/ Articles by Carolyn Santa Maria
Carolyn Santa Maria
Carolyn Santa Maria is a senior editor at Capterra.
Carolyn has been working in content for more than five years as an editor. With her keen eye for detail, technical experience, and cross-team collaborative expertise, she has developed new content types, briefs, and processes for a variety of different projects and teams. She has edited a large variety of content, including research reports, white papers, eBooks, email marketing campaigns, and many other types of technical papers.
When she isn’t correcting grammar or changing the structural flow of an article, Carolyn is spending her time with her nose in a book, cuddling with her dog Mac, or traversing Austin looking for the best meal.
TikTok Engagement Eclipses Meta for SMBs: How Small Brands Are Getting Views in 2024
Published January 5, 2023; Modified January 24, 2024
Over the past year, TikTok has further expanded its user base in the U.S. and rolled out an in-app eCommerce marketplace, offering new ways to capitalize on the most fruitful social media discovery algorithm for small businesses.
What Is Audio Editing? A Comprehensive Guide
Published June 6, 2022; Modified January 19, 2024
You've heard that videos and podcasts are a great way to promote your business. But as your team starts to produce this content, you will quickly learn the importance of audio editing. Whether it’s necessary for removing mistakes, polishing sound quality, or adding a professional touch, audio editing is essential in content production.
Parse Errors: What They Are and What To Do To Avoid Them
Published November 3, 2023
All businesses strive for seamless operations, but mistakes can happen. However, understanding what causes an error and rectifying it swiftly is what separates surviving businesses from thriving businesses.
How To Put a Password on Apps
Published October 5, 2023
Mobile devices being used for work is fairly normal these days, but not every employee requires access to every app that your business uses. That’s why it’s important to know how to put a password on apps.
How To Buy Business Software in 6 Steps
Published November 8, 2019; Modified January 10, 2023
With so many options to choose from and features to consider, buying software can easily become overwhelming. But it doesn’t have to be. If you’re spearheading your business’s search for new software, you can overcome these overwhelming feelings which are common in this process. In this article, we'll discuss six steps you can follow to find the right software and feel confident in your decision.
Consumer Expectations for Sustainability Are Accelerating Despite Inflation
Published September 15, 2022
In 2022, 95% of surveyed consumers consider the sustainability of a product to be important. And more consumers are putting their money where their mouth is: 84% of these consumers have purchased a sustainable product in the past six months, up from 67% in 2021.
How To Set Up Your Small Business Payroll
Published April 19, 2017; Modified September 8, 2022
There is very little (if any) room for human error in payroll. Unpaid employees are disgruntled employees, and an unpaid Internal Revenue Service (IRS) can be downright scary.
The Nonprofit Program Development Process in 5 Steps
Published July 3, 2022
In 2021, The Center for Effective Philanthropy reported that 88% of nonprofits they surveyed altered their program offerings recently. With only 12% of existing nonprofits not needing to make any significant changes to their program lineup, there’s no denying the importance of prioritizing a scalable and adaptable program development process.
Looking For a Career Pathing Template? The Search Ends Here
Published June 9, 2022
Most of us wouldn’t attempt to put a piece of furniture together without consulting the instructions, so why should kicking off a new human resources initiative be any different?
The 6 Stages of Career Development, and How To Guide Employees Through Them
Published June 9, 2022
In Capterra’s Remote Work Culture Survey* from early 2022, we asked over 950 HR professionals to rank 14 factors that influence their employees' job satisfaction from most important to least important. Compensation and work-life balance were seen as the most influential, with opportunities to advance their career following closely behind.
Page 1 of 2