# 2025 Capterra Shortlist for Real Estate CRM | Capterra

> Discover the highest-rated & most popular Real Estate CRM Software of 2025. Make Capterra Shortlist your first stop when searching for software.

Source: https://www.capterra.com/real-estate-crm-software/shortlist

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# 2025 Capterra Shortlist for Real Estate CRM

-   [All Products](https://www.capterra.com/real-estate-crm-software/)
-   [Capterra Shortlist](https://www.capterra.com/real-estate-crm-software/shortlist/)

[How it was made](#methodology)

## / Get to a better list with verified ratings & reviews

Capterra Shortlist charts the highest-rated and most popularsoftware products. Explore, save your progress, and share with colleagues. Want to learn more? [Read Full Scoring Methodology](https://www.capterra.com/resources/proprietary-data-research/#capterra-shortlist-methodology)

[

](https://www.capterra.com/p/152373/HubSpot-CRM/)

## [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)

[4.5 (4456)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/)[View all reviews](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/)

[](https://www.capterra.com/p/152373/HubSpot-CRM/)

Customer relationship management solution that helps businesses organize, track, and build relationships with leads and customers.

Overall Score

96/100

Popularity: 49/50

Ratings: 47/50

Review Breakdown

Ease of Use

4.4

Customer Service

4.4

Features

4.4

Value for Money

4.3

Paid plans start at

$20.00Per Month

Free Trial

Free Version

Category Features

17/20

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/155928/Zoho-CRM/)

## [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)

[4.3 (6970)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/)[View all reviews](https://www.capterra.com/p/155928/Zoho-CRM/reviews/)

Zoho CRM is an AI-powered, omnichannel CRM software for real estate agencies to manage business processes, sales, and marketing.

Overall Score

92/100

Popularity: 45/50

Ratings: 47/50

Review Breakdown

Ease of Use

4.2

Customer Service

4.1

Features

4.3

Value for Money

4.3

Paid plans start at

$14.00Per Month

Free Trial

Free Version

Category Features

20/20

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/132666/Pipedrive/)

## [Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)

[4.5 (3045)](https://www.capterra.com/p/132666/Pipedrive/reviews/)[View all reviews](https://www.capterra.com/p/132666/Pipedrive/reviews/)

[](https://www.capterra.com/p/132666/Pipedrive/)

Pipedrive is an easy-to-implement CRM software tool that helps you focus on the activities that drive deals to close.

Overall Score

88/100

Popularity: 42/50

Ratings: 46/50

Review Breakdown

Ease of Use

4.5

Customer Service

4.4

Features

4.3

Value for Money

4.4

Paid plans start at

$19.00Per Month

Free Trial

Free Version

Category Features

19/20

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/)

## [Bigin by Zoho CRM](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/)

[4.7 (727)](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/reviews/)[View all reviews](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/reviews/)

Bigin helps small businesses move away from spreadsheets and get started with a CRM solution that is truly built for their needs.

Overall Score

87/100

Popularity: 38/50

Ratings: 49/50

Review Breakdown

Ease of Use

4.7

Customer Service

4.5

Features

4.5

Value for Money

4.7

Paid plans start at

$7.00Per Year

Free Trial

Free Version

Category Features

18/20

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/178819/EngageBay-Marketing/)

## [EngageBay CRM](https://www.capterra.com/p/178819/EngageBay-Marketing/)

[4.7 (907)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/)[View all reviews](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/)

[](https://www.capterra.com/p/178819/EngageBay-Marketing/)

AI-powered all-in-one CRM for marketing, sales, and support — built to help small businesses grow faster.

Overall Score

86/100

Popularity: 37/50

Ratings: 49/50

Review Breakdown

Ease of Use

4.5

Customer Service

4.8

Features

4.6

Value for Money

4.7

Paid plans start at

$14.99Per Month

Free Trial

Free Version

Category Features

16/20

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/118921/Less-Annoying-CRM/)

## [Less Annoying CRM](https://www.capterra.com/p/118921/Less-Annoying-CRM/)

[4.8 (647)](https://www.capterra.com/p/118921/Less-Annoying-CRM/reviews/)[View all reviews](https://www.capterra.com/p/118921/Less-Annoying-CRM/reviews/)

Less Annoying CRM helps real estate agencies manage contacts, calendars, tasks, leads, collaboration, emails, agendas, and more.

Overall Score

84/100

Popularity: 34/50

Ratings: 50/50

Review Breakdown

Ease of Use

4.9

Customer Service

4.9

Features

4.5

Value for Money

4.9

Paid plans start at

$15.00Per Month

Free Trial

Free Version

Category Features

14/20

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/152829/CINC/)

## [CINC](https://www.capterra.com/p/152829/CINC/)

[4.1 (248)](https://www.capterra.com/p/152829/CINC/reviews/)[View all reviews](https://www.capterra.com/p/152829/CINC/reviews/)

[](https://www.capterra.com/p/152829/CINC/)

The #1 Real Estate Tech Solution Powering Elite Teams | CINC is a powerful real estate platform that keeps you engaged with your leads.

Overall Score

82/100

Popularity: 37/50

Ratings: 45/50

Review Breakdown

Ease of Use

4.2

Customer Service

4.2

Features

4.2

Value for Money

3.7

Paid plans start at

$1000.00Per Month

Free Trial

Free Version

Category Features

12/20

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/152143/Top-Producer-CRM/)

## [TOP PRODUCER](https://www.capterra.com/p/152143/Top-Producer-CRM/)

[4.0 (323)](https://www.capterra.com/p/152143/Top-Producer-CRM/reviews/)[View all reviews](https://www.capterra.com/p/152143/Top-Producer-CRM/reviews/)

[](https://www.capterra.com/p/152143/Top-Producer-CRM/)

Real estate CRM system that contains MLS data, lead management, follow-up prompts, compelling content, and drip campaigns

Overall Score

82/100

Popularity: 34/50

Ratings: 48/50

Review Breakdown

Ease of Use

3.8

Customer Service

4.1

Features

3.9

Value for Money

3.8

Paid plans start at

$129.00Per Month

Free Trial

Free Version

Category Features

17/20

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/123032/Nimble/)

## [Nimble](https://www.capterra.com/p/123032/Nimble/)

[4.4 (1868)](https://www.capterra.com/p/123032/Nimble/reviews/)[View all reviews](https://www.capterra.com/p/123032/Nimble/reviews/)

[](https://www.capterra.com/p/123032/Nimble/)

Nimble is the AI-driven CRM for smarter email marketing, engagement, sales, and business growth.

Overall Score

80/100

Popularity: 33/50

Ratings: 47/50

Review Breakdown

Ease of Use

4.3

Customer Service

4.3

Features

4.2

Value for Money

4.3

Paid plans start at

$29.90Per Month

Free Trial

Free Version

Category Features

14/20

REVIEW BREAKDOWN

PRICING

PROS & CONS

Need a Little Help?

Talk with a software expert for free. Get a list of software that’s great for you in less than 15 minutes.

[

](https://www.capterra.com/p/176447/BoldTrail/)

## [BoldTrail](https://www.capterra.com/p/176447/BoldTrail/)

[4.4 (562)](https://www.capterra.com/p/176447/BoldTrail/reviews/)[View all reviews](https://www.capterra.com/p/176447/BoldTrail/reviews/)

BoldTrail is a marketing platform that helps brokerages & agents generate more conversations, engage clients faster, and convert more.

Overall Score

78/100

Popularity: 33/50

Ratings: 45/50

Review Breakdown

Ease of Use

4.1

Customer Service

4.2

Features

4.3

Value for Money

4.3

Paid plans start at

Not provided by the vendor

Category Features

18/20

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/141642/Copper/)

## [Copper](https://www.capterra.com/p/141642/Copper/)

[4.4 (622)](https://www.capterra.com/p/141642/Copper/reviews/)[View all reviews](https://www.capterra.com/p/141642/Copper/reviews/)

[](https://www.capterra.com/p/141642/Copper/)

Copper is the easy-to-use CRM that's designed for and recommended by Google. Want to be more organized and productive? Try it now.

Overall Score

78/100

Popularity: 31/50

Ratings: 47/50

Review Breakdown

Ease of Use

4.5

Customer Service

4.3

Features

4.1

Value for Money

4.1

Paid plans start at

$12.00Per Month

Free Trial

Free Version

Category Features

16/20

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/245800/Monday-CRM/)

## [monday CRM](https://www.capterra.com/p/245800/Monday-CRM/)

[4.7 (459)](https://www.capterra.com/p/245800/Monday-CRM/reviews/)[View all reviews](https://www.capterra.com/p/245800/Monday-CRM/reviews/)

[](https://www.capterra.com/p/245800/Monday-CRM/)

monday CRM enables revenue teams to improve efficiency at every stage of the customer journey.

Overall Score

78/100

Popularity: 31/50

Ratings: 47/50

Review Breakdown

Ease of Use

4.7

Customer Service

4.6

Features

4.5

Value for Money

4.5

Paid plans start at

$12.00Per Month

Free Trial

Free Version

Category Features

16/20

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/155563/Freshsales/)

## [Freshsales](https://www.capterra.com/p/155563/Freshsales/)

[4.5 (621)](https://www.capterra.com/p/155563/Freshsales/reviews/)[View all reviews](https://www.capterra.com/p/155563/Freshsales/reviews/)

[](https://www.capterra.com/p/155563/Freshsales/)

Freshsales is packed with features and a highly intuitive UI so that you don't have to juggle multiple tools to run your business.

Overall Score

75/100

Popularity: 30/50

Ratings: 45/50

Review Breakdown

Ease of Use

4.4

Customer Service

4.4

Features

4.4

Value for Money

4.4

Paid plans start at

$11.00Per Month

Free Trial

Free Version

Category Features

17/20

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/156926/Thryv/)

## [Thryv](https://www.capterra.com/p/156926/Thryv/)

[4.2 (513)](https://www.capterra.com/p/156926/Thryv/reviews/)[View all reviews](https://www.capterra.com/p/156926/Thryv/reviews/)

[](https://www.capterra.com/p/156926/Thryv/)

Thryv is an AI-powered CRM and marketing platform helping small businesses capture leads, automate follow-ups, and grow.

Overall Score

74/100

Popularity: 31/50

Ratings: 43/50

Review Breakdown

Ease of Use

4.1

Customer Service

4.2

Features

4.1

Value for Money

4.0

Paid plans start at

$244.00Per Month

Free Trial

Free Version

Category Features

13/20

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/156234/Salesmate/)

## [Salesmate](https://www.capterra.com/p/156234/Salesmate/)

[4.7 (102)](https://www.capterra.com/p/156234/Salesmate/reviews/)[View all reviews](https://www.capterra.com/p/156234/Salesmate/reviews/)

[](https://www.capterra.com/p/156234/Salesmate/)

An intelligent sales CRM that helps sales reps be more productive, increase their sales, and engage clients.

Overall Score

73/100

Popularity: 25/50

Ratings: 48/50

Review Breakdown

Ease of Use

4.7

Customer Service

4.9

Features

4.6

Value for Money

4.8

Paid plans start at

$29.00Per Month

Free Trial

Free Version

Category Features

19/20

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/218432/Clientify/)

## [Clientify](https://www.capterra.com/p/218432/Clientify/)

[4.4 (43)](https://www.capterra.com/p/218432/Clientify/reviews/)[View all reviews](https://www.capterra.com/p/218432/Clientify/reviews/)

[](https://www.capterra.com/p/218432/Clientify/)

La solucion para pymes que quieren trabajar de forma eficiente la comunicación con clientes, sus ventas y sus acciones de marketing.

Overall Score

72/100

Popularity: 24/50

Ratings: 48/50

Review Breakdown

Ease of Use

4.2

Customer Service

4.3

Features

4.3

Value for Money

4.2

Paid plans start at

€19.00Per Month

Free Trial

Free Version

Category Features

17/20

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/176934/RealOffice360/)

## [RealOffice360](https://www.capterra.com/p/176934/RealOffice360/)

[4.6 (140)](https://www.capterra.com/p/176934/RealOffice360/reviews/)[View all reviews](https://www.capterra.com/p/176934/RealOffice360/reviews/)

[](https://www.capterra.com/p/176934/RealOffice360/)

Think CRM's are too complicated? Think again. Meet the unbelievably simple client, lead and deal manager made just for REALTORS®.

Overall Score

71/100

Popularity: 22/50

Ratings: 49/50

Review Breakdown

Ease of Use

4.8

Customer Service

4.8

Features

4.5

Value for Money

4.7

Paid plans start at

$12.00Per Month

Free Trial

Free Version

Category Features

18/20

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/129925/Lime/)

## [Lime CRM](https://www.capterra.com/p/129925/Lime/)

[4.3 (145)](https://www.capterra.com/p/129925/Lime/reviews/)[View all reviews](https://www.capterra.com/p/129925/Lime/reviews/)

[](https://www.capterra.com/p/129925/Lime/)

Lime CRM is adapted to the real estate sector and helps manage tenants, rental objects, properties, cases and much more from one place.

Overall Score

69/100

Popularity: 24/50

Ratings: 45/50

Review Breakdown

Ease of Use

4.3

Customer Service

4.5

Features

4.0

Value for Money

4.0

Paid plans start at

€65.00Per Month

Free Trial

Free Version

Category Features

15/20

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/142264/Appointment-Scheduling/)

## [vcita](https://www.capterra.com/p/142264/Appointment-Scheduling/)

[4.5 (291)](https://www.capterra.com/p/142264/Appointment-Scheduling/reviews/)[View all reviews](https://www.capterra.com/p/142264/Appointment-Scheduling/reviews/)

[](https://www.capterra.com/p/142264/Appointment-Scheduling/)

vcita makes running your real estate business a breeze. Book, get payments and interact like the big ones!

Overall Score

69/100

Popularity: 23/50

Ratings: 46/50

Review Breakdown

Ease of Use

4.4

Customer Service

4.2

Features

4.2

Value for Money

4.2

Paid plans start at

$35.00Per Month

Free Trial

Free Version

Category Features

18/20

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/275431/Escala/)

## [Escala](https://www.capterra.com/p/275431/Escala/)

[4.7 (69)](https://www.capterra.com/p/275431/Escala/reviews/)[View all reviews](https://www.capterra.com/p/275431/Escala/reviews/)

[](https://www.capterra.com/p/275431/Escala/)

Grow your Real State business with Escala's Real Estate CRM Software. Get more customers to rent or purchase your properties.

Overall Score

65/100

Popularity: 17/50

Ratings: 48/50

Review Breakdown

Ease of Use

4.7

Customer Service

4.9

Features

4.6

Value for Money

4.6

Paid plans start at

$21.00Per Year

Free Trial

Free Version

Category Features

15/20

REVIEW BREAKDOWN

PRICING

PROS & CONS

[View All Real Estate CRM Software](https://www.capterra.com/real-estate-crm-software/)

Most Popular

Popularity Score

Popular

Highly Rated

Ratings Score

Highest Rated

To ensure objectivity and avoid any bias, Capterra Shortlist mathematically combines two key dimensions: a ratings score and a popularity score. These two dimensions are combined to plot top products on the grid and create a total score for a stack-ranked list view—all independent of vendor influence.

Date published:August 20, 2025