Arlington, VA — Capterra, the leading online destination for business software buyers, announced today that it has reached an agreement with Forbes.com to embed Capterra's software selection tool in the Forbes website.
Capterra's proprietary technology, presented as the Software Finder, allows buyers to initiate and customize a search for the enterprise software they want, accessing more than 10,000 business software vendors at one site, in a matter of moments.
"We have found that most software buyers are not IT people, but instead are business people. And a top source of business news online is Forbes.com. By reaching the Forbes.com audience, which includes 20 million monthly unique visitors from around the globe, Capterra will significantly expand its online presence and help software vendors reach even more buyers. It is a great fit for us and we are excited to work with Forbes.com," said Michael Ortner, the company's President and cofounder.
This is the first major content relationship entered into by Capterra, which more than 2 million visitors used in 2007 as they researched software for their businesses, nonprofits, educational institutions and government entities.
"A distinguishing characteristic of Forbes.com is the high quality of content and tools that we offer to our audience. Capterra will allow us to deliver a world-class resource to improve the decision-making abilities of our users who are in the process of buying software for their organizations. The comprehensive, user-friendly and targeted nature of Capterra's online service is extremely compelling and we are excited to offer this new functionality," said Michael Smith, SVP of Forbes.com.
This relationship is part of a strategic initiative for Capterra, which plans to offer its resource to websites that attract business software buyers. Sites benefit from the valuable content they are able to offer to their web visitors, while Capterra's software vendors benefit from exposure to additional buyers.