--- title: "Best Free PPC Software Solutions 2026 | Capterra" description: "Find and compare the 2026 best free PPC software solutions, using our interactive tool to quickly narrow your choices based on businesses like yours." source_url: "https://www.capterra.com/ppc-software/s/free/" page_type: "subcategory" language: "en" --- # Best PPC Software for free [4.6 (62)](https://www.capterra.com/p/213461/TrueClicks/reviews/) TrueClicks is PPC management software that helps paid search teams to audit, monitor, and optimize based on priorities. [Learn more about TrueClicks](https://www.capterra.com/p/213461/TrueClicks/) PPC features reviewers most value A/B Testing API Bid Management Budget Management Campaign Management Conversion Tracking Keyword Research Tools Keyword Tracking ROI Tracking [4.0 (22)](https://www.capterra.com/p/188236/Adzooma/reviews/) Award-winning PPC optimisation and reporting platform with alerts, budget tracking, and actionable recommendations.  [Learn more about Adzooma](https://www.capterra.com/p/188236/Adzooma/) PPC features reviewers most value A/B Testing API Bid Management Budget Management Campaign Management Conversion Tracking Keyword Research Tools Keyword Tracking ROI Tracking [## monday.com AI Work Platform](https://www.capterra.com/p/147657/monday-com/) [4.6 (6114)](https://www.capterra.com/p/147657/monday-com/reviews/) monday.com is the AI Work Platform where people and agents operate as one team - with shared cross-department context, enterprise-grade [Learn more about monday.com AI Work Platform](https://www.capterra.com/p/147657/monday-com/) PPC features reviewers most value A/B Testing API Bid Management Budget Management Campaign Management Conversion Tracking Keyword Research Tools Keyword Tracking ROI Tracking Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. [## Semrush](https://www.capterra.com/p/151962/SEMrush/) [4.6 (2328)](https://www.capterra.com/p/151962/SEMrush/reviews/) Semrush (NYSE: SEMR) is the leading brand visibility platform, empowering marketers to command their online presence and create impact. [Learn more about Semrush](https://www.capterra.com/p/151962/SEMrush/) PPC features reviewers most value A/B Testing API Bid Management Budget Management Campaign Management Conversion Tracking Keyword Research Tools Keyword Tracking ROI Tracking 82% recommend this product [## Similarweb](https://www.capterra.com/p/148472/SimilarWeb-Pro/) [4.6 (261)](https://www.capterra.com/p/148472/SimilarWeb-Pro/reviews/) Cloud-based digital intelligence platform for competitive analysis, SEO, paid search, market research, and sales intelligence across. [Learn more about Similarweb](https://www.capterra.com/p/148472/SimilarWeb-Pro/) PPC features reviewers most value A/B Testing API Bid Management Budget Management Campaign Management Conversion Tracking Keyword Research Tools Keyword Tracking ROI Tracking 82% recommend this product [## Facebook Business Suite](https://www.capterra.com/p/235972/Facebook-Business-Suite/) [4.3 (194)](https://www.capterra.com/p/235972/Facebook-Business-Suite/reviews/) Facebook Business Suite is a tool used to manage Facebook, Instagram, and Messenger accounts in a single place. [Learn more about Facebook Business Suite](https://www.capterra.com/p/235972/Facebook-Business-Suite/) PPC features reviewers most value A/B Testing API Bid Management Budget Management Campaign Management Conversion Tracking Keyword Research Tools Keyword Tracking ROI Tracking [## Serpstat](https://www.capterra.com/p/156369/Sepstat/) [4.7 (171)](https://www.capterra.com/p/156369/Sepstat/reviews/) SEO/PPC, Advance Rank Tracking, Site Audit, Keyword research, Competitor Analytics, Backlink Analysis, Clustering, AI. [Learn more about Serpstat](https://www.capterra.com/p/156369/Sepstat/) PPC features reviewers most value A/B Testing API Bid Management Budget Management Campaign Management Conversion Tracking Keyword Research Tools Keyword Tracking ROI Tracking 84% recommend this product [## SpyFu](https://www.capterra.com/p/156579/SpyFu/) [4.4 (145)](https://www.capterra.com/p/156579/SpyFu/reviews/) SpyFu is a competitor keyword research tool for search engine optimization and Google Ads pay-per-click advertising. [Learn more about SpyFu](https://www.capterra.com/p/156579/SpyFu/) PPC features reviewers most value A/B Testing API Bid Management Budget Management Campaign Management Conversion Tracking Keyword Research Tools Keyword Tracking ROI Tracking [## Google Ads Creator](https://www.capterra.com/p/203255/Google-Ads-Creator/) [4.4 (62)](https://www.capterra.com/p/203255/Google-Ads-Creator/reviews/) Any company that wants to start advertising on Google easily, but lacks the time or resources to create and optimize Google Ads. [Learn more about Google Ads Creator](https://www.capterra.com/p/203255/Google-Ads-Creator/) PPC features reviewers most value A/B Testing API Bid Management Budget Management Campaign Management Conversion Tracking Keyword Research Tools Keyword Tracking ROI Tracking [## Lebesgue](https://www.capterra.com/p/238852/Lebesgue/) [4.9 (44)](https://www.capterra.com/p/238852/Lebesgue/reviews/) Lebesgue is an AI-powered marketing consultant that helps eCommerce Stores of all sizes boost their ROI with data-driven insights [Learn more about Lebesgue](https://www.capterra.com/p/238852/Lebesgue/) PPC features reviewers most value A/B Testing API Bid Management Budget Management Campaign Management Conversion Tracking Keyword Research Tools Keyword Tracking ROI Tracking ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Filter (56) Products: Sort By: Featured Partners * * * Plan Type Free Trial Popular 85% of professionals opt for a 30-day trial before the software purchase Other subsciption plans: Free Version Monthly Subscription Annual Subscription One-Time License Key Features All key features Popular We have selected the most important and critical features as defined by Capterra user reviews A/B Testing Account Alerts AI Copilot API Bid Management Budget Management Campaign Management Click Tracking Conversion Tracking Generative AI Keyword Research Tools Keyword Tracking Landing Pages/Web Forms ROI Tracking URL Builder Deployment Cloud, SaaS, Web-Based Desktop Mac Desktop Windows Desktop Linux On-Premise Windows On-Premise Linux Desktop Chromebook Mobile Android Mobile iPhone Mobile iPad Related Software Category: [SEO Software](https://www.capterra.com/seo-software/)[Ad Server Software](https://www.capterra.com/ad-server-software/)[Local SEO Tools Software](https://www.capterra.com/local-seo-tools-software/)[Advertising Agency Software](https://www.capterra.com/advertising-agency-software/)