Arlington, VA — The marketing department at Capterra, an online service that connects buyers and sellers of business software, is putting their expertise to the test and exposing their search for marketing automation software. They've created an online diary, called "Desperately Seeking Marketing Automation," in which they will share the ups and downs of their software buying experience.
"We're really showing our underwear with this," said Capterra CEO, Michael Ortner. "But we figure, since hundreds of thousands of companies go through the process each year, being open and honest about our own mistakes and successes in finding marketing automation software could really be helpful." The diary covers everything from narrowing down the possible choices, to demoing solutions and making sure marketers are prepared to ask the right questions. There's even advice on how to prevent being wooed by slick sales people.
"Every business is so different," said Ortner. "It would be a shame for someone to choose something just because it's the most popular. Even though the process of finding the best fit can be frustrating, we want to show that it's worth the effort."
Marketing automation software helps companies turn leads into customers and grow sales from existing customers. It's one of the fastest growing segments among the 350+ software categories listed on Capterra's website. Marketers can follow Capterra's buying and implementation journey at marketingautomationdiary.com.