Capterra Announces First Conference Geared Toward Business Software Marketers

"Capterra: The Conference" Will Focus on Innovative Ways to Boost Sales

Media Contact:
Besa Pinchotti, Capterra Inc.
Phone: 703-994-4151

Arlington, VA — Capterra, a website that connects buyers and sellers of business software, is celebrating its tenth year with the launch of Capterra: The Conference. The two-day event will bring top industry experts to the Washington, DC area to discuss how businesses can get the most out of their marketing dollars.

"We've been considering a software conference like this for a long time. Continuous learning is one of our core values here at Capterra," said Capterra President Michael Ortner.

Marketing Strategist David Meerman Scott, Software Sales and Marketing Consultant Mac McIntosh and Online Conversion Rate Pioneer Bryan Eisenberg will provide specialized presentations to help software vendors attract more prospects to their websites and convert them to leads once they get there.

"Our customers are among the savviest software vendors in the industry when it comes to online marketing and lead generation so it was critical to ensure that we had the best speakers who could deliver the most cutting-edge theory and tactics for growing a software business," said Ortner. "I couldn't be more excited about our speaker list. I look forward to learning from the speakers and providing the same learning opportunity for our attendees. They will walk away with lots of tangible ideas. It will be well worth their while."

The conference is September 13-15, 2009 at the Gaylord National Resort and Convention Center. Visit for more details.

About Capterra:  Capterra is the leading online resource for business software buyers. Founded in 1999, Capterra features validated user reviews and independent research across hundreds of software categories. From Accounting to Yoga Studio Management, Capterra covers it all. Each month, Capterra helps more than three million buyers find the right software. Capterra is a Gartner company. For more information, visit