# Page 5 - Adam Carpenter | Capterra

> Page 5 - Adam Carpenter is a writer specializing in tech, fintech, and marketing topics for small businesses. He is a frequent contributor to Capterra.

Source: https://www.capterra.com/resources/author/acarpenter/page-5

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# /Page 5 - Articles by Adam Carpenter

Adam Carpenter

Adam Carpenter is a writer specializing in tech, fintech, and marketing topics for small businesses. He is a frequent contributor to Capterra.

[Types of Advertising Agencies and How To Choose One

Published August 11, 2022

The earliest advertising “media” was word of mouth, which eventually took a back seat to newspapers between the 15th and 16th centuries. Soon after, entrepreneurs founded advertising agencies to serve as the “middleman” between businesses and newspapers. Fast-forward to today, and there are around 14,280 advertising agencies in the United States alone. While some would argue that word of mouth is still king, many businesses use ad agencies to refine and diversify their marketing strategies.](https://www.capterra.com/resources/types-of-advertising-agencies/)

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