Arlington, VA — Capterra, the leading online destination for business software buyers, announces that it has reached two major milestones: 10,000 software vendors in its database and 1,000 software vendors signed up for its lead generation programs.
Capterra reached these milestones without the benefit of a dedicated sales force. The value of the company's website is so apparent to vendors that many simply ask to subscribe to featured listings. More than 2 million people used Capterra in 2007 to find software for their businesses, nonprofits, educational institutions and government entities.
Any software vendor can register to be part of Capterra.s directory for free. The 1,000 paid subscribers receive more visibility, premium placement, longer product descriptions, targeted web traffic and sales leads.
TicketLeap, an advanced web ticket sales platform, is the company that put Capterra over the top to achieve the 1,000 active subscribers milestone.
"I am convinced that Capterra now has the largest database of business software solutions. I can't imagine a close second. Software buyers can be confident that their search for the right solution is a comprehensive one when they use Capterra. We continue to add new vendors every day. The more we expand, the more valuable we become," said Michael Ortner, the company.s President and cofounder.
One of Capterra's long-time subscribers describes the benefit this way: "We at InsideSales.com currently purchase leads from over a dozen providers and we track results all the way through closure. Capterra is consistently in the top 25% of our providers for quality and quantity of leads. Some of our larger customers have come through Capterra," said Ken Krogue, President of InsideSales.com, a provider of sales automation and customer management software.
Capterra was named to the Inc. 500 list earlier this year, distinguishing itself by growing 633% from 2003-2006, the qualifying period for the 2007 list.
The benchmarks on the way to the 1,000th subscriber came at a dramatically accelerating rate, too. Capterra landed customer #1 in April 2001. It took more than a year to acquire customer #2. By March 2003, Capterra had its 100th customer, and by September 2005, it had its 500th. It took just over two years to land another 500.
In the early years, Capterra needed to pursue sales actively. "Today, the company.s business development directors handle sales, among many other things, and most of our sales efforts are in response to vendors coming to us," said Ortner.
"Capterra has been part of Autotask Corporation's marketing strategy for more than two years. We have been consistently pleased by the results of our campaign and the quality of buyers who visit our website as a result of being listed with Capterra," said Bob Vogel, Chief Marketing Officer of Autotask Corporation, a provider of web-based IT services management software.
While the number of solutions matters, it.s probably not the most important thing about Capterra. "More than the sheer size of our database, the most important thing is the fact that our website remains useful and uncluttered. We recognized the risk of our users drowning in a sea of vendor solutions, so we are always working to find the right balance between comprehensiveness and utility. I believe we have succeeded thus far," Ortner said.