# David Meerman Scott | Capterra

> David Meerman Scott spotted the real-time marketing revolution in its infancy and wrote a dozen books about it, including "The New Rules of Marketing and PR", now in an 8th edition, with more than 425,000 copies sold in English and available in 29 languages from Albanian to Vietnamese. Now, Scott says the pendulum has swung too far in the direction of superficial online communications. Tech-weary and bot-wary people are hungry for true human connection. Organizations have learned to win by developing what David calls a “Fanocracy” (the subject of his Wall Street Journal bestseller)—tapping into the mindset that relationships with customers are more important than the products they sell.

Source: https://www.capterra.com/resources/author/david-meerman-scott

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# /Articles by David Meerman Scott

David Meerman Scott

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David Meerman Scott spotted the real-time marketing revolution in its infancy and wrote a dozen books about it, including "[The New Rules of Marketing and PR](https://www.linkedin.com/pulse/new-8th-edition-rules-marketing-pr-publishes-may-david-meerman-scott/)", now in an 8th edition, with more than 425,000 copies sold in English and available in 29 languages from Albanian to Vietnamese.

Now, Scott says the pendulum has swung too far in the direction of superficial online communications. Tech-weary and bot-wary people are hungry for true human connection. Organizations have learned to win by developing what David calls a “[Fanocracy](https://www.fanocracy.com/)” (the subject of his Wall Street Journal bestseller)—tapping into the mindset that relationships with customers are more important than the products they sell.

[Bestselling Author and Marketing Strategist Helps Businesses Navigate Their B2B Marketing

Published February 14, 2023

Why are B2B companies so afraid to show some personality, to have some fun? It’s a question we asked marketing strategist and bestselling author David Meerman Scott, who knows something about marketing and letting his personality shine through in his work.](https://www.capterra.com/resources/modern-B2B-marketing-advice-for-businesses/)