Capterra Launches Business Software Matchmaking Service

Free Consultation Program Helps Software Buyers Find the Best Software for Their Organization; Allows Vendors to Hand-Pick from Verified, Relevant Leads

Media Contact:
Besa Pinchotti, Capterra Inc.
Phone: 703-994-4151

Arlington, VA — Capterra, an online service that connects software buyers with more than 20,000 software solutions, today announced a new consultation program to help software buyers across business functions and industries find the right software, all at no cost. Businesses can contact the Capterra team through the website or via phone with details about their software requirements, and a Capterra Buyer Advisor will respond to each inquiry to conduct a personalized, 15-minute phone consultation and review information such as company size, number of users, budget, and type(s) of software needed.

Capterra offers the buyer's information to software vendors whose products are a good match for the prospect's needs. The consultation service delivers verified leads to software vendors for a price per lead, and vendors benefit from limited competition since each lead is sold to only a limited number of vendors. In turn, buyers receive detailed follow-up information from a short list of solutions that explicitly meet their requirements, eliminating the hassle that typically goes into a software search.

Since first listing the free consultation service on its website in June of 2011, Capterra has already received more than 3,000 requests for help finding business software. Kevin Hurwitz, Chief Architect at Headspring, reached out to Capterra for a free consultation during his search for tour operator software. "Capterra provided a lot of valuable information on its website and responded within an hour to my online inquiry. Within 24 hours I was in contact with a number of software vendors offering viable solutions to my client's business problems."

Capterra CEO, Michael Ortner, calls it a win-win for both businesses and software vendors. "We ask buyers all the questions that they should be asking themselves but often don't because buying software is not something they do every day. What would normally take them weeks to do, we can do in less than a day. On the vendor side, you don't get better leads than what we are delivering. These are true sales opportunities."

Organizations currently looking for software can visit Capterra's website to request a free consultation. Software vendors interested in acquiring these pre-verified leads by taking part in the pay-per-lead (PPL) program can explore vendor listing information on the site for more details.

About Capterra:  Capterra is the leading online resource for business software buyers. Founded in 1999, Capterra features validated user reviews and independent research across hundreds of software categories. From Accounting to Yoga Studio Management, Capterra covers it all. Each month, Capterra helps more than three million buyers find the right software. Capterra is a Gartner company. For more information, visit