Arlington, VA — A few months after being founded, Capterra announces it has raised several hundred thousand dollars in equity financing to build a new website designed to connect buyers and sellers of enterprise software.
"The problem we are trying solve is two-fold," says President and Founder, Michael Ortner. "First, with so many software options to choose from, organizations continue to have difficulty finding and implementing the ideal solution for their business. Second, the cost to reach prospects and generate leads is very expensive for software vendors. Capterra will resolve both of these issues by bringing together software buyers and sellers via an online marketplace."
Capterra also announced that it has been nominated by Red Herring magazine as a leading early stage technology company and will present its business at Venture Market South in Atlanta, Georgia on March 1. "We are honored to have been selected by Red Herring, especially at such an early stage in our growth. Given that we do not have any product, revenue or even a website, I hope this is a good indicator of the potential of our idea," says Ortner.
"The enterprise software industry, while including some very large companies such as SAP, Microsoft and Oracle, is also comprised of thousands of much smaller companies with viable, innovative products. Capterra will provide every software vendor with the opportunity to reach an audience of active buyers. The Web is becoming the de facto choice for doing product research, and we believe this will result in a trend away from traditional advertising methods such as tradeshows toward pioneering models on the Internet."