# 2023 Capterra Shortlist for Predictive Lead Scoring | Capterra

> Discover the highest-rated & most popular Predictive Lead Scoring Software of 2023. Make Capterra Shortlist your first stop when searching for software.

Source: https://www.capterra.com/predictive-lead-scoring-software/shortlist

---

# 2023 Capterra Shortlist for Predictive Lead Scoring

-   [All Products](https://www.capterra.com/predictive-lead-scoring-software/)
-   [Capterra Shortlist](https://www.capterra.com/predictive-lead-scoring-software/shortlist/)

[How it was made](#methodology)

## / Get to a better list with verified ratings & reviews

Capterra Shortlist charts the highest-rated and most popularsoftware products. Explore, save your progress, and share with colleagues. Want to learn more? [Read Full Scoring Methodology](https://www.capterra.com/resources/proprietary-data-research/#capterra-shortlist-methodology)

[

](https://www.capterra.com/p/61368/Salesforce/)

## [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)

[4.4 (18781)](https://www.capterra.com/p/61368/Salesforce/reviews/)[View all reviews](https://www.capterra.com/p/61368/Salesforce/reviews/)

[](https://www.capterra.com/p/61368/Salesforce/)

Bring together CRM apps for sales, service, marketing, commerce, AI, and more in one integrated solution.

Overall Score

98/100

Popularity: 50/50

Ratings: 48/50

Review Breakdown

Ease of Use

4.0

Customer Service

4.1

Features

4.4

Value for Money

4.0

Paid plans start at

$25.00Per Month

Free Trial

Free Version

Category Features

2/13

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/227417/Drift/)

## [Drift](https://www.capterra.com/p/227417/Drift/)

[4.5 (199)](https://www.capterra.com/p/227417/Drift/reviews/)[View all reviews](https://www.capterra.com/p/227417/Drift/reviews/)

[](https://www.capterra.com/p/227417/Drift/)

Drift is a human-centric, AI-powered buyer engagement platform.

Overall Score

88/100

Popularity: 40/50

Ratings: 48/50

Review Breakdown

Ease of Use

4.4

Customer Service

4.4

Features

4.3

Value for Money

4.1

Paid plans start at

Not provided by the vendor

Category Features

5/13

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/159318/Outreach/)

## [Outreach](https://www.capterra.com/p/159318/Outreach/)

[4.4 (308)](https://www.capterra.com/p/159318/Outreach/reviews/)[View all reviews](https://www.capterra.com/p/159318/Outreach/reviews/)

[](https://www.capterra.com/p/159318/Outreach/)

Outreach helps revenue teams design, measure, and improve workflows so every rep can sell like the best rep.

Overall Score

86/100

Popularity: 39/50

Ratings: 47/50

Review Breakdown

Ease of Use

4.2

Customer Service

4.1

Features

4.4

Value for Money

4.2

Paid plans start at

Not provided by the vendor

Category Features

6/13

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/132666/Pipedrive/)

## [Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)

[4.5 (3050)](https://www.capterra.com/p/132666/Pipedrive/reviews/)[View all reviews](https://www.capterra.com/p/132666/Pipedrive/reviews/)

[](https://www.capterra.com/p/132666/Pipedrive/)

Customer relationship management solution that helps businesses with lead management, sales automation, email segmentation, and more.

Overall Score

86/100

Popularity: 38/50

Ratings: 48/50

Review Breakdown

Ease of Use

4.5

Customer Service

4.4

Features

4.3

Value for Money

4.4

Paid plans start at

$19.00Per Month

Free Trial

Free Version

Category Features

5/13

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/155928/Zoho-CRM/)

## [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)

[4.3 (6972)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/)[View all reviews](https://www.capterra.com/p/155928/Zoho-CRM/reviews/)

[](https://www.capterra.com/p/155928/Zoho-CRM/)

CRM solution that helps businesses with sales force automation, process management, journey orchestration, marketing automation & more.

Overall Score

85/100

Popularity: 38/50

Ratings: 47/50

Review Breakdown

Ease of Use

4.2

Customer Service

4.1

Features

4.3

Value for Money

4.3

Paid plans start at

$14.00Per Month

Free Trial

Free Version

Category Features

3/13

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/141829/CallRail/)

## [CallRail](https://www.capterra.com/p/141829/CallRail/)

[4.5 (173)](https://www.capterra.com/p/141829/CallRail/reviews/)[View all reviews](https://www.capterra.com/p/141829/CallRail/reviews/)

[](https://www.capterra.com/p/141829/CallRail/)

CallRail is the lead engagement platform that makes it easy for businesses to attract more leads, convert more customers, and optimize

Overall Score

84/100

Popularity: 36/50

Ratings: 48/50

Review Breakdown

Ease of Use

4.4

Customer Service

4.3

Features

4.3

Value for Money

4.3

Paid plans start at

$55.00Per Month

Free Trial

Free Version

Category Features

4/13

REVIEW BREAKDOWN

PRICING

PROS & CONS

## Get the full software list now

### The latest prices and features straight to your inbox. Compare anytime.

[

](https://www.capterra.com/p/124041/Capsule/)

## [Capsule](https://www.capterra.com/p/124041/Capsule/)

[4.5 (167)](https://www.capterra.com/p/124041/Capsule/reviews/)[View all reviews](https://www.capterra.com/p/124041/Capsule/reviews/)

[](https://www.capterra.com/p/124041/Capsule/)

Capsule is a CRM solution that helps businesses stay organized, know more about their customers & build better relationships.

Overall Score

82/100

Popularity: 34/50

Ratings: 48/50

Review Breakdown

Ease of Use

4.6

Customer Service

4.5

Features

4.3

Value for Money

4.6

Paid plans start at

$21.00Per Month

Free Trial

Free Version

Category Features

6/13

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/158696/Apollo/)

## [Apollo.io](https://www.capterra.com/p/158696/Apollo/)

[4.5 (391)](https://www.capterra.com/p/158696/Apollo/reviews/)[View all reviews](https://www.capterra.com/p/158696/Apollo/reviews/)

[](https://www.capterra.com/p/158696/Apollo/)

Power your go-to-market with one platform. Fueled by the most accurate data on 210M contacts and 35M companies.

Overall Score

81/100

Popularity: 32/50

Ratings: 49/50

Review Breakdown

Ease of Use

4.5

Customer Service

4.3

Features

4.5

Value for Money

4.4

Paid plans start at

Not provided by the vendor

Category Features

9/13

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/141642/Copper/)

## [Copper](https://www.capterra.com/p/141642/Copper/)

[4.4 (622)](https://www.capterra.com/p/141642/Copper/reviews/)[View all reviews](https://www.capterra.com/p/141642/Copper/reviews/)

[](https://www.capterra.com/p/141642/Copper/)

CRM solution that helps businesses manage contacts, deals, leads, pipelines, communications, and more in a unified interface.

Overall Score

81/100

Popularity: 34/50

Ratings: 47/50

Review Breakdown

Ease of Use

4.5

Customer Service

4.3

Features

4.1

Value for Money

4.1

Paid plans start at

$12.00Per Month

Free Trial

Free Version

Category Features

3/13

REVIEW BREAKDOWN

PRICING

PROS & CONS

Need a Little Help?

Talk with a software expert for free. Get a list of software that’s great for you in less than 15 minutes.

[

](https://www.capterra.com/p/152373/HubSpot-CRM/)

## [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)

[4.5 (4458)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/)[View all reviews](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/)

[](https://www.capterra.com/p/152373/HubSpot-CRM/)

Customer relationship management solution that helps businesses organize, track, and build relationships with leads and customers.

Overall Score

81/100

Popularity: 33/50

Ratings: 48/50

Review Breakdown

Ease of Use

4.4

Customer Service

4.4

Features

4.4

Value for Money

4.3

Paid plans start at

$20.00Per Month

Free Trial

Free Version

Category Features

4/13

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/184946/Kartra/)

## [Kartra](https://www.capterra.com/p/184946/Kartra/)

[4.5 (168)](https://www.capterra.com/p/184946/Kartra/reviews/)[View all reviews](https://www.capterra.com/p/184946/Kartra/reviews/)

[](https://www.capterra.com/p/184946/Kartra/)

Discover your best potential customers. Kartra's Predictive Lead Scoring identifies your hottest leads for higher sales and revenue.

Overall Score

80/100

Popularity: 32/50

Ratings: 48/50

Review Breakdown

Ease of Use

4.0

Customer Service

4.1

Features

4.4

Value for Money

4.3

Paid plans start at

$119.00Per Month

Free Trial

Free Version

Category Features

3/13

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/76390/Infusionsoft/)

## [Keap](https://www.capterra.com/p/76390/Infusionsoft/)

[4.1 (1298)](https://www.capterra.com/p/76390/Infusionsoft/reviews/)[View all reviews](https://www.capterra.com/p/76390/Infusionsoft/reviews/)

[](https://www.capterra.com/p/76390/Infusionsoft/)

The smarter way for small businesses to do great work. Keap helps businesses organize client information and daily work in one place.

Overall Score

80/100

Popularity: 34/50

Ratings: 46/50

Review Breakdown

Ease of Use

3.6

Customer Service

4.0

Features

4.1

Value for Money

3.8

Paid plans start at

$299.00Per Month

Free Trial

Free Version

Category Features

3/13

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/198383/Lusha/)

## [Lusha](https://www.capterra.com/p/198383/Lusha/)

[4.0 (398)](https://www.capterra.com/p/198383/Lusha/reviews/)[View all reviews](https://www.capterra.com/p/198383/Lusha/reviews/)

[](https://www.capterra.com/p/198383/Lusha/)

Lusha is an all-in-one sales intelligence solution that helps you prospect at scale and speed up sales with less work.

Overall Score

78/100

Popularity: 32/50

Ratings: 46/50

Review Breakdown

Ease of Use

4.6

Customer Service

3.9

Features

4.1

Value for Money

3.7

Paid plans start at

$49.00Per Month

Free Trial

Free Version

Category Features

3/13

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/123032/Nimble/)

## [Nimble](https://www.capterra.com/p/123032/Nimble/)

[4.4 (1868)](https://www.capterra.com/p/123032/Nimble/reviews/)[View all reviews](https://www.capterra.com/p/123032/Nimble/reviews/)

[](https://www.capterra.com/p/123032/Nimble/)

Nimble is the AI-driven CRM for smarter email marketing, engagement, sales, and business growth.

Overall Score

78/100

Popularity: 31/50

Ratings: 47/50

Review Breakdown

Ease of Use

4.3

Customer Service

4.3

Features

4.2

Value for Money

4.3

Paid plans start at

$29.90Per Month

Free Trial

Free Version

Category Features

3/13

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/135618/Odoo/)

## [Odoo](https://www.capterra.com/p/135618/Odoo/)

[4.2 (1304)](https://www.capterra.com/p/135618/Odoo/reviews/)[View all reviews](https://www.capterra.com/p/135618/Odoo/reviews/)

Odoo is an all-in-one open-source business platform for CRM, Sales, Accounting, Website, eCommerce, POS, Inventory, HR, and more.

Overall Score

78/100

Popularity: 34/50

Ratings: 44/50

Review Breakdown

Ease of Use

4.0

Customer Service

3.9

Features

4.2

Value for Money

4.1

Paid plans start at

$31.10Per Month

Free Trial

Free Version

Category Features

1/13

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/113540/Bitrix24/)

## [Bitrix24](https://www.capterra.com/p/113540/Bitrix24/)

[4.2 (989)](https://www.capterra.com/p/113540/Bitrix24/reviews/)[View all reviews](https://www.capterra.com/p/113540/Bitrix24/reviews/)

[](https://www.capterra.com/p/113540/Bitrix24/)

Bitrix24 is an AI-powered online workspace designed to help businesses manage their clients, sales, projects, and teams.

Overall Score

77/100

Popularity: 30/50

Ratings: 47/50

Review Breakdown

Ease of Use

4.0

Customer Service

4.0

Features

4.3

Value for Money

4.2

Paid plans start at

$69.00Per Month

Free Trial

Free Version

Category Features

1/13

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/231638/SugarCRM/)

## [SugarCRM](https://www.capterra.com/p/231638/SugarCRM/)

[3.8 (412)](https://www.capterra.com/p/231638/SugarCRM/reviews/)[View all reviews](https://www.capterra.com/p/231638/SugarCRM/reviews/)

[](https://www.capterra.com/p/231638/SugarCRM/)

Boost lead velocity through artificial intelligence (AI) and predictive lead scoring.

Overall Score

76/100

Popularity: 31/50

Ratings: 45/50

Review Breakdown

Ease of Use

3.7

Customer Service

3.7

Features

3.8

Value for Money

3.8

Paid plans start at

$59.00Per Month

Free Trial

Free Version

Category Features

11/13

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/148516/Marketing-360/)

## [Marketing 360](https://www.capterra.com/p/148516/Marketing-360/)

[4.5 (1136)](https://www.capterra.com/p/148516/Marketing-360/reviews/)[View all reviews](https://www.capterra.com/p/148516/Marketing-360/reviews/)

[](https://www.capterra.com/p/148516/Marketing-360/)

Marketing 360 is a cloud-based solution that offers small businesses tools for website building, e-commerce, CRM, and email marketing.

Overall Score

75/100

Popularity: 29/50

Ratings: 46/50

Review Breakdown

Ease of Use

4.5

Customer Service

4.6

Features

4.4

Value for Money

4.3

Paid plans start at

Not provided by the vendor

Category Features

1/13

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/155563/Freshsales/)

## [Freshsales](https://www.capterra.com/p/155563/Freshsales/)

[4.5 (621)](https://www.capterra.com/p/155563/Freshsales/reviews/)[View all reviews](https://www.capterra.com/p/155563/Freshsales/reviews/)

[](https://www.capterra.com/p/155563/Freshsales/)

Freshsales is packed with features and a highly intuitive UI so that you don't have to juggle multiple tools to run your business.

Overall Score

74/100

Popularity: 28/50

Ratings: 46/50

Review Breakdown

Ease of Use

4.4

Customer Service

4.4

Features

4.4

Value for Money

4.4

Paid plans start at

$11.00Per Month

Free Trial

Free Version

Category Features

3/13

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/178819/EngageBay-Marketing/)

## [EngageBay CRM](https://www.capterra.com/p/178819/EngageBay-Marketing/)

[4.7 (907)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/)[View all reviews](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/)

[](https://www.capterra.com/p/178819/EngageBay-Marketing/)

AI-powered all-in-one CRM for marketing, sales, and support — built to help small businesses grow faster.

Overall Score

73/100

Popularity: 24/50

Ratings: 49/50

Review Breakdown

Ease of Use

4.5

Customer Service

4.8

Features

4.6

Value for Money

4.7

Paid plans start at

$14.99Per Month

Free Trial

Free Version

Category Features

1/13

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/130199/LeadSquared/)

## [LeadSquared](https://www.capterra.com/p/130199/LeadSquared/)

[4.3 (167)](https://www.capterra.com/p/130199/LeadSquared/reviews/)[View all reviews](https://www.capterra.com/p/130199/LeadSquared/reviews/)

[](https://www.capterra.com/p/130199/LeadSquared/)

Sales Execution Platform built to help you sell faster. Prioritize leads & tasks, recommend actions, and help your team execute them.

Overall Score

73/100

Popularity: 26/50

Ratings: 47/50

Review Breakdown

Ease of Use

4.3

Customer Service

4.3

Features

4.2

Value for Money

4.2

Paid plans start at

Not provided by the vendor

Category Features

1/13

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/182372/iSalesCRM/)

## [Ringy](https://www.capterra.com/p/182372/iSalesCRM/)

[4.3 (155)](https://www.capterra.com/p/182372/iSalesCRM/reviews/)[View all reviews](https://www.capterra.com/p/182372/iSalesCRM/reviews/)

[](https://www.capterra.com/p/182372/iSalesCRM/)

Agents can take advantage of Ringy's automation, AI, and multiple communication channels without hiking a steep learning curve.

Overall Score

73/100

Popularity: 27/50

Ratings: 46/50

Review Breakdown

Ease of Use

4.3

Customer Service

4.1

Features

4.3

Value for Money

3.7

Paid plans start at

$99.00Per Month

Free Trial

Free Version

Category Features

4/13

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/152819/Vbout/)

## [VBOUT](https://www.capterra.com/p/152819/Vbout/)

[4.8 (191)](https://www.capterra.com/p/152819/Vbout/reviews/)[View all reviews](https://www.capterra.com/p/152819/Vbout/reviews/)

[](https://www.capterra.com/p/152819/Vbout/)

VBOUT is an AI-enabled marketing platform that helps small teams create big businesses.

Overall Score

73/100

Popularity: 23/50

Ratings: 50/50

Review Breakdown

Ease of Use

4.5

Customer Service

4.8

Features

4.8

Value for Money

4.9

Paid plans start at

$50.00Per Month

Free Trial

Free Version

Category Features

4/13

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/156125/Phonexa/)

## [Phonexa](https://www.capterra.com/p/156125/Phonexa/)

[5.0 (75)](https://www.capterra.com/p/156125/Phonexa/reviews/)[View all reviews](https://www.capterra.com/p/156125/Phonexa/reviews/)

[](https://www.capterra.com/p/156125/Phonexa/)

Phonexa is an all-in-one suite for marketing automation with tools for calls, leads, clicks, email, SMS, accounting, and more.

Overall Score

72/100

Popularity: 23/50

Ratings: 49/50

Review Breakdown

Ease of Use

4.7

Customer Service

5.0

Features

4.9

Value for Money

4.8

Paid plans start at

Not provided by the vendor

Category Features

3/13

REVIEW BREAKDOWN

PRICING

PROS & CONS

[View All Predictive Lead Scoring Software](https://www.capterra.com/predictive-lead-scoring-software/)

Most Popular

Popularity Score

Popular

Highly Rated

Ratings Score

Highest Rated

To ensure objectivity and avoid any bias, Capterra Shortlist mathematically combines two key dimensions: a ratings score and a popularity score. These two dimensions are combined to plot top products on the grid and create a total score for a stack-ranked list view—all independent of vendor influence.

Date published:January 31, 2023