Capterra's New Year's Resolutions for Software Marketers

Practical resolutions for your 2007 online marketing efforts.

Media Contact:
Cristina Stensvaag, Capterra Inc.
Phone: 703-994-4985

Arlington, VA — Capterra, an online resource for buyers researching business software solutions, provides practical resolutions to help software marketers in their 2007 online marketing efforts.

1. Simplify your website: Make it easy for prospective buyers to find information about your product and a way to contact you. Avoid cluttering your site with too much copy, confusing graphics and other non-essential information.

2. Do not rely on buzzwords to explain your product: Don't bury your product's features in meaningless jargon. Use straightforward language to tell prospects what your product can do for them.

3. Track your web traffic from click to lead: Know exactly how prospects find you and the return-on-investment for each of your online marketing campaigns.

4. Educate buyers instead of just selling to them: Cultivate leads so they know what they should look for, and why they will find it in your product.

5. Test something new on your website once a month: Don't assume that your website is doing the best possible job for you. Use your website as a sales tool, and find out what works best to convert visitors to leads.

About Capterra:  Capterra is the leading online resource for business software buyers. Founded in 1999, Capterra features validated user reviews and independent research across hundreds of software categories. From Accounting to Yoga Studio Management, Capterra covers it all. Each month, Capterra helps more than three million buyers find the right software. Capterra is a Gartner company. For more information, visit