/ Articles by David J. Brin - Guest Contributor
David J. Brin - Guest Contributor
David is the Managing Partner for the Code Ninjas franchise responsible for the Baton Rouge, LA market, where he facilitates the education of youth in programming, game design, and STEM education fundamentals. A lifelong learner, David combines a passion for strong business practices and solid marketing strategies honed throughout his 20-year career in the food and beverage industry with his desire to share those best practices with other business owners as a contracted writer for UpCity. When he's not helping his daughter build her digital art-focused social media brand, he's creating content focused on digital marketing trends, B2B best practices, and IT and cybersecurity managed services.
Performance Marketing: Explore the Benefits and Strategies
Published April 30, 2024
Are you a small-business owner or marketing professional looking to improve your marketing efforts? Marketing has expanded and evolved into a cross-disciplinary business process that requires marketing teams to tackle multiple channels of customer engagement and communication. While many marketing channels can be tackled individually with their own budgets and campaigns, performance marketing has emerged as a way to fold data into several disciplines at once to create more effective and informed marketing campaigns.
How the Right Mobile App Enhances the Customer Journey
Published April 29, 2024
Deciding whether to support your business’s digital real estate by investing in the development and launch of a digital application takes extensive market research to determine which type of mobile app best suits your customers—and your company.
Inbound vs. Outbound Call Centers: Choose the Right Strategy
Published April 24, 2024
Call centers and contact centers can be extremely lucrative business units when properly leveraged by small business owners and entrepreneurs. Call centers help to introduce improved efficiencies and opportunities to grow the bottom line, as long as the type of call center strategically aligns with the operating model of the business.
Web App Versus Mobile App: What Are the Differences and How Do You Choose?
Published April 10, 2024
Your digital real estate is just as important as any brick and mortar space you maintain. Aside from a website and social media presence, many businesses fold in a web or mobile app to support the customer journey.
Is Inbound Call Center Outsourcing Right for You?
Published April 8, 2024
In a recent article, Capterra explored the various types of call centers and the roles each type played in the overall success of small businesses. In this article, small business owners and customer service professionals interested in making improvements to their customer journeys can follow along as we take a deeper look at inbound call centers. If you’re handling client phone traffic, you’ll want to discover the benefits of an inbound call center, what function they fill in lead generation, and the signs that you should consider outsourcing to a service provider.
What Is a Call Center?
Published April 3, 2024
Small businesses face unique challenges as they grow and build their brand. For example, when there are a limited number of employees, handling a growing volume of inbound or outbound calls can be overwhelming.