/ Page 2 - Articles by Amita Jain
Amita Jain is a senior writer for Capterra, covering finance technology with a focus on expense management and accounting solutions for small-to-midsize businesses. After completing her master’s in policy studies from King’s College London, she began her career as a journalist in New Delhi, India, where she garnered first-hand knowledge of the startup space and the education sector. She spent nearly half a decade covering high-level events hosted by the United Nations and the Government of India. Her work has been featured in Gartner and Careers360, among other publications.
When she’s not contemplating tech solutions for SMBs, Amita finds her zen in swimming, doodling, and indulging in animated sitcoms and science fiction.
4 Signs You Should Hire a Branding Agency—A Small Business Leader Explains
Published November 11, 2022
Many startups and small businesses believe branding is a luxury reserved for large enterprises, but that’s not true. Branding is just as important for small and midsize businesses (SMBs). It helps set you apart from competitors, people recall your brand, and build customer loyalty.
4 Steps To Find the Right Branding Agency (Free Scorecard Attached)
Published September 21, 2022
There are a million branding agencies, and each claims to offer solutions to the branding needs of all types of businesses. Also, most agencies have comparable services and audience reach. Such an overabundance of options can make it hard for marketers to navigate this market.
Brand vs. Company: Understanding the Differences
Published September 14, 2022
As a small business owner, should you focus on sales or brand-building? Small businesses are often too distracted by what’s measurable (e.g., sales, returns), forsaking the broader cumulative effect of activities such as branding. They feel branding is optional. They’d rather focus on establishing their company, gaining a foothold, and keeping the doors open than on building a brand. But they don’t realize the two are intertwined.
4 Reasons Accountants Need Artificial Intelligence Skills
Published June 27, 2022
Artificial intelligence (AI) is supercharging everything in accounting—from detecting record-keeping errors to making predictions about future expenses. Clients want to use it, and accounting firms want to provide it to clients. But they both need people who can understand the technology and help implement it.
RPA in Accounting and Finance: Here’s Everything You Need To Know
Published June 22, 2022
Finance teams still spend a lot of time bookkeeping and analyzing historical performance. Despite automating basic accounting tasks, they remain markedly invested in preparing and consolidating data for day-to-day reporting.
9 Basic (and New) Accounting Skills You Need for Success
Published June 9, 2022
Numerical prowess is critical to the accounting profession. But as technology makes entry-level tasks simpler and complex analysis easier, the combination of skills required from accountants is going beyond the basics.
7 Accounting Metrics To Read Your Balance Sheet
Published April 27, 2022
The balance sheet your bookkeeper or accountant prepares is often forgotten among everyday business challenges, only to be remembered during the tax season.
How To Prepare a Balance Sheet: A Step-by-Step Guide
Published April 7, 2022
As an entrepreneur or a business owner, one of the biggest mistakes you can make is not taking the time to study your company’s financial statements. And worse still, not preparing them at all.
What Is a Statement of Financial Position? And Why It Matters to Your Business
Published March 31, 2022
Busy trading, running sales calls, or managing employees? Who has time for finances? Small business owners juggle multiple responsibilities, and in the bustle, accounting often takes a back seat. But even though your bank balance seems okay, there could be declining fundamentals that may not show up until it’s too late.
4 Basic Financial Statements To Make Informed Business Decisions
Published March 29, 2022
Known as the basics of accounting, financial statements provide stakeholders the information they need to evaluate a company’s financial performance.
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