# Page 2 - Amita Jain | Capterra

> Page 2 - Senior Writer Experience I've been writing for Capterra since August 2021, with the goal of becoming a trusted voice in the finance technology market. I have covered finance careers, investment analysis, and real estate investing for nearly a decade. My mission is to provide clear, actionable guidance that helps businesses and professionals navigate the complex world of technology.  My journey began as a reporter for a monthly publication covering education and the startup ecosystem in India. This foundation was strengthened through field reporting at high-level events hosted by the United Nations and government bodies, where I developed strong research and storytelling skills. Expertise I've been helping small and midsize businesses navigate the intersection of their financial operations and technology for several years. Throughout this time, I've maintained a deep understanding of the evolving fintech landscape through analysis of more than 84,000 authentic user reviews, over 30,000 interactions between software advisors and accounting software buyers, and interviews with experts in the finance and accounting space. In addition, I specialize in providing actionable buying guidance for expense management and accounting solutions. I also explore adjacent categories such as property management solutions and payment processing tools, ensuring businesses have the most up-to-date and helpful information when making critical software purchasing decisions.  My work has been featured in: Careers360 Financial Express Education I hold a Master of Arts degree in public policy from King's College, London.

Source: https://www.capterra.com/resources/author/ajain/page-2

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# /Page 2 - Articles by Amita Jain

Amita Jain

Follow on[](https://www.linkedin.com/in/amitaj/)[](https://twitter.com/JainAmita5)

**Senior Writer**

**Experience**

I've been writing for Capterra since August 2021, with the goal of becoming a trusted voice in the finance technology market. I have covered finance careers, investment analysis, and real estate investing for nearly a decade. My mission is to provide clear, actionable guidance that helps businesses and professionals navigate the complex world of technology.

My journey began as a reporter for a monthly publication covering education and the startup ecosystem in India. This foundation was strengthened through field reporting at high-level events hosted by the United Nations and government bodies, where I developed strong research and storytelling skills.

**Expertise**

I've been helping small and midsize businesses navigate the intersection of their financial operations and technology for several years. Throughout this time, I've maintained a deep understanding of the evolving fintech landscape through analysis of more than 84,000 authentic user reviews, over 30,000 interactions between software advisors and accounting software buyers, and interviews with experts in the finance and accounting space.

In addition, I specialize in providing actionable buying guidance for expense management and accounting solutions. I also explore adjacent categories such as property management solutions and payment processing tools, ensuring businesses have the most up-to-date and helpful information when making critical software purchasing decisions.

My work has been featured in:

-   Careers360
    
-   Financial Express
    

**Education**

I hold a Master of Arts degree in public policy from King's College, London.

[4 Software Renewal Tips To Optimize Your Technology

Published July 2, 2020; Modified August 14, 2024

Your software subscription period is almost over. Do you renew that subscription without looking around the market for better options? Even if you’re happy with the system, renewal is an opportunity to confirm that you have the best software available.](https://www.capterra.com/resources/software-renewal-tips/)[Maximize User Adoption of New Software in 3 Steps

Published May 15, 2020; Modified August 2, 2024

Your new software is only useful if employees use it the right way. Sadly, that’s not always the case. Capterra’s 2024 SMB Tech Trends Survey shows that 34% of U.S. businesses regret buying new software because they had difficulty onboarding or training new users.\*](https://www.capterra.com/resources/maximize-user-adoption/)[Do the Benefits of Property Management Software Outweigh Its Challenges? A Property Consultant Speaks

Published July 22, 2024

A growing number of landlords and property managers are turning to property management systems to maintain tenant relationships and run operations smoothly. Last year alone, Capterra received 3,587 calls\* from potential buyers looking for property management software and 2,846 verified reviews\*\* from users who’ve tried the software.](https://www.capterra.com/resources/property-management-software-benefits/)[What Is Property Management Software? Insights on Digitalizing Rental Operations

Published July 18, 2024

If you’re searching for property management software, you likely run a rental business with a few units and have realized that collecting rent in person or using spreadsheets to track due dates isn’t the most efficient way to manage operations or expenses.](https://www.capterra.com/resources/what-is-property-management-software/)[What Is Accounting Software? Learn the Basics of Selecting From Different Options

Published July 1, 2024

If you’re searching for accounting software, you’re likely tired of wrestling with spreadsheets to keep track of business expenses and profits. Accounting software could be the solution to your bookkeeping woes, but you need to know the technology’s potential and limitations to invest in the right product.](https://www.capterra.com/resources/what-is-accounting-software/)[Maximize Your Tax Refunds: 6 Smart Tax Planning Tips for Small Businesses

Published February 8, 2024

Many small-business leaders find themselves consumed with endless paperwork and meetings with tax experts when the time for tax filing comes around. If you have a trusted tax accounting firm by your side, the scare of the tax season may be somewhat subdued. But even then, you may be anxious if you’re using every possible benefit to reduce tax obligations.](https://www.capterra.com/resources/small-business-tax-planning/)[Top 3 Accounting Challenges Small Businesses Are Facing

Published January 30, 2024

Over the last few years, accounting has evolved from a mere number-crunching unit to a trusted advisor guiding small-business owners through fluctuating consumer demand, inflation, and high borrowing rates.](https://www.capterra.com/resources/common-accounting-problems/)[3 Strategic Ways to Reduce Your Operating Costs

Published October 11, 2023

Capterra’s 2023 Financial Planning Survey reveals that 92% of small-to-midsize businesses (SMBs) fear the impact of high inflation on their operations.\*](https://www.capterra.com/resources/reduce-operating-costs/)[8 Questions To Ask Before Hiring an Accountant for Your Small Business

Published September 27, 2023

Hiring an external accountant or accounting agency is a great way to have professionals take care of your bookkeeping and tax filing needs without losing focus from your core business operations or having to worry about managing an in-house accounting department.](https://www.capterra.com/resources/questions-to-ask-an-accountant/)[The Most Valued Accounting Software Features by Business Size

Published July 18, 2023

When you’re in the market for new accounting software, getting the features right is harder than it seems. Most popular and highly rated software will already include the basic functions you need. So how do you avoid being part of nearly 30% of accounting software buyers that still end up disappointed by product functionality?\*](https://www.capterra.com/resources/accounting-system-features-by-size/)

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