# April Khan | Capterra > April Khan is writer specializing in medical and marketing topics. With a background in media, health communications, and healthcare law, she is a frequent contributor to trusted business resources including Capterra. Source: https://www.capterra.com/resources/author/april-khan-guest-contributor --- # /Articles by April Khan April Khan April Khan is writer specializing in medical and marketing topics. With a background in media, health communications, and healthcare law, she is a frequent contributor to trusted business resources including Capterra. [Soft Launch vs. Hard Launch: What's the Difference? Published January 26, 2022; Modified March 1, 2024 When opening a store, launching a product, or kick-starting a new digital campaign, there are many factors to consider. Perhaps one of the key things every business has to consider when launching a product is whether to opt for a soft launch or hard launch.](https://www.capterra.com/resources/soft-launch-vs-hard-launch/)[3 Holistic Learning and Development Techniques for Adults Published March 2, 2022; Modified February 28, 2024 Traditional employee development programs are often perceived to consist solely of in-person training or e-learning. However, there's a different approach to adult learning that L&D professionals can take—holistic learning. This learning approach focuses on the combined nature of learning and life experience and focuses on offering different ways for learners to develop their knowledge and skills.](https://www.capterra.com/resources/holistic-learning-for-adults/)[How to Do SEO Yourself: a Beginner's Guide Published May 11, 2022; Modified January 31, 2024 When it comes to digital marketing as an SEO beginner, your strategy is only as strong as your budget. Learning how to do SEO yourself frees up resources for other marketing channels, puts you in control of your organic search initiatives, and gives you valuable insights into your online presence.](https://www.capterra.com/resources/how-to-do-seo-yourself/)[How To Delete a Facebook Group in 4 Easy Steps Published November 19, 2021; Modified January 17, 2024 A Facebook group is only as popular as its posts. If your group members aren't posting or engaging with content regularly, you might notice a dwindling member pool and a lack of new members.](https://www.capterra.com/resources/how-to-delete-a-facebook-group/)[How To Change Your Username on Facebook Published January 19, 2022; Modified January 2, 2024 Facebook usernames aren't set in stone. As your online presence grows and evolves, so must your profile; this includes usernames and profile images.](https://www.capterra.com/resources/how-to-change-facebook-username/)[How To Add Your Company Logo to Your LinkedIn Profile Published December 19, 2023 LinkedIn is a widely used professional networking platform with over one billion users worldwide. Creating a LinkedIn profile allows you to connect with like-minded individuals and participate in trending conversations in your field. This can instantly boost your visibility—in fact, the more you post, the more people will visit your profile.](https://www.capterra.com/resources/how-to-add-company-logo-to-linkedin/)[How HR Can Support Employees So They Are Happy, Productive, and Engaged Published November 13, 2023 HR teams have a lot of responsibility when it comes to implementing a company's mission statement and making sure that the company culture supports that mission. But how can HR also support individual employees?](https://www.capterra.com/resources/how-hr-supports-employees/)[A Guide to Effective Employee Performance Management Published November 3, 2023 Monitoring your employees' performance is one of the most important aspects of organizational growth. Tracking their performance helps you pinpoint areas that need improvement so you can take the steps necessary to address them. This results in a higher employee retention rate and a boost in team morale. Not to mention more opportunities for employees to move up the ladder within your organization.](https://www.capterra.com/resources/hr-role-employee-performance-management/)