# Page 5 - Amita Jain | Capterra

> Page 5 - Senior Writer Experience I've been writing for Capterra since August 2021, with the goal of becoming a trusted voice in the finance technology market. I have covered finance careers, investment analysis, and real estate investing for nearly a decade. My mission is to provide clear, actionable guidance that helps businesses and professionals navigate the complex world of technology.  My journey began as a reporter for a monthly publication covering education and the startup ecosystem in India. This foundation was strengthened through field reporting at high-level events hosted by the United Nations and government bodies, where I developed strong research and storytelling skills. Expertise I've been helping small and midsize businesses navigate the intersection of their financial operations and technology for several years. Throughout this time, I've maintained a deep understanding of the evolving fintech landscape through analysis of more than 84,000 authentic user reviews, over 30,000 interactions between software advisors and accounting software buyers, and interviews with experts in the finance and accounting space. In addition, I specialize in providing actionable buying guidance for expense management and accounting solutions. I also explore adjacent categories such as property management solutions and payment processing tools, ensuring businesses have the most up-to-date and helpful information when making critical software purchasing decisions.  My work has been featured in: Careers360 Financial Express Education I hold a Master of Arts degree in public policy from King's College, London.

Source: https://www.capterra.com/resources/author/ajain/page-5

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# /Page 5 - Articles by Amita Jain

Amita Jain

Follow on[](https://www.linkedin.com/in/amitaj/)[](https://twitter.com/JainAmita5)

**Senior Writer**

**Experience**

I've been writing for Capterra since August 2021, with the goal of becoming a trusted voice in the finance technology market. I have covered finance careers, investment analysis, and real estate investing for nearly a decade. My mission is to provide clear, actionable guidance that helps businesses and professionals navigate the complex world of technology.

My journey began as a reporter for a monthly publication covering education and the startup ecosystem in India. This foundation was strengthened through field reporting at high-level events hosted by the United Nations and government bodies, where I developed strong research and storytelling skills.

**Expertise**

I've been helping small and midsize businesses navigate the intersection of their financial operations and technology for several years. Throughout this time, I've maintained a deep understanding of the evolving fintech landscape through analysis of more than 84,000 authentic user reviews, over 30,000 interactions between software advisors and accounting software buyers, and interviews with experts in the finance and accounting space.

In addition, I specialize in providing actionable buying guidance for expense management and accounting solutions. I also explore adjacent categories such as property management solutions and payment processing tools, ensuring businesses have the most up-to-date and helpful information when making critical software purchasing decisions.

My work has been featured in:

-   Careers360
    
-   Financial Express
    

**Education**

I hold a Master of Arts degree in public policy from King's College, London.

[What is the Working Capital Formula & How to Calculate It?

Published December 30, 2021

Working capital—otherwise known as net working capital (NWC)—is the difference between an organizationʻs current assets and current liabilities. Net working capital measures a company’s short-term financial health; this helps companies understand their current financial situation. NWC estimates are formulated from an inventory of assets and liabilities on a corporate balance sheet.](https://www.capterra.com/resources/working-capital-formula/)[How To Walk Leaders Through Company Financials

Published November 18, 2021

It’s the time of year when you sit down with your business leaders to present the numbers. You meet with elbow bumps and engage them in some small talk, mostly about the weather. Now, you have to get down to business: “How has the company performed?”](https://www.capterra.com/resources/how-to-communicate-financial-information/)

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