--- title: "Best Real Estate CRM Software 2026 | Capterra" description: "Find the top Real Estate CRM software of 2026 on Capterra. Based on millions of verified user reviews - compare and filter for whats important to you to find the best tools for your needs." source_url: "https://www.capterra.com/real-estate-crm-software/" page_type: "category" language: "en" --- # Best Real Estate CRM Software Last updated on October 22, 2026 Verified Insights Provider data verified by our Software Research team and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) [Free](https://www.capterra.com/real-estate-crm-software/s/free/)[For Small Businesses](https://www.capterra.com/real-estate-crm-software/s/small-businesses/) [4.7 (100)](https://www.capterra.com/p/186948/AppFolio-Investment-Management/reviews/) AppFolio Investment Manager is a real estate software partner that streamlines your investor experiences and investment operations. [Learn more about AppFolio Investment Manager](https://www.capterra.com/p/186948/AppFolio-Investment-Management/) Real Estate CRM features reviewers most value Alerts/Notifications Campaign Management Client Management Client/Property Matching Contact Database Customer Database Email Marketing Lead Capture Reporting/Analytics 91% recommend this product [## Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/) [4.4 (18816)](https://www.capterra.com/p/61368/Salesforce/reviews/) Bring together CRM apps for sales, service, marketing, commerce, AI, and more in one integrated solution. [Learn more about Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/) Real Estate CRM features reviewers most value Alerts/Notifications Campaign Management Client Management Client/Property Matching Contact Database Customer Database Email Marketing Lead Capture Reporting/Analytics [## Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/) [4.3 (7007)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/) [Capterra Shortlist](https://www.capterra.com/real-estate-crm-software/shortlist/) Zoho CRM is an AI-powered, omnichannel CRM software for real estate agencies to manage business processes, sales, and marketing. [Learn more about Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/) Real Estate CRM features reviewers most value Alerts/Notifications Campaign Management Client Management Client/Property Matching Contact Database Customer Database Email Marketing Lead Capture Reporting/Analytics Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. [## HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) [4.5 (4491)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/) [Capterra Shortlist](https://www.capterra.com/real-estate-crm-software/shortlist/) HubSpot Smart CRM keeps your records current automatically, so your team can spend more time with buyers and less time on data entry. [Learn more about HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) Real Estate CRM features reviewers most value Alerts/Notifications Campaign Management Client Management Client/Property Matching Contact Database Customer Database Email Marketing Lead Capture Reporting/Analytics [## Pipedrive](https://www.capterra.com/p/132666/Pipedrive/) [4.5 (3064)](https://www.capterra.com/p/132666/Pipedrive/reviews/) [Capterra Shortlist](https://www.capterra.com/real-estate-crm-software/shortlist/) Pipedrive is an easy-to-implement CRM software tool that helps you focus on the activities that drive deals to close.  [Learn more about Pipedrive](https://www.capterra.com/p/132666/Pipedrive/) Real Estate CRM features reviewers most value Alerts/Notifications Campaign Management Client Management Client/Property Matching Contact Database Customer Database Email Marketing Lead Capture Reporting/Analytics 81% recommend this product [## Airtable](https://www.capterra.com/p/146652/Airtable/) [4.6 (2249)](https://www.capterra.com/p/146652/Airtable/reviews/) Airtable is the AI-powered app platform that unifies data, maximizes collaboration, and powers smarter workflows — no code required. [Learn more about Airtable](https://www.capterra.com/p/146652/Airtable/) Real Estate CRM features reviewers most value Alerts/Notifications Campaign Management Client Management Client/Property Matching Contact Database Customer Database Email Marketing Lead Capture Reporting/Analytics 81% recommend this product [## Nimble](https://www.capterra.com/p/123032/Nimble/) [4.4 (1868)](https://www.capterra.com/p/123032/Nimble/reviews/) [Capterra Shortlist](https://www.capterra.com/real-estate-crm-software/shortlist/) Nimble is the AI-driven CRM for smarter email marketing, engagement, sales, and business growth. [Learn more about Nimble](https://www.capterra.com/p/123032/Nimble/) Real Estate CRM features reviewers most value Alerts/Notifications Campaign Management Client Management Client/Property Matching Contact Database Customer Database Email Marketing Lead Capture Reporting/Analytics [## EngageBay CRM](https://www.capterra.com/p/178819/EngageBay-Marketing/) [4.6 (912)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/) [Capterra Shortlist](https://www.capterra.com/real-estate-crm-software/shortlist/) AI-powered all-in-one CRM for marketing, sales, and support — built to help small businesses grow faster. [Learn more about EngageBay CRM](https://www.capterra.com/p/178819/EngageBay-Marketing/) Real Estate CRM features reviewers most value Alerts/Notifications Campaign Management Client Management Client/Property Matching Contact Database Customer Database Email Marketing Lead Capture Reporting/Analytics 84% recommend this product [## BoldTrail Back Office](https://www.capterra.com/p/171321/BoldTrail-Back-Office/) [4.5 (853)](https://www.capterra.com/p/171321/BoldTrail-Back-Office/reviews/) For Todays REAL ESTATE BROKERAGE's. Get rid of busy work, duplicate data entry, and mistakes. Simplify and accelerate your back office. [Learn more about BoldTrail Back Office](https://www.capterra.com/p/171321/BoldTrail-Back-Office/) Real Estate CRM features reviewers most value Alerts/Notifications Campaign Management Client Management Client/Property Matching Contact Database Customer Database Email Marketing Lead Capture Reporting/Analytics [## Salesforce Service Cloud](https://www.capterra.com/p/136189/Salesforce/) [4.5 (832)](https://www.capterra.com/p/136189/Salesforce/reviews/) Salesforce Service Cloud is a software that helps service teams deliver personalized support across various channels. [Learn more about Salesforce Service Cloud](https://www.capterra.com/p/136189/Salesforce/) Real Estate CRM features reviewers most value Alerts/Notifications Campaign Management Client Management Client/Property Matching Contact Database Customer Database Email Marketing Lead Capture Reporting/Analytics [## eWay-CRM](https://www.capterra.com/p/152769/eWay-CRM/) [4.5 (830)](https://www.capterra.com/p/152769/eWay-CRM/reviews/) The best CRM for real estate. Manage Clients, Sales, and Projects — all from Microsoft Outlook and Teams. [Learn more about eWay-CRM](https://www.capterra.com/p/152769/eWay-CRM/) Real Estate CRM features reviewers most value Alerts/Notifications Campaign Management Client Management Client/Property Matching Contact Database Customer Database Email Marketing Lead Capture Reporting/Analytics [## Bigin by Zoho CRM](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/) [4.7 (745)](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/reviews/) [Capterra Shortlist](https://www.capterra.com/real-estate-crm-software/shortlist/) Bigin helps small businesses move away from spreadsheets and get started with a CRM solution that is truly built for their needs. [Learn more about Bigin by Zoho CRM](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/) Real Estate CRM features reviewers most value Alerts/Notifications Campaign Management Client Management Client/Property Matching Contact Database Customer Database Email Marketing Lead Capture Reporting/Analytics 88% recommend this product [## Apptivo](https://www.capterra.com/p/228915/Apptivo/) [4.4 (708)](https://www.capterra.com/p/228915/Apptivo/reviews/) Online CRM system that enables businesses to manage sales, marketing activities, contacts, leads, quotes, invoices, and more. [Learn more about Apptivo](https://www.capterra.com/p/228915/Apptivo/) Real Estate CRM features reviewers most value Alerts/Notifications Campaign Management Client Management Client/Property Matching Contact Database Customer Database Email Marketing Lead Capture Reporting/Analytics [## Less Annoying CRM](https://www.capterra.com/p/118921/Less-Annoying-CRM/) [4.8 (660)](https://www.capterra.com/p/118921/Less-Annoying-CRM/reviews/) [Capterra Shortlist](https://www.capterra.com/real-estate-crm-software/shortlist/) Less Annoying CRM helps real estate agencies manage contacts, calendars, tasks, leads, collaboration, emails, agendas, and more. [Learn more about Less Annoying CRM](https://www.capterra.com/p/118921/Less-Annoying-CRM/) Real Estate CRM features reviewers most value Alerts/Notifications Campaign Management Client Management Client/Property Matching Contact Database Customer Database Email Marketing Lead Capture Reporting/Analytics 95% recommend this product [## Rent Manager](https://www.capterra.com/p/2732/Rent-Manager/) [4.6 (658)](https://www.capterra.com/p/2732/Rent-Manager/reviews/) Rent Manager is a cloud-based property management software that integrates all essential business features into one platform. [Learn more about Rent Manager](https://www.capterra.com/p/2732/Rent-Manager/) Real Estate CRM features reviewers most value Alerts/Notifications Campaign Management Client Management Client/Property Matching Contact Database Customer Database Email Marketing Lead Capture Reporting/Analytics 82% recommend this product [## Freshsales](https://www.capterra.com/p/155563/Freshsales/) [4.5 (623)](https://www.capterra.com/p/155563/Freshsales/reviews/) [Capterra Shortlist](https://www.capterra.com/real-estate-crm-software/shortlist/) Cloud-based CRM that helps sales and marketing teams manage contacts, automate workflows, track pipelines, and engage customers via. [Learn more about Freshsales](https://www.capterra.com/p/155563/Freshsales/) Real Estate CRM features reviewers most value Alerts/Notifications Campaign Management Client Management Client/Property Matching Contact Database Customer Database Email Marketing Lead Capture Reporting/Analytics 82% recommend this product [## Copper](https://www.capterra.com/p/141642/Copper/) [4.4 (622)](https://www.capterra.com/p/141642/Copper/reviews/) [Capterra Shortlist](https://www.capterra.com/real-estate-crm-software/shortlist/) Copper is the easy-to-use CRM that's designed for and recommended by Google. Want to be more organized and productive? Try it now. [Learn more about Copper](https://www.capterra.com/p/141642/Copper/) Real Estate CRM features reviewers most value Alerts/Notifications Campaign Management Client Management Client/Property Matching Contact Database Customer Database Email Marketing Lead Capture Reporting/Analytics [## ResMan](https://www.capterra.com/p/135182/ResMan/) [4.6 (602)](https://www.capterra.com/p/135182/ResMan/reviews/) ResMan is property management software for multifamily housing that helps managers work efficiently and enhance the renter experience. [Learn more about ResMan](https://www.capterra.com/p/135182/ResMan/) Real Estate CRM features reviewers most value Alerts/Notifications Campaign Management Client Management Client/Property Matching Contact Database Customer Database Email Marketing Lead Capture Reporting/Analytics 86% recommend this product [## BoldTrail](https://www.capterra.com/p/176447/BoldTrail/) [4.4 (565)](https://www.capterra.com/p/176447/BoldTrail/reviews/) [Capterra Shortlist](https://www.capterra.com/real-estate-crm-software/shortlist/) BoldTrail is a marketing platform that helps brokerages & agents generate more conversations, engage clients faster, and convert more. [Learn more about BoldTrail](https://www.capterra.com/p/176447/BoldTrail/) Real Estate CRM features reviewers most value Alerts/Notifications Campaign Management Client Management Client/Property Matching Contact Database Customer Database Email Marketing Lead Capture Reporting/Analytics [## Thryv](https://www.capterra.com/p/156926/Thryv/) [4.2 (538)](https://www.capterra.com/p/156926/Thryv/reviews/) [Capterra Shortlist](https://www.capterra.com/real-estate-crm-software/shortlist/) Thryv is the AI-native growth platform that helps small businesses get found online, attract more customers, and grow with confidence.  [Learn more about Thryv](https://www.capterra.com/p/156926/Thryv/) Real Estate CRM features reviewers most value Alerts/Notifications Campaign Management Client Management Client/Property Matching Contact Database Customer Database Email Marketing Lead Capture Reporting/Analytics [## Wise Agent](https://www.capterra.com/p/20680/The-Wise-Agent/) [4.4 (531)](https://www.capterra.com/p/20680/The-Wise-Agent/reviews/) Wise Agent helps REALTORS® become more efficient, giving them the opportunity to save time and make more money with less stress.  [Learn more about Wise Agent](https://www.capterra.com/p/20680/The-Wise-Agent/) Real Estate CRM features reviewers most value Alerts/Notifications Campaign Management Client Management Client/Property Matching Contact Database Customer Database Email Marketing Lead Capture Reporting/Analytics [## Five9](https://www.capterra.com/p/132405/Five9/) [4.2 (487)](https://www.capterra.com/p/132405/Five9/reviews/) Five9 is a cloud-based contact center software that helps organizations deliver exceptional customer experiences. [Learn more about Five9](https://www.capterra.com/p/132405/Five9/) Real Estate CRM features reviewers most value Alerts/Notifications Campaign Management Client Management Client/Property Matching Contact Database Customer Database Email Marketing Lead Capture Reporting/Analytics [## monday CRM](https://www.capterra.com/p/245800/Monday-CRM/) [4.7 (468)](https://www.capterra.com/p/245800/Monday-CRM/reviews/) [Capterra Shortlist](https://www.capterra.com/real-estate-crm-software/shortlist/) monday CRM enables revenue teams to improve efficiency at every stage of the customer journey. [Learn more about monday CRM](https://www.capterra.com/p/245800/Monday-CRM/) Real Estate CRM features reviewers most value Alerts/Notifications Campaign Management Client Management Client/Property Matching Contact Database Customer Database Email Marketing Lead Capture Reporting/Analytics 85% recommend this product [## Spotler CRM](https://www.capterra.com/p/88929/Really-Simple-Systems-CRM/) [4.5 (453)](https://www.capterra.com/p/88929/Really-Simple-Systems-CRM/reviews/) Easy to use CRM with optional marketing that helps you work smarter by managing and tracking your leads, customers and engagement. [Learn more about Spotler CRM](https://www.capterra.com/p/88929/Really-Simple-Systems-CRM/) Real Estate CRM features reviewers most value Alerts/Notifications Campaign Management Client Management Client/Property Matching Contact Database Customer Database Email Marketing Lead Capture Reporting/Analytics [## TenantCloud](https://www.capterra.com/p/133029/TenantCloud/) [4.3 (451)](https://www.capterra.com/p/133029/TenantCloud/reviews/) Property management software that helps you collect payments online, advertise your vacant properties, and screen potential tenants.  [Learn more about TenantCloud](https://www.capterra.com/p/133029/TenantCloud/) Real Estate CRM features reviewers most value Alerts/Notifications Campaign Management Client Management Client/Property Matching Contact Database Customer Database Email Marketing Lead Capture Reporting/Analytics Page 1 of 11 ## 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Filter (487) Products: Sort By: Featured Partners * * * Plan Type Free Trial Popular 85% of professionals opt for a 30-day trial before the software purchase Other subsciption plans: Free Version Monthly Subscription Annual Subscription One-Time License Key Features All key features Popular We have selected the most important and critical features as defined by Capterra user reviews Activity Dashboard AI Copilot [Alerts/Notifications](https://www.capterra.com/real-estate-crm-software/features/alerts-notifications/) [Campaign Management](https://www.capterra.com/real-estate-crm-software/features/campaign-management/) [Client Management](https://www.capterra.com/real-estate-crm-software/features/client-management/) [Client/Property Matching](https://www.capterra.com/real-estate-crm-software/features/client-property-matching/) [Contact Database](https://www.capterra.com/real-estate-crm-software/features/contact-database/) [Contact Management](https://www.capterra.com/real-estate-crm-software/features/contact-management/) [Customer Database](https://www.capterra.com/real-estate-crm-software/features/customer-database/) Document Management [Email Marketing](https://www.capterra.com/real-estate-crm-software/features/email-marketing/) Email Templates Generative AI [Interaction Tracking](https://www.capterra.com/real-estate-crm-software/features/interaction-tracking/) [Lead Capture](https://www.capterra.com/real-estate-crm-software/features/lead-capture/) [Lead Generation](https://www.capterra.com/real-estate-crm-software/features/lead-generation/) [Lead Management](https://www.capterra.com/real-estate-crm-software/features/lead-management/) Lead Nurturing Referral Tracking [Reporting/Analytics](https://www.capterra.com/real-estate-crm-software/features/reporting-analytics/) Segmentation Task Management Template Management Workflow Management Deployment Cloud, SaaS, Web-Based Desktop Mac Desktop Windows Desktop Linux On-Premise Windows On-Premise Linux Desktop Chromebook Mobile Android Mobile iPhone Mobile iPad Related Software Category: [Contact Management Software](https://www.capterra.com/contact-management-software/)[CRM Software](https://www.capterra.com/customer-relationship-management-software/)[Hospitality Property Management Software](https://www.capterra.com/hospitality-property-management-software/)[Lead Management Software](https://www.capterra.com/lead-management-software/)[Lease Management Software](https://www.capterra.com/lease-management-software/)[Mac CRM Software](https://www.capterra.com/mac-crm-software/)[Marketing Automation Software](https://www.capterra.com/marketing-automation-software/)[Real Estate Agency Software](https://www.capterra.com/real-estate-agency-software/)[Real Estate Property Management Software](https://www.capterra.com/real-estate-property-management-software/)[Property Management Software](https://www.capterra.com/rental-property-management-software/)[Sales Force Automation Software](https://www.capterra.com/sales-force-automation-software/)[Vacation Rental Software](https://www.capterra.com/vacation-rental-software/)[Real Estate Transaction Management Software](https://www.capterra.com/real-estate-transaction-management-software/)[Real Estate CMA Software](https://www.capterra.com/real-estate-cma-software/)[Commercial Real Estate Software](https://www.capterra.com/commercial-real-estate-software/) I'm looking for Real Estate CRM Software that is: [Free](https://www.capterra.com/real-estate-crm-software/s/free/)[For Small Businesses](https://www.capterra.com/real-estate-crm-software/s/small-businesses/) Table of Contents - [The benefits of real estate CRM software](#the-benefits-of-real-estate-crm-software) - [Typical features of real estate CRM software](#typical-features-of-real-estate-crm-software) - [The cost of real estate CRM software](#the-cost-of-real-estate-crm-software) - [Considerations when purchasing real estate CRM software](#considerations-when-purchasing-real-estate-crm-software) - [Relevant real estate CRM software trends](#relevant-real-estate-crm-software-trends) ## The benefits of real estate CRM software - **Contact and lead management:** In addition to the standard contact fields common in most CRM apps, real estate CRM software also stores and compares information specific to the real estate market such as client budgets and preferred target neighborhoods. Dashboard and calendar functions remind agents when to reconnect with leads and clients so that valuable opportunities are never lost. - **Targeted listings:** By keeping up-to-date information on potential clients, agents can automatically match new listings with client preferences. In doing so, the information you provide clients will better reflect their needs. Real-time listings and marketing materials can automatically be distributed to potential clients via email and other messaging platforms.  - **Agency pipeline management:** In addition to managing contact information for new sales opportunities, real estate CRM system allows agency managers to calculate closure success rates and timelines for past listings. This in turn provides an accurate tool for agencies to forecast projected sales based on deals currently in the pipeline. * * * ## Typical features of real estate CRM software - **Contact management:** Enables users to store and search contact information by fields such as name, address, and telephone number. The software also stores market information for contacts such as housing budget and current mortgage information. - **Lead management:** Tracks and manages sales leads through the entire sales process. Allows you to create reminders for when to contact potential clients at later dates. - **Dashboard:** Provides an "at-a-glance" interface for monitoring the status of tracked sales opportunities. Gives sales managers a tool to monitor sales agent activity. - **Email marketing:** Uses the contact database to generate commercial messages to specific target markets using email or other messaging platforms. - **Customer segmentation:** Uses contact information across the entire database to identify market segments based on criteria such as income and location. The [real estate CRM software directory](https://www.capterra.com/real-estate-crm-software/) lets you filter by feature(s) to view only options that meet your business needs, which can help you narrow your software shortlist. * * * ## The cost of real estate CRM software Most real estate CRM system apps in the market are priced on a "per user, per month" basis and can be broken down into three pricing tiers listed below based on their starting price: **Price ranges\*:** - $5-$10 - $11-$18 - $19+ Note that some prices reflect products that may not be specific to real estate CRM and/or are part of a larger enterprise resource planning (ERP) package. _\*The pricing included is for the entry-level/lowest priced offering that was found on vendor websites on December 1, 2018. Pricing data is collected based on the ten most-reviewed products from this source._ * * * ## Considerations when purchasing real estate CRM software - **Market-specific vs. general CRM:** Many CRM offerings are not designed for a specific vertical market. Although they provide customization via powerful configuration tools, smaller agencies may not have the IT staff or support to take advantage of this breadth of features. On the other hand, real estate CRM system packages are specifically designed for agencies for all sizes, but may lack the customization features of broader-scale CRM or project collaboration products. - **CRM vs. ERP:** Many enterprise resource planning (ERP) packages offer CRM as a component of a more comprehensive enterprise solution. If you are looking for a solution that will integrate with other business functions - for example, accounting, human resources, and asset management - then a broader ERP solution may be a consideration.  - **Platform dependency:** Considering that many real estate sales are conducted in the field, it's important to understand the features and limitations of a real estate CRM's mobile component. Although most products available in today's market provide apps that work across all major mobile platforms (iOS, Android, and mobile web browsers), there may be functionality limitations for mobile versions. * * * ## Relevant real estate CRM software trends - **Real estate CRM software will increasingly depend on artificial intelligence (AI) and machine learning to forecast trends in real estate markets:** You don't have to own real estate to be aware of (and affected by) the cyclical nature of real estate markets. The ability to forecast the timing of these cycles can make all the difference for investors. Many current real estate CRM system offerings uses sales cycle data to forecast an agency's projected income. Considering that 68% of small businesses will adopt AI in some respect over [the next one to two years](https://www.capterra.com/resources/top-5-small-business-tech-trends/), it's likely that we will see real estate CRM programs that intelligently augment forecasts with real-time market data. - **The use of virtual reality (VR) in real estate will change the role of real estate agents:** It is projected that the use of VR will contribute an additional [$2.6 billion in revenue](https://www.goldmansachs.com/insights/pages/technology-driving-innovation-folder/virtual-and-augmented-reality/report.pdf) to the real estate market through 2025. Currently, many real estate websites only show listing photos and information when the potential client provides contact information. This data is then stored in a real estate CRM system and the lead is passed on to an agent to schedule a showing. However, being that showings will be increasingly conducted via VR, collecting contact information in a real estate CRM will become even more crucial for tracking potential clients. * * * **Sources** The following resources were used for this document: 1\. [Profiles in Innovation](https://www.goldmansachs.com/insights/pages/technology-driving-innovation-folder/virtual-and-augmented-reality/report.pdf) (Date accessed: December 1, 2018) 2\. [Real Estate CRM Software](https://www.capterra.com/real-estate-crm-software/) (Date accessed: December 1, 2018) 3\. [Top 5 Tech Trends for Small Business](https://www.capterra.com/resources/top-5-small-business-tech-trends/) (Date accessed: December 1, 2018)