# Andrew Friedenthal | Capterra

Source: https://www.capterra.com/resources/author/andrew-friedenthal

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# /Articles by Andrew Friedenthal

Andrew Friedenthal

[3 Inexpensive Marketing Ideas for Small Businesses: Marketing on $500 or Less

Published September 27, 2018

Growth marketing—focusing on the full extent of your sales funnel and the entire customer experience—may be the hot new thing in the marketing world, but it's all just fancy talk if your small or midsize business (SMB) can't afford to launch growth marketing campaigns.](https://www.capterra.com/resources/inexpensive-marketing-ideas/)[How Much Should You Budget for 2019? Free Marketing Budget Template

Published August 31, 2018

As a small or midsize business (SMB) in the early stages of creating your marketing plan for 2019, it's crucial that your planning process include creating a marketing budget. You won't get very far planning campaigns that you ultimately can't afford, so you need to be budgeting now for the coming year.](https://www.capterra.com/resources/marketing-budget-template/)[Align Marketing and Customer Service for Happier Customers and Greater Retention

Published August 2, 2018

So you finally bought into the hype and purchased that new flying lawnmower. There's only one problem: It doesn't actually fly. The advertisements you saw on Facebook, the testimonials in the email you received, even the salesperson you spoke to were all just misleading enough to make you think a lawnmower that helps you “fly" through your yard work could actually take to the sky.](https://www.capterra.com/resources/align-marketing-and-customer-service/)[A Customer Data Platform Guide for Small Business Marketers

Published July 19, 2018

As a small or midsize business (SMB), you're accustomed to marketing on a budget. You can't afford to waste any money on marketing software or on technology that isn't delivering a clear and significant return on investment (ROI).](https://www.capterra.com/resources/customer-data-platform-guide/)