Capterra, the world's most comprehensive, free web service for helping businesses find and compare software, today announced that it has surpassed 200,000 user-generated software reviews and ratings on its site. Since its founding in 1999, Capterra continues to advance as a leader in the business software buying marketplace, and is on track for record growth again this year with over 50,000 reviews submitted by users year-to-date.
Capterra was the first website to introduce user reviews of software to help businesses better evaluate these systems, starting back in 2008. The company’s popularity and impact on the software buying marketplace has grown exponentially since then, and today millions of businesses use Capterra.com each month to help them find the software solutions that best fit their needs.
“We launched user-reviews back in 2008 because we believed that the power of reviews--as a way to maximize the voice of the customer--applied not only to consumer products, but to B2B products as well,” says Capterra Co-founder and GM, Michael Ortner. “The ability to hear directly from peers as you are going through the buying process has now become the norm.”
Ortner continues, “This level of transparency is great for the business software industry as a whole. When you look at the renewed focus on user experience and customer service over the last five to ten years, it is hard to imagine that user-reviews have not played a major role in that.”
Capterra’s industry-leading milestone of 200,000 reviews demonstrates just how critical peer reviews have become to software buying process. Capterra continues to provide software buyers with the tools to get input from their peers, and is making strides in its mission to help individuals make well-informed and confident technology decisions for their businesses.