Arlington, VA — Capterra, the leading online destination for business software buyers, announces the launch of CapterraConnect, an innovation that brings software buyers and vendors together more rapidly and accurately.
CapterraConnect allows buyers to filter each software directory based on qualifying criteria that they select, enabling a faster and more customized user experience. Capterra users can then request product demonstrations from participating vendors that match their needs, without leaving the Capterra site.
For the millions of people who use Capterra to research software for their organizations, the time and effort required to narrow the starting list of dozens or even hundreds of solutions down to a short list of options is greatly reduced. Additionally, software vendors who capitalize on CapterraConnect will have the benefit of highly targeted traffic to their websites. Vendors can also choose to participate in Capterra's lead generation program, which allows a buyer to request a demonstration of their product. CapterraConnect and the new Pay Per Lead program help to ensure that vendors hear from targeted, interested prospects.
"We have been planning CapterraConnect for over a year now in direct response to feedback we received from both our buyers as well as participants in our user studies," explained Michael Ortner, Capterra's President. "A common theme was that we had done such a good job of providing a comprehensive database of software options that our users were overwhelmed with their choices. They needed a way to quickly filter the directory to view solutions targeted to the problems they were trying to solve. CapterraConnect, in beta for almost two months, does exactly this.
"Early feedback from our users has been very good," Ortner continued. "Buyers are benefiting from the tool, and as a result vendors are getting more targeted web traffic. Furthermore, vendors gain the additional Pay Per Lead option which reduces their risk of wasting ad dollars. Both programs are consistent with our Pay Per Action delivery model for software vendors."
Capterra recently gained national attention for its success. Just last week, the company accepted an award in Chicago for being named to the Inc. 500 list of privately held companies. Capterra distinguished itself by growing 633% from 2003-2006, the qualifying period for this year's list.
Founded in 1999, Capterra is a rare survivor of the so-called "Internet bubble." Its success is especially remarkable since the company's growth was funded without any venture capital. The fact that it survived the boom-and-bust cycle of Internet companies started in the `90s puts Capterra in select company.