Capterra Pledges Commitment to Diversity Inclusion Programs with $10,000 Donation to Girls Who Code

World's first business software reviews site amplifies female inclusion initiatives to address today's skills shortage among women in tech

Media Contact:
Deesha Adyanthaya, Capterra Inc.

Capterra, the leading online resource for business software buyers, announced it has made a $10,000 donation to Girls Who Code, a nonprofit organization providing young women with opportunities to build the largest pipeline of future female engineers. The donation made will fund Girls Who Code programs for one of the most underserved demographics for coding proficiency: girls in grades 6-12. Inspired by the global progress made during Women's History Month to address the tech skills gap women face head-on, Capterra, along with sister company Software Advice, announced its intent to implement additional resources and opportunities to provide ongoing contributions to Girls Who Code and Software Advice Women's Advocacy Group (SWAG).

As a tech company composed of 55 percent female staff, Capterra's donation and ongoing commitment to Girls Who Code aims to actively close the coding skills gaps for the next generation of female tech leaders and coders. The $10,000 donation will expand programs to reach more students across the U.S. It will also fund program training materials for volunteers and teachers involved with the organization, offering educators an additional opportunity to engage and cultivate the talent of future leaders with new, world-class lessons. Looking ahead, Capterra will fund additional Girls Who Code programs as an extra incentive for vendors to encourage their audience to write reviews and is pledging its commitment to filling its recruitment pipeline with Girls Who Code alumni. Because of the work of Girls Who Code CEO and Founder Reshma Saujani, along with countless volunteers, teachers and donors, including Capterra, the organization now reaches all 50 states and will have taught over 50,000 girls to code by the end of the school year.

SWAG, an internal organization led by sister brand Software Advice to promote women in tech leadership, also identified in a recent company survey what topics were most important to women within the organization. Navigating work-life balance, unconscious biases and improving presentation skills were among the top responses and now serve as SWAG's immediate objectives to address across Software Advice and Capterra. By pairing internal and external advocacy opportunities for more female tech leaders, Software Advice and Capterra anticipate that its initiatives will open the doors for more women in today's workplace.

"Women are 50 percent of the U.S. population, yet only 28 percent are in the tech workforce. The commitment we witnessed with the execution of SWAG, along with our donation to an incredible cause like Girls Who Code, is a testament to the power of great ideas generated and brought to life by women," said Claire Alexander, general manager, Capterra.

"We are grateful for Capterra's active contributions and donations to Girls Who Code," said Reshma Saujani, CEO and founder, Girls Who Code. "Their continued dedication to our organization will bring vital STEM skills to thousands more female students across the U.S."

For more information on Girls Who Code, please visit to learn more about volunteer opportunities, including fundraising opportunities and how to start and facilitate a Girls Who Code local chapter.

About Capterra:  Capterra is the leading online resource for business software buyers. Founded in 1999, Capterra features validated user reviews and independent research across hundreds of software categories. From Accounting to Yoga Studio Management, Capterra covers it all. Each month, Capterra helps more than three million buyers find the right software. Capterra is a Gartner company. For more information, visit