# Page 3 - Carolyn Santa Maria | Capterra

> Page 3 - Carolyn Santa Maria is a senior editor at Capterra. Carolyn has been working in content for more than five years as an editor. With her keen eye for detail, technical experience, and cross-team collaborative expertise, she has developed new content types, briefs, and processes for a variety of different projects and teams. She has edited a large variety of content, including research reports, white papers, eBooks, email marketing campaigns, and many other types of technical papers. When she isn’t correcting grammar or changing the structural flow of an article, Carolyn is spending her time with her nose in a book, cuddling with her dog Mac, or traversing Austin looking for the best meal.

Source: https://www.capterra.com/resources/author/carolyn-santa-maria/page-3

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# /Page 3 - Articles by Carolyn Santa Maria

Carolyn Santa Maria

Carolyn Santa Maria is a senior editor at Capterra.

Carolyn has been working in content for more than five years as an editor. With her keen eye for detail, technical experience, and cross-team collaborative expertise, she has developed new content types, briefs, and processes for a variety of different projects and teams. She has edited a large variety of content, including research reports, white papers, eBooks, email marketing campaigns, and many other types of technical papers.

When she isn’t correcting grammar or changing the structural flow of an article, Carolyn is spending her time with her nose in a book, cuddling with her dog Mac, or traversing Austin looking for the best meal.

[By 2026, Nearly Half of All Social Media Content Created by Businesses Will Be AI-Generated

Published July 15, 2024

Social media users are about to see a lot more AI-generated content on their favorite platforms. According to Capterra’s survey of over 1,600 social media marketers, companies around the globe will use generative AI (GenAI) to produce an average of 48% of their social media marketing content by 2026—a rise from their current average of 39%.\*](https://www.capterra.com/resources/generative-ai-for-social-media-content/)[SEO Competitor Analysis Checklist

Published July 1, 2024

As a small-business owner or marketing executive, you have a very good awareness of the competition your company faces across both your industry and your geography. But when it comes to search engine optimization and improving the rankings of your site and web pages, knowing your business competition won’t tell you the whole story. Your competitors and your SEO competitors may be different (with some overlap, of course).](https://www.capterra.com/resources/seo-competitor-analysis-checklist/)[Elements of a Successful Social Media Strategy for Small Businesses

Published June 28, 2024

Brand awareness, customer engagement, targeted advertising, up-to-the-minute market research, cost effectiveness—these are just a few of the reasons why businesses, and especially small businesses, are actively utilizing social media marketing. But just like any other form of marketing, social media cannot be effective and help you achieve your goals without a solid, well-developed strategy.](https://www.capterra.com/resources/elements-of-a-successful-social-media-strategy/)[TikTok Engagement Eclipses Meta for SMBs: How Small Brands Are Getting Views in 2024

Published January 24, 2024

Over the past year, TikTok has further expanded its user base in the U.S. and rolled out an in-app eCommerce marketplace, offering new ways to capitalize on the most fruitful social media discovery algorithm for small businesses.](https://www.capterra.com/resources/tiktok-marketing/)[What Is Audio Editing? A Comprehensive Guide

Published June 6, 2022; Modified January 19, 2024

You've heard that videos and podcasts are a great way to promote your business. But as your team starts to produce this content, you will quickly learn the importance of audio editing. Whether it’s necessary for removing mistakes, polishing sound quality, or adding a professional touch, audio editing is essential in content production.](https://www.capterra.com/resources/what-is-audio-editing/)[Parse Errors: What They Are and What To Do To Avoid Them

Published November 3, 2023

All businesses strive for seamless operations, but mistakes can happen. However, understanding what causes an error and rectifying it swiftly is what separates surviving businesses from thriving businesses.](https://www.capterra.com/resources/parse-error-meaning/)[How To Put a Password on Apps

Published October 5, 2023

Mobile devices being used for work is fairly normal these days, but not every employee requires access to every app that your business uses. That’s why it’s important to know how to put a password on apps.](https://www.capterra.com/resources/how-to-put-a-password-on-apps/)[How To Buy Business Software in 6 Steps

Published November 8, 2019; Modified January 10, 2023

With so many options to choose from and features to consider, buying software can easily become overwhelming. But it doesn’t have to be. If you’re spearheading your business’s search for new software, you can overcome these overwhelming feelings which are common in this process. In this article, we'll discuss six steps you can follow to find the right software and feel confident in your decision.](https://www.capterra.com/resources/software-buying-guide-finding-the-right-software-for-your-company/)[Consumer Expectations for Sustainability Are Accelerating Despite Inflation

Published September 15, 2022

In 2022, 95% of surveyed consumers consider the sustainability of a product to be important. And more consumers are putting their money where their mouth is: 84% of these consumers have purchased a sustainable product in the past six months, up from 67% in 2021.](https://www.capterra.com/resources/consumer-expectations-for-sustainability-are-accelerating-despite-inflation/)[The Nonprofit Program Development Process in 5 Steps

Published July 3, 2022

In 2021, The Center for Effective Philanthropy reported that 88% of nonprofits they surveyed altered their program offerings recently. With only 12% of existing nonprofits not needing to make any significant changes to their program lineup, there’s no denying the importance of prioritizing a scalable and adaptable program development process.](https://www.capterra.com/resources/a-guide-to-nonprofit-program-development/)

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