# Page 4 - Amita Jain | Capterra

> Page 4 - Senior Writer Experience I've been writing for Capterra since August 2021, with the goal of becoming a trusted voice in the finance technology market. I have covered finance careers, investment analysis, and real estate investing for nearly a decade. My mission is to provide clear, actionable guidance that helps businesses and professionals navigate the complex world of technology.  My journey began as a reporter for a monthly publication covering education and the startup ecosystem in India. This foundation was strengthened through field reporting at high-level events hosted by the United Nations and government bodies, where I developed strong research and storytelling skills. Expertise I've been helping small and midsize businesses navigate the intersection of their financial operations and technology for several years. Throughout this time, I've maintained a deep understanding of the evolving fintech landscape through analysis of more than 84,000 authentic user reviews, over 30,000 interactions between software advisors and accounting software buyers, and interviews with experts in the finance and accounting space. In addition, I specialize in providing actionable buying guidance for expense management and accounting solutions. I also explore adjacent categories such as property management solutions and payment processing tools, ensuring businesses have the most up-to-date and helpful information when making critical software purchasing decisions.  My work has been featured in: Careers360 Financial Express Education I hold a Master of Arts degree in public policy from King's College, London.

Source: https://www.capterra.com/resources/author/ajain/page-4

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# /Page 4 - Articles by Amita Jain

Amita Jain

Follow on[](https://www.linkedin.com/in/amitaj/)[](https://twitter.com/JainAmita5)

**Senior Writer**

**Experience**

I've been writing for Capterra since August 2021, with the goal of becoming a trusted voice in the finance technology market. I have covered finance careers, investment analysis, and real estate investing for nearly a decade. My mission is to provide clear, actionable guidance that helps businesses and professionals navigate the complex world of technology.

My journey began as a reporter for a monthly publication covering education and the startup ecosystem in India. This foundation was strengthened through field reporting at high-level events hosted by the United Nations and government bodies, where I developed strong research and storytelling skills.

**Expertise**

I've been helping small and midsize businesses navigate the intersection of their financial operations and technology for several years. Throughout this time, I've maintained a deep understanding of the evolving fintech landscape through analysis of more than 84,000 authentic user reviews, over 30,000 interactions between software advisors and accounting software buyers, and interviews with experts in the finance and accounting space.

In addition, I specialize in providing actionable buying guidance for expense management and accounting solutions. I also explore adjacent categories such as property management solutions and payment processing tools, ensuring businesses have the most up-to-date and helpful information when making critical software purchasing decisions.

My work has been featured in:

-   Careers360
    
-   Financial Express
    

**Education**

I hold a Master of Arts degree in public policy from King's College, London.

[9 Basic (and New) Accounting Skills You Need for Success

Published June 9, 2022

Numerical prowess is critical to the accounting profession. But as technology makes entry-level tasks simpler and complex analysis easier, the combination of skills required from accountants is going beyond the basics.](https://www.capterra.com/resources/basic-accounting-skills/)[7 Accounting Metrics To Read Your Balance Sheet

Published April 27, 2022

The balance sheet your bookkeeper or accountant prepares is often forgotten among everyday business challenges, only to be remembered during the tax season.](https://www.capterra.com/resources/how-to-read-and-analyze-balance-sheet/)[How To Prepare a Balance Sheet: A Step-by-Step Guide

Published April 7, 2022

As an entrepreneur or a business owner, one of the biggest mistakes you can make is not taking the time to study your company’s financial statements. And worse still, not preparing them at all.](https://www.capterra.com/resources/how-to-prepare-balance-sheet/)[What Is a Statement of Financial Position? And Why It Matters to Your Business

Published March 31, 2022

Busy trading, running sales calls, or managing employees? Who has time for finances? Small business owners juggle multiple responsibilities, and in the bustle, accounting often takes a back seat. But even though your bank balance seems okay, there could be declining fundamentals that may not show up until it’s too late.](https://www.capterra.com/resources/what-is-statement-of-financial-position/)[4 Basic Financial Statements To Make Informed Business Decisions

Published March 29, 2022

Known as the basics of accounting, financial statements provide stakeholders the information they need to evaluate a company’s financial performance.](https://www.capterra.com/resources/four-basic-financial-statements/)[10 Metrics Every Financial Dashboard Should Include

Published February 10, 2022

Is your business flying blind without any guidance on financial metrics? Running a small and midsize business (SMB) in the dark when cash is tight can leave too much room for chances, putting you at risk of insufficient funds for billing or payroll and, in the best case, leaving money on the table.](https://www.capterra.com/resources/finance-dashboard/)[Annual Contract Value: What Is ACV & Why Is It Important?

Published January 6, 2022

Annual contract value (ACV) is a key metric used by sales teams to show how much an ongoing customer contract is worth by breaking down its value annually. ACV calculations are typically based on the recurring revenue generated by a single client or account.](https://www.capterra.com/resources/acv-sales/)[What Is Liquidity? And How To Calculate Liquidity Ratio

Published January 5, 2022

Our economy thrives because of the daily transactions—large and small—between sellers and buyers. But have you ever considered what it takes for these transactions to take place? An important factor in market movement is liquidity.](https://www.capterra.com/resources/what-is-liquidity/)[What is Pecking Order Theory?

Published January 4, 2022

Pecking Order Theory suggests a hierarchical order in which businesses utilize three types of financing: internal funds, debt, and equity to fund investment opportunities.](https://www.capterra.com/resources/pecking-order-theory/)[What is the Working Capital Formula & How to Calculate It?

Published December 30, 2021

Working capital—otherwise known as net working capital (NWC)—is the difference between an organizationʻs current assets and current liabilities. Net working capital measures a company’s short-term financial health; this helps companies understand their current financial situation. NWC estimates are formulated from an inventory of assets and liabilities on a corporate balance sheet.](https://www.capterra.com/resources/working-capital-formula/)

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