Most sales are not made on first contact. Generally, you make that initial contact, but must then follow up. “If you, and the sales people you train, master the art of follow-up early, you pretty much guarantee success," Patrick Bet-David writes. But, as Bet-David also points out: “Most of the time, people don't teach follow-up." (Bet-David is one of our "9 Customer Experience Influencers to Start Following Now.")