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/Articles by Andrew Conrad

Andrew Conrad

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Andrew Conrad is a senior content writer at Capterra, covering business intelligence, retail, and construction, among other markets. As a seven-time award winner in the Maryland, Delaware, D.C. and Suburban Newspapers of America editorial contests, Andrew’s work has been featured in the Baltimore Sun and PSFK. He lives in Austin with his wife, son, and their rescue dog, Piper.

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How To Build a Video Marketing Strategy From the Ground Up

Published January 17, 2023

As a marketing leader, you’re probably well aware of how important it is to include video in your marketing strategy. After all, more than 75% of U.S. adults spent up to two hours watching short-form digital video content each day in 2021.

What Is Video Content Marketing, and How Can It Grow Your Business?

Published January 13, 2023

As a small business leader, you know how important it is to market your business as effectively as possible, and this may leave you wondering whether a video marketing campaign is worth the cost and effort.

What Are Milestones in Project Management?

Published December 19, 2022

As a small business leader who is responsible for developing and managing large projects, you’ve undoubtedly had to break those projects up into smaller segments. And every time you’ve completed one of these smaller segments, you’ve hit a project milestone.

Guide to Project Scheduling

Published December 8, 2022

Anyone who has ever managed a project knows that you should never use a pen to write the project schedule. With all the moving parts involved, schedule changes are inevitable. In fact, according to a survey by the Project Management Institute, only 52% of traditionally managed projects were completed on time in 2020.

How Can CRM Software Benefit Your Business?

Published December 8, 2022

If you had to choose just one type of software to help run your small, business-to-client (B2C) company, what type of software would it be? While it would be nearly impossible to run a small business with only one type of software, any business that deals with customers won’t get far without CRM (customer relationship management) software. This tool stores and organizes reams of customer data, tracks customer interactions, automates customer outreach, and much more.

How To Create Your New Business Intelligence Strategy

Published September 20, 2022

Business intelligence has the potential to uncover data insights that can propel your business to new heights of growth and success. But if you’re still learning how to make the most of your new BI software, simply unlocking that potential can feel like a struggle.

What Is Employee Wellness?

Published June 29, 2022

According to Gartner’s 2021 Hype Cycle for Human Capital Management Technology, the use of employee wellness technology in human resources and talent management is on the rise and expected to reach widespread adoption levels in the next two to five years. If you help select employee benefits at a growing organization, now is a great time to get on board with this emerging technology to ensure a happier, healthier workforce and retain top talent.

What is Talent Analytics?

Published June 8, 2022

According to Gartner’s 2021 Hype Cycle for Human Capital Management Technology, the use of data analytics in human resources and talent management is on the rise and expected to reach widespread adoption levels in the next two to five years (full research available to Gartner clients).

How To Answer Project Management Interview Questions

Published November 20, 2019; Modified May 27, 2022

As a project management job candidate, you already know what type of bad interview answers to avoid from a mile away. (“My biggest weakness is that I’m a perfectionist!”)

What Is Business Analytics, and How Does It Work?

Published January 19, 2022; Modified March 10, 2022

Business analytics is a broad term for software that support a company’s decision-making processes. These solutions are used to build analysis models and simulations that mimic real-world scenarios so that companies can better understand realities and predict future states. Simply put, these valuable insights empower businesses to evaluate overall company performance to make future improvements.