Real Estate CRM Software

Find the best Real Estate CRM Software for your business. Compare product reviews and features to build your list.

What is Real Estate CRM Software?

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Propertybase

by Propertybase

Propertybase is the leading global real estate platform consisting of designer websites, real estate CRM, back office and more. Propertybase is ideal for brokerages & teams. The Propertybase platform simplifies the business of real estate, creating repeatable and efficient processes to manage the entire sales cycle and create amazing client experiences. Core product features include: lead management, marketing automation, luxury IDX websites, MLS and portal integrations and more! Learn more about Propertybase

The Propertybase all-in-one real estate platform connects brokerages & teams with effective automation, websites & software tools. Learn more about Propertybase

monday.com is a visual tool that will help you track leads and manage projects in one place. It's a CRM mixed with a project management tool in one, and totally visual, so you can keep track of all the moving parts. You can easily manage customer interactions with an intuitive and visual interface, drive sales growth with improved customer relationships, easily design board layouts to fit your unique businesses needs. Consolidate your customers information & documents in one place! Learn more about monday.com

monday.com helps you manage all your leads, customer relationships, sales pipeline, and tasks so you can focus on closing more deals. Learn more about monday.com

Salesforce Essentials makes it possible to build stronger customer relationships with a combined sales and support CRM for real estate that is easy to use, setup, and maintain. Essentials ensures that you spend less time in spreadsheets and more time selling by tracking your emails, calls and meetings to automatically keep customer records up-to-date without tedious data entry. Essentials also includes a ton of customer service productivity tools to help make every new customer a loyal one. Learn more about Salesforce Essentials

Get started on the #1 CRM with Salesforce Essentials, the all-in-one sales and service solution, for just $25 per user per month. Learn more about Salesforce Essentials

Closing housing deals has never been easier thanks to Pipedrives powerful yet agile real estate CRM software. Keep everyone in your team focused on the activities that drive clients to purchase or rent, from property evaluations and showings, to communications strategies. Home sellers and property agents love Pipedrive for its versatility, intuitive design, and robust mobile CRM that keeps you updated on deals and activities while moving between properties. Learn more about Pipedrive

Pipedrive is an easy to implement real estate CRM tool that helps you focus on the activities that drive deals to close. Learn more about Pipedrive

Better ROI isnt just a goal, its inevitable with BoomTown. Generate new prospects, manage a growing database, and increase agent productivity. All from one central location. Head-to-head, BoomTown produces better results for real estate teams than any other provider. In fact, 2x more leads and 33% more commission income were the numbers for The Smits Team when they tested BoomTown against another CRM system for a full year. Learn more about the BoomTown difference. Learn more about BoomTown

Powerful technology designed to help you generate leads, run your real estate business, and convert opportunities into closed deals. Learn more about BoomTown

MoxiEngage

by MoxiWorks

At the heart and soul of MoxiEngage is a sphere-based selling methodology, keeping agents network well organized and up-to-date. It helps agents increase sales by helping manage the entire sales cycle, from first point of contact to closed transaction, ensuring repeat business and referrals. The MoxiWorks open platform, your MoxiEngage CRM integrates seamlessly with other brokerage technologies and services, ensuring efficiency & accuracy. MoxiWorks is responsible for 13% of all US home sales. Learn more about MoxiEngage

The CRM designed by agents and brokers specifically for real estate agents. MoxiWorks serves over 72 Brokers and 120,000 agents. Learn more about MoxiEngage

CRM Pro

by Pro Agent Solutions

Real estate brokers and agents look to us when they want to automate tasks with technology so they can handle more listings and ultimately sell more homes. We provide a real estate software suite with modules for CRM, Automated Showing Feedback and SMS Marketing. Our clients find us unique because we offer a single software solution that enables brokers and agents to run their business on, our technology automates many routine tasks to save time and we have been in business for almost a decade. Learn more about CRM Pro

Real estate brokers and agents look to CRM Pro to manage their customer relationships, stay organized and generate leads. Learn more about CRM Pro

IXACT Contact

by IXACT Contact Solutions

IXACT Contact is an easy-to-use web-based real estate CRM that helps REALTORS stay organized and build lasting relationships with past clients, hot prospects and important referral sources. IXACT Contact makes it easy to stay in touch with clients in a way that's personalized, relevant and timely. With IXACT Contact, real estate agents can convert more leads into listings and attract more referrals and repeat business! Learn more about IXACT Contact

IXACT Contact is easy to learn and use, comes with a professionally designed and written real estate newsletter, and top notch support. Learn more about IXACT Contact

Airtable is the all-in-one collaboration platform that combines the flexibility of a spreadsheet interface with rich features like file attachments, kanban card stacks, calendars, and reporting. Learn more about Airtable

Airtable combines an intuitive spreadsheet interface with file attachments, kanban boards, calendars, and other powerful features. Learn more about Airtable

chime

by Chime Technologies

Chime is an all in one CRM solution suite. We offer help in generating leads, cultivating relationships, encouraging leads to close, and more. We offer many solutions for agents and teams of all sizes. Learn more about chime

Chime is the CRM, IDX, and Lead Generation solution you've been looking for. You've found a partner in Chime. Learn more about chime

LionDesk

by LionDesk

LionDesk helps sales professionals organize their contacts, stop leads from falling through the cracks, and stay top of mind with important contacts so they're always the chosen professional. Key features include Videos embedded into Texts & Emails, Automated nurture campaigns, proactive Task reminders that contact you when it's time to act, and more. All starting at $25/month. Learn more about LionDesk

LionDesk is a CRM that helps sales professionals connect, communicate with, and close leads faster. Learn more about LionDesk

Shape Software

by Shape Software

Shape Software helps you run your commercial real estate business in one easy to use software! Manage process, properties, and people effortlessly with the most complete platform available: Upload marketing packets & videos, send robust email marketing campaigns, track and assign leads, create powerful workflows for buyer/seller/1031 exchange, use our seamless integrated dialer, Google Maps integration for listings management, email and calendar sync, assign tasks, and so much more! Learn more about Shape Software

Shape Software helps you run your entire commercial real estate business in one easy to use software! Learn more about Shape Software

Lasso CRM

by Lasso CRM

Lasso is the leading provider of cloud-based CRM software designed exclusively for new home marketing and sales. Home builders, real estate developers, and new home agencies use Lasso CRM to radically improve lead management, convert more prospects to buyers, and sell their communities faster, easier, and more profitably. Learn more about Lasso CRM

On-demand CRM software for home builders, developers and new home sales agencies. Lasso is easy to use, fast to deploy. Learn more about Lasso CRM

Sales Cloud is a customizable CRM platform that grows with your team. Empower agents to provide faster response times through instant messaging and personalized auto responses. Help them maintain relationships with reminders and nonintrusive client emails. Get real-time customer information and activity in one place, plus insights with dashboards and reports. Connect to thousands of business apps to extend your CRM to every department. Learn more about Salesforce. Learn more about Salesforce

Say hello to the worlds #1 CRM platform for real estate agents. Manage every stage of your customer relationships across departments. Learn more about Salesforce

Less Annoying CRM

by Less Annoying CRM

BEST FOR INDEPENDENT AGENTS AND AGENCIES - Less Annoying CRM is a simple CRM built from the ground up for small businesses. Manage your contacts, leads, notes, calendar, to-do's and more, all from one simple web app. Our product is founded on three core principles: simplicity, affordability, and outstanding customer service. All users get an unlimited free 30-day trial to exhaustively test every aspect of the CRM, and customer service is always free by phone and email. Learn more about Less Annoying CRM

Small business software to manage leads, customer information, contact history and reminders, and emails. Learn more about Less Annoying CRM

EXCLUSIVELY for businesses on the Mac platform. Want to win more sales & streamline your team's workflow? Daylite is a CRM and project management app ideal for teams of 2-50 that want to increase customers, convert more leads, and manage their workload better. Daylite helps SMBs in sales, real estate, law, finance, design, & photography world-wide to grow their business. Learn more about Daylite for Mac

Mac CRM & Project Management ideal for teams of 2-50 in sales, real estate, law, finance, design, photography & other SMBs. Learn more about Daylite for Mac

APRO CRM

by APRO CRM

Database of properties integrated with all popular advertising platforms, custom reports for property owners, request-property automatch, website visitor statistics, built-in IP telephony and email, internal and external online messenger, email and SMS campaigns, automation algorithms for company's business processes, sales and task management, document templates, sales funnels, internal corporate portal, HR tools, customizable reports and fields settings, cloud file storage and much more. Learn more about APRO CRM

APRO CRM is a unique MULTIFUNCTIONAL SOLUTION TAILORED FOR for small and medium companies specializing in REAL ESTATE. Learn more about APRO CRM

BrokerSumo

by BrokerSumo

Commission management, back office, accounting, QuickBooks integration, agent management tool for brokerages and agents. Learn more about BrokerSumo

Designed for brokerages and agent teams. Commission management, back office, accounting, QuickBooks integration, agent management tool. Learn more about BrokerSumo

Market Quest for Real Estate is a marketing and CRM system that increases your sales, keeps you organized, and helps you differentiate yourself from your competitors. Industry-specific marketing content that get results. Send e-cards, newsletters, video email and any customized email to stay in front of prospects, clients, and referral sources. Build customer loyalty and generate more referrals. Learn more about Market Quest for Real Estate

Market Quest for Real Estate is a marketing and CRM system that increases your sales and keeps you organized. Learn more about Market Quest for Real Estate

Firepoint

by Firepoint

Firepoint offers an all-in-one software solution, more transparency and accountability, ridiculously fast response times, and never-before-seen business reporting and analysis. When youre growing, you already have plenty of things to worry about: having to keep systems and programs working together shouldnt be one of them. Software should work for you, not against you. Learn more about Firepoint

Built by Rock Stars. For Rock Stars. The tools you need to power you real estate business all in one place. Learn more about Firepoint

Since 2011, k+TEAM (formerly Kunversion+) has been the industry leader in IDX websites, lead generation, & automated follow-up. We have helped top producing agents and teams generate millions of leads and close thousands of deals. The new k+TEAM is packed with even more tools and features to help agents and teams thrive. Learn more about k+TEAM (formerly Kunversion+)

The #1 lead-gen platform for teams and agents k+TEAM is trusted by over 40,000 real estate professionals across the US and Canada Learn more about k+TEAM (formerly Kunversion+)

kvCORE

by Inside Real Estate

kvCORE is an all-inclusive real estate platform for the modern brokerage. The lead engine helps you get high-quality leads and the Smart CRM nurtures those leads until they are ready to buy. Our business analytics lets you know which efforts are giving you the best results. Reports allow insight into traffic, marketing, lead-gen, behavior, agent accountability, profitability and more. kvCORE is truly built to power your entire business on one platform. Learn more about kvCORE

The first scalable, all-inclusive, platform for the modern brokerage. kvCORE is built to power your entire business on one platform. Learn more about kvCORE

IMS Platform

by Investor Management Services

Investor Management Services (IMS) is the leading investor management software platform for CRE owners and investment firms. Today, we have over 450+ customers who have been able to reallocate thousands of hours back to value-add activities for their 65,000+ investors. The IMS Platform is being used to calculate $2+ Billion in distributions and $39+ Billion in equity. Commercial real estate firms have used IMS to save time and resources, drive value, and improve the investor experience. Learn more about IMS Platform

Providing real estate investment firms with CRM, investor dashboards, document management, distribution calculations, & analytics. Learn more about IMS Platform

Ideal for real estate professionals, amoCRM is the world's first messaging-powered CRM. Multi-channel communication lets you converse through messengers, emails and calls straight from the CRM. Every interaction with a customer becomes a personalized one-on-one dialogue. Plus managers love our powerful analytics, reporting and automation tools. It's perfect for keeping track of properties, deals and listings - while also keeping in touch with leads. Learn more about amoCRM

amoCRM is the world's first messaging-powered CRM. It features sales pipeline, lead tracking, multichannel communication and more. Learn more about amoCRM

Zoho CRM empowers organizations with a complete customer relationship lifecycle management solution. Learn more about Zoho CRM

Zoho CRM empowers organizations with a complete customer relationship lifecycle management solution. Learn more about Zoho CRM

Our social CRM for Office 365 and G Suite transforms who you know into how you grow. Learn more about Nimble

Our social CRM for Office 365 and G Suite transforms who you know into how you grow. Learn more about Nimble

CRM solution for SMB to mid-sized businesses that manages opportunities, delivers projects, links relationships, and builds quotes. Learn more about Insightly

CRM solution for SMB to mid-sized businesses that manages opportunities, delivers projects, links relationships, and builds quotes. Learn more about Insightly

Favro is an all-in-one planning & collaboration app which allows teams to plan, track and manage ideas effectively. Learn more about Favro

Favro is an all-in-one planning & collaboration app which allows teams to plan, track and manage ideas effectively. Learn more about Favro

Focus on Relationships, Not Records with Copper and Google. The #1 CRM built for, used by, and recommended by Google. Learn more about Copper

Focus on Relationships, Not Records with Copper and Google. The #1 CRM built for, used by, and recommended by Google. Learn more about Copper

The Wise Agent

by The Wise Agent

Wise Agent helps REALTORS® become more efficient, giving them the opportunity to save time and make more money with less stress. Learn more about The Wise Agent

Wise Agent helps REALTORS® become more efficient, giving them the opportunity to save time and make more money with less stress. Learn more about The Wise Agent

Contactually

by Contactually

Contactually helps you maintain and strengthen professional relationships. Learn more about Contactually

Contactually helps you maintain and strengthen professional relationships. Learn more about Contactually

PlanPlus CRM

by PlanPlus Online

Real Estate CRM that consists of leads, email marketing, transaction coordination, document management, and Mission Statement Builder. Learn more about PlanPlus CRM

Real Estate CRM that consists of leads, email marketing, transaction coordination, document management, and Mission Statement Builder. Learn more about PlanPlus CRM

Top Producer CRM

by Top Producer Systems

Clients management system, accessible from any device and containing leads management, follow-ups, compelling content, and listings. Learn more about Top Producer CRM

Clients management system, accessible from any device and containing leads management, follow-ups, compelling content, and listings. Learn more about Top Producer CRM

VTS empowers landlords and brokers to better attract, convert and retain their most valuable asset tenants. Learn more about VTS

VTS empowers landlords and brokers to better attract, convert and retain their most valuable asset tenants. Learn more about VTS

OnePageCRM

by OnePageCRM

OnePageCRM is the simple CRM for real estate agents. Convert leads to customers, reach sales targets and grow your business fast. Learn more about OnePageCRM

OnePageCRM is the simple CRM for real estate agents. Convert leads to customers, reach sales targets and grow your business fast. Learn more about OnePageCRM

RealOffice360

by Home Investment Advisors

Free CRM built specifically for real estate agents. Learn more about RealOffice360

Free CRM built specifically for real estate agents. Learn more about RealOffice360

Realvolve

by Realvolve

A CRM & Workflow system for the real estate industry, that offers contacts, properties transactions, dates, and search management. Learn more about Realvolve

A CRM & Workflow system for the real estate industry, that offers contacts, properties transactions, dates, and search management. Learn more about Realvolve

FreeAgent CRM

by FreeAgent Network

Increase lead conversion, align teams, and forecast with confidence with the only all-in-one platform for the sales-led business. Learn more about FreeAgent CRM

Increase lead conversion, align teams, and forecast with confidence with the only all-in-one platform for the sales-led business. Learn more about FreeAgent CRM

Real estate tech solution powering elite teams. CRM, mobile apps, landing pages, plans, & other tools to grow your business. Learn more about CINC

Real estate tech solution powering elite teams. CRM, mobile apps, landing pages, plans, & other tools to grow your business. Learn more about CINC

CallAction

by CallAction

Intelligent automation platform to help sales & marketing capture, engage & convert inbound calls, text & emails leads across channels. Learn more about CallAction

Intelligent automation platform to help sales & marketing capture, engage & convert inbound calls, text & emails leads across channels. Learn more about CallAction

Simple sales software for real estate teams. We help you follow up faster, more often, with the leads most likely to convert into deals Learn more about Follow Up Boss

Simple sales software for real estate teams. We help you follow up faster, more often, with the leads most likely to convert into deals Learn more about Follow Up Boss

RealtyJuggler

by RealOrganized

RealtyJuggler is an organizational software product for realtors and other real-estate professionals. Learn more about RealtyJuggler

RealtyJuggler is an organizational software product for realtors and other real-estate professionals. Learn more about RealtyJuggler

IloveLeasing

by Spherexx.com

Lead and Lease Conversion Management Software Learn more about IloveLeasing

Lead and Lease Conversion Management Software Learn more about IloveLeasing

Enterprise timeshare software for timeshare resorts, saveon vacation clubs, RSI vacation clubs, with ASP or server on-site models. Learn more about Magna Timeshare Software

Enterprise timeshare software for timeshare resorts, saveon vacation clubs, RSI vacation clubs, with ASP or server on-site models. Learn more about Magna Timeshare Software

CompanyHub

by CompanyHub

Every industry is different. CompanyHub adapts to your needs in clicks. It has powerful reporting, email sync, bulk mail and lots more. Learn more about CompanyHub

Every industry is different. CompanyHub adapts to your needs in clicks. It has powerful reporting, email sync, bulk mail and lots more. Learn more about CompanyHub

Referral Maker CRM

by Buffini & Company

Software system that enables real estate professionals to generate leads, track expenses, set goals, and prioritize actions. Learn more about Referral Maker CRM

Software system that enables real estate professionals to generate leads, track expenses, set goals, and prioritize actions. Learn more about Referral Maker CRM

RealtyBackOffice

by RealtyBackOffice

Cloud based solution for real estate office automation. Features include dashboards, transaction management, and e-signing forms. Learn more about RealtyBackOffice

Cloud based solution for real estate office automation. Features include dashboards, transaction management, and e-signing forms. Learn more about RealtyBackOffice

KnockWise

by D2D Tools

Door Knocking App & CRM with smart analytics for Realtors - adapting to Solar, Alarm, Pest, Lawn, Roof, & all Sales/Polling Canvasing. Learn more about KnockWise

Door Knocking App & CRM with smart analytics for Realtors - adapting to Solar, Alarm, Pest, Lawn, Roof, & all Sales/Polling Canvasing. Learn more about KnockWise

Dealpath

by Dealpath

Dealpath is a cloud-based collaboration and project management platform for commercial Real Estate. Learn more about Dealpath

Dealpath is a cloud-based collaboration and project management platform for commercial Real Estate. Learn more about Dealpath

InterAcct

by InterAcct Software

A modular database system with marketing, CRM, quoting, accounting, scheduling, performance analysis, purchasing, stock control, etc. Learn more about InterAcct

A modular database system with marketing, CRM, quoting, accounting, scheduling, performance analysis, purchasing, stock control, etc. Learn more about InterAcct

A real estate solution with features from CRM to listing & transaction management, never miss another detail & build your referral base Learn more about Lead2Deed Real Estate Software

A real estate solution with features from CRM to listing & transaction management, never miss another detail & build your referral base Learn more about Lead2Deed Real Estate Software

Web-based commercial real estate brokerage software for deal management Learn more about Apto

Web-based commercial real estate brokerage software for deal management Learn more about Apto

Propertymate

by Propertymate

AI-powered tool for real estate developers and agents to match clients with listed homes. Learn more about Propertymate

AI-powered tool for real estate developers and agents to match clients with listed homes. Learn more about Propertymate

RealSpace

by RealSpace

An all-in-one cloud-based real estate solution for agents, brokers, property managers and developers. Learn more about RealSpace

An all-in-one cloud-based real estate solution for agents, brokers, property managers and developers. Learn more about RealSpace

Field Notes ai

by Field Notes AI

Gives real estate agents all the benefits of a CRM without any of the data entry or administration. Learn more about Field Notes ai

Gives real estate agents all the benefits of a CRM without any of the data entry or administration. Learn more about Field Notes ai

iMaxCRM

by Cendance Systems

Real Estate CRM with marketing & transaction management for agents, brokers and lenders. Learn more about iMaxCRM

Real Estate CRM with marketing & transaction management for agents, brokers and lenders. Learn more about iMaxCRM

Customer relationship management solution that automates leads distribution and nurturing for real estate agents and brokers. Learn more about REfindly's CRM

Customer relationship management solution that automates leads distribution and nurturing for real estate agents and brokers. Learn more about REfindly's CRM

REthink

by REthink

A CRM solution designed specifically for Real Estate agents and brokers. Learn more about REthink

A CRM solution designed specifically for Real Estate agents and brokers. Learn more about REthink

B2BBricks

by A3 Internet Wings

Real estate CRM tool that provides leads capturing through geo-tracking, automating tasks, marketplace synchronization and more. Learn more about B2BBricks

Real estate CRM tool that provides leads capturing through geo-tracking, automating tasks, marketplace synchronization and more. Learn more about B2BBricks

PropertySpark

by PropertySpark

Online sales and marketing platform for real estate agents that helps you manage all aspects of your brand. Learn more about PropertySpark

Online sales and marketing platform for real estate agents that helps you manage all aspects of your brand. Learn more about PropertySpark

Realeflow

by Realeflow

Gives you the tools you need to generate more leads & close deals quickly in your real estate investing business. Learn more about Realeflow

Gives you the tools you need to generate more leads & close deals quickly in your real estate investing business. Learn more about Realeflow

RealSavvy

by Real Savvy

All-in-one real estate technology platform that offers custom websites, mobile home search apps, IDX and a predictive CRM. Learn more about RealSavvy

All-in-one real estate technology platform that offers custom websites, mobile home search apps, IDX and a predictive CRM. Learn more about RealSavvy

Easy to use real estate CRM software and responsive website solution for international estate agents. Many languages and cuurencies. Learn more about RealtyWare

Easy to use real estate CRM software and responsive website solution for international estate agents. Many languages and cuurencies. Learn more about RealtyWare

Reiance

by Reiance

Helps you organize information on real estate properties and collaborate with your team. Learn more about Reiance

Helps you organize information on real estate properties and collaborate with your team. Learn more about Reiance

Troop.Works

by PAPN Web Solutions

A customized CRM for Real Estate sector covering Pre-Sales, Sales, Post-Sales with Administrative rights for future scalability. Learn more about Troop.Works

A customized CRM for Real Estate sector covering Pre-Sales, Sales, Post-Sales with Administrative rights for future scalability. Learn more about Troop.Works

BMS

by edynamics

Real estate solution designed for builder and developers to simplify day to day business activities such as follow ups. Learn more about BMS

Real estate solution designed for builder and developers to simplify day to day business activities such as follow ups. Learn more about BMS

Agent360

by Agent360

Real estate CRM built for real estate agents that helps them access all leads and their status at one place. Learn more about Agent360

Real estate CRM built for real estate agents that helps them access all leads and their status at one place. Learn more about Agent360

Apimo

by Apiwork

Real estate solution that comes with the tools real estate agents need for prospecting, managing their teams, buyers, and marketing. Learn more about Apimo

Real estate solution that comes with the tools real estate agents need for prospecting, managing their teams, buyers, and marketing. Learn more about Apimo

BSI CRM

by BSI Business Systems Integration AG

Whether B2C, B2B, department or group: BSI CRM adapts to your business, your processes and your IT environment, and not vice versa. Learn more about BSI CRM

Whether B2C, B2B, department or group: BSI CRM adapts to your business, your processes and your IT environment, and not vice versa. Learn more about BSI CRM

Clearview Elite

by Clearview Elite

Automated lead response solution that delivers informative presentations to your real estate prospects. Learn more about Clearview Elite

Automated lead response solution that delivers informative presentations to your real estate prospects. Learn more about Clearview Elite

ClientLook

by ClientLook

Commercial Real Estate's #1 CRM solution for organizing contacts, activities, deals, properties and more. Free trial. Learn more about ClientLook

Commercial Real Estate's #1 CRM solution for organizing contacts, activities, deals, properties and more. Free trial. Learn more about ClientLook

CRE sync

by ESS Software

We specialize in Commercial Real Estate Websites, Property Listing Websites, Email Marketing, Flyers, Aerials & Maps. Learn more about CRE sync

We specialize in Commercial Real Estate Websites, Property Listing Websites, Email Marketing, Flyers, Aerials & Maps. Learn more about CRE sync

DaeBuild CRM

by Daemon Information Systems

Real estate CRM software for builders that automates sales and customer management from inquiry to hand over. Learn more about DaeBuild CRM

Real estate CRM software for builders that automates sales and customer management from inquiry to hand over. Learn more about DaeBuild CRM

Hire Aiva

by Deckspire

Cloud-based lead conversion platform for real estate agents to contact, engage, and convert leads within 2 minutes, 24x7. Learn more about Hire Aiva

Cloud-based lead conversion platform for real estate agents to contact, engage, and convert leads within 2 minutes, 24x7. Learn more about Hire Aiva

Immobilien CRM is an industry-specific extension for EspoCRM, which makes it possible to transform EspoCRM into a competitive full-fled Learn more about Immobilien CRM

Immobilien CRM is an industry-specific extension for EspoCRM, which makes it possible to transform EspoCRM into a competitive full-fled Learn more about Immobilien CRM

IMMOMIG

by IMMOMIG

Real estate property marketing solution that makes it easy for you to manage contacts, analyze sales process, search and match objects. Learn more about IMMOMIG

Real estate property marketing solution that makes it easy for you to manage contacts, analyze sales process, search and match objects. Learn more about IMMOMIG

The 1st CRM with built-in STRUCTURE to ensure QUALITY data is captured; along with SPEED features to capture, consume, and collaborate. Learn more about ItaQuod Structured CRM

The 1st CRM with built-in STRUCTURE to ensure QUALITY data is captured; along with SPEED features to capture, consume, and collaborate. Learn more about ItaQuod Structured CRM

A simple easy to use CRM to manage your clients and properties that can be used on an any mobile, tablet, PC and is truly cloud based. Learn more about Juvo

A simple easy to use CRM to manage your clients and properties that can be used on an any mobile, tablet, PC and is truly cloud based. Learn more about Juvo

MyLeadDashboard is an enterprise-level automated marketing system built specifically for the residential real estate industry. Learn more about MyLeadDashboard Real Estate Marketing

MyLeadDashboard is an enterprise-level automated marketing system built specifically for the residential real estate industry. Learn more about MyLeadDashboard Real Estate Marketing

Onechimp

by OneChimp Technology

CRM + LEADS + PAPERLESS OFFICE + WEBSITES Learn more about Onechimp

CRM + LEADS + PAPERLESS OFFICE + WEBSITES Learn more about Onechimp

OneCo

by OneDome

On-line booking tools, instant valuation tools, communication platform, and lead validation tools for estate agents. Learn more about OneCo

On-line booking tools, instant valuation tools, communication platform, and lead validation tools for estate agents. Learn more about OneCo

onOffice

by onOffice

OnOffice offers more than an estate software: it comprises a first class web design and a broad range of competent skills. Learn more about onOffice

OnOffice offers more than an estate software: it comprises a first class web design and a broad range of competent skills. Learn more about onOffice

Optima-CRM

by OptimaSys Group Spain

Innovative & complete solution that goes beyond CRM & process automations, integrating with all kinds of external tools and software. Learn more about Optima-CRM

Innovative & complete solution that goes beyond CRM & process automations, integrating with all kinds of external tools and software. Learn more about Optima-CRM

OwnSales

by Own A Space

CRM software specifically designed for real estate that incorporates lead and data management, lead tracking, and reports and graphs. Learn more about OwnSales

CRM software specifically designed for real estate that incorporates lead and data management, lead tracking, and reports and graphs. Learn more about OwnSales

Property Shell

by Property Shell

A real estate CRM solution to manage, develop, and drive the selling of residential and commercial property, and more. Learn more about Property Shell

A real estate CRM solution to manage, develop, and drive the selling of residential and commercial property, and more. Learn more about Property Shell

REAL ESTATE MANAGER

by Sailfin Technologies

Real Estate Manager (REM) is an end-to-end Real Estate CRM solution to help you focus on your clients, inquiries & commissions. Learn more about REAL ESTATE MANAGER

Real Estate Manager (REM) is an end-to-end Real Estate CRM solution to help you focus on your clients, inquiries & commissions. Learn more about REAL ESTATE MANAGER

Helping Real Estate experts get highly qualified leads with reasonable cost & build a long relationship with their customers. Learn more about Real Estate Pro Kit

Helping Real Estate experts get highly qualified leads with reasonable cost & build a long relationship with their customers. Learn more about Real Estate Pro Kit

Web-based CRM software that helps manage e-mail and SMS marketing, property-buyer matching, reporting and more. Learn more about REALNZ LIVE

Web-based CRM software that helps manage e-mail and SMS marketing, property-buyer matching, reporting and more. Learn more about REALNZ LIVE

Realty Space

by Realty Space

Exclusive CRM for realtors to manage their business and tremendously improve how they serve their clients. Learn more about Realty Space

Exclusive CRM for realtors to manage their business and tremendously improve how they serve their clients. Learn more about Realty Space

RealX.pro

by Realsource

RealX.pro is a closed real estate sales platform for the Capital Markets segment serving the brokers, investors and banks. Learn more about RealX.pro

RealX.pro is a closed real estate sales platform for the Capital Markets segment serving the brokers, investors and banks. Learn more about RealX.pro

Remine

by Remine

Remine combines consumer data and property data onto a single platform that delivers more actionable intelligence to real estate agents Learn more about Remine

Remine combines consumer data and property data onto a single platform that delivers more actionable intelligence to real estate agents Learn more about Remine

Rex

by Rex Software

Real estate CRM that helps businesses of all sizes with listing management, follow up, prospecting, and follow-up tools. Learn more about Rex

Real estate CRM that helps businesses of all sizes with listing management, follow up, prospecting, and follow-up tools. Learn more about Rex

RQUBE

by Realty Redefined

A comprehensive real estate ERP platform for Builders/ Developers to help them manage all their organisational data on one platform. Learn more about RQUBE

A comprehensive real estate ERP platform for Builders/ Developers to help them manage all their organisational data on one platform. Learn more about RQUBE

Accountability Coaching Mobile Tracking and Dashboards for Real Estate Sales Professionals Learn more about Sisu Team

Accountability Coaching Mobile Tracking and Dashboards for Real Estate Sales Professionals Learn more about Sisu Team

StrategicERP

by ITAakash Strategic Software

StrategicERP is  into the business of developing ERP solutions  specifically designed for Real Estate and Infrastructure industry.  Learn more about StrategicERP

StrategicERP is  into the business of developing ERP solutions  specifically designed for Real Estate and Infrastructure industry.  Learn more about StrategicERP

Tenant Turner

by Tenant Turner

Tenant Turner helps property managers eliminate vacancy by streamlining your rental process from leads to lease. Learn more about Tenant Turner

Tenant Turner helps property managers eliminate vacancy by streamlining your rental process from leads to lease. Learn more about Tenant Turner

TXT Place

by TXT Place

Text message marketing and lead generation for real estate professionals. Learn more about TXT Place

Text message marketing and lead generation for real estate professionals. Learn more about TXT Place

Visual Property Manager

by Faye Business Systems Group

A tool that allows property managers to visualise data in their SugarCRM. Learn more about Visual Property Manager

A tool that allows property managers to visualise data in their SugarCRM. Learn more about Visual Property Manager

Witei

by Witei Solutions

All-in-one solution for real estate agencies: website, contact and listings database, and more. Learn more about Witei

All-in-one solution for real estate agencies: website, contact and listings database, and more. Learn more about Witei

All-in-one marketing and conversion platform for real estate agents to manage and increase their business. Learn more about WooAgents Platform

All-in-one marketing and conversion platform for real estate agents to manage and increase their business. Learn more about WooAgents Platform

Zavanti CRM is designed to deliver a role-based, secure working environment with a simple, familiar and consistent user experience. Learn more about Zavanti CRM

Zavanti CRM is designed to deliver a role-based, secure working environment with a simple, familiar and consistent user experience. Learn more about Zavanti CRM

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What is Real Estate CRM Software?

Real Estate CRM software helps realty companies manage their leads, automate their sales force and email marketing, move prospects through the sales process.


Real Estate CRM Software Buyers' Guide

1. What is real estate CRM software?

Real estate customer relationship management (CRM) software provides specialized customer relationship tools to realty companies of all sizes. Agents and agency managers can manage leads and contacts through all phases of the sales cycle. Agents and property managers can access application tools via mobile devices. Sales teams can automate the distribution of marketing materials and sales forecasts.


2. The benefits of real estate CRM software

  • Contact and lead management: In addition to the standard contact fields common in most CRM apps, real estate CRM software also stores and compares information specific to the real estate market such as client budgets and preferred target neighborhoods. Dashboard and calendar functions remind agents when to reconnect with leads and clients so that valuable opportunities are never lost.
  • Targeted listings: By keeping up-to-date information on potential clients, agents can automatically match new listings with client preferences. In doing so, the information you provide clients will better reflect their needs. Real-time listings and marketing materials can automatically be distributed to potential clients via email and other messaging platforms. 
  • Agency pipeline management: In addition to managing contact information for new sales opportunities, real estate CRM allows agency managers to calculate closure success rates and timelines for past listings. This in turn provides an accurate tool for agencies to forecast projected sales based on deals currently in the pipeline.

3. Typical features of real estate CRM software

  • Contact management: Enables users to store and search contact information by fields such as name, address, and telephone number. The software also stores market information for contacts such as housing budget and current mortgage information.
  • Lead management: Tracks and manages sales leads through the entire sales process. Allows you to create reminders for when to contact potential clients at later dates.
  • Dashboard: Provides an "at-a-glance" interface for monitoring the status of tracked sales opportunities. Gives sales managers a tool to monitor sales agent activity.
  • Email marketing: Uses the contact database to generate commercial messages to specific target markets using email or other messaging platforms.
  • Customer segmentation: Uses contact information across the entire database to identify market segments based on criteria such as income and location.

The real estate CRM software directory lets you filter by feature(s) to view only options that meet your business needs, which can help you narrow your software shortlist.


4. The cost of real estate CRM software

Most real estate CRM apps in the market are priced on a "per user, per month" basis and can be broken down into three pricing tiers listed below based on their starting price:

Price ranges:

  • $5-$10
  • $11-$18
  • $19+

Note that some prices reflect products that may not be specific to real estate CRM and/or are part of a larger enterprise resource planning (ERP) package. 

*The pricing included is for the entry-level/lowest priced offering that was found on vendor websites on December 1, 2018. Pricing data is collected based on the ten most-reviewed products from this source.


5. Considerations when purchasing real estate CRM software

  • Market-specific vs. general CRM: Many CRM offerings are not designed for a specific vertical market. Although they provide customization via powerful configuration tools, smaller agencies may not have the IT staff or support to take advantage of this breadth of features. On the other hand, real estate CRM packages are specifically designed for agencies for all sizes, but may lack the customization features of broader-scale CRM or project collaboration products.
  • CRM vs. ERP: Many enterprise resource planning (ERP) packages offer CRM as a component of a more comprehensive enterprise solution. If you are looking for a solution that will integrate with other business functions - for example accounting, human resources, and asset management - then a broader ERP solution may be a consideration. 
  • Platform dependency: Considering that many real estate sales are conducted in the field, it's important to understand the features and limitations of a real estate CRM's mobile component. Although most products available in today's market provide apps that work across all major mobile platforms (iOS, Android, and mobile web browsers), there may be functionality limitations for mobile versions.

  • Real estate CRM software will increasingly depend on artificial intelligence (AI) and machine learning to forecast trends in real estate markets: You don't have to own real estate to be aware of (and affected by) the cyclical nature of real estate markets. The ability to forecast the timing of these cycles can make all the difference for investors. Many current real estate CRM offerings uses sales cycle data to forecast an agency's projected income. Considering that 68% of small businesses will adopt AI in some respect over the next one to two years, it's likely that we will see real estate CRM programs that intelligently augment forecasts with real-time market data.
  • The use of virtual reality (VR) in real estate will change the role of real estate agents: It is projected that the use of VR will contribute an additional $2.6 billion in revenue to the real estate market through 2025. Currently, many real estate websites only show listing photos and information when the potential client provides contact information. This data is then stored in a real estate CRM and the lead is passed on to an agent to schedule a showing. However, being that showings will be increasingly conducted via VR, collecting contact information in a real estate CRM will become even more crucial for tracking potential clients.

Sources

The following resources were used for this document:

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