# Best Qualitative Data Analysis Software 2026 | Capterra

> Find the top Qualitative Data Analysis software of 2026 on Capterra. Based on millions of verified user reviews - compare and filter for whats important to you to find the best tools for your needs.

Source: https://www.capterra.com/qualitative-data-analysis-software/s/android/

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# Best Qualitative Data Analysis Software

Last updated on July 23, 2026

How to find the right Qualitative Data Analysis Software?

Learn more from our team about Qualitative Data Analysis Software pricing features and benefits in our Qualitative Data Analysis Buyers Guide

Verified Insights

Provider data verified by our Software Research team and reviews moderated by our Reviews Verification team.  
[Learn more](https://www.capterra.com/our-story/)

## What is qualitative data analysis software?

Researched by: [Capterra](https://www.capterra.com/resources/author/capterra/)

Updated on July 23, 2026

[Qualitative data analysis (QDA) software](https://www.capterra.com/qualitative-data-analysis-software/) helps data scientists and researchers analyze, organize, and visualize both unstructured and text-based data. The software extracts data from first-hand observations, customer surveys, feedback forms, and interviews, among other sources. After that, QDA tools identify patterns, such as customer sentiments, and present it in multiple formats (texts, audio files, videos, and images).

Qualitative data analysis tools assist researchers to automate manual data processes, audit huge amounts of data, and break down silos. Data scientists can embed customized survey forms to perform qualitative data analysis on target customers—helping researchers identify purchasing patterns, obtain actionable insights on customer challenges, and uncover doubts.

For more information consult our [Qualitative Data Analysis Buyers Guide](#buyers-guide-content)

## Delve

[4.9 (202)](https://www.capterra.com/p/196428/Delve/reviews/)

99% recommend

What is this product about?

Delve is an online tool that helps you code and analyze transcripts from in-depth interviews and focus groups. [Learn more](https://www.capterra.com/p/196428/Delve/)

Starting price

$18.00

Per User, Per Month

Free trial

Free demo

Highest and lowest rated features

-   Data Coding4.9
-   Data Import/Export4.9
-   Categorization/Grouping4.7
-   Search/Filter4.8

-   Text Analysis4.7
-   Multi-Language4.5
-   Customizable Reports4.6
-   Qualitative Comparative Analysis4.8

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E

Ekene M.

Education Management, Self-employed

> "Its user-friendly interface made coding and refining themes straightforward, while the export options (to Word, Excel, and PDF) allowed me to integrate outputs directly into the dissertation."

September 2, 2025

Ease of use

4.9 (202)

#### Selected review snippet

E

Eric L.

Research, Self-employed

> "The organization of the app and ability to create cases and participant data offers just the right amount of personalization for researchers who are just seeking essential coding data without having to spend months learning the software."

May 29, 2026

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## Dovetail

[4.6 (97)](https://www.capterra.com/p/174077/Dovetail/reviews/)

What is this product about?

Dovetail is the only AI-first insights hub that automatically centralizes scattered customer feedback. [Learn more](https://www.capterra.com/p/174077/Dovetail/)

Starting price

$0.00

Flat Rate, Per Month

Free trial

Highest and lowest rated features

-   Tagging4.6
-   User Research Analysis4.5
-   Data Import/Export4.4
-   Access Controls/Permissions4.7

-   Collaboration Tools3.5
-   Activity Dashboard3.6
-   Data Visualization3.5
-   Trend Analysis3.8

Ease of use

4.6 (97)

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Milos D.

Information Technology and Services, 1,001-5,000 employees

> "Dovetail has been a game changer for us when it comes to having a research repository, sharing, analysing and synthesising research notes and extracting insights from our user research interviews using Dovetail's new Ai features means we can do that in half the time it used to take us when we didn't use Dovetail."

October 15, 2024

Most popular Integrations

Dropbox

4.5

Jira

4.4

Asana

4.5

Google Forms

4.7

Evernote Teams

4.4

Intercom

4.5

Typeform

4.7

Help Scout

4.6

Survicate

4.6

Dovetail connects with 31+ software tools[See all integrations](https://www.capterra.com/p/174077/Dovetail/#integrations)

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## Marvin

[4.8 (12)](https://www.capterra.com/p/254609/Marvin/reviews/)

What is this product about?

The only AI-powered research repository that automates your qualitative data analysis so you can design better products. [Learn more](https://www.capterra.com/p/254609/Marvin/)

Starting price

Not available

Free trial

Free demo

Highest and lowest rated features

-   Data Import/Export4.9
-   Data Visualization4.7
-   User Research Analysis4.7
-   Categorization/Grouping4.8

-   Collaboration Tools4.0
-   Customizable Branding4.0
-   Text Analysis4.7
-   Data Coding4.8

Ease of use

4.9 (12)

Most popular Integrations

Google Drive

4.8

Slack

4.7

Jira

4.4

Zoom Workplace

5.0

Google Meet

4.7

Microsoft Teams

5.0

Microsoft SharePoint

4.4

Confluence

4.5

Miro

4.5

Marvin connects with 20+ software tools[See all integrations](https://www.capterra.com/p/254609/Marvin/#integrations)

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## LiveSession

[4.6 (28)](https://www.capterra.com/p/182661/LiveSession/reviews/)

What is this product about?

LiveSession: Product analytics but simple. Blend quantitative and qualitative data for better product decisions. [Learn more](https://www.capterra.com/p/182661/LiveSession/)

Starting price

$65.00

Flat Rate, Per Month

Free trial

Most popular features

-   Data Import/Export
-   Qualitative Comparative Analysis
-   Data Visualization
-   Text Analysis
-   User Research Analysis
-   Collaboration Tools
-   Statistical Analysis
-   Annotations
-   Multi-Language
-   Reporting & Statistics
-   Quantitative Analysis
-   Mixed Methods Research

Ease of use

4.7 (28)

#### Selected review snippet

Anushka P.

Computer Software, 11-50 employees

> "I love using LiveSession because the customer service representatives always answer my queries."

September 28, 2020

Most popular Integrations

WordPress

4.6

Wix

4.4

Google Analytics 360

4.7

Shopify

4.5

LiveChat

4.6

Intercom

4.5

Olark

4.5

BigCommerce

4.4

Help Scout

4.6

LiveSession connects with 12+ software tools[See all integrations](https://www.capterra.com/p/182661/LiveSession/#integrations)

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[## Tableau](https://www.capterra.com/p/208764/Tableau/)

[4.6 (2357)](https://www.capterra.com/p/208764/Tableau/reviews/)

What is this product about?

Tableau Software helps people see and understand data. Tableau delivers fast analytics, visualization and business intelligence. [Learn more](https://www.capterra.com/p/208764/Tableau/)

Pros and cons based on reviews

-   Versatile interactive data visualizations
-   Flexible dashboard building tools
-   High licensing and subscription costs
-   Slow performance with large datasets

Starting price

$15.00

Per User, Per Month

Free trial

Highest and lowest rated features

-   Data Visualization4.8
-   Data Import/Export4.5
-   Drag & Drop4.9
-   Collaboration Tools5.0

-   Data Coding4.4
-   Search/Filter4.3
-   Categorization/Grouping4.6
-   Qualitative Comparative Analysis4.3

#### Selected review snippet

R

Reed M.

Computer Software, 501-1,000 employees

> "Easy to navigate."

January 27, 2026

Ease of use

4.1 (2,357)

#### Selected review snippet

Verified Reviewer

Non-Profit Organization Management, 51-200 employees

> "It integrates will with Python and R, and even many of its native features provide clean, highly useful dashboards for communicating both with internal and external stakeholders."

February 19, 2026

Most popular Integrations

Salesforce Sales Cloud

4.7

Procore

4.5

TapClicks

4.3

Jedox

4.4

Alteryx Designer

4.6

Infor OS

4.1

Tableau connects with 24+ software tools[See all integrations](https://www.capterra.com/p/208764/Tableau/#integrations)

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CRISTIANO D.

Hospitality, 5,001-10,000 employees

> "It is a fast tool, easy to integrate and with many resources"

July 11, 2024

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[## Hotjar](https://www.capterra.com/p/163516/Hotjar/)

[4.6 (543)](https://www.capterra.com/p/163516/Hotjar/reviews/)

84% recommend

What is this product about?

Combine insights from on-site feedback, user interviews, or expert-built surveys to deeply understand your users. [Learn more](https://www.capterra.com/p/163516/Hotjar/)

Pros and cons based on reviews

-   Comprehensive user behavior analysis
-   Detailed visitor engagement tracking
-   Session recording usability challenges
-   Technical limitations and glitches

Starting price

$39.00

Other, Per Month

Free trial

Highest and lowest rated features

-   Activity Tracking4.8
-   Search/Filter5.0
-   Feedback Management4.5
-   Reporting & Statistics4.0

-   Data Import/Export3.5
-   Activity Dashboard5.0
-   Data Visualization5.0
-   Third-Party Integrations5.0

#### Selected review snippet

Rodrigo T.

Information Technology and Services, 10,001+ employees

> "Its seamless integration with other marketing tools provides deep insights into user behavior, allowing you to identify large-scale patterns and continually improve user experience."

October 25, 2024

Ease of use

4.6 (543)

#### Selected review snippet

Peter C.

Information Technology and Services, 1,001-5,000 employees

> "Hotjar has provided us with such incredible insights about how prospects and customers actually interact with our website, which enable us to tailor our approach to them."

July 1, 2026

Most popular Integrations

Slack

5.0

Microsoft Excel

4.8

Mailchimp

4.5

OneDrive

4.5

HubSpot Marketing Hub

5.0

Zapier

4.7

Hotjar connects with 71+ software tools[See all integrations](https://www.capterra.com/p/163516/Hotjar/#integrations)

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Atul M.

Arts and Crafts, Self-employed

> "Hotjar can be easily integrated with a range of other tools and platforms, including Google Analytics."

January 5, 2023

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[## XM for Strategy & Research](https://www.capterra.com/p/72396/Strategy-and-Research/)

[4.7 (426)](https://www.capterra.com/p/72396/Strategy-and-Research/reviews/)

87% recommend

What is this product about?

Conduct smarter, faster research on a single, easy-to-use platform that combines quantitative and qualitative analysis. [Learn more](https://www.capterra.com/p/72396/Strategy-and-Research/)

Pros and cons based on reviews

-   Flexible and intuitive survey creation
-   Versatile and professional surveys
-   High and complex pricing
-   Cumbersome and slow navigation

Starting price

Not available

Highest and lowest rated features

-   Data Import/Export4.5
-   Qualitative Comparative Analysis4.4
-   Data Coding4.8
-   Feedback Management4.3

-   Data Visualization2.5
-   Multi-Language4.5
-   User Research Analysis4.5
-   Drag & Drop4.0

#### Selected review snippet

Michael M.

Financial Services, 1,001-5,000 employees

> "Furthermore, the intuitive interface of Qualtrics makes it easy to use and minimizes the learning curve for survey creation."

April 27, 2023

Ease of use

4.4 (426)

#### Selected review snippet

Ginger S.

Education Management, 201-500 employees

> "Mostly I and my team used it for collecting basic data, however, when I had the opportunity to use it for research data collection, I was impressed with the flexibility of the settings and logic to deploy a high-level, IRB-approved survey."

July 10, 2025

Most popular Integrations

Slack

4.7

Salesforce Sales Cloud

4.4

Jira

4.4

HubSpot CRM

4.5

Zendesk Suite

4.4

Freshdesk

4.5

XM for Strategy & Research connects with 40+ software tools[See all integrations](https://www.capterra.com/p/72396/Strategy-and-Research/#integrations)

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E

Verified Reviewer

Management Consulting, 11-50 employees

> "As well, it integrates with Salesforce CRM."

January 14, 2021

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[## XLSTAT](https://www.capterra.com/p/119448/XLSTAT/)

[4.7 (398)](https://www.capterra.com/p/119448/XLSTAT/reviews/)

84% recommend

What is this product about?

The leading data analysis and statistical solution for Microsoft EXCEL®. Analyze, customize and share your results. [Learn more](https://www.capterra.com/p/119448/XLSTAT/)

Pros and cons based on reviews

-   Intuitive and simple operation
-   Comprehensive statistics in Excel
-   Frequent crashes and glitches
-   High cost for individuals

Starting price

$295.00

Flat Rate, Per Year

Free trial

Highest and lowest rated features

-   Data Visualization4.5
-   Statistical Analysis5.0
-   Predictive Analytics4.7
-   Reporting & Statistics4.6

-   Text Analysis4.0

#### Selected review snippet

Larry C.

Financial Services, Self-employed

> "It has a very nice user interface with Excel."

June 30, 2026

Ease of use

4.6 (398)

#### Selected review snippet

M

Matej P.

Veterinary, 51-200 employees

> "The xlstat is perfect for evaluation date for sensoric analysis, discrimination analysis and also for basic statistical thest."

September 8, 2024

Most popular Integrations

Microsoft Excel

4.9

XLSTAT connects with 1+ software tools[See all integrations](https://www.capterra.com/p/119448/XLSTAT/#integrations)

#### Selected review snippet

R

Reginald B.

Medical Practice, Self-employed

> "Have used it for at least 7 years - gradual improvements in integration into Excel have made it very easy to use now."

February 13, 2025

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[## Sisense](https://www.capterra.com/p/86955/Sisense/)

[4.5 (378)](https://www.capterra.com/p/86955/Sisense/reviews/)

84% recommend

What is this product about?

Sisense is a full-scale qualitative data analytics solution. Business users can visualize, explore & drive insights from complex data [Learn more](https://www.capterra.com/p/86955/Sisense/)

Pros and cons based on reviews

-   Intuitive and flexible data visualization
-   Responsive and knowledgeable support team
-   Frequent bugs and technical challenges

Starting price

Not available

Free trial

Most popular features

-   Data Import/Export
-   Qualitative Comparative Analysis
-   Data Visualization
-   Text Analysis
-   User Research Analysis
-   Collaboration Tools
-   Statistical Analysis
-   Annotations
-   Multi-Language
-   Reporting & Statistics
-   Quantitative Analysis
-   Mixed Methods Research

Ease of use

4.5 (378)

#### Selected review snippet

F

Fabio P.

Information Technology and Services, 5,001-10,000 employees

> "The ElastiCube offers excellent flexibility, enabling custom transformations and efficient querying for large datasets."

November 28, 2024

Most popular Integrations

PayPal

4.6

Salesforce Sales Cloud

4.4

QuickBooks Online

4.3

Google Analytics 360

4.7

Box

4.4

Microsoft SharePoint

4.4

Zendesk Suite

4.4

Xero

4.4

QuickBooks Online Advanced

4.4

Sisense connects with 107+ software tools[See all integrations](https://www.capterra.com/p/86955/Sisense/#integrations)

---

[## Looker](https://www.capterra.com/p/169053/Looker/)

[4.5 (282)](https://www.capterra.com/p/169053/Looker/reviews/)

81% recommend

What is this product about?

Looker is a cloud-based and AI-enabled BI platform enabling organizations to explore data, create analytics apps, and share insights. [Learn more](https://www.capterra.com/p/169053/Looker/)

Pros and cons based on reviews

-   Flexible, intuitive data visualization
-   Efficient collaborative report distribution
-   Slow performance with large data

Starting price

$2000.00

Per Month

Free trial

Highest and lowest rated features

-   Multiple Data Sources5.0
-   Data Visualization4.8
-   Drag & Drop5.0
-   Real-Time Data5.0

-   Statistical Analysis5.0

#### Selected review snippet

D

Daniel S.

Utilities, 5,001-10,000 employees

> "It provides a great selection of basic data visual tools and data integration options across several platforms."

February 2, 2026

Ease of use

4.3 (282)

#### Selected review snippet

E

Erika G.

Information Technology and Services, 51-200 employees

> "It has blended data feature which allows to create a single table from different data sources like Google Analytics and Google Search Console."

August 11, 2025

Most popular Integrations

Microsoft Excel

4.9

Salesforce Sales Cloud

4.4

Mailchimp

4.5

Google Workspace

5.0

Google Analytics 360

4.9

HubSpot Marketing Hub

4.8

HubSpot CRM

4.5

Zendesk Suite

4.4

Xero

4.4

Looker connects with 19+ software tools[See all integrations](https://www.capterra.com/p/169053/Looker/#integrations)

---

[## Pendo](https://www.capterra.com/p/151951/Pendo-Platform/)

[4.5 (238)](https://www.capterra.com/p/151951/Pendo-Platform/reviews/)

85% recommend

What is this product about?

Pendo is a platform that helps businesses optimize software to boost adoption, cut costs, and improve engagement. [Learn more](https://www.capterra.com/p/151951/Pendo-Platform/)

Starting price

Not available

Free trial

Highest and lowest rated features

-   Real-Time Analytics4.7
-   Data Import/Export4.0
-   Activity Tracking5.0
-   Third-Party Integrations5.0

-   Multi-Language2.0
-   Activity Dashboard4.0
-   Data Visualization4.5
-   Quantitative Analysis4.5

#### Selected review snippet

R

Robert S.

Financial Services, 10,001+ employees

> "The best part of the technology is its full suite, 360 functionality for analytics, user guidance, and feedback."

December 11, 2025

Ease of use

4.1 (238)

#### Selected review snippet

R

Rayane O.

Information Services, 51-200 employees

> "We use it to monitor feature usage, communicate with our users to support onboarding, maximize the adoption of new releases, and even recruit users for Discovery work."

December 12, 2025

Most popular Integrations

Slack

4.5

Salesforce Sales Cloud

4.7

WordPress

4.6

HubSpot CRM

4.5

Zendesk Suite

5.0

Confluence

4.5

Pendo connects with 31+ software tools[See all integrations](https://www.capterra.com/p/151951/Pendo-Platform/#integrations)

#### Selected review snippet

j

justin H.

Oil & Energy, 51-200 employees

> "I also like the ability to integrate with zapier."

December 11, 2025

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[## Wolfram Mathematica](https://www.capterra.com/p/171048/Wolfram-Mathematica/)

[4.6 (169)](https://www.capterra.com/p/171048/Wolfram-Mathematica/reviews/)

What is this product about?

Technical computing system that provides tools for image processing, geometry, visualization, machine learning, data mining, and more. [Learn more](https://www.capterra.com/p/171048/Wolfram-Mathematica/)

Starting price

$335.00

One Time

Free trial

Most popular features

-   Data Import/Export
-   Qualitative Comparative Analysis
-   Data Visualization
-   Text Analysis
-   User Research Analysis
-   Collaboration Tools
-   Statistical Analysis
-   Annotations
-   Multi-Language
-   Reporting & Statistics
-   Quantitative Analysis
-   Mixed Methods Research

Ease of use

4.2 (169)

#### Selected review snippet

T

Tanner H.

Financial Services, 1-10 employees

> "the visualizations, interactive notebook that is dynamic and graphs that make it easier to understand"

April 30, 2025

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[## Sonix](https://www.capterra.com/p/167966/Sonix/)

[4.9 (143)](https://www.capterra.com/p/167966/Sonix/reviews/)

96% recommend

What is this product about?

The world's most accurate AI transcription platform turning speech into structured, searchable intelligence. [Learn more](https://www.capterra.com/p/167966/Sonix/)

Starting price

$22.00

Per User, Per Month

Free trial

Most popular features

-   Data Import/Export
-   Qualitative Comparative Analysis
-   Data Visualization
-   Text Analysis
-   User Research Analysis
-   Collaboration Tools
-   Statistical Analysis
-   Annotations
-   Multi-Language
-   Reporting & Statistics
-   Quantitative Analysis
-   Mixed Methods Research

Ease of use

4.9 (143)

#### Selected review snippet

M

Magnus A.

Non-Profit Organization Management, 1-10 employees

> "The way it transcribed, translated and created subtiles between obscure languages (in my case Mongolian video to Swedish subtitles) with speed and accuracy was nothing short of magic!"

June 10, 2026

Most popular Integrations

Google Drive

4.8

Dropbox

4.5

Microsoft Teams

4.5

Clio

4.7

Okta

4.7

Adobe Premiere Pro

5.0

SkypeTime

4.5

RingCentral Video

4.4

Adobe Audition

4.6

Sonix connects with 22+ software tools[See all integrations](https://www.capterra.com/p/167966/Sonix/#integrations)

---

[## ATLAS.ti](https://www.capterra.com/p/171500/ATLAS-ti/)

[4.7 (142)](https://www.capterra.com/p/171500/ATLAS-ti/reviews/)

89% recommend

What is this product about?

Qualitative data analysis solution that offers tools and technology to uncover actionable insights from research data. [Learn more](https://www.capterra.com/p/171500/ATLAS-ti/)

Starting price

$10.00

Per User, Per Month

Free trial

Highest and lowest rated features

-   Data Import/Export4.5
-   Data Coding4.7
-   Qualitative Comparative Analysis4.7
-   Text Analysis4.8

-   Data Visualization4.4
-   Search/Filter4.4
-   Mixed Methods Research4.2
-   Categorization/Grouping4.6

#### Selected review snippet

M

M. Roser A.

Higher Education, 10,001+ employees

> "I higly value how Atlas.ti facilitates to reach conclusion: the easines of coding, grouping, extracting co-occurences and word frequencies, elaborating my own queries, networks, etc.; and the visual sources it offers."

February 7, 2024

Ease of use

4.5 (142)

#### Selected review snippet

A

Alexander K.

Higher Education, 5,001-10,000 employees

> "I am also a fan of the concept map functionality and how you can just drag codes into it and connect them with each other, and that this creates an actual connection within the code structure, not just in the concept map itself."

March 12, 2026

---

[## Smartlook](https://www.capterra.com/p/164713/Smartlook/)

[4.7 (136)](https://www.capterra.com/p/164713/Smartlook/reviews/)

91% recommend

What is this product about?

Smartlook is a qualitative analytics solution for websites & mobile apps with always-on recordings, heatmaps, events & funnels [Learn more](https://www.capterra.com/p/164713/Smartlook/)

Starting price

$55.00

Flat Rate, Per Month

Free trial

Highest and lowest rated features

-   Data Coding4.3
-   Activity Tracking5.0
-   Visual Analytics5.0
-   Qualitative Comparative Analysis4.5

-   Activity Dashboard5.0
-   Media Analytics5.0
-   Search/Filter5.0
-   Statistical Analysis5.0

#### Selected review snippet

Verified Reviewer

Apparel & Fashion, 10,001+ employees

> "In other words, we now know how to improve the user experience."

May 6, 2022

Ease of use

4.7 (136)

#### Selected review snippet

K

Kapil M.

Information Technology and Services, 11-50 employees

> "it helps in understanding website user behavior, tracking the analytics and supporting in Improving the content on the website."

February 28, 2023

Most popular Integrations

WordPress

4.6

Shopify

4.5

Squarespace

4.6

Adobe Commerce

4.3

Joomla

4.2

Drupal

4.2

Smartlook connects with 21+ software tools[See all integrations](https://www.capterra.com/p/164713/Smartlook/#integrations)

#### Selected review snippet

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Atour T.

Research, 51-200 employees

> "Numerous third-party applications, including Wordpress, Google Analytics, and Shopify, are integrated by Smartlook."

November 3, 2022

---

[## Phocas](https://www.capterra.com/p/141678/Phocas-Software/)

[4.7 (135)](https://www.capterra.com/p/141678/Phocas-Software/reviews/)

92% recommend

What is this product about?

With Phocas, businesses can obtain qualitative data analysis in minutes instead of hours which saves enormous amounts of time. [Learn more](https://www.capterra.com/p/141678/Phocas-Software/)

Starting price

$150.00

Flat Rate, Per Month

Highest and lowest rated features

-   Data Import/Export4.5
-   Data Visualization4.5
-   Predictive Analytics5.0
-   Search/Filter5.0

-   Drag & Drop4.0
-   Quantitative Analysis4.0
-   Customizable Branding5.0
-   Reporting & Statistics5.0

#### Selected review snippet

N

Noam B.

Media Production, 11-50 employees

> "The user interface is intuitive and user-friendly, making it easy to understand the various data points and use them to inform decisions."

January 19, 2023

Ease of use

4.6 (135)

#### Selected review snippet

N

Nyma M.

Consumer Goods, 51-200 employees

> "Phocas is a reliable BI platform that makes data more accessible for business users."

May 6, 2026

Most popular Integrations

Microsoft Excel

4.8

HubSpot Marketing Hub

4.5

Dynamics 365

5.0

NetSuite

4.0

SAP Business One

4.3

Acumatica Cloud ERP

4.4

Dynamics 365 Business Central

4.1

MYOB Business

3.9

SAP HANA Cloud

4.5

Phocas connects with 45+ software tools[See all integrations](https://www.capterra.com/p/141678/Phocas-Software/#integrations)

---

[## VWO Testing](https://www.capterra.com/p/147639/Visual-Website-Optimizer/)

[4.5 (91)](https://www.capterra.com/p/147639/Visual-Website-Optimizer/reviews/)

What is this product about?

VWO Data360 is a cloud-based customer data platform that allows companies to personalize purchase journeys, ensure data quality & more. [Learn more](https://www.capterra.com/p/147639/Visual-Website-Optimizer/)

Starting price

Not available

Free trial

Most popular features

-   Data Import/Export
-   Qualitative Comparative Analysis
-   Data Visualization
-   Text Analysis
-   User Research Analysis
-   Collaboration Tools
-   Statistical Analysis
-   Annotations
-   Multi-Language
-   Reporting & Statistics
-   Quantitative Analysis
-   Mixed Methods Research

Ease of use

4.3 (91)

#### Selected review snippet

Theresa F.

Marketing and Advertising, 51-200 employees

> "For example, you can get heatmaps on each variation in your test and VWO integrates with a ton of important platforms, such as call tracking, CMS, etc. And their customer service has remained very responsive. If you're a developer, you can build complex experiments with javascript. But if you're not technical, you can run simple (yet impactful) experiments using the WYSIWYG editor."

March 3, 2025

Most popular Integrations

WordPress

4.6

Google Analytics 360

4.0

Shopify

4.5

Adobe Commerce

4.3

Joomla

4.2

Drupal

4.2

VWO Testing connects with 14+ software tools[See all integrations](https://www.capterra.com/p/147639/Visual-Website-Optimizer/#integrations)

#### Selected review snippet

Theresa F.

Marketing and Advertising, 51-200 employees

> "For example, you can get heatmaps on each variation in your test and VWO integrates with a ton of important platforms, such as call tracking, CMS, etc. And their customer service has remained very responsive. If you're a developer, you can build complex experiments with javascript. But if you're not technical, you can run simple (yet impactful) experiments using the WYSIWYG editor."

March 3, 2025

---

[## Sigma Computing](https://www.capterra.com/p/188405/Sigma/)

[4.3 (83)](https://www.capterra.com/p/188405/Sigma/reviews/)

What is this product about?

Sigma is the only BI and analytics solution built for your cloud data warehouse, empowering everyone to explore data at cloud scale. [Learn more](https://www.capterra.com/p/188405/Sigma/)

Starting price

$300.00

Per Month

Free trial

Highest and lowest rated features

-   Access Controls/Permissions5.0
-   Customizable Reports5.0
-   Data Visualization5.0
-   Multiple Data Sources5.0

-   Third-Party Integrations5.0

#### Selected review snippet

G

Gary B.

Information Technology and Services, 1,001-5,000 employees

> "Love the simplicity of creating reoccurring reports and setting them up for automated delivery."

September 18, 2020

Ease of use

3.9 (83)

#### Selected review snippet

A

Ayomide V.

E-Learning, 11-50 employees

> "Sigma is a great choice; it enables me to analyze large datasets without much SQL expertise."

April 3, 2025

Most popular Integrations

Slack

4.7

Gmail

4.8

Google Sheets

4.7

Matillion

4.3

Snowflake

4.5

Google Cloud BigQuery

5.0

Sigma Computing connects with 10+ software tools[See all integrations](https://www.capterra.com/p/188405/Sigma/#integrations)

#### Selected review snippet

S

Shamaas H.

Market Research, 1-10 employees

> "However, i love how it is a web application and easily integrates with databricks."

October 28, 2022

---

[## Zonka Feedback](https://www.capterra.com/p/137773/Zonka-Feedback/)

[4.8 (68)](https://www.capterra.com/p/137773/Zonka-Feedback/reviews/)

What is this product about?

AI-powered customer feedback & Intelligence platform to uncover insights & drive action. [Learn more](https://www.capterra.com/p/137773/Zonka-Feedback/)

Starting price

$199.00

Flat Rate, Per Month

Most popular features

-   Data Import/Export
-   Qualitative Comparative Analysis
-   Data Visualization
-   Text Analysis
-   User Research Analysis
-   Collaboration Tools
-   Statistical Analysis
-   Annotations
-   Multi-Language
-   Reporting & Statistics
-   Quantitative Analysis
-   Mixed Methods Research

Ease of use

4.7 (68)

#### Selected review snippet

M

Majlinda M.

Health, Wellness and Fitness, 11-50 employees

> "The platform provides all the features I needed, making it a comprehensive tool for gathering and analyzing feedback."

August 23, 2024

Most popular Integrations

Slack

4.7

Google Sheets

4.7

Zendesk Suite

4.4

Freshdesk

4.5

Zapier

4.7

ActiveCampaign

4.6

Zonka Feedback connects with 11+ software tools[See all integrations](https://www.capterra.com/p/137773/Zonka-Feedback/#integrations)

#### Selected review snippet

L

Leon D.

Law Practice, 51-200 employees

> "Also the salesforce integration is top tier."

February 4, 2025

---

[## Fullstory](https://www.capterra.com/p/153721/FullStory/)

[4.6 (67)](https://www.capterra.com/p/153721/FullStory/reviews/)

What is this product about?

Fullstory helps technology teams develop experiences that push the boundaries of what’s possible. [Learn more](https://www.capterra.com/p/153721/FullStory/)

Starting price

Not available

Free trial

Highest and lowest rated features

-   Customizable Reports5.0
-   Real-Time Analytics5.0
-   Data Visualization4.0
-   Third-Party Integrations4.0

#### Selected review snippet

K

Kyle C.

Transportation/Trucking/Railroad, 51-200 employees

> "I love it, it's been super helpful in troubleshooting with users, finding bugs, finding room for improvement with our product...etc."

November 29, 2023

Ease of use

4.4 (67)

#### Selected review snippet

L

Lorenq H.

Human Resources, 1-10 employees

> "It is one of the most useful software products I've ever encountered for B2B SaaS companies to quickly level up their product and sales performance 10X."

November 4, 2025

Most popular Integrations

Google Analytics 360

4.7

Intercom

5.0

BigCommerce

4.4

Help Scout

4.6

Kustomer

4.6

Google Tag Manager 360

4.8

Fullstory connects with 46+ software tools[See all integrations](https://www.capterra.com/p/153721/FullStory/#integrations)

#### Selected review snippet

L

Lorenq H.

Human Resources, 1-10 employees

> "I also really liked how easy it was to self-serve create custom dashboards without having to involve my developer team, aside from very lightly during setup, which was very easy."

November 4, 2025

---

[## Make Opinion](https://www.capterra.com/p/10006801/Make-Opinion/)

[4.8 (65)](https://www.capterra.com/p/10006801/Make-Opinion/reviews/)

What is this product about?

All-in-one. DIY-Research at a fraction of the cost. Connect with customers. Discover insights. Get quality answers. Simple and easy. [Learn more](https://www.capterra.com/p/10006801/Make-Opinion/)

Starting price

€1.00

Usage Based

Free trial

Highest and lowest rated features

-   Reporting & Statistics5.0
-   Data Import/Export4.7
-   Data Visualization5.0
-   Search/Filter4.8

-   Access Controls/Permissions4.8
-   Drag & Drop4.8
-   Multi-Language4.8
-   Real-Time Data4.9

#### Selected review snippet

A

Ankit S.

Information Technology and Services, 201-500 employees

> "The solution's interface is amazing, and utilizing it does not require having a specialized foundation."

August 4, 2023

Ease of use

4.7 (65)

#### Selected review snippet

A

Akshit T.

Information Technology and Services, 51-200 employees

> "Make Opinion is a great tool for tracking data and getting real-time insights to improve business performance."

September 1, 2024

---

[## SurveyLab](https://www.capterra.com/p/80891/mySurveyLab-com/)

[4.9 (62)](https://www.capterra.com/p/80891/mySurveyLab-com/reviews/)

What is this product about?

Professional online survey software. Surveys, questionnaires, forms, and tests for Customer Experience, Market Research, HR, and more! [Learn more](https://www.capterra.com/p/80891/mySurveyLab-com/)

Starting price

$49.00

Flat Rate, Per Month

Free trial

Highest and lowest rated features

-   Data Import/Export5.0
-   User Research Analysis5.0

#### Selected review snippet

S

Szymon B.

Computer Software, 1-10 employees

> "I like the most the Logic system wchich is very proffessional and helps to move on quickly page by page with the survey and also attracts the visual effect."

October 18, 2021

Ease of use

4.8 (62)

#### Selected review snippet

S

Szymon B.

Computer Software, 1-10 employees

> "I like the most the Logic system wchich is very proffessional and helps to move on quickly page by page with the survey and also attracts the visual effect."

October 18, 2021

Most popular Integrations

Slack

4.7

Dropbox

4.5

Salesforce Sales Cloud

4.4

Mailchimp

4.5

Google Analytics 360

4.7

Zendesk Suite

4.4

Zapier

4.7

LiveChat

4.6

PrestaShop

4.3

SurveyLab connects with 17+ software tools[See all integrations](https://www.capterra.com/p/80891/mySurveyLab-com/#integrations)

---

[## Recollective](https://www.capterra.com/p/129365/Recollective/)

[4.7 (58)](https://www.capterra.com/p/129365/Recollective/reviews/)

What is this product about?

Recollective is a leading qualitative insights platform that makes it easy for researchers to conduct studies anywhere in the world. [Learn more](https://www.capterra.com/p/129365/Recollective/)

Starting price

$600.00

Flat Rate

Highest and lowest rated features

-   Data Import/Export4.0

Ease of use

4.7 (58)

#### Selected review snippet

V

Vince F.

Market Research, 1-10 employees

> "They answered any question very fast and offered a project pre launch check to make sure we had no issues."

March 25, 2022

---

[## Microsoft Clarity](https://www.capterra.com/p/236349/Microsoft-Clarity/)

[4.8 (56)](https://www.capterra.com/p/236349/Microsoft-Clarity/reviews/)

What is this product about?

Clarity is a free, easy-to-use tool that help you understand how real people actually use your site. [Learn more](https://www.capterra.com/p/236349/Microsoft-Clarity/)

Starting price

$0.00

Highest and lowest rated features

-   Reporting & Statistics5.0
-   Activity Tracking4.5
-   Third-Party Integrations2.0

#### Selected review snippet

L

Lee W.

Civil Engineering, 51-200 employees

> "Microsoft Clarity is a well build app, is has a nice and intuitive design, getting to features you want fast."

July 4, 2024

Ease of use

4.7 (56)

#### Selected review snippet

Verified Reviewer

Information Technology and Services, 11-50 employees

> "we used this mainly for seeing our website visitors and their locations, and also we got daily, weekly and monthly visitors metrics of our website which is actually better than google analytics, this has saved our lot of time on preparing the website report for higher management"

January 7, 2025

Most popular Integrations

WordPress

5.0

Wix

5.0

Google Analytics 360

5.0

Shopify

5.0

Squarespace

4.6

Weebly

4.3

WooCommerce

5.0

ClickFunnels

4.5

Joomla

4.2

Microsoft Clarity connects with 13+ software tools[See all integrations](https://www.capterra.com/p/236349/Microsoft-Clarity/#integrations)

---

[## JMP](https://www.capterra.com/p/151815/JMP-Statistical-Software/)

[4.5 (53)](https://www.capterra.com/p/151815/JMP-Statistical-Software/reviews/)

What is this product about?

Bridge the gap between your customers, R&D teams, management, and sales through objective data with JMP's qualitative data software. [Learn more](https://www.capterra.com/p/151815/JMP-Statistical-Software/)

Starting price

$1390.00

Per User, Per Year

Free trial

Highest and lowest rated features

-   Statistical Analysis5.0
-   Real-Time Analytics4.0

#### Selected review snippet

Verified Reviewer

Information Technology and Services, 10,001+ employees

> "JMP have helped me in quickly performing exploratory data analysis in my local system on the data to gain insights on customer data and also have allowed me to apply predictive analysis as per the use cases .It have enabled me to quickly deliver presentations from visualizations generated from dashboards."

September 26, 2022

Ease of use

4.2 (53)

#### Selected review snippet

Verified Reviewer

Research, 51-200 employees

> "This helps with data analysis when new information comes in."

December 11, 2025

Most popular Integrations

Microsoft Excel

4.8

Google Sheets

4.7

MATLAB

4.6

MySQL

4.6

Microsoft SQL Server

4.6

PostgreSQL

4.6

Minitab

4.5

SQLite

4.4

MariaDB

5.0

JMP connects with 21+ software tools[See all integrations](https://www.capterra.com/p/151815/JMP-Statistical-Software/#integrations)

---

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I'm looking for Qualitative Data Analysis Software that is:

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Table of Contents

-   [Benefits of qualitative data analysis software](#benefits-of-qualitative-data-analysis-software)
-   [Typical features of qualitative data analysis software](#typical-features-of-qualitative-data-analysis-software)
-   [Cost of qualitative data analysis software](#cost-of-qualitative-data-analysis-software)
-   [Considerations when purchasing qualitative data analysis software](#considerations-when-purchasing-qualitative-data-analysis-software)

## Benefits of qualitative data analysis software

-   **Improves customer behavior analysis:** With qualitative data analysis software, researchers can perform consumer sentiment analysis and comprehend who their customers are, what challenges they face, and how these issues can be resolved. This also helps researchers design relevant market campaigns, predict market trends, and increase consumer retention.
    
-   **Eliminates manual data errors:** Manual techniques of collecting and populating data are more prone to errors, as compared to automated techniques, and can lead to uninformed business decisions. QDA software uses computational tools to avoid human errors and automates data interpretation, eliminating the need for manual collection and calculation of data.
    
-   **Obtains valuable business insights:** Data analysis tools keep track of important metrics and store data from multiple sources, which can be used to understand customer behavior, optimize customer experience, monitor website traffic, and understand the overall health of your business.
    

## Typical features of qualitative data analysis software

-   **Data visualization:** Illustrates raw data and visualizes trends and patterns using integrated visualization tools such as clustering, heat maps, and multidimensional scaling.
    
-   **Data coding:** Indexes, categorizes, and converts data into a format that computer software can understand, while also identifying concepts and finding common links between different data items for computer processing.
    
-   **Text analysis:** Monitors unstructured text data sets and organizes them into easy-to-read, structured data segments.
    
-   **Annotations:** Annotates files and media using memos and hyperlinks for flexibility and ease of use, while also connecting diverse pieces of data by interlinking qualitative data cases, files, or websites.
    
-   **Mixed methods research:** Conducts research by collecting and analyzing data using both qualitative and quantitative methods to get better insights.
    
-   **Reporting/statistical analysis:** Generates statistical analysis reports using stored data and findings, and shares them with other data researchers.
    
-   **Sentiment analysis:** Classifies customer opinions and expresses them in the form of text to determine the customer sentiment.
    
-   **Collaboration tools:** Enables collaboration with multiple data scientists and researchers using multi-user settings, annotations, and merged coding.
    

## Cost of qualitative data analysis software

Most products in the market are priced on a per-user, per-month basis and can be divided into three pricing tiers based on their starting price.

Price ranges:\*

-   $1.25 - $10
    
-   $11 - $32
    
-   $33+
    

_\*The pricing included is for the entry-level/lowest-priced offering found on vendor websites on September 27, 2022. These ranges correspond to the 25th, 75th, and 100th percentiles of pricing information gathered from vendor websites of sample products._

The above list summarizes pricing for the base plans of most qualitative data analysis software. An enterprise or premium product that is priced higher may include additional features, such as filters and segment data, SAML single sign-on, and custom-built integrations.

## Considerations when purchasing qualitative data analysis software

Here are a few factors to consider while selecting qualitative analysis software:

-   **Business objectives:** Analyze your business objectives and establish desired results. Buyers should consider investing in a tool that comprises required qualitative analysis and reporting tools to help them achieve current as well as future goals. Identifying specific requirements can also help buyers select software that meets their needs within budget, and avoid paying for features they may never use.
    
-   **Integrations with existing business tools:** Check whether your selected software integrates with your existing system. Software that seamlessly integrates with other business tools (such as your CRM or accounting software) allows easy data sharing.
    
-   **Mobile compatibility:** Most QDA software offer mobile compatibility to help you seamlessly collaborate and share information with stakeholders and colleagues. Mobility as a feature assists businesses make data-driven decisions on the go.
    
-   **Data analysis method:** Consider the type or method of qualitative data analysis that will provide accurate and actionable insights for your research objectives, including content analysis, transcription analysis, data coding, or text analysis.
    
-   **Scalability:** Data analysis tools are designed to start small and grow with a business. Look for a tool with a comprehensive feature set that will support your business at every stage.
    

**Sources**

Products evaluated for the pricing calculation were taken from [Capterra’s qualitative data analysis software directory](https://www.capterra.com/qualitative-data-analysis-software/) and sorted by the number of reviews. The pricing ranges exclude freemium versions of the products. The features highlighted were identified based on their relevance and the percentage of products in Capterra’s directory that offer them.