/ Page 3 - Articles by Cathy Reisenwitz

As a small business, you already know that big businesses are going to win on economies of scale and incumbent advantage. But you have your own advantages, including fewer customers and greater flexibility in how to serve them, giving you a leg up on excellent customer service.

What does it mean when someone says that something is too expensive? According to bestselling author Seth Godin, people (often) find a way to pay for the things they value: "'It's too expensive,' almost never means, 'there isn't enough money if I think it's worth it.'"

Update 4/3/2018: This post has been updated to remove Ghost, Joomla, Drupal, Textpattern, Postach.io, Hubspot, and Tumblr, as well as add Squarespace, Wix, Weebly, and TypePad.

In 2011, doctors gave Greg Jarząbek's mother three months to live. She had pancreatic cancer, which has a five-year survival rate of seven percent. Jarząbek left his new job at an investment bank to fly around the world seeking the most accurate diagnosis and effective treatment. His effort gave his mother seven more months of life than expected.

Marketing automation software sounds great, right? Spend less time doing manual tasks, and get more accurate analytics to quickly see which channels are giving you a positive ROI.

Patient portals have gone from "nice to have" to near ubiquity. One AHA report states that in 2016, 92% of hospitals had adopted the patient portal. In our EHR software directory, 72% of web-based EHR solutions come with an integrated patient portal.

There are a million Google AdWords guides for professional internet marketers. But what if you're brand new to search engine marketing and have never logged in to Google AdWords?

It's a given that customers want help with their problems and to feel like you're hearing their suggestions. But how do they want this communication to happen?

There's one number every CEO needs to determine, and every marketer needs to know—target cost per acquisition (CPA). Typically, your marketing budget is the money you have left over to grow your business after you take care of your other operating expenses.