--- title: "Best Real Estate CRM Software 2026 | Capterra" description: "Find the top Real Estate CRM software of 2026 on Capterra. Based on millions of verified user reviews - compare and filter for whats important to you to find the best tools for your needs." source_url: "https://www.capterra.com/real-estate-crm-software/" page_type: "category" language: "en" --- # Best Real Estate CRM Software Last updated on September 11, 2026 How to find the right Real Estate CRM Software? Learn more from our team about Real Estate CRM Software pricing features and benefits in our Real Estate CRM Buyers Guide Verified Insights Provider data verified by our Software Research team and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) ## What is real estate CRM software? Researched by: [Capterra](https://www.capterra.com/resources/author/capterra/) Updated on September 11, 2026 [Real estate customer relationship management (CRM) software](https://www.capterra.com/real-estate-crm-software/) provides specialized customer relationship tools to realty companies of all sizes. Agents and agency managers can manage leads and contacts through all phases of the sales cycle. Agents and property managers can access application tools via mobile devices. Sales teams can automate the distribution of marketing materials and sales forecasts. * * * For more information consult our [Real Estate CRM Buyers Guide](#buyers-guide-content) ## ECI Homebuilder Sales & Marketing Rating: 4.1 out of 5 (23 reviews) Profile: [ECI Homebuilder Sales & Marketing](https://www.capterra.com/p/10038674/ECI-Homebuilder-Sales-Marketing-Software/) Visible tabs: Overview, Features, Gallery ### Overview tab #### What is this product about? ECI Homebuilder Sales Software helps builders capture, qualify, and convert buyers with CRM, lot maps, virtual tours, and design tools. #### Rating breakdown - Ease of Use: 4.3 out of 5 - Customer Service: 4.3 out of 5 - Features: 3.8 out of 5 - Value for Money: 4.2 out of 5 #### Pros and cons based on reviews Not available #### Starting price Starting price: Not available Free trial: No Free demo: No ### Features tab #### Most popular features - Alerts/Notifications: Not available - Contact Database: Not available - Lead Capture: Available - Customer Database: Not available - Client Management: Not available - Campaign Management: Available - Client/Property Matching: Not available - Email Marketing: Available - Reporting/Analytics: Available - Task Management: Not available - Document Management: Available - Workflow Management: Not available ### Gallery tab Ease of use: 4.3 out of 5 (23 reviews) --- ## AppFolio Investment Manager Rating: 4.7 out of 5 (100 reviews) Profile: [AppFolio Investment Manager](https://www.capterra.com/p/186948/AppFolio-Investment-Management/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? AppFolio Investment Manager is a real estate software partner that streamlines your investor experiences and investment operations. #### Rating breakdown - Ease of Use: 4.7 out of 5 - Customer Service: 4.9 out of 5 - Features: 4.5 out of 5 - Value for Money: 4.8 out of 5 #### Pros and cons based on reviews Not available #### Starting price Starting price: $650.00 Pricing details: Other, Per Month Free trial: No Free demo: Yes ### Features tab #### Highest rated features - Contact Management: 4.8 rating - Lead Management: 5.0 rating - Interaction Tracking: 4.2 rating - Alerts/Notifications: 5.0 rating #### Lowest rated features - Client/Property Matching: 4.0 rating - Campaign Management: 4.2 rating - Client Management: 4.0 rating - Referral Tracking: 4.3 rating #### Feature-related review snippet Reviewer: Juan V. Reviewer details: Real Estate, 1-10 employees Published: May 20, 2021 > "What I like most about the platform is that it's simple to use and it's appealing to the eye compared to other platforms." ### Gallery tab Ease of use: 4.7 out of 5 (100 reviews) #### Related review snippet Reviewer: Sally V. Reviewer details: Real Estate, 51-200 employees Published: November 11, 2022 > "IM allows us to have information about our investors and their history with us at our fingertips. And the Portal puts information at our investors fingertips! " ### Integrations tab AppFolio Investment Manager connects with 9+ software tools. [See all integrations](https://www.capterra.com/p/186948/AppFolio-Investment-Management/#integrations) #### Most popular integrations - Homebase: 4.6 rating - Happy Property: 4.6 rating - Knock CRM: 4.8 rating - ShowMojo: 3.6 rating - Conservice ESG: 4.7 rating - Opiniion: 4.3 rating #### Integrations-related review snippet Reviewer: Morgan E. Reviewer details: Real Estate, 11-50 employees Published: March 31, 2021 > "The seamless integration with AppFolio Property Manager has saved us countless hours and headaches." --- ## Daylite for Mac Rating: 4.6 out of 5 (361 reviews) Profile: [Daylite for Mac](https://www.capterra.com/p/116272/Daylite-for-Mac/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? Daylite helps service-based businesses manage clients, projects, and new client opportunities in one app — driving their growth. #### Rating breakdown - Ease of Use: 4.4 out of 5 - Customer Service: 4.6 out of 5 - Features: 4.5 out of 5 - Value for Money: 4.4 out of 5 #### Pros and cons based on reviews Pros: - Streamlined productivity workflows - Comprehensive sales pipeline tracking Cons: - Frequent bugs and syncing problems #### Starting price Starting price: $19.00 Pricing details: Per User, Per Month Free trial: Yes Free demo: No ### Features tab #### Highest rated features - Customer Database: 5.0 rating - Document Management: 5.0 rating - Lead Management: 5.0 rating - Mobile Access: 5.0 rating #### Lowest rated features - Pipeline Management: 5.0 rating - Task Management: 5.0 rating - Workflow Management: 5.0 rating #### Feature-related review snippet Reviewer: Luiza H. Reviewer details: Newspapers, 1-10 employees Published: April 1, 2024 > "Everything worked flawless, the app is fluid and has a beautiful UI." ### Gallery tab Ease of use: 4.4 out of 5 (361 reviews) #### Related review snippet Reviewer: Diana B. Reviewer details: Financial Services, 1-10 employees Published: December 4, 2024 > "It's a powerful tool for managing both projects and client relationships in one place." ### Integrations tab Daylite for Mac connects with 4+ software tools. [See all integrations](https://www.capterra.com/p/116272/Daylite-for-Mac/#integrations) #### Most popular integrations - Google Calendar: 5.0 rating - Xero: 3.0 rating - Zapier: 3.7 rating - Direct Mail Manager: 4.8 rating --- Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. ## Knock CRM Rating: 4.8 out of 5 (23 reviews) Profile: [Knock CRM](https://www.capterra.com/p/197777/Knock-CRM/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? The only CRM purpose-built for multifamily managers, marketers, leasing teams, and operational executives. #### Rating breakdown - Ease of Use: 4.7 out of 5 - Customer Service: 4.8 out of 5 - Features: 4.7 out of 5 - Value for Money: 4.8 out of 5 #### Pros and cons based on reviews Not available #### Starting price Starting price: Not available Pricing details: Per Feature Free trial: No Free demo: Yes ### Features tab #### Highest rated features - Campaign Management: 5.0 rating - Lead Management: 4.8 rating - Alerts/Notifications: 5.0 rating - Client/Property Matching: 5.0 rating #### Lowest rated features - Third-Party Integrations: 4.0 rating - Customer Database: 4.5 rating - Email Marketing: 4.7 rating - Contact Management: 5.0 rating ### Gallery tab Ease of use: 4.7 out of 5 (23 reviews) #### Related review snippet Reviewer: Merrcy M. Reviewer details: Real Estate, 1,001-5,000 employees Published: September 29, 2021 > "Their customer service was prompt to get any integration and setup issues handled timely. " ### Integrations tab Knock CRM connects with 4+ software tools. [See all integrations](https://www.capterra.com/p/197777/Knock-CRM/#integrations) #### Most popular integrations - ResMan: 5.0 rating - Entrata: 4.6 rating - Yardi Voyager: 4.8 rating - MRI Property Management: 4.3 rating #### Integrations-related review snippet Reviewer: Merrcy M. Reviewer details: Real Estate, 1,001-5,000 employees Published: September 29, 2021 > "Their customer service was prompt to get any integration and setup issues handled timely. " --- ## Creatio CRM Rating: 4.7 out of 5 (150 reviews) Profile: [Creatio CRM](https://www.capterra.com/p/130149/bpm-online-CRM/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? AI CRM where people and AI agents work together — unlimited users, agents, and workflows on one no-code platform. #### Rating breakdown - Ease of Use: 4.6 out of 5 - Customer Service: 4.7 out of 5 - Features: 4.6 out of 5 - Value for Money: 4.6 out of 5 #### Pros and cons based on reviews Not available #### Starting price Starting price: $40.00 Pricing details: Per User, Per Month Free trial: No Free demo: Yes ### Features tab #### Most popular features - Alerts/Notifications: Available - Contact Database: Available - Lead Capture: Available - Customer Database: Available - Client Management: Available - Campaign Management: Available - Client/Property Matching: Not available - Email Marketing: Available - Reporting/Analytics: Available - Task Management: Available - Document Management: Available - Workflow Management: Not available #### Feature-related review snippet Reviewer: Vine S. Reviewer details: Biotechnology, 51-200 employees Published: June 15, 2026 > "Ease of use and how accessible it is for any person regardless of their technical level to start implementing features." ### Gallery tab Ease of use: 4.6 out of 5 (150 reviews) #### Related review snippet Reviewer: Eduardo C. Reviewer details: Computer Software, 11-50 employees Published: June 14, 2026 > "From a technology perspective, it provides the governance, scalability, integration capabilities, and enterprise architecture needed to support long-term growth." ### Integrations tab Creatio CRM connects with 19+ software tools. [See all integrations](https://www.capterra.com/p/130149/bpm-online-CRM/#integrations) #### Most popular integrations - Microsoft Excel: 4.8 rating - Gmail: 4.8 rating - Google Calendar: 5.0 rating - Microsoft Word: 4.7 rating - Microsoft Outlook: 4.5 rating - Meta for Business: 4.4 rating - Twitter/X: 4.5 rating - Google Contacts: 4.7 rating - Brandwatch: 4.2 rating --- ## iHomefinder Rating: 4.2 out of 5 (40 reviews) Profile: [iHomefinder](https://www.capterra.com/p/205125/iHomefinder/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? Advanced marketing automation solution with CRM & IDX property search, built to help agents and teams close more deals and thrive. #### Rating breakdown - Ease of Use: 4.2 out of 5 - Customer Service: 4.1 out of 5 - Features: 4.3 out of 5 - Value for Money: 4.2 out of 5 #### Pros and cons based on reviews Not available #### Starting price Starting price: $160.00 Pricing details: Flat Rate, Per Month Free trial: No Free demo: Yes ### Features tab #### Highest rated features - Interaction Tracking: 4.1 rating - Contact Management: 3.7 rating - Client/Property Matching: 3.9 rating - Reporting/Analytics: 4.3 rating #### Lowest rated features - Client Management: 1.0 rating - Customer Database: 1.0 rating - Campaign Management: 3.2 rating - Segmentation: 3.2 rating #### Feature-related review snippet Reviewer: Andonia K. Reviewer details: Real Estate, 51-200 employees Published: March 11, 2026 > "Look forward to capturing the leads and I like the simplicity of the software and follow ups." ### Gallery tab Ease of use: 4.2 out of 5 (40 reviews) #### Related review snippet Reviewer: Frank B. Reviewer details: Real Estate, 1-10 employees Published: June 28, 2024 > "The support team is very good at responding quickly. If you want to build internal links to your pages, you have to do it manually, and that's okay if you have a small website and are not familiar with the benefits of SEO. If you have a large site, it becomes difficult to link to other pages." ### Integrations tab iHomefinder connects with 7+ software tools. [See all integrations](https://www.capterra.com/p/205125/iHomefinder/#integrations) #### Most popular integrations - Wise Agent: 4.4 rating - IXACT Contact: 4.4 rating - Lofty: 3.8 rating - LionDesk: 4.1 rating - Follow Up Boss: 4.5 rating - RealtyJuggler: 5.0 rating - iMaxCRM: 5.0 rating --- ## eWay-CRM Rating: 4.5 out of 5 (825 reviews) Profile: [eWay-CRM](https://www.capterra.com/p/152769/eWay-CRM/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? The best CRM for real estate. Manage Clients, Sales, and Projects — all from Microsoft Outlook and Teams. #### Rating breakdown - Ease of Use: 4.4 out of 5 - Customer Service: 4.6 out of 5 - Features: 4.3 out of 5 - Value for Money: 4.4 out of 5 #### Pros and cons based on reviews Pros: - Responsive integrated customer support - Streamlined sales process tracking Cons: - Frequent technical disruptions - Occasional slow performance #### Starting price Starting price: $20.00 Pricing details: Per User, Per Month Free trial: Yes Free demo: Yes ### Features tab #### Highest rated features - Contact Management: 5.0 rating - Lead Management: 4.5 rating - Contact Database: 5.0 rating - Customizable Fields: 5.0 rating #### Lowest rated features - Reporting/Analytics: 4.0 rating - Data Import/Export: 5.0 rating - Task Management: 5.0 rating #### Feature-related review snippet Reviewer: Tomas J. Reviewer details: Financial Services, 1-10 employees Published: November 12, 2024 > "eWay-CRM is a robust, feature-rich solution with strong Microsoft Outlook integration and high customization, adaptable to diverse business needs." ### Gallery tab Ease of use: 4.4 out of 5 (825 reviews) #### Related review snippet Reviewer: Peter M. A. Reviewer details: Electrical/Electronic Manufacturing, 1-10 employees Published: July 17, 2026 > "It extends Outlook in a useful way without unnecessary features like campaigns, sales trends (we have that in the ERP), etc. And it's great for managing projects—without going to extremes." ### Integrations tab eWay-CRM connects with 20+ software tools. [See all integrations](https://www.capterra.com/p/152769/eWay-CRM/#integrations) #### Most popular integrations - WordPress: 4.3 rating - Microsoft 365: 4.5 rating - TeamViewer ONE: 4.6 rating - QuickBooks Online: 4.3 rating - Zapier: 4.7 rating - Microsoft Outlook: 4.6 rating #### Integrations-related review snippet Reviewer: Tomas J. Reviewer details: Financial Services, 1-10 employees Published: November 12, 2024 > "eWay-CRM is a robust, feature-rich solution with strong Microsoft Outlook integration and high customization, adaptable to diverse business needs." --- ## Zoho CRM Rating: 4.3 out of 5 (6,996 reviews) Profile: [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? Zoho CRM is an AI-powered, omnichannel CRM software for real estate agencies to manage business processes, sales, and marketing. #### Rating breakdown - Ease of Use: 4.2 out of 5 - Customer Service: 4.1 out of 5 - Features: 4.3 out of 5 - Value for Money: 4.3 out of 5 #### Pros and cons based on reviews Pros: - Integrated sales process automation - Centralized client relationship management Cons: - Frequent bugs and performance issues #### Starting price Starting price: $14.00 Pricing details: Per User, Per Month Free trial: Yes Free demo: Yes ### Features tab #### Highest rated features - Contact Management: 4.7 rating - Contact Database: 4.7 rating - Lead Management: 4.6 rating - Alerts/Notifications: 5.0 rating #### Lowest rated features - Customer Database: 2.5 rating - Referral Tracking: 2.0 rating - Email Marketing: 4.3 rating - Lead Capture: 4.3 rating #### Feature-related review snippet Reviewer: Max P. Reviewer details: Facilities Services, 10,001+ employees Published: January 7, 2025 > "Ease of Adoption: Zoho CRM's intuitive interface, coupled with SMF360's expert guidance, made onboarding seamless." ### Gallery tab Ease of use: 4.2 out of 5 (6,996 reviews) #### Related review snippet Reviewer: Alexandre D. Reviewer details: Information Technology and Services, 11-50 employees Published: June 17, 2026 > "The best I can say is that it’s a stable and solid option for properly midsize businesses such as ours, where we need a blend of capabilities in contact administration, e-mail communications, and process automation." ### Integrations tab Zoho CRM connects with 68+ software tools. [See all integrations](https://www.capterra.com/p/155928/Zoho-CRM/#integrations) #### Most popular integrations - PayPal: 4.6 rating - Trello: 4.5 rating - Dropbox: 4.5 rating - Box: 4.4 rating - HubSpot CRM: 4.5 rating - Zoho Social: 4.6 rating #### Integrations-related review snippet Reviewer: khyan A. Reviewer details: Computer Software, 1,001-5,000 employees Published: July 23, 2026 > "Being cloud-based made it easy to access information from anywhere, and it integrated reasonably well with other business systems." --- ## Less Annoying CRM Rating: 4.8 out of 5 (657 reviews) Profile: [Less Annoying CRM](https://www.capterra.com/p/118921/Less-Annoying-CRM/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? Less Annoying CRM helps real estate agencies manage contacts, calendars, tasks, leads, collaboration, emails, agendas, and more. #### Rating breakdown - Ease of Use: 4.9 out of 5 - Customer Service: 4.9 out of 5 - Features: 4.5 out of 5 - Value for Money: 4.9 out of 5 #### Pros and cons based on reviews Not available #### Starting price Starting price: $15.00 Pricing details: Per User, Per Month Free trial: Yes Free demo: No ### Features tab #### Highest rated features - Contact Database: 5.0 rating - Contact Management: 5.0 rating - Lead Management: 5.0 rating - Client Management: 5.0 rating #### Lowest rated features - Interaction Tracking: 5.0 rating - Alerts/Notifications: 5.0 rating - Client/Property Matching: 5.0 rating - Customer Database: 5.0 rating #### Feature-related review snippet Reviewer: Casey E. Reviewer details: Health, Wellness and Fitness, 51-200 employees Published: July 10, 2023 > "Less Annoying CRM is a great app to work with, the UI is intuitive and user friendly." ### Gallery tab Ease of use: 4.9 out of 5 (657 reviews) #### Related review snippet Reviewer: Steve L. Reviewer details: Business Supplies and Equipment, 11-50 employees Published: December 18, 2025 > "This service simply is fantastic for a sales rep. If you use a business card app, I use cam card, you can simply scan the card and synchronize and upload to LACRM." ### Integrations tab Less Annoying CRM connects with 14+ software tools. [See all integrations](https://www.capterra.com/p/118921/Less-Annoying-CRM/#integrations) #### Most popular integrations - Google Forms: 4.7 rating - Google Calendar: 4.8 rating - Zapier: 4.8 rating - Microsoft Outlook: 4.8 rating - Google Contacts: 4.6 rating - CallHippo: 4.4 rating #### Integrations-related review snippet Reviewer: Jason H. Reviewer details: Computer Software, 1-10 employees Published: January 2, 2025 > "It has an easy API for integrations." --- ## Bigin by Zoho CRM Rating: 4.7 out of 5 (744 reviews) Profile: [Bigin by Zoho CRM](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? Bigin helps small businesses move away from spreadsheets and get started with a CRM solution that is truly built for their needs. #### Rating breakdown - Ease of Use: 4.8 out of 5 - Customer Service: 4.5 out of 5 - Features: 4.5 out of 5 - Value for Money: 4.7 out of 5 #### Pros and cons based on reviews Not available #### Starting price Starting price: $7.00 Pricing details: Per User, Per Year Free trial: Yes Free demo: Yes ### Features tab #### Highest rated features - Activity Dashboard: 4.5 rating - Mobile Access: 4.5 rating - Access Controls/Permissions: 4.0 rating - Document Management: 4.0 rating #### Lowest rated features - Lead Qualification: 4.0 rating - Task Management: 4.0 rating - Template Management: 4.0 rating #### Feature-related review snippet Reviewer: Matt H. Reviewer details: Financial Services, Self-employed Published: December 20, 2024 > "Starting a new business i needed a CRM that got me up and running as quick as possible and Bigin by Zoho does this, through simple user friendly dashboard, integrations" ### Gallery tab Ease of use: 4.8 out of 5 (744 reviews) #### Related review snippet Reviewer: Nabil G. Reviewer details: Education Management, 1-10 employees Published: March 31, 2026 > "It takes the headache out of CRM management by focusing purely on moving deals forward, and the built-in telephony means I never have to leave the app to close a sale" ### Integrations tab Bigin by Zoho CRM connects with 78+ software tools. [See all integrations](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/#integrations) #### Most popular integrations - Google Workspace: 4.8 rating - Microsoft 365: 4.5 rating - Zoho CRM: 4.3 rating - Zapier: 4.9 rating - Zoho Desk: 4.5 rating - Zoho Meeting: 4.6 rating #### Integrations-related review snippet Reviewer: Natalia V. Reviewer details: Media Production, 51-200 employees Published: November 28, 2024 > "The integration with other Zoho tools, such as Zoho Projects and Zoho Desk, helps us streamline communication across teams and track progress effortlessly." --- ## Salesforce Sales Cloud Rating: 4.4 out of 5 (18,808 reviews) Profile: [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? Bring together CRM apps for sales, service, marketing, commerce, AI, and more in one integrated solution. #### Rating breakdown - Ease of Use: 4.0 out of 5 - Customer Service: 4.1 out of 5 - Features: 4.4 out of 5 - Value for Money: 4.0 out of 5 #### Pros and cons based on reviews Pros: - Comprehensive sales and activity tracking - Robust client relationship management Cons: - High and escalating costs - Frequent glitches and slow performance #### Starting price Starting price: $25.00 Pricing details: Per User, Per Month Free trial: Yes Free demo: No ### Features tab #### Highest rated features - Contact Management: 4.3 rating - Referral Tracking: 5.0 rating - Campaign Management: 5.0 rating - Client/Property Matching: 5.0 rating #### Lowest rated features - Contact Database: 3.0 rating - Lead Capture: 3.0 rating - Document Management: 4.0 rating - Lead Generation: 4.0 rating #### Feature-related review snippet Reviewer: Dev M. Reviewer details: Computer Software, 51-200 employees Published: May 26, 2026 > "My overall experience is amazing working with salesforce sales cloud because of clean and understandable UI is make more comfort for any user to use it and run their business smoothly." ### Gallery tab Ease of use: 4.0 out of 5 (18,808 reviews) #### Related review snippet Reviewer: khyan A. Reviewer details: Computer Software, 1,001-5,000 employees Published: March 27, 2026 > "You can customise workflows, reporting, and dashboards to fit almost any sales process, and it integrates well with other tools. Once it’s set up properly, it becomes a very powerful system for managing pipelines, tracking activity, and giving leadership clear visibility over the sales process." ### Integrations tab Salesforce Sales Cloud connects with 36+ software tools. [See all integrations](https://www.capterra.com/p/61368/Salesforce/#integrations) #### Most popular integrations - Dropbox: 4.5 rating - GoTo Meeting: 4.4 rating - SurveyMonkey: 4.6 rating - Evernote Teams: 4.4 rating - Eventbrite: 4.6 rating - Box: 4.4 rating #### Integrations-related review snippet Reviewer: Zane R. Reviewer details: Non-Profit Organization Management, 1-10 employees Published: February 19, 2026 > "We have benefited greatly from its vast level of integrations with external programs that allow us to complete all tasks that we want while having it act as a single source of truth" --- ## HubSpot CRM Rating: 4.5 out of 5 (4,484 reviews) Profile: [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? Customer relationship management solution that helps businesses organize, track, and build relationships with leads and customers. #### Rating breakdown - Ease of Use: 4.4 out of 5 - Customer Service: 4.4 out of 5 - Features: 4.4 out of 5 - Value for Money: 4.3 out of 5 #### Pros and cons based on reviews Pros: - Integrated sales and marketing platform - Comprehensive lead management tools Cons: - High and complex pricing structure - Frequent bugs and technical glitches #### Starting price Starting price: $20.00 Pricing details: Per User, Per Month Free trial: No Free demo: No ### Features tab #### Highest rated features - Contact Management: 4.6 rating - Lead Management: 4.6 rating - Contact Database: 4.6 rating - Alerts/Notifications: 4.9 rating #### Lowest rated features - Campaign Management: 4.0 rating - Customizable Fields: 3.7 rating - Lead Qualification: 3.5 rating - Interaction Tracking: 4.5 rating #### Feature-related review snippet Reviewer: Ravi V. Reviewer details: Construction, 201-500 employees Published: September 29, 2025 > "The interface is easy to understand and the free plan is also helpful in getting started and testing how things work in the CRM" ### Gallery tab Ease of use: 4.4 out of 5 (4,484 reviews) #### Related review snippet Reviewer: Andrea L. Reviewer details: Translation and Localization, 1-10 employees Published: July 16, 2026 > "The platform is intuitive, reliable, and integrates well with the other tools we use, allowing us to streamline workflows and automate repetitive tasks. Although some advanced features require higher-tier plans, the core CRM provides significant value and has become an essential part of our day-to-day operations." ### Integrations tab HubSpot CRM connects with 194+ software tools. [See all integrations](https://www.capterra.com/p/152373/HubSpot-CRM/#integrations) #### Most popular integrations - ActiveCampaign: 4.6 rating - Clio: 4.7 rating - Hotjar: 4.6 rating - Grow: 4.4 rating - Drift: 4.5 rating - Chargebee: 4.3 rating #### Integrations-related review snippet Reviewer: Natalie S. Reviewer details: International Trade and Development, 11-50 employees Published: April 16, 2025 > "I like because allows multiple integration such as calendar integrations, marketing tools integrations and social media integration." --- ## Pipedrive Rating: 4.5 out of 5 (3,058 reviews) Profile: [Pipedrive](https://www.capterra.com/p/132666/Pipedrive/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? Pipedrive is an easy-to-implement CRM software tool that helps you focus on the activities that drive deals to close. #### Rating breakdown - Ease of Use: 4.5 out of 5 - Customer Service: 4.4 out of 5 - Features: 4.3 out of 5 - Value for Money: 4.4 out of 5 #### Pros and cons based on reviews Pros: - Minimal learning curve CRM - Highly visual pipeline management Cons: - Limited advanced reporting features - Complex search and filtering process #### Starting price Starting price: $19.00 Pricing details: Per User, Per Month Free trial: Yes Free demo: No ### Features tab #### Highest rated features - Campaign Management: 5.0 rating - Interaction Tracking: 5.0 rating - Task Management: 5.0 rating - Third-Party Integrations: 5.0 rating #### Feature-related review snippet Reviewer: Samuel B. Reviewer details: Information Services, 1-10 employees Published: September 3, 2024 > "Nice interface for business and prospects management" ### Gallery tab Ease of use: 4.5 out of 5 (3,058 reviews) #### Related review snippet Reviewer: Brett B. Reviewer details: Marketing and Advertising, 1-10 employees Published: July 14, 2026 > "Pipedrive gives you a clear visual view of your sales pipeline, makes it easy to manage opportunities and follow-ups, and helps you stay organized without the complexity and administrative burden that often come with larger CRMs." ### Integrations tab Pipedrive connects with 94+ software tools. [See all integrations](https://www.capterra.com/p/132666/Pipedrive/#integrations) #### Most popular integrations - QuickBooks Online: 4.3 rating - Aircall: 4.2 rating - Livestorm: 4.7 rating - Proposify: 4.4 rating - Help Scout: 4.6 rating - Wishpond: 4.1 rating #### Integrations-related review snippet Reviewer: Verified Reviewer Reviewer details: Logistics and Supply Chain, 51-200 employees Published: November 12, 2024 > "The platform offers significant customization options, including automation, workflow management, integrated email, activity tracking, insights, and reporting." --- ## Airtable Rating: 4.6 out of 5 (2,243 reviews) Profile: [Airtable](https://www.capterra.com/p/146652/Airtable/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? Airtable is the AI-powered app platform that unifies data, maximizes collaboration, and powers smarter workflows — no code required. #### Rating breakdown - Ease of Use: 4.4 out of 5 - Customer Service: 4.4 out of 5 - Features: 4.5 out of 5 - Value for Money: 4.5 out of 5 #### Pros and cons based on reviews Pros: - Comprehensive organizational capabilities - Extensive customization options Cons: - Mobile functionality shortcomings - Scalability and feature restrictions #### Starting price Starting price: $20.00 Pricing details: Per User, Per Month Free trial: Yes Free demo: No ### Features tab #### Highest rated features - Data Synchronization: 5.0 rating - Activity Dashboard: 5.0 rating - Activity Tracking: 5.0 rating - Client/Property Matching: 5.0 rating #### Lowest rated features - Customizable Fields: 5.0 rating - Lead Management: 5.0 rating - Segmentation: 5.0 rating - Task Management: 5.0 rating #### Feature-related review snippet Reviewer: Cristiano F. Reviewer details: Marketing and Advertising, Self-employed Published: April 15, 2026 > "What I like most about Airtable is the user experience: the interface feels modern, clean, and very visual, so it’s easy to understand even for non‑technical users." ### Gallery tab Ease of use: 4.4 out of 5 (2,243 reviews) #### Related review snippet Reviewer: Dana K. Reviewer details: Real Estate, 1-10 employees Published: April 13, 2026 > "I have created Bases that run my business, create invoices, track my continuing education credits, budget, CRM's, organize my home, etc. If it can go in a spreadsheet, it can become so much more in an Airtable Base." ### Integrations tab Airtable connects with 52+ software tools. [See all integrations](https://www.capterra.com/p/146652/Airtable/#integrations) #### Most popular integrations - Jira: 4.4 rating - HubSpot Marketing Hub: 4.5 rating - Zapier: 4.7 rating - Microsoft Outlook: 4.5 rating - Tableau: 4.6 rating - Miro: 4.7 rating #### Integrations-related review snippet Reviewer: Dana K. Reviewer details: Real Estate, 1-10 employees Published: April 13, 2026 > "It is the one piece of software that I don't even think twice about renewing. And now that they have integrated AI into its capabilities, I'm even more excited to try using it for other projects." --- ## Nimble Rating: 4.4 out of 5 (1,868 reviews) Profile: [Nimble](https://www.capterra.com/p/123032/Nimble/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? Nimble is the AI-driven CRM for smarter email marketing, engagement, sales, and business growth. #### Rating breakdown - Ease of Use: 4.3 out of 5 - Customer Service: 4.3 out of 5 - Features: 4.2 out of 5 - Value for Money: 4.3 out of 5 #### Pros and cons based on reviews Pros: - Simple and intuitive interface - Comprehensive relationship management features Cons: - Confusing and costly pricing structure - Limited and unreliable mobile experience #### Starting price Starting price: $29.90 Pricing details: Per User, Per Month Free trial: Yes Free demo: No ### Features tab #### Highest rated features - Contact Management: 4.5 rating - Contact Database: 4.0 rating - Interaction Tracking: 4.0 rating - Lead Management: 3.5 rating #### Lowest rated features - Reporting/Analytics: 3.0 rating - Customizable Fields: 5.0 rating - Data Import/Export: 5.0 rating #### Feature-related review snippet Reviewer: Verified Reviewer Reviewer details: Graphic Design, Self-employed Published: November 20, 2024 > "Its simple interface allows us to focus on creative work without being bogged down by complex CRM systems." ### Gallery tab Ease of use: 4.3 out of 5 (1,868 reviews) #### Related review snippet Reviewer: Verified Reviewer Reviewer details: Graphic Design, Self-employed Published: November 20, 2024 > "Its simple interface allows us to focus on creative work without being bogged down by complex CRM systems." ### Integrations tab Nimble connects with 70+ software tools. [See all integrations](https://www.capterra.com/p/123032/Nimble/#integrations) #### Most popular integrations - Gmail: 5.0 rating - Zoho CRM: 4.3 rating - Shopify: 4.5 rating - Zendesk Suite: 4.4 rating - Freshdesk: 4.5 rating - ActiveCampaign: 4.6 rating #### Integrations-related review snippet Reviewer: Victor H. Reviewer details: Marketing and Advertising, 51-200 employees Published: December 4, 2024 > "Trackable emails makes this platform quite reliable and secure." --- ## EngageBay CRM Rating: 4.6 out of 5 (910 reviews) Profile: [EngageBay CRM](https://www.capterra.com/p/178819/EngageBay-Marketing/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? AI-powered all-in-one CRM for marketing, sales, and support — built to help small businesses grow faster. #### Rating breakdown - Ease of Use: 4.5 out of 5 - Customer Service: 4.8 out of 5 - Features: 4.6 out of 5 - Value for Money: 4.7 out of 5 #### Pros and cons based on reviews Pros: - Affordable all-in-one platform - Time-saving automation features Cons: - Occasional bugs and slowdowns - Email delivery and limits issues #### Starting price Starting price: $14.99 Pricing details: Per User, Per Month Free trial: No Free demo: No ### Features tab #### Most popular features - Alerts/Notifications: Available - Contact Database: Available - Lead Capture: Available - Customer Database: Available - Client Management: Available - Campaign Management: Available - Client/Property Matching: Not available - Email Marketing: Available - Reporting/Analytics: Available - Task Management: Available - Document Management: Not available - Workflow Management: Available #### Feature-related review snippet Reviewer: matt A. Reviewer details: Financial Services, 1-10 employees Published: February 17, 2025 > "Affordable, all-in-one CRM with great automation, intuitive interface, and responsive support." ### Gallery tab Ease of use: 4.5 out of 5 (910 reviews) #### Related review snippet Reviewer: Jason W. Reviewer details: Marketing and Advertising, 11-50 employees Published: September 24, 2025 > "The CRM pipeline management is straightforward and easy for the team to adopt, email segmentation and automation have improved our campaigns results noticeably, constant update the platform keeps improving without extra charge." ### Integrations tab EngageBay CRM connects with 30+ software tools. [See all integrations](https://www.capterra.com/p/178819/EngageBay-Marketing/#integrations) #### Most popular integrations - Google Drive: 4.9 rating - Shopify: 4.5 rating - HubSpot CRM: 4.5 rating - Zendesk Suite: 4.4 rating - Zapier: 4.7 rating - Meta for Business: 4.4 rating #### Integrations-related review snippet Reviewer: Daniel C. Reviewer details: Computer Software, 1-10 employees Published: December 18, 2024 > "Overall, a great way to locate software that is fully integrated with all your business needs" --- ## Salesforce Service Cloud Rating: 4.5 out of 5 (829 reviews) Profile: [Salesforce Service Cloud](https://www.capterra.com/p/136189/Salesforce/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? Salesforce Service Cloud is a software that helps service teams deliver personalized support across various channels. #### Rating breakdown - Ease of Use: 4.1 out of 5 - Customer Service: 4.3 out of 5 - Features: 4.4 out of 5 - Value for Money: 4.2 out of 5 #### Pros and cons based on reviews Pros: - Extensive platform customization options - Comprehensive organizational tracking tools Cons: - High cost for small businesses - Frequent glitches and technical errors #### Starting price Starting price: $25.00 Pricing details: Per User, Per Month Free trial: Yes Free demo: No ### Features tab #### Highest rated features - Campaign Management: 4.0 rating - Customer Database: 4.0 rating #### Feature-related review snippet Reviewer: Tyler T. Reviewer details: Education Management, 1,001-5,000 employees Published: December 20, 2022 > "Overall positive, it does the job in terms of entering time cards and allows me to attach notes where necessary. " ### Gallery tab Ease of use: 4.1 out of 5 (829 reviews) #### Related review snippet Reviewer: Patricia D. Reviewer details: Banking, 5,001-10,000 employees Published: March 23, 2026 > "What I liked most about salesforce service cloud was that any information that you needed to know about the customer was located in sales force and we didn’t have to navigate other systems." ### Integrations tab Salesforce Service Cloud connects with 17+ software tools. [See all integrations](https://www.capterra.com/p/136189/Salesforce/#integrations) #### Most popular integrations - Talkdesk: 4.7 rating - NiCE CXone: 4.2 rating - Salesforce Marketing Cloud: 4.2 rating - Five9: 4.2 rating - Salesforce Platform: 4.8 rating - Quip: 4.4 rating #### Integrations-related review snippet Reviewer: Joshua S. Reviewer details: Hospital & Health Care, 10,001+ employees Published: May 23, 2025 > "It is also amazing how it has integrated AI functionality to be utilized to house knowledge material and can recommend these resources to you in real time based on the cases you create within your interaction." --- ## Apptivo Rating: 4.4 out of 5 (708 reviews) Profile: [Apptivo](https://www.capterra.com/p/228915/Apptivo/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? Online CRM system that enables businesses to manage sales, marketing activities, contacts, leads, quotes, invoices, and more. #### Rating breakdown - Ease of Use: 4.2 out of 5 - Customer Service: 4.7 out of 5 - Features: 4.3 out of 5 - Value for Money: 4.7 out of 5 #### Pros and cons based on reviews Pros: - Responsive customer assistance - Extensive customization capabilities Cons: - Frequent bugs and glitches - Email integration challenges #### Starting price Starting price: $15.00 Pricing details: Per User, Per Month Free trial: Yes Free demo: No ### Features tab #### Most popular features - Alerts/Notifications: Available - Contact Database: Available - Lead Capture: Available - Customer Database: Available - Client Management: Available - Campaign Management: Available - Client/Property Matching: Not available - Email Marketing: Available - Reporting/Analytics: Available - Task Management: Available - Document Management: Not available - Workflow Management: Available #### Feature-related review snippet Reviewer: Veronica S. Reviewer details: Education Management, 11-50 employees Published: February 16, 2022 > "Apptivo allows for a broad range of customization possibilities, making it an excellent out-of-the box option for companies transitioning to a first CRM system. While other competitors may have sleeker design, the consistency of page layouts and button placement was a huge plus for our inter-generational team and made it easier to manage the transition to an online software after years of working with excel and google docs." ### Gallery tab Ease of use: 4.2 out of 5 (708 reviews) #### Related review snippet Reviewer: Linda S. Reviewer details: Professional Training & Coaching, Self-employed Published: October 16, 2023 > "Its integration capabilities allow me to create a tailored tech ecosystem that perfectly suits my unique requirements." ### Integrations tab Apptivo connects with 21+ software tools. [See all integrations](https://www.capterra.com/p/228915/Apptivo/#integrations) #### Most popular integrations - PayPal: 4.6 rating - Slack: 4.7 rating - Google Workspace: 4.7 rating - WordPress: 4.8 rating - Microsoft 365: 4.8 rating - OneDrive: 4.5 rating #### Integrations-related review snippet Reviewer: Linda S. Reviewer details: Professional Training & Coaching, Self-employed Published: October 16, 2023 > "Its integration capabilities allow me to create a tailored tech ecosystem that perfectly suits my unique requirements." --- ## Rent Manager Rating: 4.6 out of 5 (646 reviews) Profile: [Rent Manager](https://www.capterra.com/p/2732/Rent-Manager/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? Rent Manager is a cloud-based property management software that integrates all essential business features into one platform. #### Rating breakdown - Ease of Use: 4.4 out of 5 - Customer Service: 4.7 out of 5 - Features: 4.5 out of 5 - Value for Money: 4.6 out of 5 #### Pros and cons based on reviews Pros: - Responsive and knowledgeable assistance - Extensive software personalization options Cons: - Recurring bugs and technical glitches - Inconsistent experience across versions #### Starting price Starting price: Not available Pricing details: Other, Per Month Free trial: No Free demo: No ### Features tab #### Highest rated features - Property Database: 4.3 rating - Contact Database: 4.0 rating - Document Management: 3.5 rating - Access Controls/Permissions: 5.0 rating #### Lowest rated features - Contact Management: 4.0 rating - Lead Management: 4.0 rating - For Real Estate: 5.0 rating - Third-Party Integrations: 5.0 rating #### Feature-related review snippet Reviewer: Heather C. Reviewer details: Real Estate, 51-200 employees Published: May 6, 2026 > "The overall look and functionality of this software is sleek and robust." ### Gallery tab Ease of use: 4.4 out of 5 (646 reviews) #### Related review snippet Reviewer: jenny L. Reviewer details: Real Estate, 1-10 employees Published: April 17, 2026 > "What truly sets Rent Manager apart is its robust reporting system, which provides detailed, customizable reports that help managers make informed decisions quickly." ### Integrations tab Rent Manager connects with 38+ software tools. [See all integrations](https://www.capterra.com/p/2732/Rent-Manager/#integrations) #### Most popular integrations - Birdeye: 4.7 rating - AvidXchange: 4.0 rating - Zego: 4.6 rating - RainMaker: 4.6 rating - Quadient Accounts Payable: 4.5 rating - Happy Property: 4.6 rating #### Integrations-related review snippet Reviewer: Tracey D. Reviewer details: Real Estate, 11-50 employees Published: February 9, 2026 > "It's more robust than most other software I've used for this industry, and they have a lot of useful integrations. " --- ## Copper Rating: 4.4 out of 5 (622 reviews) Profile: [Copper](https://www.capterra.com/p/141642/Copper/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? Copper is the easy-to-use CRM that's designed for and recommended by Google. Want to be more organized and productive? Try it now. #### Rating breakdown - Ease of Use: 4.5 out of 5 - Customer Service: 4.3 out of 5 - Features: 4.1 out of 5 - Value for Money: 4.1 out of 5 #### Pros and cons based on reviews Pros: - Deep Google workspace integration - Intuitive and streamlined user experience Cons: - High cost and limited value - Recurring technical glitches and slow fixes #### Starting price Starting price: $12.00 Pricing details: Per User, Per Month Free trial: Yes Free demo: No ### Features tab #### Highest rated features - Lead Capture: 5.0 rating - Client Management: 5.0 rating - Contact Database: 5.0 rating - Contact Management: 5.0 rating #### Lowest rated features - Campaign Management: 4.0 rating - Customer Database: 5.0 rating - Interaction Tracking: 5.0 rating - Lead Management: 5.0 rating #### Feature-related review snippet Reviewer: Denese Kyle S. Reviewer details: Real Estate, 51-200 employees Published: February 17, 2023 > "I like that we can access the software via mobile device and easily navigate." ### Gallery tab Ease of use: 4.5 out of 5 (622 reviews) #### Related review snippet Reviewer: Deborah H. Reviewer details: Financial Services, 11-50 employees Published: October 7, 2024 > "My use of Copper for work, allows me to stay organized with keeping track of where I am with my leads and tasks. " ### Integrations tab Copper connects with 108+ software tools. [See all integrations](https://www.capterra.com/p/141642/Copper/#integrations) #### Most popular integrations - Google Docs: 4.7 rating - QuickBooks Online: 4.3 rating - Zendesk Suite: 4.4 rating - Meta for Business: 4.4 rating - Twitter/X: 4.5 rating - Google Voice: 4.5 rating #### Integrations-related review snippet Reviewer: Erin G. Reviewer details: Information Technology and Services, 11-50 employees Published: October 28, 2024 > "My company uses Copper because it integrates seamlessly with Gmail." --- ## ResMan Rating: 4.6 out of 5 (602 reviews) Profile: [ResMan](https://www.capterra.com/p/135182/ResMan/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? ResMan is property management software for multifamily housing that helps managers work efficiently and enhance the renter experience. #### Rating breakdown - Ease of Use: 4.6 out of 5 - Customer Service: 4.4 out of 5 - Features: 4.6 out of 5 - Value for Money: 4.6 out of 5 #### Pros and cons based on reviews Pros: - Intuitive and efficient navigation - Streamlined onboarding and training Cons: - Frequent glitches and disruptions #### Starting price Starting price: Not available Free trial: No Free demo: No ### Features tab #### Highest rated features - Property Database: 5.0 rating - Document Management: 4.0 rating - Lead Management: 2.0 rating #### Feature-related review snippet Reviewer: Alice R. Reviewer details: Real Estate, 51-200 employees Published: January 29, 2025 > "I love how you can easily navigate through the system. How you are able to click on hyperlinks to get to where you need to go. How it is integrated with leasing listing companies to help with the properties with leasing." ### Gallery tab Ease of use: 4.6 out of 5 (602 reviews) #### Related review snippet Reviewer: Tammy Y. Reviewer details: Commercial Real Estate, 1-10 employees Published: February 4, 2026 > "It allows us to track activity clearly, maintain clean audit trails, control access, and report accurately without duplicating work." ### Integrations tab ResMan connects with 21+ software tools. [See all integrations](https://www.capterra.com/p/135182/ResMan/#integrations) #### Most popular integrations - Docusign: 4.9 rating - Notifii Track: 4.8 rating - AvidXchange: 4.2 rating - Zego: 4.5 rating - Happy Property: 4.6 rating - AppWork: 4.9 rating #### Integrations-related review snippet Reviewer: Ray G. Reviewer details: Investment Management, 51-200 employees Published: February 4, 2026 > "The integrations work seamlessly, without interruptions or compatibility issues, which enhances the overall user experience." --- ## BoldTrail Rating: 4.4 out of 5 (564 reviews) Profile: [BoldTrail](https://www.capterra.com/p/176447/BoldTrail/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? BoldTrail is a marketing platform that helps brokerages & agents generate more conversations, engage clients faster, and convert more. #### Rating breakdown - Ease of Use: 4.1 out of 5 - Customer Service: 4.2 out of 5 - Features: 4.3 out of 5 - Value for Money: 4.3 out of 5 #### Pros and cons based on reviews Pros: - Comprehensive client tracking tools - All-in-one real estate platform Cons: - Slow system performance - Frequent software glitches #### Starting price Starting price: Not available Pricing details: Per Feature Free trial: No Free demo: No ### Features tab #### Highest rated features - Contact Management: 4.3 rating - Lead Management: 4.1 rating - Alerts/Notifications: 4.3 rating - Contact Database: 4.4 rating #### Lowest rated features - Lead Capture: 3.4 rating - For Real Estate: 3.9 rating - Commission Management: 3.5 rating - Client/Property Matching: 4.0 rating #### Feature-related review snippet Reviewer: Renee S. Reviewer details: Real Estate, 11-50 employees Published: May 13, 2025 > "It has been user friendly and best program I have used so far for my Business" ### Gallery tab Ease of use: 4.1 out of 5 (564 reviews) #### Related review snippet Reviewer: Verified Reviewer Reviewer details: Real Estate, 1-10 employees Published: March 31, 2026 > "The functions of the base system are basic and can certainly take care of any basic CRM needs." ### Integrations tab BoldTrail connects with 7+ software tools. [See all integrations](https://www.capterra.com/p/176447/BoldTrail/#integrations) #### Most popular integrations - Docusign: 4.5 rating - Zapier: 4.7 rating - Constant Contact: 4.3 rating - Meta for Business: 4.5 rating - Google Ads: 4.4 rating - dotloop: 4.7 rating #### Integrations-related review snippet Reviewer: Monica P. Reviewer details: Real Estate, 11-50 employees Published: January 5, 2024 > "Our system has the SocialCore and DesignCore integrated which is amazing. " --- ## Thryv Rating: 4.2 out of 5 (537 reviews) Profile: [Thryv](https://www.capterra.com/p/156926/Thryv/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? Thryv is the AI-native growth platform that helps small businesses get found online, attract more customers, and grow with confidence. #### Rating breakdown - Ease of Use: 4.1 out of 5 - Customer Service: 4.2 out of 5 - Features: 4.1 out of 5 - Value for Money: 4.0 out of 5 #### Pros and cons based on reviews Pros: - Streamlined and intuitive interface - Centralized social media management Cons: - Payment processing and billing frustrations - Inconsistent phone and messaging features #### Starting price Starting price: $99.00 Pricing details: Flat Rate, Per Month Free trial: Yes Free demo: No ### Features tab #### Highest rated features - Template Management: 5.0 rating - Calendar Management: 4.0 rating - Access Controls/Permissions: 3.0 rating - API: 3.0 rating #### Lowest rated features - Appointment Management: 1.0 rating #### Feature-related review snippet Reviewer: Tammy C. Reviewer details: Insurance, 11-50 employees Published: June 11, 2026 > "Users can expect helpful guidance and reliable customer support." ### Gallery tab Ease of use: 4.1 out of 5 (537 reviews) #### Related review snippet Reviewer: Lara R. Reviewer details: Architecture & Planning, 51-200 employees Published: June 6, 2026 > "Having social, reviews, listings, campaigns, and website widgets all in one platform makes it easier to stay organized and keep our marketing running smoothly." ### Integrations tab Thryv connects with 59+ software tools. [See all integrations](https://www.capterra.com/p/156926/Thryv/#integrations) #### Most popular integrations - Google Docs: 4.7 rating - WordPress: 4.6 rating - Microsoft 365: 4.3 rating - Gmail: 4.8 rating - QuickBooks Online: 4.4 rating - HubSpot CRM: 4.5 rating #### Integrations-related review snippet Reviewer: Wanita C. Reviewer details: Health, Wellness and Fitness, Self-employed Published: July 31, 2024 > "I like how everything i need to run my business is intergrated into the one easy to use app" --- ## Wise Agent Rating: 4.4 out of 5 (531 reviews) Profile: [Wise Agent](https://www.capterra.com/p/20680/The-Wise-Agent/) Visible tabs: Overview, Features, Gallery ### Overview tab #### What is this product about? Wise Agent helps REALTORS® become more efficient, giving them the opportunity to save time and make more money with less stress. #### Rating breakdown - Ease of Use: 4.1 out of 5 - Customer Service: 4.6 out of 5 - Features: 4.2 out of 5 - Value for Money: 4.5 out of 5 #### Pros and cons based on reviews Pros: - Streamlined client relationship tracking - Convenient mobile client communication Cons: - Cumbersome and inefficient data input - Recurring technical and usability problems #### Starting price Starting price: $49.00 Pricing details: Flat Rate, Per Month Free trial: Yes Free demo: No ### Features tab #### Highest rated features - Contact Database: 5.0 rating - Lead Management: 5.0 rating - Contact Management: 4.7 rating - Client Management: 5.0 rating #### Lowest rated features - Mobile Access: 4.0 rating - Alerts/Notifications: 5.0 rating - API: 5.0 rating - Calendar Management: 5.0 rating ### Gallery tab Ease of use: 4.1 out of 5 (531 reviews) #### Related review snippet Reviewer: José Manuel M. Reviewer details: Real Estate, 1-10 employees Published: March 3, 2025 > "I only used the 14-day free trial and found it a great CRM platform for Real Estate agents" --- ## Five9 Rating: 4.2 out of 5 (484 reviews) Profile: [Five9](https://www.capterra.com/p/132405/Five9/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? Five9 is a cloud-based contact center software that helps organizations deliver exceptional customer experiences. #### Rating breakdown - Ease of Use: 4.2 out of 5 - Customer Service: 4.3 out of 5 - Features: 4.1 out of 5 - Value for Money: 4.0 out of 5 #### Pros and cons based on reviews Pros: - Versatile call center solution - Accessible training and onboarding Cons: - Frequent technical disruptions - Limited call management controls #### Starting price Starting price: $159.00 Pricing details: Other, Per Month Free trial: No Free demo: No ### Features tab #### Most popular features - Alerts/Notifications: Available - Contact Database: Available - Lead Capture: Not available - Customer Database: Available - Client Management: Not available - Campaign Management: Available - Client/Property Matching: Not available - Email Marketing: Not available - Reporting/Analytics: Available - Task Management: Not available - Document Management: Not available - Workflow Management: Available #### Feature-related review snippet Reviewer: Amin R. Reviewer details: Health, Wellness and Fitness, 1,001-5,000 employees Published: August 26, 2025 > "It does the job with efficiency and it's customizable from medium sized orgs to big operations and its fast and intuitive" ### Gallery tab Ease of use: 4.2 out of 5 (484 reviews) #### Related review snippet Reviewer: Verified Reviewer Reviewer details: Insurance, 10,001+ employees Published: June 8, 2026 > "In my life insurance sales role, I spent a significant portion of my day making outbound calls, and Five9 helped streamline that process through features such as call queues, call recording, reporting, and automated dialing capabilities." ### Integrations tab Five9 connects with 15+ software tools. [See all integrations](https://www.capterra.com/p/132405/Five9/#integrations) #### Most popular integrations - Salesforce Sales Cloud: 4.1 rating - Microsoft Teams: 4.5 rating - Zoho CRM: 5.0 rating - Zendesk Suite: 4.5 rating - Freshdesk: 4.5 rating - NetSuite: 4.2 rating #### Integrations-related review snippet Reviewer: Kellie W. Reviewer details: Hospital & Health Care, 1,001-5,000 employees Published: August 19, 2025 > "Team Collaboration: Five9 integrates well with Microsoft teams. " --- Page 1 of 9 ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Filter (397) Products: Sort By: Featured Partners * * * Plan Type Free Trial Popular 85% of professionals opt for a 30-day trial before the software purchase Other subsciption plans: Free Version Monthly Subscription Annual Subscription One-Time License Key Features All key features Popular We have selected the most important and critical features as defined by Capterra user reviews Activity Dashboard AI Copilot [Alerts/Notifications](https://www.capterra.com/real-estate-crm-software/features/alerts-notifications/) [Campaign Management](https://www.capterra.com/real-estate-crm-software/features/campaign-management/) [Client Management](https://www.capterra.com/real-estate-crm-software/features/client-management/) [Client/Property Matching](https://www.capterra.com/real-estate-crm-software/features/client-property-matching/) [Contact Database](https://www.capterra.com/real-estate-crm-software/features/contact-database/) [Contact Management](https://www.capterra.com/real-estate-crm-software/features/contact-management/) [Customer Database](https://www.capterra.com/real-estate-crm-software/features/customer-database/) Document Management [Email Marketing](https://www.capterra.com/real-estate-crm-software/features/email-marketing/) Email Templates Generative AI [Interaction Tracking](https://www.capterra.com/real-estate-crm-software/features/interaction-tracking/) [Lead Capture](https://www.capterra.com/real-estate-crm-software/features/lead-capture/) [Lead Generation](https://www.capterra.com/real-estate-crm-software/features/lead-generation/) [Lead Management](https://www.capterra.com/real-estate-crm-software/features/lead-management/) Lead Nurturing Referral Tracking [Reporting/Analytics](https://www.capterra.com/real-estate-crm-software/features/reporting-analytics/) Segmentation Task Management Template Management Workflow Management Deployment Cloud, SaaS, Web-Based Desktop Mac Desktop Windows Desktop Linux On-Premise Windows On-Premise Linux Desktop Chromebook Mobile Android Mobile iPhone Mobile iPad Related Software Category: [Contact Management Software](https://www.capterra.com/contact-management-software/)[CRM Software](https://www.capterra.com/customer-relationship-management-software/)[Hospitality Property Management Software](https://www.capterra.com/hospitality-property-management-software/)[Lead Management Software](https://www.capterra.com/lead-management-software/)[Lease Management Software](https://www.capterra.com/lease-management-software/)[Mac CRM Software](https://www.capterra.com/mac-crm-software/)[Marketing Automation Software](https://www.capterra.com/marketing-automation-software/)[Real Estate Agency Software](https://www.capterra.com/real-estate-agency-software/)[Real Estate Property Management Software](https://www.capterra.com/real-estate-property-management-software/)[Property Management Software](https://www.capterra.com/rental-property-management-software/)[Sales Force Automation Software](https://www.capterra.com/sales-force-automation-software/)[Vacation Rental Software](https://www.capterra.com/vacation-rental-software/)[Real Estate Transaction Management Software](https://www.capterra.com/real-estate-transaction-management-software/)[Real Estate CMA Software](https://www.capterra.com/real-estate-cma-software/)[Commercial Real Estate Software](https://www.capterra.com/commercial-real-estate-software/) I'm looking for Real Estate CRM Software that is: [Free](https://www.capterra.com/real-estate-crm-software/s/free/) Table of Contents - [The benefits of real estate CRM software](#the-benefits-of-real-estate-crm-software) - [Typical features of real estate CRM software](#typical-features-of-real-estate-crm-software) - [The cost of real estate CRM software](#the-cost-of-real-estate-crm-software) - [Considerations when purchasing real estate CRM software](#considerations-when-purchasing-real-estate-crm-software) - [Relevant real estate CRM software trends](#relevant-real-estate-crm-software-trends) ## The benefits of real estate CRM software - **Contact and lead management:** In addition to the standard contact fields common in most CRM apps, real estate CRM software also stores and compares information specific to the real estate market such as client budgets and preferred target neighborhoods. Dashboard and calendar functions remind agents when to reconnect with leads and clients so that valuable opportunities are never lost. - **Targeted listings:** By keeping up-to-date information on potential clients, agents can automatically match new listings with client preferences. In doing so, the information you provide clients will better reflect their needs. Real-time listings and marketing materials can automatically be distributed to potential clients via email and other messaging platforms.  - **Agency pipeline management:** In addition to managing contact information for new sales opportunities, real estate CRM system allows agency managers to calculate closure success rates and timelines for past listings. This in turn provides an accurate tool for agencies to forecast projected sales based on deals currently in the pipeline. * * * ## Typical features of real estate CRM software - **Contact management:** Enables users to store and search contact information by fields such as name, address, and telephone number. The software also stores market information for contacts such as housing budget and current mortgage information. - **Lead management:** Tracks and manages sales leads through the entire sales process. Allows you to create reminders for when to contact potential clients at later dates. - **Dashboard:** Provides an "at-a-glance" interface for monitoring the status of tracked sales opportunities. Gives sales managers a tool to monitor sales agent activity. - **Email marketing:** Uses the contact database to generate commercial messages to specific target markets using email or other messaging platforms. - **Customer segmentation:** Uses contact information across the entire database to identify market segments based on criteria such as income and location. The [real estate CRM software directory](https://www.capterra.com/real-estate-crm-software/) lets you filter by feature(s) to view only options that meet your business needs, which can help you narrow your software shortlist. * * * ## The cost of real estate CRM software Most real estate CRM system apps in the market are priced on a "per user, per month" basis and can be broken down into three pricing tiers listed below based on their starting price: **Price ranges\*:** - $5-$10 - $11-$18 - $19+ Note that some prices reflect products that may not be specific to real estate CRM and/or are part of a larger enterprise resource planning (ERP) package. _\*The pricing included is for the entry-level/lowest priced offering that was found on vendor websites on December 1, 2018. Pricing data is collected based on the ten most-reviewed products from this source._ * * * ## Considerations when purchasing real estate CRM software - **Market-specific vs. general CRM:** Many CRM offerings are not designed for a specific vertical market. Although they provide customization via powerful configuration tools, smaller agencies may not have the IT staff or support to take advantage of this breadth of features. On the other hand, real estate CRM system packages are specifically designed for agencies for all sizes, but may lack the customization features of broader-scale CRM or project collaboration products. - **CRM vs. ERP:** Many enterprise resource planning (ERP) packages offer CRM as a component of a more comprehensive enterprise solution. If you are looking for a solution that will integrate with other business functions - for example, accounting, human resources, and asset management - then a broader ERP solution may be a consideration.  - **Platform dependency:** Considering that many real estate sales are conducted in the field, it's important to understand the features and limitations of a real estate CRM's mobile component. Although most products available in today's market provide apps that work across all major mobile platforms (iOS, Android, and mobile web browsers), there may be functionality limitations for mobile versions. * * * ## Relevant real estate CRM software trends - **Real estate CRM software will increasingly depend on artificial intelligence (AI) and machine learning to forecast trends in real estate markets:** You don't have to own real estate to be aware of (and affected by) the cyclical nature of real estate markets. The ability to forecast the timing of these cycles can make all the difference for investors. Many current real estate CRM system offerings uses sales cycle data to forecast an agency's projected income. Considering that 68% of small businesses will adopt AI in some respect over [the next one to two years](https://www.capterra.com/resources/top-5-small-business-tech-trends/), it's likely that we will see real estate CRM programs that intelligently augment forecasts with real-time market data. - **The use of virtual reality (VR) in real estate will change the role of real estate agents:** It is projected that the use of VR will contribute an additional [$2.6 billion in revenue](https://www.goldmansachs.com/insights/pages/technology-driving-innovation-folder/virtual-and-augmented-reality/report.pdf) to the real estate market through 2025. Currently, many real estate websites only show listing photos and information when the potential client provides contact information. This data is then stored in a real estate CRM system and the lead is passed on to an agent to schedule a showing. However, being that showings will be increasingly conducted via VR, collecting contact information in a real estate CRM will become even more crucial for tracking potential clients. * * * **Sources** The following resources were used for this document: 1\. [Profiles in Innovation](https://www.goldmansachs.com/insights/pages/technology-driving-innovation-folder/virtual-and-augmented-reality/report.pdf) (Date accessed: December 1, 2018) 2\. [Real Estate CRM Software](https://www.capterra.com/real-estate-crm-software/) (Date accessed: December 1, 2018) 3\. [Top 5 Tech Trends for Small Business](https://www.capterra.com/resources/top-5-small-business-tech-trends/) (Date accessed: December 1, 2018)