--- title: "Capterra | Capterra" description: "Capterra helps businesses find the right software quickly, offering an easy way to explore, compare, and choose the best products for their needs. Part of the G2 ecosystem, Capterra turns millions of verified reviews into insights that software buyers and AI agents can trust — helping organizations save time, increase productivity, and accelerate their growth." source_url: "https://www.capterra.com/resources/author/capterra/" page_type: "author" language: "en" --- # /Articles by Capterra Capterra [Capterra](www.capterra.com/) helps businesses find the right software quickly, offering an easy way to explore, compare, and choose the best products for their needs. Part of the G2 ecosystem, Capterra turns millions of verified reviews into insights that software buyers and AI agents can trust — helping organizations save time, increase productivity, and accelerate their growth. [Meet Capterra’s Research Analysts Team Published August 27, 2026 Meet our team of research analysts, each specializing in distinct B2B software markets. Our analysis is grounded in original research on technology trends, conversations with software buyers, and more than 2.5 million verified user reviews. We translate this evidence into practical guidance that helps buyers choose the right software.](https://www.capterra.com/resources/research-analyst-team/)[Research Agenda Published April 1, 2026 Stay ahead of upcoming releases with our 2026 Shortlist schedule. These reports highlight the highest-rated and most popular software products. Want to know how we rank? Read the full methodology](https://www.capterra.com/resources/research-agenda/)[Capterra Newsroom Published January 6, 2025; Modified July 4, 2025 Capterra helps businesses find the right software quickly, offering an easy way to explore, compare, and choose the best products for their needs. Part of the G2 ecosystem, Capterra turns millions of verified reviews into insights that software buyers and AI agents can trust — helping organizations save time, increase productivity, and accelerate their growth. Learn more.](https://www.capterra.com/resources/news/)[How Capterra Collects and Verifies Reviews Published May 6, 2024; Modified February 24, 2025 As a marketplace offering software and services, we place significant emphasis on the credibility of user reviews, prioritizing reviewer authenticity above all. Our review verification process attempts to ensure every review reflects genuine user opinions.](https://www.capterra.com/resources/how-we-verify-reviews/)[Capterra Software Comparison Chart Published March 1, 2024; Modified September 27, 2024 Considering nearly 60% of software buyers regret a purchase they’ve made in the past year,\* it’s vital to use every tool at your disposal to make the right software investment. Our latest research shows that 75% of companies plan to increase their software investments in the next year, so learning how to identify and evaluate the right technology is paramount.](https://www.capterra.com/resources/software-comparison-chart/)[How Capterra Ensures Transparency Published May 6, 2024 Capterra is a marketplace connecting business leaders to the right software and service providers so they can make informed purchase decisions. We’re deeply committed to offering a business platform anchored in objective research and verified reviews that serves the interests of all our users: providers, buyers, and reviewers.](https://www.capterra.com/resources/how-we-ensure-transparency/)[Key Qualities of a Successful Project Leader, According to Award-Winning Leadership Coach Published February 26, 2024 Everything about business today looks and feels different. Teams work across national and international borders. The talent crunch is squeezing nearly every industry. The pressure to deliver results gets more intense every day. This new reality calls for more than just project managers—it requires true leaders, explains award-winning author and executive coach Susanne Madsen.](https://www.capterra.com/resources/key-qualities-of-project-leader/)[Renowned HR Author Shares How AI is Redefining the Future of Work Published February 22, 2024 Nearly every discussion around generative AI over the past 18 months has centered around AI replacing human jobs. But what about the other side of the equation?](https://www.capterra.com/resources/impact-of-ai-in-hr/)[Nonprofit Consultant Explains How Leaders Can Reduce Mission Creep Published February 15, 2024 The pandemic drove nonprofits to embrace new technologies and new ways of working. While some of these changes were sustainable, others were temporary measures only, says Veronica LaFemina, founder and CEO of LaFemina & Co., a woman-owned advisory firm that helps nonprofits strategically plan for the future.](https://www.capterra.com/resources/nonprofit-leadership-strategic-clarity/)[Retail Strategist Reveals How Technology Can Deliver Personalized And Frictionless Experiences Published February 7, 2024 Every customer wants to feel like they’re a brand’s only customer, which is why personalization will be the difference between success and failure for retailers in 2024. It’s also the one area where SMB brands are well-positioned to differentiate themselves from the Amazons and Sheins of the retail world.](https://www.capterra.com/resources/retail-technology-to-enhance-customer-experience/) Page 1 of 7