Arlington, VA — Capterra is hosting its second annual software marketing conference in the Washington, DC area. The three-day event will cover everything from SEO and Social Media to Creative Content and Email Marketing. There's a new lineup of experts and other additions to the agenda that will help attendees put what they learn into action.
Capterra Marketing Director Besa Pinchotti explains, "Sometimes you go to a great event and come away with so much information you don't know what to do first. Our peer discussion groups led by Capterra experts are designed so that people will leave CapCon with a list of things to do the day they get back to the office."
The peer group discussion will ensure that attendees get the most out of the experts' presentations. MarketingSherpa founder Anne Holland will show how a few minor tweaks to a website can mean major changes in lead conversion rates, and veteran technology journalist Paul Gillin will explain how to make the Social Media revolution work in your company's favor.
Capterra President Michael Ortner says this conference is a perfect fit for savvy marketers because what's covered will go well beyond the basics. "CapCon isn't about making good software marketers better. It's about keeping smart software marketers at the top of their game."
CapCon2010 is September 15-17, 2010, at the Gaylord Resort and Convention Center. Visit www.softwaremarketingconference.com for more details.