Capterra, the world's leading software discovery and reviews platform for small and new businesses, today announced Claire Alexander as its new General Manager. Capterra covers more than 450 categories of business software.
Alexander brings nearly two decades of experience in digital strategy, new product development, and go-to-market leadership across the media, clean tech, education tech and advertising tech industries. At Capterra, she will oversee all day-to-day operations and lead the strategic vision for the organization.
“We know that choosing the right technology can be a game-changer for organizations of any size,” said Alexander. “Capterra exists to help every small business find the right tools to help them grow. I am deeply passionate about this mission and thrilled to be working with the team to write the next chapter of this increasingly global business.”
Alexander joins Capterra from Oracle USA, where she was responsible for monetizing the raw data assets held by the Oracle Data Cloud. She joined Oracle through the acquisition of AddThis, where she served as Vice President of Marketing. Prior to AddThis, Alexander held a variety of executive roles with LearnZillion, Opower and Discovery Communications. She began her career at Bain & Company, and is a graduate of Harvard College and the Stanford Graduate School of Business.