/ Articles by Allison Hache - Guest Contributor

One of the great takeaways from the COVID pandemic's online learning experience was the value of remote learning. Seemingly overnight, traditional classrooms shifted from brick-and-mortar buildings to Zoom meetings and Google classrooms.

The practice of customer segmentation has been around as long as there have been businesses. Knowing who is buying and the reasons behind those purchases helps the business keep its customers happy by continuing to provide them with the products and services they want.

Don’t let the “social” in social media marketing fool you. Social media marketing is a valid—and some might say essential—tool for connecting and building relationships with business customers.

When you’re building a mobile app, finding the right partner is one of the most important decisions you’ll make. You want a development team with the skill and resources to build an app that meets the needs of your company and your customers. At the heart of this partnership is a group of people that communicate and take the time to understand your brand and audience.