# Adrian Swinscoe | Capterra

> Adrian Swinscoe is an authority on customer experience, an advisor to customer-focused large and small businesses for the last 20 years, and author of the best-selling book, How to Wow: 68 Effortless Ways to Make Every Customer Experience Amazing. He is a regular speaker at international conferences on service, experience, and engagement and what the future holds for them. He also offers workshops that help organizations design and deliver great things for their customers and their people.

Source: https://www.capterra.com/resources/author/adrian-swinscoe

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# /Articles by Adrian Swinscoe

Adrian Swinscoe

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Adrian Swinscoe is an authority on customer experience, an advisor to customer-focused large and small businesses for the last 20 years, and author of the best-selling book, _How to Wow: 68 Effortless Ways to Make Every Customer Experience Amazing_. He is a regular speaker at international conferences on service, experience, and engagement and what the future holds for them. He also offers workshops that help organizations design and deliver great things for their customers and their people.

[Bestselling Author Gives Actionable Advice for Excellent CX

Published March 2, 2023

We’ve all been there… Navigating a company’s phone system or website searching for an answer to an urgent question. When we ask for help, we’re introduced to an AI-based chatbot. It probably has a name. Hi, there, says “Cynthia,” How can I help you? If your question is a relatively simple one, say you want to track an order, Cynthia can pull it up immediately.](https://www.capterra.com/resources/practical-advice-for-customer-service-experience/)