# 2021 Capterra Shortlist for PPC | Capterra

> Discover the highest-rated & most popular PPC Software of 2021. Make Capterra Shortlist your first stop when searching for software.

Source: https://www.capterra.com/ppc-software/shortlist

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# 2021 Capterra Shortlist for PPC

-   [All Products](https://www.capterra.com/ppc-software/)
-   [Capterra Shortlist](https://www.capterra.com/ppc-software/shortlist/)

[How it was made](#methodology)

## / Get to a better list with verified ratings & reviews

Capterra Shortlist charts the highest-rated and most popularsoftware products. Explore, save your progress, and share with colleagues. Want to learn more? [Read Full Scoring Methodology](https://www.capterra.com/resources/proprietary-data-research/#capterra-shortlist-methodology)

[

](https://www.capterra.com/p/151962/SEMrush/)

## [Semrush](https://www.capterra.com/p/151962/SEMrush/)

[4.6 (2317)](https://www.capterra.com/p/151962/SEMrush/reviews/)[View all reviews](https://www.capterra.com/p/151962/SEMrush/reviews/)

[](https://www.capterra.com/p/151962/SEMrush/)

Semrush (NYSE: SEMR) is the leading brand visibility platform, empowering marketers to command their online presence and create impact.

Overall Score

98/100

Popularity: 50/50

Ratings: 48/50

Review Breakdown

Ease of Use

4.3

Customer Service

4.4

Features

4.6

Value for Money

4.2

Paid plans start at

$139.95Per Month

Free Trial

Free Version

Category Features

5/15

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/156579/SpyFu/)

## [SpyFu](https://www.capterra.com/p/156579/SpyFu/)

[4.4 (145)](https://www.capterra.com/p/156579/SpyFu/reviews/)[View all reviews](https://www.capterra.com/p/156579/SpyFu/reviews/)

[](https://www.capterra.com/p/156579/SpyFu/)

SpyFu is a competitor keyword research tool for search engine optimization and Google Ads pay-per-click advertising.

Overall Score

91/100

Popularity: 44/50

Ratings: 47/50

Review Breakdown

Ease of Use

4.4

Customer Service

4.3

Features

4.3

Value for Money

4.3

Paid plans start at

$39.00Per Month

Free Trial

Free Version

Category Features

5/15

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/142169/SE-Ranking/)

## [SE Ranking](https://www.capterra.com/p/142169/SE-Ranking/)

[4.7 (297)](https://www.capterra.com/p/142169/SE-Ranking/reviews/)[View all reviews](https://www.capterra.com/p/142169/SE-Ranking/reviews/)

[](https://www.capterra.com/p/142169/SE-Ranking/)

Search ecosystem intelligence for agencies and in-house teams navigating AI search and brand visibility.

Overall Score

83/100

Popularity: 34/50

Ratings: 49/50

Review Breakdown

Ease of Use

4.6

Customer Service

4.7

Features

4.6

Value for Money

4.7

Paid plans start at

$103.20Per Month

Free Trial

Free Version

Category Features

6/15

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/182983/Madgicx/)

## [Madgicx](https://www.capterra.com/p/182983/Madgicx/)

[4.3 (58)](https://www.capterra.com/p/182983/Madgicx/reviews/)[View all reviews](https://www.capterra.com/p/182983/Madgicx/reviews/)

[](https://www.capterra.com/p/182983/Madgicx/)

Madgicx is a super app for Meta ads, helping businesses run ads using predictive AI and scale creative production with generative AI.

Overall Score

82/100

Popularity: 33/50

Ratings: 49/50

Review Breakdown

Ease of Use

4.0

Customer Service

4.3

Features

4.4

Value for Money

4.2

Paid plans start at

$99.00Per Month

Free Trial

Free Version

Category Features

10/15

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/156308/Optmyzr/)

## [Optmyzr](https://www.capterra.com/p/156308/Optmyzr/)

[4.7 (184)](https://www.capterra.com/p/156308/Optmyzr/reviews/)[View all reviews](https://www.capterra.com/p/156308/Optmyzr/reviews/)

PPC reports, optimizations, audits, workflows, rules, scripts, and automation. Manage online ads faster and improve profits.

Overall Score

77/100

Popularity: 30/50

Ratings: 47/50

Review Breakdown

Ease of Use

4.5

Customer Service

4.8

Features

4.6

Value for Money

4.5

Paid plans start at

$389.00Per Month

Free Trial

Free Version

Category Features

11/15

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/206106/Elite-Seller/)

## [Elite Seller](https://www.capterra.com/p/206106/Elite-Seller/)

[5.0 (22)](https://www.capterra.com/p/206106/Elite-Seller/reviews/)[View all reviews](https://www.capterra.com/p/206106/Elite-Seller/reviews/)

[](https://www.capterra.com/p/206106/Elite-Seller/)

Elite Seller suite is built for Amazon sellers & agencies with all the possible automaton tools you need to run and grow your business.

Overall Score

75/100

Popularity: 26/50

Ratings: 49/50

Review Breakdown

Ease of Use

4.9

Customer Service

5.0

Features

5.0

Value for Money

5.0

Paid plans start at

$25.00Per Month

Free Trial

Free Version

Category Features

8/15

REVIEW BREAKDOWN

PRICING

PROS & CONS

## Get the full software list now

### The latest prices and features straight to your inbox. Compare anytime.

[

](https://www.capterra.com/p/153001/Opteo/)

## [Opteo](https://www.capterra.com/p/153001/Opteo/)

[4.9 (114)](https://www.capterra.com/p/153001/Opteo/reviews/)[View all reviews](https://www.capterra.com/p/153001/Opteo/reviews/)

[](https://www.capterra.com/p/153001/Opteo/)

Google Ads tool for freelancers & small to medium Digital Agencies which makes optimisation suggestions backed by data.

Overall Score

75/100

Popularity: 27/50

Ratings: 48/50

Review Breakdown

Ease of Use

4.9

Customer Service

4.9

Features

4.7

Value for Money

4.8

Paid plans start at

$99.00Per Month

Free Trial

Free Version

Category Features

9/15

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/173312/AdScale/)

## [AdScale](https://www.capterra.com/p/173312/AdScale/)

[4.5 (40)](https://www.capterra.com/p/173312/AdScale/reviews/)[View all reviews](https://www.capterra.com/p/173312/AdScale/reviews/)

[](https://www.capterra.com/p/173312/AdScale/)

AI-driven software to optimize & automate cross-platform PPC management. +30% ROI, -80% management time. Free Trial - Real Results!

Overall Score

73/100

Popularity: 25/50

Ratings: 48/50

Review Breakdown

Ease of Use

4.3

Customer Service

4.3

Features

4.3

Value for Money

4.4

Paid plans start at

$149.00Per Month

Free Trial

Free Version

Category Features

9/15

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/175085/ClickGUARD/)

## [ClickGuard](https://www.capterra.com/p/175085/ClickGUARD/)

[4.8 (155)](https://www.capterra.com/p/175085/ClickGUARD/reviews/)[View all reviews](https://www.capterra.com/p/175085/ClickGUARD/reviews/)

[](https://www.capterra.com/p/175085/ClickGUARD/)

ClickGuard is a fully automated, powerful protection tool that enables businesses to run secure & effective pay-per-click campaigns.

Overall Score

73/100

Popularity: 23/50

Ratings: 50/50

Review Breakdown

Ease of Use

4.4

Customer Service

4.8

Features

4.8

Value for Money

4.8

Paid plans start at

$89.00Per Month

Free Trial

Free Version

Category Features

9/15

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/213461/TrueClicks/)

## [TrueClicks](https://www.capterra.com/p/213461/TrueClicks/)

[4.5 (52)](https://www.capterra.com/p/213461/TrueClicks/reviews/)[View all reviews](https://www.capterra.com/p/213461/TrueClicks/reviews/)

TrueClicks is PPC management software that helps paid search teams to audit, monitor, and optimize based on priorities.

Overall Score

62/100

Popularity: 15/50

Ratings: 47/50

Review Breakdown

Ease of Use

4.6

Customer Service

4.7

Features

4.3

Value for Money

4.4

Paid plans start at

Not provided by the vendor

Category Features

9/15

REVIEW BREAKDOWN

PRICING

PROS & CONS

[View All PPC Software](https://www.capterra.com/ppc-software/)

Most Popular

Popularity Score

Popular

Highly Rated

Ratings Score

Highest Rated

To ensure objectivity and avoid any bias, Capterra Shortlist mathematically combines two key dimensions: a ratings score and a popularity score. These two dimensions are combined to plot top products on the grid and create a total score for a stack-ranked list view—all independent of vendor influence.

Date published:November 23, 2021