)

[4.4 (145)](https://www.capterra.com/p/156579/SpyFu/reviews/)

SpyFu is a competitor keyword research tool for search engine optimization and Google Ads pay-per-click advertising. [Learn more about SpyFu](https://www.capterra.com/p/156579/SpyFu/)

PPC features reviewers most value

A/B Testing

API

Budget Management

Campaign Management

Click Tracking

Conversion Tracking

Keyword Research Tools

Keyword Tracking

ROI Tracking

[## Lebesgue](https://www.capterra.com/p/238852/Lebesgue/)

[4.9 (43)](https://www.capterra.com/p/238852/Lebesgue/reviews/)

Lebesgue is an AI-powered marketing consultant that helps eCommerce Stores of all sizes boost their ROI with data-driven insights [Learn more about Lebesgue](https://www.capterra.com/p/238852/Lebesgue/)

PPC features reviewers most value

A/B Testing

API

Budget Management

Campaign Management

Click Tracking

Conversion Tracking

Keyword Research Tools

Keyword Tracking

ROI Tracking

[## Outbrain](https://www.capterra.com/p/140446/Outbrain-Amplify/)

[3.9 (32)](https://www.capterra.com/p/140446/Outbrain-Amplify/reviews/)

With Outbrain's native advertising platform, PPC marketers can promote their ads to high-quality customers while maximizing ROI. [Learn more about Outbrain](https://www.capterra.com/p/140446/Outbrain-Amplify/)

PPC features reviewers most value

A/B Testing

API

Budget Management

Campaign Management

Click Tracking

Conversion Tracking

Keyword Research Tools

Keyword Tracking

ROI Tracking

[## ROUTEE](https://www.capterra.com/p/171059/ROUTEE/)

[4.0 (23)](https://www.capterra.com/p/171059/ROUTEE/reviews/)

Omnichannel Digital Marketing Communication platform, providing services through API integration and/or its Web Platform. [Learn more about ROUTEE](https://www.capterra.com/p/171059/ROUTEE/)

PPC features reviewers most value

A/B Testing

API

Budget Management

Campaign Management

Click Tracking

Conversion Tracking

Keyword Research Tools

Keyword Tracking

ROI Tracking

## Top-rated software of 2026

### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.

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Plan Type

Free Trial

Popular

85% of professionals opt for a 30-day trial before the software purchase

Other subsciption plans:

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Key Features

All key features

Popular

We have selected the most important and critical features as defined by Capterra user reviews

A/B Testing

Account Alerts

AI Copilot

API

Bid Management

Budget Management

Campaign Management

Click Tracking

Conversion Tracking

Generative AI

Keyword Research Tools

Keyword Tracking

Landing Pages/Web Forms

ROI Tracking

URL Builder

Deployment

Cloud, SaaS, Web-Based

Desktop Mac

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Desktop Linux

On-Premise Windows

On-Premise Linux

Desktop Chromebook

Mobile Android

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Mobile iPad

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