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Adam Carpenter - Guest Contributor

Adam Carpenter is a writer and creator specializing in tech, fintech, and marketing.

Published December 15, 2022
CAP_Header_1200x400_12152022_Benefits-of-IaaS-Infrastructure-as-a-Service
Even though the cloud began as a convenient place to simply store files, it’s now evolved into an environment capable of handling complex computing solutions, including the foundation of your computing infrastructure. With infrastructure-as-a-service (IaaS), your infrastructure exists in the cloud, which comes with some unique IaaS benefits, ranging from ease of use to security and scalability.
Published December 15, 2022
Header image for the blog article "What Is a Payroll Ledger?"
Payroll is one of the most significant elements of your overhead, so it’s important to keep accurate records. In addition, if your company ever gets audited, the auditor may ask to see your payroll ledger. And, as is the case with most records, your payroll ledger may play an important role during the due diligence phase of a merger or acquisition. There are several other compelling reasons to maintain a clean, consistent payroll ledger, including the internal analysis of financial systems and practices, so it’s helpful to know what a payroll ledger is, why you need it, how to use one and how to make one.
Published December 13, 2022
Header image for the blog article "IaaS Security Best Practices To Follow"
Decisions around Infrastructure-as-a-service (IaaS) security are challenging because of the inherent complexity of IaaS systems and, in some cases, a lack of visibility into how an IaaS platform protects your resources.
Published November 2, 2022
Header image for the blog article, "What Is a Web Design Company and What Do They Do?"
How important is it for small and midsize business (SMB) owners to improve their web visitors’ experiences? Extremely.  A non-responsive, unengaging design can be a reason why visitors leave a site in search of another.  If you’re trying to make an existing site a better destination for customers or want to launch one from scratch, you may be wondering if you need to hire a web design company.
Published October 21, 2022
Header image for the blog article, "What Are the Different Types of Web Development?"
Web development is a huge business, with about 200,000 developers in the United States in 2022. And even though there are many different types of web development firms, there are only a few basic kinds of web development. Understanding what they are and how they work can make it easier to determine the right web developer your business needs.
Published October 7, 2022
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There are over 178,000 web designers and firms in the United States alone. That’s more than the population of Bermuda and the Cayman Islands—combined. With so many designers on the market, how do you choose the best one for your business? Here are eight tips to help narrow your options.
Published September 29, 2022
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Years ago, business owners had to rely on their memory to customize how they served their clientele. When Ms. Jones walked in, a shop owner had to recall what she bought the last time, whether or not she ended up bringing it back, and whether she complained about it during her last visit.
Published September 15, 2022
CAP US Header - What is a web development company-US_1200x400_DLVR
If you're looking to create your own website, or spruce up your existing site, you may be interested in hiring a web development company. But what do they do, and how can this help boost your business—or even create new revenue streams?
Published September 5, 2022
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Small businesses have specific advertising budget constraints that necessitate careful planning and strategy. Even though you may be convinced, like other small business decision-makers, that it pays to advertise, figuring out how to invest your hard-earned marketing funds can be a challenge.
Published August 11, 2022
CAP-US-Header-What Are the Types of Advertising Agencies and How To Choose One-1200x400-DLVR
The earliest advertising “media” was word of mouth, which eventually took a back seat to newspapers between the 15th and 16th centuries. Soon after, entrepreneurs founded advertising agencies to serve as the “middleman” between businesses and newspapers. Fast-forward to today, and there are around 14,280 advertising agencies in the United States alone. While some would argue that word of mouth is still king, many businesses use ad agencies to refine and diversify their marketing strategies.
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