/ Articles by Alexis Barron

Alexis Barron

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Alexis Barron is the content manager at Taktical Digital and has experience in marketing and community management for fashion, lifestyle, media, and sustainability brands. Passionate about storytelling, Alexis has worked with brands in the U.S., U.K., and Latin America to help them reach their goals through content strategies and find creative ways to connect with audiences.

Leveraging Local Experts to Improve Social Media Effectiveness in International Markets

Published April 12, 2022

CAP-US-Header-Leveraging-Local-Experts-to-Improve-Social-Media-Effectiveness-in-Internat

As business has gone global, social media marketing has become increasingly challenging. On one hand, it’s important to send a consistent branding message. On the other, it doesn’t matter how uniform your message is if it doesn’t reach local customers.