# Hannah Whiteoak | Capterra

> Hannah Whiteoak is a writer specializing in healthcare and technology topics. With a background in science and physics, they are a frequent contributor to Capterra.

Source: https://www.capterra.com/resources/author/hannah-whiteoak-guest-contributor

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# /Articles by Hannah Whiteoak

Hannah Whiteoak

Hannah Whiteoak is a writer specializing in healthcare and technology topics. With a background in science and physics, they are a frequent contributor to Capterra.

[What is a Risk Register? A Complete Guide

Published November 7, 2023

Running projects at a small to midsize business requires you to juggle many things, including the risk of a project being derailed by an issue. But what if there was a way to mitigate that issue before it even happens?](https://www.capterra.com/resources/what-is-a-risk-register/)[TAM SAM SOM: Everything You Need to Know

Published November 6, 2023

Embarking on a new business venture is thrilling, but grounding your aspirations in reality is crucial. The right metrics can help you develop attainable goals. TAM SAM SOM—total addressable market, serviceable addressable market, and serviceable obtainable market—are metrics that define your market. They form the foundation of your business plan, aiding in crafting effective marketing strategies, setting realistic revenue goals, and choosing worthwhile markets.](https://www.capterra.com/resources/tam-sam-som-meaning/)