Survey Shows What's Hot in Business Software

Capterra, Inc. Releases Where Business Software Buyers Plan to Spend their Money

Media Contact:
Besa Pinchotti, Capterra Inc.
Phone: 703-994-4151

Arlington, VA — Project Management leads the list of software that businesses are looking to buy. More than one thousand respondents took part in a Capterra survey administered by MarketTools. Of those surveyed, nearly a third (32%) said they are considering buying Project Management software in the next year. Also big on the list ¿ Customer Relationship Management software, with 22% of those surveyed considering a purchase.

Other software that made a showing on the "to buy" list includes:

Content Management19% Email Marketing15% Website Monitoring14% Performance Appraisal13% Web Collaboration11% Applicant Tracking10%

Additional interesting findings include:

  • Forty percent of those surveyed say they will buy new software for their business either this year or next year.
  • Twenty-two percent plan to increase their software spend, while only 15% said their spending will decline.
  • Available features and usability are the leading factors that impact software purchase decisions, with 70% of those surveyed calling those qualities "Very Important." Last on the list was brand name, which only 19% labeled as "Very Important."

About Capterra:  Capterra is the world's leading free software discovery and reviews platform, where organizations of all types and sizes start their search. Founded in 1999, Capterra was acquired in 2015 by Gartner, Inc. features the largest online collection of software user reviews and research across hundreds of categories. Every year, Capterra helps millions of buyers find the right software solutions for their business.