# Page 4 - Adam Carpenter | Capterra

> Page 4 - Adam Carpenter is a writer specializing in tech, fintech, and marketing topics for small businesses. He is a frequent contributor to Capterra.

Source: https://www.capterra.com/resources/author/acarpenter/page-4

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# /Page 4 - Articles by Adam Carpenter

Adam Carpenter

Adam Carpenter is a writer specializing in tech, fintech, and marketing topics for small businesses. He is a frequent contributor to Capterra.

[Creative Agency vs. Digital Agency—What's the Difference?

Published January 12, 2023

You’ve decided to let the pros handle your marketing, but you’re not sure which kind of agency you should hire: a creative or a digital marketing agency. Even though you know both offer valuable services, it can be difficult to figure out which one is the best for your specific marketing needs.](https://www.capterra.com/resources/creative-agency-vs-digital-agency/)[Benefits of IaaS—Infrastructure as a Service

Published December 15, 2022

Even though the cloud began as a convenient place to simply store files, it’s now evolved into an environment capable of handling complex computing solutions, including the foundation of your computing infrastructure. With infrastructure-as-a-service (IaaS), your infrastructure exists in the cloud, which comes with some unique IaaS benefits, ranging from ease of use to security and scalability.](https://www.capterra.com/resources/benefits-of-iaas/)[What Is a Payroll Ledger?

Published December 15, 2022

Payroll is one of the most significant elements of your overhead, so it’s important to keep accurate records. In addition, if your company ever gets audited, the auditor may ask to see your payroll ledger. And, as is the case with most records, your payroll ledger may play an important role during the due diligence phase of a merger or acquisition. There are several other compelling reasons to maintain a clean, consistent payroll ledger, including the internal analysis of financial systems and practices, so it’s helpful to know what a payroll ledger is, why you need it, how to use one and how to make one.](https://www.capterra.com/resources/payroll-ledger/)[IaaS Security Best Practices To Follow

Published December 13, 2022

Decisions around Infrastructure-as-a-service (IaaS) security are challenging because of the inherent complexity of IaaS systems and, in some cases, a lack of visibility into how an IaaS platform protects your resources.](https://www.capterra.com/resources/iaas-security-best-practices/)[What Is a Web Design Company and What Do They Do?

Published November 2, 2022

How important is it for small and midsize business (SMB) owners to improve their web visitors’ experiences? Extremely.  A non-responsive, unengaging design can be a reason why visitors leave a site in search of another.  If you’re trying to make an existing site a better destination for customers or want to launch one from scratch, you may be wondering if you need to hire a web design company.](https://www.capterra.com/resources/what-is-a-web-design-company/)[What Are The Different Types of Web Development?

Published October 21, 2022

Web development is a huge business, with about 200,000 developers in the United States in 2022. And even though there are many different types of web development firms, there are only a few basic kinds of web development. Understanding what they are and how they work can make it easier to determine the right web developer your business needs.](https://www.capterra.com/resources/types-of-web-development/)[8 Tips for Choosing a Web Design Company

Published October 7, 2022

There are over 178,000 web designers and firms in the United States alone. That’s more than the population of Bermuda and the Cayman Islands—combined. With so many designers on the market, how do you choose the best one for your business? Here are eight tips to help narrow your options.](https://www.capterra.com/resources/how-to-choose-a-web-design-company/)[How To Use Machine Learning in Big Data Analytics

Published September 29, 2022

Years ago, business owners had to rely on their memory to customize how they served their clientele. When Ms. Jones walked in, a shop owner had to recall what she bought the last time, whether or not she ended up bringing it back, and whether she complained about it during her last visit.](https://www.capterra.com/resources/big-data-and-machine-learning/)[What Is a Web Development Company and What Do They Do?

Published September 15, 2022

If you're looking to create your own website, or spruce up your existing site, you may be interested in hiring a web development company. But what do they do, and how can this help boost your business—or even create new revenue streams?](https://www.capterra.com/resources/what-is-a-web-development-company/)[How to Make the Most of Advertising for Small Businesses

Published September 5, 2022

Small businesses have specific advertising budget constraints that necessitate careful planning and strategy. Even though you may be convinced, like other small business decision-makers, that it pays to advertise, figuring out how to invest your hard-earned marketing funds can be a challenge.](https://www.capterra.com/resources/advertising-strategies-for-small-business/)

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