--- title: "Best Free Product Analytics Software Solutions 2026 | Capterra" description: "Find and compare the 2026 best free Product Analytics software solutions, using our interactive tool to quickly narrow your choices based on businesses like yours." source_url: "https://www.capterra.com/product-analytics-software/s/free/" page_type: "subcategory" language: "en" --- # Best Product Analytics Software for free ## Top 6 free products, ranked by reviewer ratings ### Ranked free Product Analytics products | Rank | Product | Overall rating | Category rating | Key attribute | Starting price | Key features | | --- | --- | --- | --- | --- | --- | --- | | 1 | [Amplitude](https://www.capterra.com/p/158741/Amplitude/) | 4.6 out of 5 (68 reviews) | 4.9 out of 5 (23 category reviews) | Highly rated for Functionality | $995.00 Per Month | Included: A/B Testing, Cohort Analysis, Conversion Tracking, Customer Journey Mapping, Customer Segmentation, Engagement Tracking, Funnel Analysis, Usage Tracking/Analytics; Not included: Interactive Reports | | 2 | [Pendo](https://www.capterra.com/p/151951/Pendo-Platform/) | 4.5 out of 5 (238 reviews) | 4.9 out of 5 (26 category reviews) | Highly rated for Functionality | Contact vendor | Included: A/B Testing, Cohort Analysis, Conversion Tracking, Customer Journey Mapping, Customer Segmentation, Engagement Tracking, Funnel Analysis, Interactive Reports, Usage Tracking/Analytics | | 3 | [Seller Assistant](https://www.capterra.com/p/10004795/Seller-Assistant-App/) | 4.8 out of 5 (62 reviews) | 4.8 out of 5 (32 category reviews) | Highly rated for Ease of Use | $15.99 Per Month | Not included: A/B Testing, Cohort Analysis, Conversion Tracking, Customer Journey Mapping, Customer Segmentation, Engagement Tracking, Funnel Analysis, Interactive Reports, Usage Tracking/Analytics | | 4 | [Mixpanel](https://www.capterra.com/p/158740/Mixpanel/) | 4.5 out of 5 (146 reviews) | 4.7 out of 5 (31 category reviews) | Highly rated for Functionality | $25.00 Flat Rate, Per Month | Included: Cohort Analysis, Conversion Tracking, Customer Journey Mapping, Customer Segmentation, Engagement Tracking, Funnel Analysis, Interactive Reports, Usage Tracking/Analytics; Not included: A/B Testing | | 5 | [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) | 4.7 out of 5 (8,101 reviews) | 4.7 out of 5 (324 category reviews) | Highly rated for Functionality | Contact vendor | Included: A/B Testing, Conversion Tracking, Customer Journey Mapping, Customer Segmentation, Funnel Analysis, Interactive Reports, Usage Tracking/Analytics; Not included: Cohort Analysis, Engagement Tracking | | 6 | [Mouseflow](https://www.capterra.com/p/163517/Mouseflow/) | 4.7 out of 5 (122 reviews) | 4.6 out of 5 (10 category reviews) | Highly rated for Ease of Setup | $31.00 Flat Rate, Per Year | Included: Cohort Analysis, Conversion Tracking, Customer Journey Mapping, Customer Segmentation, Engagement Tracking, Funnel Analysis, Interactive Reports, Usage Tracking/Analytics; Not included: A/B Testing | Category rating: Rating from reviewers who used each product as Product Analytics software, with the number of those reviews. Products are ranked by this rating, adjusted for how many reviews support it. For the complete directory, see [the full product list](#full-product-list). --- ## See top 6 product details ### 1. [Amplitude](https://www.capterra.com/p/158741/Amplitude/) Overall rating: 4.6 out of 5 (68 reviews) Category rating: 4.9 out of 5 (23 category reviews) Key attribute: Highly rated for Functionality Starting price: $995.00 Per Month Free trial: Not available Free version: Available #### Features reviewers most value - A/B Testing: Included - Cohort Analysis: Included - Conversion Tracking: Included - Customer Journey Mapping: Included - Customer Segmentation: Included - Engagement Tracking: Included - Funnel Analysis: Included - Interactive Reports: Not included - Usage Tracking/Analytics: Included --- ### 2. [Pendo](https://www.capterra.com/p/151951/Pendo-Platform/) Overall rating: 4.5 out of 5 (238 reviews) Category rating: 4.9 out of 5 (26 category reviews) Key attribute: Highly rated for Functionality Starting price: Contact vendor Free trial: Available Free version: Available #### Features reviewers most value - A/B Testing: Included - Cohort Analysis: Included - Conversion Tracking: Included - Customer Journey Mapping: Included - Customer Segmentation: Included - Engagement Tracking: Included - Funnel Analysis: Included - Interactive Reports: Included - Usage Tracking/Analytics: Included --- ### 3. [Seller Assistant](https://www.capterra.com/p/10004795/Seller-Assistant-App/) Overall rating: 4.8 out of 5 (62 reviews) Category rating: 4.8 out of 5 (32 category reviews) Key attribute: Highly rated for Ease of Use Starting price: $15.99 Per Month Free trial: Available Free version: Available #### Features reviewers most value - A/B Testing: Not included - Cohort Analysis: Not included - Conversion Tracking: Not included - Customer Journey Mapping: Not included - Customer Segmentation: Not included - Engagement Tracking: Not included - Funnel Analysis: Not included - Interactive Reports: Not included - Usage Tracking/Analytics: Not included --- ### 4. [Mixpanel](https://www.capterra.com/p/158740/Mixpanel/) Overall rating: 4.5 out of 5 (146 reviews) Category rating: 4.7 out of 5 (31 category reviews) Key attribute: Highly rated for Functionality Starting price: $25.00 Flat Rate, Per Month Free trial: Available Free version: Available #### Features reviewers most value - A/B Testing: Not included - Cohort Analysis: Included - Conversion Tracking: Included - Customer Journey Mapping: Included - Customer Segmentation: Included - Engagement Tracking: Included - Funnel Analysis: Included - Interactive Reports: Included - Usage Tracking/Analytics: Included --- ### 5. [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) Overall rating: 4.7 out of 5 (8,101 reviews) Category rating: 4.7 out of 5 (324 category reviews) Key attribute: Highly rated for Functionality Starting price: Contact vendor Free trial: Not available Free version: Available #### Features reviewers most value - A/B Testing: Included - Cohort Analysis: Not included - Conversion Tracking: Included - Customer Journey Mapping: Included - Customer Segmentation: Included - Engagement Tracking: Not included - Funnel Analysis: Included - Interactive Reports: Included - Usage Tracking/Analytics: Included #### Pros based on reviews - In-depth website traffic analysis - Comprehensive actionable business insights #### Cons based on reviews - Complex and unintuitive navigation - Occasional bugs and technical glitches --- ### 6. [Mouseflow](https://www.capterra.com/p/163517/Mouseflow/) Overall rating: 4.7 out of 5 (122 reviews) Category rating: 4.6 out of 5 (10 category reviews) Key attribute: Highly rated for Ease of Setup Starting price: $31.00 Flat Rate, Per Year Free trial: Available Free version: Available #### Features reviewers most value - A/B Testing: Not included - Cohort Analysis: Included - Conversion Tracking: Included - Customer Journey Mapping: Included - Customer Segmentation: Included - Engagement Tracking: Included - Funnel Analysis: Included - Interactive Reports: Included - Usage Tracking/Analytics: Included --- ## All product analytics software with a free version [4.7 (268)](https://www.capterra.com/p/150695/Lucky-Orange/reviews/) AI-powered product analytics that show you how customers engage with your product. Heatmaps, session replay, surveys and more.  [Learn more about Lucky Orange](https://www.capterra.com/p/150695/Lucky-Orange/) Product Analytics features reviewers most value A/B Testing Cohort Analysis Conversion Tracking Customer Journey Mapping Customer Segmentation Engagement Tracking Funnel Analysis Interactive Reports Usage Tracking/Analytics 85% recommend this product [## Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) [4.7 (8101)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions. [Learn more about Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) Product Analytics features reviewers most value A/B Testing Cohort Analysis Conversion Tracking Customer Journey Mapping Customer Segmentation Engagement Tracking Funnel Analysis Interactive Reports Usage Tracking/Analytics 86% recommend this product [## Hotjar](https://www.capterra.com/p/163516/Hotjar/) [4.6 (545)](https://www.capterra.com/p/163516/Hotjar/reviews/) With Hotjar, you can see how people experience your product, figure out the changes they need most and get buy-in for your ideas, fast! [Learn more about Hotjar](https://www.capterra.com/p/163516/Hotjar/) Product Analytics features reviewers most value A/B Testing Cohort Analysis Conversion Tracking Customer Journey Mapping Customer Segmentation Engagement Tracking Funnel Analysis Interactive Reports Usage Tracking/Analytics 83% recommend this product [## Pendo](https://www.capterra.com/p/151951/Pendo-Platform/) [4.5 (238)](https://www.capterra.com/p/151951/Pendo-Platform/reviews/) Pendo helps you learn everything about your customers so you can improve everything about their digital experiences.  [Learn more about Pendo](https://www.capterra.com/p/151951/Pendo-Platform/) Product Analytics features reviewers most value A/B Testing Cohort Analysis Conversion Tracking Customer Journey Mapping Customer Segmentation Engagement Tracking Funnel Analysis Interactive Reports Usage Tracking/Analytics 85% recommend this product [## Syft Analytics](https://www.capterra.com/p/161231/Syft-Analytics/) [4.7 (186)](https://www.capterra.com/p/161231/Syft-Analytics/reviews/) Reporting software | Forecast | Consolidate | Dashboards | Visualize | Data Analytics | Business Valuation | Excel | AI Insights [Learn more about Syft Analytics](https://www.capterra.com/p/161231/Syft-Analytics/) Product Analytics features reviewers most value A/B Testing Cohort Analysis Conversion Tracking Customer Journey Mapping Customer Segmentation Engagement Tracking Funnel Analysis Interactive Reports Usage Tracking/Analytics 86% recommend this product [## Mixpanel](https://www.capterra.com/p/158740/Mixpanel/) [4.5 (146)](https://www.capterra.com/p/158740/Mixpanel/reviews/) Mixpanel is the decision analytics platform that helps teams move fast, align confidently, and act on what matters most. [Learn more about Mixpanel](https://www.capterra.com/p/158740/Mixpanel/) Product Analytics features reviewers most value A/B Testing Cohort Analysis Conversion Tracking Customer Journey Mapping Customer Segmentation Engagement Tracking Funnel Analysis Interactive Reports Usage Tracking/Analytics [## Smartlook](https://www.capterra.com/p/164713/Smartlook/) [4.7 (136)](https://www.capterra.com/p/164713/Smartlook/reviews/) Smartlook is a qualitative analytics solution for websites & mobile apps with always-on recordings, heatmaps, events & funnels [Learn more about Smartlook](https://www.capterra.com/p/164713/Smartlook/) Product Analytics features reviewers most value A/B Testing Cohort Analysis Conversion Tracking Customer Journey Mapping Customer Segmentation Engagement Tracking Funnel Analysis Interactive Reports Usage Tracking/Analytics 91% recommend this product [## Contentsquare](https://www.capterra.com/p/161591/ContentSquare/) [4.8 (124)](https://www.capterra.com/p/161591/ContentSquare/reviews/) Contentsquare is the #1 Digital Experience Analytics leader. Discover Session Replay, Zone-Based Heatmaps, Journey Analysis and more. [Learn more about Contentsquare](https://www.capterra.com/p/161591/ContentSquare/) Product Analytics features reviewers most value A/B Testing Cohort Analysis Conversion Tracking Customer Journey Mapping Customer Segmentation Engagement Tracking Funnel Analysis Interactive Reports Usage Tracking/Analytics 95% recommend this product [## Mouseflow](https://www.capterra.com/p/163517/Mouseflow/) [4.7 (122)](https://www.capterra.com/p/163517/Mouseflow/reviews/) User behavior recording platform that helps reveal website visitors' activities through heatmaps, session replays, funnels and more. [Learn more about Mouseflow](https://www.capterra.com/p/163517/Mouseflow/) Product Analytics features reviewers most value A/B Testing Cohort Analysis Conversion Tracking Customer Journey Mapping Customer Segmentation Engagement Tracking Funnel Analysis Interactive Reports Usage Tracking/Analytics 85% recommend this product [## Canny](https://www.capterra.com/p/161103/Canny/) [4.6 (77)](https://www.capterra.com/p/161103/Canny/reviews/) Canny is a user feedback tool built to cover everything you need to navigate the entire feedback cycle. [Learn more about Canny](https://www.capterra.com/p/161103/Canny/) Product Analytics features reviewers most value A/B Testing Cohort Analysis Conversion Tracking Customer Journey Mapping Customer Segmentation Engagement Tracking Funnel Analysis Interactive Reports Usage Tracking/Analytics ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Filter (91) Products: Sort By: Featured Partners * * * Plan Type Free Trial Popular 85% of professionals opt for a 30-day trial before the software purchase Other subsciption plans: Free Version Monthly Subscription Annual Subscription One-Time License Key Features All key features Popular We have selected the most important and critical features as defined by Capterra user reviews A/B Testing AI Copilot Cohort Analysis Conversion Tracking Customer Journey Mapping Customer Segmentation Engagement Tracking Funnel Analysis Generative AI Interactive Reports Machine Learning Session Recording Usage Tracking/Analytics Deployment Cloud, SaaS, Web-Based Desktop Mac Desktop Windows Desktop Linux On-Premise Windows On-Premise Linux Desktop Chromebook Mobile Android Mobile iPhone Mobile iPad Related Software Category: [Business Intelligence Software](https://www.capterra.com/business-intelligence-software/)[Web Analytics Software](https://www.capterra.com/web-analytics-software/)[Product Data Management Software](https://www.capterra.com/product-data-management-software/)[Customer Journey Mapping Tools Software](https://www.capterra.com/customer-journey-mapping-tools-software/)[Customer Experience Software](https://www.capterra.com/customer-experience-software/) I'm looking for Product Analytics Software that is: [For Small Businesses](https://www.capterra.com/product-analytics-software/s/small-businesses/)