# Best Real Estate CRM Software 2026 | Capterra > Find the top Real Estate CRM software of 2026 on Capterra. Based on millions of verified user reviews - compare and filter for whats important to you to find the best tools for your needs. Source: https://www.capterra.com/real-estate-crm-software/s/web-based --- # Best Real Estate CRM Software Last updated on April 21, 2026 How to find the right Real Estate CRM Software? Learn more from our team about Real Estate CRM Software pricing features and benefits in our Real Estate CRM Buyers Guide Verified Insights Provider data verified by our Software Research team and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) ## What is real estate CRM software? Researched by: [Capterra](https://www.capterra.com/resources/author/capterra/) Updated on April 21, 2026 [Real estate customer relationship management (CRM) software](https://www.capterra.com/real-estate-crm-software/) provides specialized customer relationship tools to realty companies of all sizes. Agents and agency managers can manage leads and contacts through all phases of the sales cycle. Agents and property managers can access application tools via mobile devices. Sales teams can automate the distribution of marketing materials and sales forecasts. * * * For more information consult our [Real Estate CRM Buyers Guide](#buyers-guide-content) [4.7 (100)](https://www.capterra.com/p/186948/AppFolio-Investment-Management/reviews/) Great for: Value for Money AppFolio Investment Manager is a real estate software partner that streamlines your investor experiences and investment operations. [Learn more about AppFolio Investment Manager](https://www.capterra.com/p/186948/AppFolio-Investment-Management/) 91% of users recommend this product [4.1 (23)](https://www.capterra.com/p/10038674/ECI-Homebuilder-Sales-Marketing-Software/#reviews) ECI Homebuilder Sales Software helps builders capture, qualify, and convert buyers with CRM, lot maps, virtual tours, and design tools. [Learn more about ECI Homebuilder Sales & Marketing](https://www.capterra.com/p/10038674/ECI-Homebuilder-Sales-Marketing-Software/) [4.4 (562)](https://www.capterra.com/p/176447/BoldTrail/reviews/) [Capterra Shortlist](https://www.capterra.com/real-estate-crm-software/shortlist/) Great for: Enterprise BoldTrail is a marketing platform that helps brokerages & agents generate more conversations, engage clients faster, and convert more. [Learn more about BoldTrail](https://www.capterra.com/p/176447/BoldTrail/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. [4.3 (6969)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/) [Capterra Shortlist](https://www.capterra.com/real-estate-crm-software/shortlist/) Good for: Mid-Size Business Zoho CRM is an AI-powered, omnichannel CRM software for real estate agencies to manage business processes, sales, and marketing. [Learn more about Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/) [4.8 (647)](https://www.capterra.com/p/118921/Less-Annoying-CRM/reviews/) [Capterra Shortlist](https://www.capterra.com/real-estate-crm-software/shortlist/) Great for: Small Business Less Annoying CRM helps real estate agencies manage contacts, calendars, tasks, leads, collaboration, emails, agendas, and more. [Learn more about Less Annoying CRM](https://www.capterra.com/p/118921/Less-Annoying-CRM/) 95% of users recommend this product [4.7 (727)](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/reviews/) [Capterra Shortlist](https://www.capterra.com/real-estate-crm-software/shortlist/) Great for: Ease of Use Bigin helps small businesses move away from spreadsheets and get started with a CRM solution that is truly built for their needs. [Learn more about Bigin by Zoho CRM](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/) 88% of users recommend this product [4.8 (23)](https://www.capterra.com/p/197777/Knock-CRM/reviews/) The only CRM purpose-built for multifamily managers, marketers, leasing teams, and operational executives.  [Learn more about Knock CRM](https://www.capterra.com/p/197777/Knock-CRM/) [5.0 (3)](https://www.capterra.com/p/10038910/QubeHub-ai/#reviews) QubeHub.ai is real estate software that provides an agent portal, AI-powered CRM, and sales tools to help streamline operations. [Learn more about QubeHub.ai](https://www.capterra.com/p/10038910/QubeHub-ai/) [4.6 (361)](https://www.capterra.com/p/116272/Daylite-for-Mac/reviews/) Good for: Small Business Daylite helps service-based businesses manage clients, projects, and new client opportunities in one app — driving their growth. [Learn more about Daylite for Mac](https://www.capterra.com/p/116272/Daylite-for-Mac/) 83% of users recommend this product [## Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/) [4.4 (18771)](https://www.capterra.com/p/61368/Salesforce/reviews/) Good for: Enterprise Bring together CRM apps for sales, service, marketing, commerce, AI, and more in one integrated solution. [Learn more about Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/) [## Mailchimp](https://www.capterra.com/p/110228/MailChimp/) [4.5 (17580)](https://www.capterra.com/p/110228/MailChimp/reviews/) Good for: Value for Money Mailchimp: the #1 email marketing platform with 11M+ users worldwide, offering AI-powered insights & content creation tools. [Learn more about Mailchimp](https://www.capterra.com/p/110228/MailChimp/) [## HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) [4.5 (4455)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/) [Capterra Shortlist](https://www.capterra.com/real-estate-crm-software/shortlist/) Good for: Ease of Use Customer relationship management solution that helps businesses organize, track, and build relationships with leads and customers. [Learn more about HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) [## Pipedrive](https://www.capterra.com/p/132666/Pipedrive/) [4.5 (3044)](https://www.capterra.com/p/132666/Pipedrive/reviews/) [Capterra Shortlist](https://www.capterra.com/real-estate-crm-software/shortlist/) Good for: Customer Service Pipedrive is an easy-to-implement CRM software tool that helps you focus on the activities that drive deals to close.  [Learn more about Pipedrive](https://www.capterra.com/p/132666/Pipedrive/) 81% of users recommend this product [## Airtable](https://www.capterra.com/p/146652/Airtable/) [4.6 (2227)](https://www.capterra.com/p/146652/Airtable/reviews/) Good for: Features Airtable is the AI-powered app platform that unifies data, maximizes collaboration, and powers smarter workflows — no code required. [Learn more about Airtable](https://www.capterra.com/p/146652/Airtable/) 81% of users recommend this product [## Nimble](https://www.capterra.com/p/123032/Nimble/) [4.4 (1868)](https://www.capterra.com/p/123032/Nimble/reviews/) [Capterra Shortlist](https://www.capterra.com/real-estate-crm-software/shortlist/) Good for: Mid-Size Business Nimble is the AI-driven CRM for smarter email marketing, engagement, sales, and business growth. [Learn more about Nimble](https://www.capterra.com/p/123032/Nimble/) [## Intercom](https://www.capterra.com/p/134347/Intercom/) [4.5 (1132)](https://www.capterra.com/p/134347/Intercom/reviews/) Popular Intercom is an AI platform that combines an AI agent with a helpdesk to deliver efficient customer experiences. [Learn more about Intercom](https://www.capterra.com/p/134347/Intercom/) [## EngageBay CRM](https://www.capterra.com/p/178819/EngageBay-Marketing/) [4.7 (907)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/) [Capterra Shortlist](https://www.capterra.com/real-estate-crm-software/shortlist/) Great for: Customer Service AI-powered all-in-one CRM for marketing, sales, and support — built to help small businesses grow faster. [Learn more about EngageBay CRM](https://www.capterra.com/p/178819/EngageBay-Marketing/) 84% of users recommend this product [## Salesforce Service Cloud](https://www.capterra.com/p/136189/Salesforce/) [4.5 (823)](https://www.capterra.com/p/136189/Salesforce/reviews/) Good for: Enterprise Salesforce Service Cloud is a software that helps service teams deliver personalized support across various channels. [Learn more about Salesforce Service Cloud](https://www.capterra.com/p/136189/Salesforce/) [## eWay-CRM](https://www.capterra.com/p/152769/eWay-CRM/) [4.5 (822)](https://www.capterra.com/p/152769/eWay-CRM/reviews/) On the rise The best CRM for real estate. Manage Clients, Sales, and Projects — all from Microsoft Outlook and Teams. [Learn more about eWay-CRM](https://www.capterra.com/p/152769/eWay-CRM/) [## Apptivo](https://www.capterra.com/p/228915/Apptivo/) [4.4 (708)](https://www.capterra.com/p/228915/Apptivo/reviews/) Great for: Value for Money Online CRM system that enables businesses to manage sales, marketing activities, contacts, leads, quotes, invoices, and more. [Learn more about Apptivo](https://www.capterra.com/p/228915/Apptivo/) [## Copper](https://www.capterra.com/p/141642/Copper/) [4.4 (622)](https://www.capterra.com/p/141642/Copper/reviews/) [Capterra Shortlist](https://www.capterra.com/real-estate-crm-software/shortlist/) Good for: Small Business Copper is the easy-to-use CRM that's designed for and recommended by Google. Want to be more organized and productive? Try it now. [Learn more about Copper](https://www.capterra.com/p/141642/Copper/) [## Freshsales](https://www.capterra.com/p/155563/Freshsales/) [4.5 (621)](https://www.capterra.com/p/155563/Freshsales/reviews/) [Capterra Shortlist](https://www.capterra.com/real-estate-crm-software/shortlist/) Good for: Small Business Freshsales is packed with features and a highly intuitive UI so that you don't have to juggle multiple tools to run your business. [Learn more about Freshsales](https://www.capterra.com/p/155563/Freshsales/) 82% of users recommend this product [## Rent Manager](https://www.capterra.com/p/2732/Rent-Manager/) [4.6 (609)](https://www.capterra.com/p/2732/Rent-Manager/reviews/) Great for: Small Business Rent Manager is a cloud-based property management software that integrates all essential business features into one platform. [Learn more about Rent Manager](https://www.capterra.com/p/2732/Rent-Manager/) 81% of users recommend this product [## ResMan](https://www.capterra.com/p/135182/ResMan/) [4.6 (601)](https://www.capterra.com/p/135182/ResMan/reviews/) Great for: Mid-Size Business ResMan is property management software for multifamily housing that helps managers work efficiently and enhance the renter experience. [Learn more about ResMan](https://www.capterra.com/p/135182/ResMan/) 86% of users recommend this product [## Wise Agent](https://www.capterra.com/p/20680/The-Wise-Agent/) [4.4 (531)](https://www.capterra.com/p/20680/The-Wise-Agent/reviews/) Great for: Customer Service Wise Agent helps REALTORS® become more efficient, giving them the opportunity to save time and make more money with less stress.  [Learn more about Wise Agent](https://www.capterra.com/p/20680/The-Wise-Agent/) Page 1 of 13 ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Filter (317) Products: Sort By: Sponsored * * * Plan Type Free Trial Popular 85% of professionals opt for a 30-day trial before the software purchase Other subsciption plans: Free Version Monthly Subscription Annual Subscription One-Time License Key Features All key features Popular We have selected the most important and critical features as defined by Capterra user reviews Activity Dashboard AI Copilot Alerts/Notifications Campaign Management Client Management Client/Property Matching Contact Database Customer Database Document Management Email Marketing Email Templates Generative AI Lead Capture Lead Nurturing Referral Tracking Reporting/Analytics Segmentation Task Management Template Management Workflow Management Deployment Cloud, SaaS, Web-Based Desktop Mac Desktop Windows Desktop Linux On-Premise Windows On-Premise Linux Desktop Chromebook Mobile Android Mobile iPhone Mobile iPad Related Software Category: [Contact Management Software](https://www.capterra.com/contact-management-software/)[CRM Software](https://www.capterra.com/customer-relationship-management-software/)[Hospitality Property Management Software](https://www.capterra.com/hospitality-property-management-software/)[Lead Management Software](https://www.capterra.com/lead-management-software/)[Lease Management Software](https://www.capterra.com/lease-management-software/)[Mac CRM Software](https://www.capterra.com/mac-crm-software/)[Marketing Automation Software](https://www.capterra.com/marketing-automation-software/)[Real Estate Agency Software](https://www.capterra.com/real-estate-agency-software/)[Real Estate Property Management Software](https://www.capterra.com/real-estate-property-management-software/)[Property Management Software](https://www.capterra.com/rental-property-management-software/)[Sales Force Automation Software](https://www.capterra.com/sales-force-automation-software/)[Vacation Rental Software](https://www.capterra.com/vacation-rental-software/)[Real Estate Transaction Management Software](https://www.capterra.com/real-estate-transaction-management-software/)[Real Estate CMA Software](https://www.capterra.com/real-estate-cma-software/)[Commercial Real Estate Software](https://www.capterra.com/commercial-real-estate-software/) I'm looking for Real Estate CRM Software that is: [Free](https://www.capterra.com/real-estate-crm-software/s/free/) Table of Contents - [The benefits of real estate CRM software](#the-benefits-of-real-estate-crm-software) - [Typical features of real estate CRM software](#typical-features-of-real-estate-crm-software) - [The cost of real estate CRM software](#the-cost-of-real-estate-crm-software) - [Considerations when purchasing real estate CRM software](#considerations-when-purchasing-real-estate-crm-software) - [Relevant real estate CRM software trends](#relevant-real-estate-crm-software-trends) ## The benefits of real estate CRM software - **Contact and lead management:** In addition to the standard contact fields common in most CRM apps, real estate CRM software also stores and compares information specific to the real estate market such as client budgets and preferred target neighborhoods. Dashboard and calendar functions remind agents when to reconnect with leads and clients so that valuable opportunities are never lost. - **Targeted listings:** By keeping up-to-date information on potential clients, agents can automatically match new listings with client preferences. In doing so, the information you provide clients will better reflect their needs. Real-time listings and marketing materials can automatically be distributed to potential clients via email and other messaging platforms.  - **Agency pipeline management:** In addition to managing contact information for new sales opportunities, real estate CRM system allows agency managers to calculate closure success rates and timelines for past listings. This in turn provides an accurate tool for agencies to forecast projected sales based on deals currently in the pipeline. * * * ## Typical features of real estate CRM software - **Contact management:** Enables users to store and search contact information by fields such as name, address, and telephone number. The software also stores market information for contacts such as housing budget and current mortgage information. - **Lead management:** Tracks and manages sales leads through the entire sales process. Allows you to create reminders for when to contact potential clients at later dates. - **Dashboard:** Provides an "at-a-glance" interface for monitoring the status of tracked sales opportunities. Gives sales managers a tool to monitor sales agent activity. - **Email marketing:** Uses the contact database to generate commercial messages to specific target markets using email or other messaging platforms. - **Customer segmentation:** Uses contact information across the entire database to identify market segments based on criteria such as income and location. The [real estate CRM software directory](https://www.capterra.com/real-estate-crm-software/) lets you filter by feature(s) to view only options that meet your business needs, which can help you narrow your software shortlist. * * * ## The cost of real estate CRM software Most real estate CRM system apps in the market are priced on a "per user, per month" basis and can be broken down into three pricing tiers listed below based on their starting price: **Price ranges\*:** - $5-$10 - $11-$18 - $19+ Note that some prices reflect products that may not be specific to real estate CRM and/or are part of a larger enterprise resource planning (ERP) package. _\*The pricing included is for the entry-level/lowest priced offering that was found on vendor websites on December 1, 2018. Pricing data is collected based on the ten most-reviewed products from this source._ * * * ## Considerations when purchasing real estate CRM software - **Market-specific vs. general CRM:** Many CRM offerings are not designed for a specific vertical market. Although they provide customization via powerful configuration tools, smaller agencies may not have the IT staff or support to take advantage of this breadth of features. On the other hand, real estate CRM system packages are specifically designed for agencies for all sizes, but may lack the customization features of broader-scale CRM or project collaboration products. - **CRM vs. ERP:** Many enterprise resource planning (ERP) packages offer CRM as a component of a more comprehensive enterprise solution. If you are looking for a solution that will integrate with other business functions - for example, accounting, human resources, and asset management - then a broader ERP solution may be a consideration.  - **Platform dependency:** Considering that many real estate sales are conducted in the field, it's important to understand the features and limitations of a real estate CRM's mobile component. Although most products available in today's market provide apps that work across all major mobile platforms (iOS, Android, and mobile web browsers), there may be functionality limitations for mobile versions. * * * ## Relevant real estate CRM software trends - **Real estate CRM software will increasingly depend on artificial intelligence (AI) and machine learning to forecast trends in real estate markets:** You don't have to own real estate to be aware of (and affected by) the cyclical nature of real estate markets. The ability to forecast the timing of these cycles can make all the difference for investors. Many current real estate CRM system offerings uses sales cycle data to forecast an agency's projected income. Considering that 68% of small businesses will adopt AI in some respect over [the next one to two years](https://www.capterra.com/resources/top-5-small-business-tech-trends/), it's likely that we will see real estate CRM programs that intelligently augment forecasts with real-time market data. - **The use of virtual reality (VR) in real estate will change the role of real estate agents:** It is projected that the use of VR will contribute an additional [$2.6 billion in revenue](https://www.goldmansachs.com/insights/pages/technology-driving-innovation-folder/virtual-and-augmented-reality/report.pdf) to the real estate market through 2025. Currently, many real estate websites only show listing photos and information when the potential client provides contact information. This data is then stored in a real estate CRM system and the lead is passed on to an agent to schedule a showing. However, being that showings will be increasingly conducted via VR, collecting contact information in a real estate CRM will become even more crucial for tracking potential clients. * * * **Sources** The following resources were used for this document: 1\. [Profiles in Innovation](https://www.goldmansachs.com/insights/pages/technology-driving-innovation-folder/virtual-and-augmented-reality/report.pdf) (Date accessed: December 1, 2018) 2\. [Real Estate CRM Software](https://www.capterra.com/real-estate-crm-software/) (Date accessed: December 1, 2018) 3\. [Top 5 Tech Trends for Small Business](https://www.capterra.com/resources/top-5-small-business-tech-trends/) (Date accessed: December 1, 2018)