/ Page 2 - Articles by Collin Couey

As a marketer, if Twitch isn’t on your radar, it really, really should be right now. The audience on Twitch, the Amazon-owned video game live streaming platform, has grown at a record rate. In 2020, average concurrent viewers on Twitch increased by 114% — five times the average growth rate of the previous five years. In September 2021, Twitch had approximately 8.07 million active streamers, and each one of those streamers has an audience of between 1 and 16.6 million followers.

To run a successful marketing campaign—whether it’s digital or offline—you need a firm grasp on the key performance indicator (KPI) you’ll be tracking. A KPI is a specific numeric metric used to measure progress toward a defined business goal.

If you’re a business transitioning from traditional marketing to digital marketing, you likely manage digital marketing as a one-time project rather than an ongoing project. Treating digital marketing as a one-off job, however, can make your business fall behind on trends and, as a result, lose customers due to poor conversion rates.

Missed appointments cost the U.S. healthcare system $150 billion every year, by one estimate. In one case, a clinic lost a million dollars because of 14,000 no-shows over the course of a year.

One of the most popular ways to learn about your clients and improve their experience is by building a customer journey map, and one of the best ways to collect customer data to build one is customer relationship management (CRM) software.

The great thing about hospitality is that it’s often free. Just think about all the times friends and family have invited you over and offered food, encouragement, and advice free of charge.

The Health Insurance Portability and Accountability Act (HIPAA) was passed to maintain and protect the privacy of patients’ data and protected health information (PHI). If you work with or in the medical field, you’re likely already familiar with HIPAA, are a covered entity, and have been complying with the provisions it sets forth in order to maintain compliance.

The difference between a software vendor and a software partner is conceptual. Yes, all software partners are also software vendors, but not every vendor is going to offer you a partnership alongside the software they sell you.

In normal circumstances, over 60% of small businesses say that repeat business makes up over half of their revenue. Repeat customers are the lifeblood of any small business, so it’s likely you’re already devoting significant resources to maintaining your most valuable customers while using some budget to acquiring new ones. During the COVID-19 pandemic, you should be focusing on maintaining brand loyalty above generating new customers.