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/Articles by Geoff Hoppe

Geoff Hoppe

Geoff Hoppe is a former Capterra analyst.

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5 Best GPS Trackers For Small Fleets

Published September 12, 2019

The white-collar world loves to talk about telecommuting, working from home, and the mobile office. Fleet managers, however, have managed employees in mobile offices—on wheels—for decades. Before texting or Google Hangouts were even around, fleet managers sent their drivers off on America's interstates, trusting them to manage up to 40 tons of freight and engine.

What Does Business Intelligence Software Cost?

Published August 8, 2019

What does business intelligence software cost? Short answer: enough that it’s a serious investment. Many business intelligence software companies don’t list their product’s cost on their website; they tell you to give them a call. There’s a legitimate reason for this, given how many different needs BI software can meet and how customizable it can be to each business.

What Tech Your Small Business Peers Are Budgeting for in 2019

Published September 21, 2018

Obviously, all businesses want to be successful. We could start with the usual clichés about business success—spend money to make money, get there firstest with the mostest—but those clichés don't tell you what you really need to know.

How to Brainstorm Good Tech Company Names That Grab Customers

Published August 31, 2018

Company names are the new elevator pitch. The venerable 30-second elevator pitch is now, sadly, 22 seconds too long. If you want to be front of mind for any prospective customer, you need a name that packs in everything you used to put in an elevator pitch.

3 Reasons Your Small Business Needs a B2B Payment Software Solution

Published August 24, 2018

I never intended to be any small business's worst nightmare. But I'm somehow, inadvertently, the Freddy Krueger of small business cash flow. That's because I'm terrible about paying people on time. Loan me $20? I'll forget to pay it back. Send me an invoice? I will misplace or forget it. Not only is the customer always right, he's always late (at least in my case).

Marketing to Small Business Owners: What Your Customers Need You to Know

Published August 20, 2018

To all the technology marketers out there, here's a question for you: How much would you pay to get your hands on a crystal ball that tells you exactly what your potential leads want to buy in the next few years?

How Augmented Analytics Prepares Your Small Business for the Future

Published August 2, 2018

If they made a horror movie for small businessmen, the villain wouldn't be a nightmare with knives for hands or a machete-wielding hulk. It would be a clock with no numbers ... just the phrase, "It's later than you think."

What the Supreme Court's eCommerce Sales Tax Ruling Means for Your Small Business

Published July 25, 2018

The Supreme Court's June 2018 ruling on eCommerce sales tax is causing small businesses a lot of consternation. And that consternation is well placed.

How AI in Field Service Management Can Streamline Your Business

Published June 13, 2018

I never mean to peek at other people's computers, but sometimes it happens. It's the downside of working in an open office, where everyone's monitor is easily visible. There's one monitor I never look at, however, because it scares me too much: the one that belongs to our office manager, Gabrielle.

Why Data Literacy Is Your First Step to Business Intelligence

Published June 6, 2018

In college, I had a short-lived and hilarious dream that I could learn to play lacrosse. I suppose I was attracted to the glamour of running wind sprints for two hours while being hit with titanium poles.